Link copied to clipboard # Lotame Spherical Platform vs OnAudience Comparison - What are their main differences? Share [ Export ](/compare/lotame-spherical-platform/onaudience/export.csv) Lotame Spherical PlatformOnAudience[+ Add Product](#) Pricing **Lotame Spherical Platform** No pricing available **OnAudience** No pricing available **Pricing Insights** from reviews Perceived Cost **Lotame Spherical Platform** $$$$$ **OnAudience** $$$$$ Average Discount **Lotame Spherical Platform** 12% **OnAudience** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Lotame Spherical Platform** 6 months Based on 100 responses **OnAudience** 6 months Based on 100 responses Return on Investment **Lotame Spherical Platform** 6 months Based on 100 responses **OnAudience** 6 months Based on 100 responses **Pros & Cons** from reviews **Lotame Spherical Platform** Not enough data **OnAudience** Not enough data Integrations **Lotame Spherical Platform** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/meta-audience-network.png "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ View all ](https://www.g2.com/products/lotame-spherical-platform/integrations) **OnAudience** Not enough data Screenshots **Lotame Spherical Platform** ![Lotame Spherical Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/201399/Lotame-Platform-Homepage.png) **OnAudience** ![OnAudience screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133595/OnAudinece-DMP.png) **Ratings** from reviews Meets Requirements **Lotame Spherical Platform** **8.3** /10 Based on 98 responses **OnAudience** **9.2** /10 Based on 23 responses Ease of Use **Lotame Spherical Platform** **8.6** /10 Based on 97 responses **OnAudience** **9.3** /10 Based on 23 responses Ease of Setup **Lotame Spherical Platform** **8.4** /10 Based on 49 responses **OnAudience** **9.4** /10 Based on 11 responses Ease of Admin **Lotame Spherical Platform** **8.5** /10 Based on 49 responses **OnAudience** **9.1** /10 Based on 11 responses Quality of Support **Lotame Spherical Platform** **9.1** /10 Based on 95 responses **OnAudience** **9.8** /10 Based on 23 responses Has the product been a good partner in doing business? **Lotame Spherical Platform** **9.3** /10 Based on 50 responses **OnAudience** **9.1** /10 Based on 11 responses Product Direction (% positive) **Lotame Spherical Platform** **8.6** /10 Based on 89 responses **OnAudience** **10.0** /10 Based on 23 responses **Features** ratings from reviews Data Management Platform (DMP) **8.2** /10 Based on 74 responses **9.5** /10 Based on 13 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 27.4% Mid-Market(51-1000 emp.) 58.4% Enterprise(\> 1000 emp.) 14.2% Small-Business(50 or fewer emp.) 27.4% Mid-Market(51-1000 emp.) 58.4% Enterprise(\> 1000 emp.) 14.2% Small-Business(50 or fewer emp.) 88.0% Mid-Market(51-1000 emp.) 12.0% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 88.0% Mid-Market(51-1000 emp.) 12.0% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")](https://www.g2.com/products/lotame-spherical-platform/reviews) Lotame Spherical Platform Marketing and Advertising 47.8% Online Media 11.5% Publishing 9.7% Automotive 3.5% Information Technology and Services 3.5% Other 23.9% [![OnAudience](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0b20abea8c1ca37800a70b3577a63c1d/onaudience.png "OnAudience")](https://www.g2.com/products/onaudience/reviews) OnAudience Marketing and Advertising 64.0% Internet 12.0% Online Media 8.0% Information Technology and Services 4.0% Financial Services 4.0% Other 8.0% Alternatives **Lotame Spherical Platform Alternatives** ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") [ MediaMath by Infillion ](/products/mediamath-by-infillion/reviews) ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive") [ Permutive ](/products/permutive/reviews) ![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager") [ Adobe ](/products/adobe-audience-manager/reviews) ![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform") [ Oracle BlueKai Data... ](/products/oracle-bluekai-data-management-platform/reviews) **OnAudience Alternatives** ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)") [ Data 360 (formerly Salesforce Data Cloud) ](/products/data-360-formerly-salesforce-data-cloud/reviews) ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive") [ Permutive ](/products/permutive/reviews) ![Google Audience Center](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-audience-center.jpg "Google Audience Center") [ Google Audience Center ](/products/google-audience-center/reviews) ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") [ MediaMath by Infillion ](/products/mediamath-by-infillion/reviews) ## Lotame Spherical Platform vs OnAudience FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Lotame Spherical Platform vs OnAudience.com - Data...? OnAudience.com - Data... stands out for higher reviewer satisfaction across all key dimensions compared to Lotame Spherical Platform. | [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | [OnAudience.com - Data...](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) | | --- | --- | | 4.3/5 (117 reviews) | 4.8/5 (31 reviews) | | Mid-Market | Small-Business | | 8.4 | 9.4 | | 9.1 | 9.8 | | Audience segmentation and targeting capabilities | Automated audience reports and access to one of the largest 3rd party data sets | ### How do the pricing models of Lotame Spherical Platform and OnAudience.com - Data... compare? OnAudience.com - Data... is rated higher for value, with a stronger Price/Cost satisfaction score than Lotame Spherical Platform. - **Lotame Spherical Platform:** Reviewers note the platform is well thought out for publishers and offers robust audience management, but some mention challenges with integration and technical support in certain regions. - **OnAudience.com - Data...:** Reviewers describe the product as reasonably priced, flexible, and worth the investment, with free audience reports and no impression limits on 1st party data. - **Switching reasons:** In recent reviews, buyers cite OnAudience.com - Data...'s access to a large 3rd party data warehouse and automated reporting as key reasons for choosing it over alternatives. ### What are the best alternatives to Lotame Spherical Platform and OnAudience.com - Data...? The top 3 alternatives to Lotame Spherical Platform and OnAudience.com - Data... are MediaMath by Infillion, Permutive, and Salesforce Data 360. