--- title: Omnia Retail Reviews meta_title: 'Omnia Retail Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 100 reviews by the users' company size, role or industry to find out how Omnia Retail works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 100 scale: '5' date_modified: '2026-08-04' parent_category: name: Retail url: https://www.g2.com/categories/retail --- # Omnia Retail Reviews **Vendor:** Omnia Retail **Category:** [Retail Pricing Software](https://www.g2.com/categories/retail-pricing) **Average Rating:** 4.4/5.0 **Total Reviews:** 100 ## About Omnia Retail Seamlessly automate pricing strategies with Omnia, blending business rules and advanced Machine Learning and AI algorithms with ease. Our new Pricing Strategy Tree™ feature offers total flexibility and transparency, allowing you to adjust or replicate existing approaches and providing full visibility across your pricing landscape. Omnia’s enterprise platform is scalable, enabling you to manage millions of product assortments across multiple markets and channels globally while localising pricing strategies. Whether your assortment includes hundreds or millions of products, Omnia offers a robust dynamic pricing tool and a dedicated team to execute your pricing strategy. Our pricing software is also designed for brands selling through retail partners and those managing their own direct-to-consumer (D2C) channels. Omnia empowers you to maintain a competitive edge by keeping track of your product's prices and understanding market dynamics. Curious? Click Request a Demo to get started. PriceTracer is a subsidiary product of Omnia Retail ## Omnia Retail Pros & Cons **What users like:** - Users commend the **quick and friendly customer support** of Omnia Retail, enhancing their overall experience and satisfaction. (17 reviews) - Users highly value the **helpful support team** of Omnia Retail, appreciating their quick and friendly assistance. (12 reviews) - Users highlight the **ease of use** of Omnia Retail, appreciating its user-friendly design and seamless integration. (11 reviews) - Users benefit from **buildable and customizable pricing strategies** in Omnia Retail, enhancing competitive pricing and insights. (10 reviews) - Users value the **clear market overview and insights** provided by Omnia Retail, enhancing strategic decision-making. (5 reviews) - Users value the **dynamic pricing capabilities** of Omnia Retail, optimizing their strategies for a competitive edge. (4 reviews) - Speed (4 reviews) - Communication (3 reviews) - Insights (3 reviews) - Team Collaboration (3 reviews) **What users dislike:** - Users find the **missing features** in Omnia Retail limiting, as requests for new functionalities often go unfulfilled. (5 reviews) - Users find the **difficult learning process** of Omnia Retail challenging, requiring time and effort to master its features. (3 reviews) - Users find **limited customization** in Omnia Retail restricts features and integration capabilities, affecting overall performance and adaptability. (3 reviews) - Users find the **complexity in handling advanced requirements** challenging, often needing workarounds for effective pricing strategies. (2 reviews) - Users find the costs of Omnia Retail to be **relatively high** , which impacts overall satisfaction with the product. (2 reviews) - Users find the **poor customer support** of Omnia Retail frustrating, seeking more clarity and assistance for terms and costs. (2 reviews) - Slow Performance (2 reviews) - Users find the **complex implementation** challenging at times, although assistance can help ease the process. (1 reviews) - Data Management Issues (1 reviews) - Limited Access (1 reviews) ## Omnia Retail Reviews ### 1. Great tool for your business! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Omnia Retail?** This tool gives you a good overview of the website you want to check daily. It is nice that you get an email summary with the report and that it is in Excel. So you can add your data and compare the data. **What do you dislike about Omnia Retail?** It would be nice if the program could look even further than it does now. For example, if a website stands out because of discounts, it would be ideal to see how they trade everywhere online, Google shopping, Amazon and other marketplaces. That would make this tool even better! **What problems is Omnia Retail solving and how is that benefiting you?** It's not solving problems, but Omnia Retail can help us monitor online pricing within our industry. So it's a great help but solving is not something any program can do because it's out of your control. ### 2. Stable systems and excellent pricing info, working with OMNIA for almost 10 years now. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Omnia Retail?** Stable, reliable data sources. Great team. **What do you dislike about Omnia Retail?** Not sure; we haven't tried other solutions for some time. **What problems is Omnia Retail solving and how is that benefiting you?** Reliable pricing data, almost all products can be matched without needing to clean up the data. ### 3. Very smart and usable software **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Omnia Retail?** Nice usability and very experieced support team. Sales persons who are skilled in using the software in a useful matter. Several strategy options and nice monitoring. **What do you dislike about Omnia Retail?