OnAudience Reviews & Product Details

OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles. Created segments allow you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business.

Seller

OnAudience

Discussions

OnAudience Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Adam Kolasa

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

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User Insights

Average based on 31 real user reviews.

Perceived Cost

$$$$$

G2 reviews are authentic and verified.

Here's how.

Marek C.

Partner

Internet

Mid-Market (51-1000 emp.)

12/4/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"A useful and effective platform for companies who run programmatic campaigns."

4.5/5

What do you like best about OnAudience?

Access to their audience data - the company says it provides over 27 billion profiles. A huge database where I can find new clients. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Some details in the user interface could be more clear. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Jakub M.

Founder & CEO

Small-Business (50 or fewer emp.)

10/29/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"On :)"

4.5/5

What do you like best about OnAudience?

I like big scope of the audience reports that DMP offers. It shows main tendencies of my audience from the whole world. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

It took my some time to understand all the details on an audience report that I received for the first time. I understand now and see all the benefits that this DMP functionality offers. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

If you want to stay up-to-date with your campaign results, take into account this DMP. It is very useful in terms of online reports. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

I see possible solutions to adjust my campaign just after I saw it doesn't work as was intended. I can analyze what is wrong and take respective actions immediately. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Kacper W.

Marketing Data Scientist

Small-Business (50 or fewer emp.)

5/16/2019

"Easy to use SaaS platform"

5/5

What do you like best about OnAudience?

In the agency where I work, we need to manage huge sets of data for various clients. And OnAudience DMP is a great technology to deal with this. For me, really useful is the ability to use various data sets from many clients and divide them into markets, products or users’ behaviour. It gives me the opportunity to deliver the right message to accurate users. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Setting up the DMP. But, fortunately, the team was helpful which was a great support at the beginning. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

If you’re dealing with big data sets from many clients, you need a DMP. OnAudience product has a reasonable price and, what’s more, offers free audience reports, which is not common in the data market. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

I think the main problem is to get true control over data. Find users who will probably convert and discover the best way to reach them with the right ad or message. The DMP helped me with those issues so we could conduct more effective campaigns. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/26/2019

"Useful tool"

5/5

What do you like best about OnAudience?

Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Lack of FAQ. You know, online help with basic issues that you have always on your fingertips. But the team said that they are working on it and should be live soon. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

If you’re hunting for specific audiences - DMP will meet your needs. If you want to analyze your current audience, technology is also pretty helpful. And if you’re looking for external data sets, OnAudience.com can give you access to their 3rd party data sets, which - as they say - is one of the largest in the world. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

Our problem was to find new B2B clients or identify them from visitors of our digital properties. The analysis available on DMP helped us to find them, and what’s more - we made use of their 3rd party data sets to display ads to new potential customers. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Verified User in Internet

Small-Business (50 or fewer emp.)

6/10/2019

"VERY INTERESTING TOOL"

4.5/5

What do you like best about OnAudience?

I like their new service, called Data Stream. My data scientists team receive a daily portion of raw data from their DMP and use to build our own algorithms. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Data Stream is pretty new service, served by OnAudience, so we didn’t know much about it. We had to talk with their support team to understand what possible benefits we can get from buying this service. Anyway, their support team was very useful - they helped us to organize the data delivery and the further integration with our systems. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

For us, as a company that works with Big Data, OnAudience DMP helped to build AI solutions. If you have a business similar to ours, you can be sure that using DMP you will improve your performance. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

Besides the AI algorithms we used raw materials for BI analysis and predictive research. This helped us to receive precise results and make a campaign even more cost-effective. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Krzysztof G.

Business Development Manager

Entertainment

Small-Business (50 or fewer emp.)

3/19/2019

"Easy to implement DMP for clients"

4.5/5

What do you like best about OnAudience?

It may sound obvious but, for me the best is the possibility to analyse audience data. In product design it’s extremely important to know final users because it has a direct impact on sales. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Features are useful, so for me it’s hard to point out the thing I really dislike. I would say that time for learning how to use this platform could be an irritating period, but it’s typical for almost all kinds of software. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

DMP help us improve customer experience and gave us insights about clients. So for every company who care about clients and are going to launch a new product, it is a valuable platform. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

We needed to improve online experience and increase sales of several products. The more data and insights we could analyse, the better experience we could design. On DMP we could analyse data sets collected from our services and what’s more, by cooperating with OnAudience team, we could analyse audiences available in their 3rd party data sets, which is one of the world’s largest. A gold mine for audience insights. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Sylwia P.

Agency Sales Manager

Small-Business (50 or fewer emp.)

3/21/2019

"i make better decision based on data from DMP"

4.5/5

What do you like best about OnAudience?

I have all the information about my visitors in one place, which makes the data easy to manage. Next, I can simply use segmented data in my online campaigns. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

It’s definitely time, I needed to get used to the system. I had tried to figure it out on my own, but it turned out that they have a professional and helpful support team. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

DMP helps you manage big sets of data and has many features. If you want to save your time during learning how does the DMP work, just reach support team. They are very responsive and helpful. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

I increased the amount of customers for my products by using look-alike segments. As I was told, they are based on finding similarity with the customers, I already have. My campaign is pretty new on the market, so enhancement of my business network is exactly what I need. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Tomas P.

Commercial Director

Small-Business (50 or fewer emp.)

3/27/2019

"easy to implement platform"

4.5/5

What do you like best about OnAudience?

All data management features are important, but what’s more - the DMP also helps to comply with GDPR regulations. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Sometimes I need specific segments or need more audience data (B2B or detailed demographic), but I couldn’t find it in huge 3rd party data set. Although there is a possibility to build a custom segment, created by OnAudience.com team on demand. I’ve tried it a few times and it performed quite well. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

You can try DMP to keep all data on one platform and comply with GDPR. They offer a free demo, so anyone can check if the DMP fits to their business. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

As most the digital companies, we need to comply with GDPR and DMP help us to meet the requirements. And the really strong benefit is to have 1st, 2nd, 3rd party data from offline and online sources on one platform. Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Bartosz B.

Programmatic Specialist

Small-Business (50 or fewer emp.)

5/16/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"I use this tool every day, really useful"

5/5

What do you like best about OnAudience?

Possibility to tidy the data and get growing data set over control. It’s always surprising if you see how much valuable data you already have. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

The time that is needed to collect data about users. I know that it works the same in other technologies, but waiting for data is always irritating for me. Review collected by and hosted on G2.com.

Recommendations to others considering OnAudience:

If you are a middle-size or bigger company, you definitely need a platform to manage your data. If you are a publisher, is a must. DMP just gives you a chance to make use of data that you have. In simple words - to sell it and increase revenues. Review collected by and hosted on G2.com.

What problems is OnAudience solving and how is that benefiting you?

In my company, there was always a problem with data. DMP helped us to store data from all our websites in one place and divide it into groups, and smaller categories. Making data tidy is always useful for advertising purposes - we could offer more accurate targeting than our competitors could. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

Paulina D.

Key Account Manager

Small-Business (50 or fewer emp.)

5/16/2019

"No 1st party data limitation"

5/5

What do you like best about OnAudience?

The most I think it's flexibility. I was not sure how to integrate data from all my digital assets but the supporting team was very helpful during my first steps. They showed me know to use it properly and set it up to my activity. The lookalike modeling is very simple na free and they don't limit impressions on 1st party data. Review collected by and hosted on G2.com.

What do you dislike about OnAudience?

Generally speaking I like this DMP. After setting up all features it works well. Review collected by and hosted on G2.com.