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | — | Audience segmentation and targeting capabilities | | [OnAudience.com - Data...](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) | 4.8/5 (31 reviews) | Small-Business | Reasonably priced, flexible, free audience reports | Automated audience reports and access to one of the largest 3rd party data sets | | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | — | — | | [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | — | — | | [Salesforce Data 360...](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) | 4.3/5 (319 reviews) | Mid-Market | — | — | ### Which Data Management Platform (DMP) features should I prioritize when comparing Lotame Spherical Platform and OnAudience.com - Data...? Buyers should prioritize Audience Segmentation, Ease of Setup, Quality of Support, Data Integration, and Reporting/Analytics when comparing Lotame Spherical Platform and OnAudience.com - Data.... - **Audience Segmentation:** Lotame Spherical Platform 8.3, OnAudience.com - Data... 9.2 - **Ease of Setup:** Lotame Spherical Platform 8.4, OnAudience.com - Data... 9.4 - **Quality of Support:** Lotame Spherical Platform 9.1, OnAudience.com - Data... 9.8 - **Data Integration:** Lotame Spherical Platform reviewers mention integration challenges; OnAudience.com - Data... reviewers highlight flexibility and ease of integrating data from multiple sources. - **Reporting/Analytics:** OnAudience.com - Data... is praised for automated audience reports; Lotame Spherical Platform is noted for analytics but with requests for more actionable insights. ### What are the pros and cons of Lotame Spherical Platform vs OnAudience.com - Data...? OnAudience.com - Data...'s headline strength is automated audience reporting and data flexibility, while Lotame Spherical Platform is recognized for robust audience segmentation and targeting. - **Lotame Spherical Platform strengths:** Reviewers highlight strong audience segmentation, targeting, and activation across channels, as well as a user-friendly interface and responsive support team. - **Lotame Spherical Platform trade-offs:** Some reviewers mention challenges with data integration, technical support in certain regions, and a desire for more actionable analytics and privacy features. - **OnAudience.com - Data... strengths:** Reviewers praise automated audience reports, access to a large 3rd party data warehouse, flexible data integration, and high satisfaction with support and onboarding. - **OnAudience.com - Data... trade-offs:** Some reviewers note a learning curve during initial setup and a desire for more detailed FAQ or online help resources. ### Is Lotame Spherical Platform or OnAudience.com - Data... better for small businesses? OnAudience.com - Data... is the better fit for small businesses, with the largest reviewer segment and higher satisfaction scores in this market. - **Lotame Spherical Platform:** Largest segment is Mid-Market; reviewers note strong support and audience management but do not emphasize small-business fit. - **OnAudience.com - Data...:** Largest segment is Small-Business; reviewers consistently highlight ease of use, flexibility, and value for smaller organizations. ### Which Data Management Platform (DMP) platform has better integrations? Reviewer sentiment does not favor either Lotame Spherical Platform or OnAudience.com - Data... for integrations, as no recent reviews cite specific third-party integrations for either product. - **Lotame Spherical Platform:** No recent reviewer-cited integrations. - **OnAudience.com - Data...:** No recent reviewer-cited integrations. ### How do Lotame Spherical Platform and OnAudience.com - Data... compare on customer support? OnAudience.com - Data... leads Lotame Spherical Platform in Quality of Support by 0.7 points, a material difference. - **Lotame Spherical Platform:** Reviewers describe the support team as responsive and helpful, with many citing positive experiences during onboarding and troubleshooting. - **OnAudience.com - Data...:** Reviewers consistently praise the support team for being highly responsive, proactive, and instrumental in both setup and ongoing use. ### Which is easier to implement, Lotame Spherical Platform or OnAudience.com - Data...? OnAudience.com - Data... is easier to implement, with a 1.0-point lead in Ease of Setup over Lotame Spherical Platform. - **Lotame Spherical Platform:** Reviewers note a generally user-friendly interface but mention that integrating data from various sources can require additional technical resources and effort. - **OnAudience.com - Data...:** Reviewers highlight a straightforward implementation process, minimal backend changes, and strong support during setup, making it easy to go live quickly. ### Which product has better Audience Segmentation? OnAudience.com - Data... is rated higher for Audience Segmentation than Lotame Spherical Platform. - **Lotame Spherical Platform:** Audience Segmentation score: 8.3; reviewers highlight robust segmentation and targeting capabilities. - **OnAudience.com - Data...:** Audience Segmentation score: 9.2; reviewers praise automated audience reports, lookalike modeling, and the ability to create precise custom segments. ## Lotame Spherical Platform vs OnAudience When assessing the two solutions, reviewers found OnAudience easier to use, set up, and administer. However, reviewers preferred doing business with Lotame Spherical Platform overall. - Reviewers felt that OnAudience meets the needs of their business better than Lotame Spherical Platform. - When comparing quality of ongoing product support, reviewers felt that OnAudience is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of OnAudience over Lotame Spherical Platform.