** We have no negative points about the software solution. **What problems is Omnia Retail solving and how is that benefiting you?** find the correct market price and use different strategies ### 4. Super tool with a great team **Rating:** 3.5/5.0 stars **Reviewed by:** Marcel P. | Geschäftsführer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Omnia Retail?** Patagona's functions help us maintain our competitiveness every day. The support is very good and responds quickly! **What do you dislike about Omnia Retail?** Unfortunately, the Shopware plugin is not working at the moment and a solution is not in sight. We were forced to develop our own function. At the corresponding cost ... **What problems is Omnia Retail solving and how is that benefiting you?** Patagona provides a quick overview of our competitors and adjusts our prices to the market, if necessary. **Official Response from Leon Curling-Hope:** > We do apologise for any inconvenience caused by the latest Shopware 6 Plugin API. Our development team and Shopware are working on a solution. ### 5. Dynamic pricing 365 days a year **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** January 24, 2023 **What do you like best about Omnia Retail?** Great tool to build a dynamic pricing policy in different markets. Ensuring you're always following the agreements within the company. **What do you dislike about Omnia Retail?** When I started the setup was very manual so lots of heavy lifting. This was also due to our market split setup and is much easier if you're only in 1 market. **What problems is Omnia Retail solving and how is that benefiting you?** Dynamic pricing making sure we have the right market price 365 days a year. ### 6. Very useful tooling within your eCom stack **Rating:** 5.0/5.0 stars **Reviewed by:** Dylan v. | Head of e-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Omnia Retail?** It's easy to use while giving valuable insights. **What do you dislike about Omnia Retail?** Google shopping is not covering 100% of pricing and competitors are using different prices when visiting via google shopping **What problems is Omnia Retail solving and how is that benefiting you?** Insights in competitive power per SKU, useful for paid performance strategies ### 7. Essential tool for competitive pricing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Omnia Retail?** Insight into competitor's pricing & prices. **What do you dislike about Omnia Retail?** You have to be careful not to get a 'tunnel vision' due to selections and choices made in the landscape. **What problems is Omnia Retail solving and how is that benefiting you?** Competitive pricing ### 8. 10 Years of Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Omnia Retail?** Networked for 10 years - mutually friendly relationship with very professional cooperation! **What do you dislike about Omnia Retail?** Is not really something to complain about - always been satisfied! **What problems is Omnia Retail solving and how is that benefiting you?** Market monitoring, provide price data, market insights ### 9. Omnia is a great tool and the people at omnia are always very willing to help when needed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Omnia Retail?** Customer service, The people at Omnia are always willing to help whether there is a problem or you want to set up a specific scenario. **What do you dislike about Omnia Retail?** The tool can be a bit rigid if you want to deviate from the standard strategies (i know they are working on this, however). **What problems is Omnia Retail solving and how is that benefiting you?** Knowing our pricing position, getting data on competitors' prices and dynamic pricing ### 10. Omnia gives you a great image of the market prices and strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Robert P. | Sales manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Omnia Retail?** Omnia gives you great image of the market prices and strategies. Insights of the market and the strategy are very quickly to analyse. **What do you dislike about Omnia Retail?** The formulas are a little bit difficult to understand. Because of that, we have still contact with the customer service department. **Recommendations to others considering Omnia Retail:** Omnia is a super program for dynamic pricing. Make sure you have a clear strategy beforehand so that Omnia can help you as best as possible. **What problems is Omnia Retail solving and how is that benefiting you?** Omnia ensures that we structure our prices, can achieve our margin targets more easily and that we have a strong position in the market. ### 11. Friendly Platform with Great Data Stability **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel W. | Contentmanager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Omnia Retail?** Omnia's dynamic pricing has unloaded us with a vast amount of workload. It has enabled us to follow our competitors more closely price-wise. Also, their data stability is one of a kind here in the Dutch consumerelectronics market. **What do you dislike about Omnia Retail?** The UI is something that needs some explanation from their end when you start using it. However when that is done it is understandable. **What problems is Omnia Retail solving and how is that benefiting you?** The problem we had was low margins, which are pretty apparent in the Dutch consumer-electronics market. Omnia has enabled us to increase our margins and to follow our competitors more closely price-wise. For us, it was a one-time setup, and from there, we did not need to look at our pricing strategy again. ### 12. Helps building a fitting pricing strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Omnia Retail?** Being able to control the price based on competitor data whereby you can set up a strategy yourself using rules which are desired based on a product, brand, category, etc. **What do you dislike about Omnia Retail?** Some minor issues regarding exports/downloads to get a quick overview of where a product/brand/category stands compared to the competitors. And maybe a total average overview of where our company stands in the market. **What problems is Omnia Retail solving and how is that benefiting you?** We are setting prices in the market which are valuable for us as a company which fits our strategy. Manually this isn't possible these days. That's where Omnia helps out. ### 13. User friendly tool, insightful data, helpful and kind people **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Omnia Retail?** They are really helpful. In case you have any questions they try to think along and respond really quick as well. **What do you dislike about Omnia Retail?** Perhaps sometimes meetings could be a bit more efficient. **What problems is Omnia Retail solving and how is that benefiting you?** They share the right price advise, which helps us being competitive in the market ### 14. Works well **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Omnia Retail?** It's reliable and scrapes both the shops and Google Shopping **What do you dislike about Omnia Retail?** The dynamic pricing is purely based on competitor prices. **What problems is Omnia Retail solving and how is that benefiting you?** Market Insights ### 15. Great service for easy and quick competitive pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Robin C. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2021 **What do you like best about Omnia Retail?** The daily excel export (that also can be sent out more often for an additional fee) with raw data is excellent for quick price oversight and manual processing depending on the amount of SKUs that needs to be priced, if you do not have or want to use an integration/automatic system which of course would be even better. The Omnia portal itself also gives valuable pricing insights, but we have mostly relied on the excel export solely. Another great thing is the fact that it is easy for Omnia to narrow down to your desired product range in case you do not want to include all of your products which was a must for us, since we mainly focus on a few select product areas when it comes to "extreme" competitive pricing. **What do you dislike about Omnia Retail?** If you rely on Google Shopping alone as a data source, the pricing data that you get is not limited to your country. Thus if you do not want to look at competitors in other countries, you have to remove these from the excel export manually, which quickly becomes a rather tedious task. **Recommendations to others considering Omnia Retail:** Consider integrating Omnia directly to your business system if possible, for an even smoother pricing experience. **What problems is Omnia Retail solving and how is that benefiting you?** Before using Omnia, we manually looked at competitor prices and adjusted our prices, a task that could take up to an hour or more. With Omnia we could reduce time spent on pricing significantly, and it also allowed us to do it more frequently than before. ### 16. Easy to use and able to customize solutions. Great guidance and training by Omnia team. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Omnia Retail?** Setup of the interface was easy and the support of omnia team was really good. Always there to help and give support. **What do you dislike about Omnia Retail?** Some software solutions could improve to rely less on other tools. **What problems is Omnia Retail solving and how is that benefiting you?** Automated pricing process and better pricing management. ### 17. Perfect Pricing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Nick S. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2021 **What do you like best about Omnia Retail?** The fact that you can set any strategy you want to price your products and follow your competitors. **What do you dislike about Omnia Retail?** More and better visualizations would increase the comprehensibility **What problems is Omnia Retail solving and how is that benefiting you?** We have a lot of products, and Omnia helps us to follow our competitors with just a few clicks. ### 18. Impressive product with great customers manager **Rating:** 4.5/5.0 stars **Reviewed by:** Cloé C. | project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2021 **What do you like best about Omnia Retail?** I like the way Omnia take care of their customers. It could be a complicated product at the beginning but the Omnia team is really helpful and present to help us and onboard on the project. We learn some fascinating information about our competitors in other country with Omnia. It is a powerful tool. **What do you dislike about Omnia Retail?** I don't know what I dislike. Maybe more videos and tutos could be great at the beginning to understand all the possibility we have with Omnia and how everything's works. Omnia university is really good but could be more complete. **What problems is Omnia Retail solving and how is that benefiting you?** We use it to know better our competitors in other country and to develop our price strategy. We have a huge catalog and different product manager so with Omnia they work all with the same tools and can adapt their strategy by categories. **Official Response from Marwa Lamouni:** > Merci Cloé, we are also impressed at how fast you were able to learn about Omnia and pricing in general! We are glad Omnia is providing you with relevant insights on your competitors, as well as ways to develop and tailor your pricing strategy to better fit your needs. I am looking forward to our collaboration, I really believe we can achieve great results together. ### 19. Working efficiently with Omnia **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Omnia Retail?** Omnia helps you with dynamic pricing. This way, you can work efficiently and always have the best prices **What do you dislike about Omnia Retail?** The least helpful is the amount of runs per day. **What problems is Omnia Retail solving and how is that benefiting you?** With Omnia Dynamic Pricing, our prices are always up to date. **Official Response from Renai Chen:** > Thank you for your review and feedback. We are happy to know that you are working efficiently with Omnia's Dynamic pricing tool. The increase of frequency is looked into by our technical team. We will come back to you once more is known. ### 20. Improving the bottom line with dynamic pricing from Omnia **Rating:** 4.5/5.0 stars **Reviewed by:** Joey E. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Omnia Retail?** Omnia Retail enables the pricing manager in finding the right balance between price competitiveness, growth, and healthy profits. Omnia allows building a tailor-made pricing strategy that fits your business. The level of automation leads to a significant decrease in processes and analysis which used to be time-consuming before. As a result, all priorities can go to finding categories in your product catalog, which have opportunities in maximalizing profits without a tradeoff in revenues. **What do you dislike about Omnia Retail?** Omnia Retail has drastically improved its platform in the last two years. Although there were some issues from time to time during this transformation, the performance of the platform remained stable overall. The lack of in-depth market information like i.e overlap in product assortment with competitors is a feature other vendors might have. Hopefully, it will show up on their roadmap someday. On the other hand, there are some interesting features on the roadmap as well and Omnia's employees proofed to make a difference several times in the past too. **What problems is Omnia Retail solving and how is that benefiting you?** Handling a pricing strategy on large product catalogues (+150K sku's) Reducing manual time-consuming processes Automation Allows more to focus on finetuning pricing strategies: revenues vs profit **Official Response from Haiko Krumm:** > Hi Joey, thank you very much for your great review. We are very happy to hear you like Omnia's flexibility and support and that Omnia helps you to save time and focus on strategy. Adding more insights like the overlap in product assortment you mention actually is on our roadmap and we expect to show first results soon! Haiko ### 21. Great software and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Omnia Retail?** As a business we are seeing more and more the importance of being dynamic with our pricing, and having this software has enabled us to start our journey to understanding how we compare against the market, and how we can be proctive in our responses to market change. **What do you dislike about Omnia Retail?** To start with, we had some teething problems in getting the data we wanted, but with the help of Tommy and the customer service team we have been able to iron out all the initial bumps and we are now getting good, reliable and accurate data that we are using within the business in many different ways. **What problems is Omnia Retail solving and how is that benefiting you?** Omnia is helping us to enhance our product knowledge when it comes to competition, and understanding where we sit within our market. The reporting features are being used in many different ways and highlighting many areas that we as a business are focusing on moving forward. **Official Response from Tommy Hackley:** > Hi thank you for your kind review. It's pleasing to hear that we have been able to work together to help you achieve value with our product, both through great insights and being able to take control of your pricing! I wish you a wonderful maternity leave, hope to connect when you come back and look forward to our future collaboration. ### 22. Automatically intelligent price management **Rating:** 4.5/5.0 stars **Reviewed by:** Dirk B. | Pricing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2021 **What do you like best about Omnia Retail?** Omnia dynamic pricing assures, automatically and 24x7, a flawless implementation of our pricing strategy for our 23 web shops based on real-time market analysis. **What do you dislike about Omnia Retail?** It appears that initial set up is time consuming however following the implementation plan advised by Omnia will save an enormous amount time and money. **What problems is Omnia Retail solving and how is that benefiting you?** Omnia dynamic pricing including their implementation advise avoids any strange or negative impact from hiccup's in the chain of connected data platforms on intelligent price management. The main benefit from Omnia dynamic pricing is the support of the continuous profitable growth from our business. (and peace of mind in the weekend) **Official Response from Tommy Hackley:** > Thank you for your great review Dirk! It is always a pleasure collaborating and helping to implement new pricing strategies. Happy that you find our product well suited to your company's needs with many webshops as well as helping drive profitable growth! I have really enjoyed working together recently on setting up a new strategy and look forward to future collaboration! ### 23. A really user friendly tool **Rating:** 4.5/5.0 stars **Reviewed by:** Yannis D. | Pricing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Omnia Retail?** Matching competition based on all possible parameters that someone could apply **What do you dislike about Omnia Retail?** I think nothing really bothers me. Next step maybe will be a recommended price based on market elasticity per product. However, this needs a lot of historical data and many feeds to the system. **Recommendations to others considering Omnia Retail:** If you need a pricing tool, do not hesitate to use it! Either the tool or the service you will get is quite sure that it will absolutely cover your needs. **What problems is Omnia Retail solving and how is that benefiting you?** Fitstly, it is the automated way that you match competition and thus limiting the risk of being outpriced. Another valuable point is the repoting; you can check any time how you compare with competition. **Official Response from Maud Castelijn:** > Hi Yannis, Thank you very much for your great review. We are very happy to hear you like Omnia's user-friendliness and service and that Omnia helps you to save time by providing automation and market insights. Hopefully we can show the first results of our elasticity calculation with you soon when we indeed have enough historical data! Maud ### 24. Omnia helps a lot with pricing insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2021 **What do you like best about Omnia Retail?** I like that it's easy to learn how to use Omnia, the design of the platform helps to learn faster how the insights can be found. category filters are easy to apply and have exactly all filter levels (based on our feed) needed for my day to day performance checks I like the friendly and very promptly communicating customer support. If I have a question and address the support team, I know I will receive the answer fast and the information will be straight to the point and helpful. Plus, I always have a suggestion to the Knowledge base article that can help me to learn more about Omnia. **What do you dislike about Omnia Retail?** It would be nice if the limit of 500 items in the Product overview would be extended to a larger number. **Recommendations to others considering Omnia Retail:** I recommend others to use the Omnia since it provides a wide scope of essential pricing insights. It helps a lot with the price alignment of marketplace sellers. **What problems is Omnia Retail solving and how is that benefiting you?** It helps me to check the performance of the Marketplace sellers. We use the insights in order to assess seller potential for the extra marketing efforts we provide. Moreover, based on Omnia insights we address sellers that have a bad pricing strategy and tend to have uplifted prices. It's great that we can provide the list of products that are priced higher than the market benchmark to the seller so he/she knows exactly which product prices should be adjusted. **Official Response from Marwa Lamouni:** > Thank you for the review Kateryna! We are happy to see that you are getting relevant pricing insights from Omnia. We also appreciate your feedback about the product overview limit, we will add this to our Idea bank. It’s always great to hear from you as well. I look forward to our collaboration! ### 25. Working with Omnia to realize our dynamic pricing strategy was a smooth, successful collaboration! **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony C. | Voice of the Consumer Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Omnia Retail?** One of the best parts of working with Omnia is the flexibility of the tool and possible setups. No matter how complex the strategy, we were able to work closely with our Omnia contacts to create a matching process and setup in the tool. **What do you dislike about Omnia Retail?** Omnia was designed to be used by retailers, so as a manufacturer and retailer, there were some shortcomings that required us to increase the complexity of our setup. However, based upon these limitations, new features were added to the Omnia product roadmap, but of course, these features could not always be immediately implemented and made available to us. **What problems is Omnia Retail solving and how is that benefiting you?** One of the biggest problems we're solving with Omnia is how to maintain a competitive price, while simultaneously ensuring we minimize price erosion. In terms of benefits, I believe one of the most important has been the freedom granted to our colleagues running the stores. They no longer need to concern themselves with the price setting for all products but instead can focus on setting the best strategy and product mix. **Official Response from Haiko Krumm:** > Thank you very much for your positive feedback Anthony and I'm happy to hear that you like the flexibility of Omnia and our collaboration, and that Omnia helps your teams to save time. And we are indeed working on topics like multiportal and SSO like you mention in your feedback. Regards, Haiko ### 26. Great service and product **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastiaan B. | B, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2021 **What do you like best about Omnia Retail?** Omnia always offers us the best service when needed. Next to that, the pricing product that they offer became essential for our business **What do you dislike about Omnia Retail?** There is really nothing I dislike. The employees have knowledge about the product. They take their time when handling a problem and they are friendly. **What problems is Omnia Retail solving and how is that benefiting you?** It's a pity that we can't plot all competitors in one excel but they are busy with developing that feuture right now so there is nothing I dislike actually. **Official Response from Maud Castelijn:** > Hi Sebastiaan, Thank you very much for your great review. We are very happy to hear that you experience great services and that Omnia's product became essential for your business. Adding competitors to the reports is indeed on our roadmap and we expect to show first results soon! For the time being you can of course always use our Pricewatch Export to obtain these insights. Maud ### 27. Great pricing tool for following competitor pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2021 **What do you like best about Omnia Retail?** Omnia customer support is always ready to help **What do you dislike about Omnia Retail?** Sometimes an issue can take a while to be solved **What problems is Omnia Retail solving and how is that benefiting you?** We use Omnia daily to calculate our prices based on competitors and profit margins. Omnia is an easy tool to work with and can handle very complex pricing strategies. ### 28. Great experience with Omnia ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2021 **What do you like best about Omnia Retail?** I've been working with Omnia over the last 6 months and had a great experience with them. They understand very well the client' needs and also make all their best to accomodate them. Through regular (weekly) check ups and constant communication, they make sure that the onboarding goes through all the necessary steps, and support in a timely and efficient way. Strongly appreciated ! **What do you dislike about Omnia Retail?** In all honesty, I've been very pleased with Omnia's way of working **Recommendations to others considering Omnia Retail:** - **What problems is Omnia Retail solving and how is that benefiting you?** Better pricing management Strong efficiency gains since using the tool Accurate view and good understanding of the market **Official Response from Marwa Lamouni:** > Thanks for your review Hadrian! It has been great working with you as well. We were able to push the Omnia boundaries further thanks to the needs of your organization. I certainly look forward to our future collaboration! ### 29. Very complete. Possibilities to set rules on specific products and categories **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Omnia Retail?** Possibilities to set rules on specific products and categories **What do you dislike about Omnia Retail?** I can take a lot of time to exclude products from these rules **What problems is Omnia Retail solving and how is that benefiting you?** We are in control over pricing and monitoring competitors ### 30. great tools to compare with the competitors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Omnia Retail?** speed of comparing many products with a lot of competitors **What do you dislike about Omnia Retail?** Not being able to compare some competitors **Recommendations to others considering Omnia Retail:** adapt your strategy with your goal **What problems is Omnia Retail solving and how is that benefiting you?** To be able to compare all product categories and implement a pricing strategy. **Official Response from Marwa Lamouni:** > Thank you for taking the time to leave us a review! We agree with your feedback and improving insights such as the ease of comparing competitors is a key topic on our roadmap. I am also glad you are able to get value out of Omnia in comparing your products relative to competitors. ### 31. Good solution that was tailored to meet our requirements/use case! **Rating:** 4.0/5.0 stars **Reviewed by:** Frank H. | Webshop Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Omnia Retail?** Easy set-up, fast insights, good support **What do you dislike about Omnia Retail?** some pretty default reporting is not included and comes with an extra price. **What problems is Omnia Retail solving and how is that benefiting you?** We now have insight in how price-competitive a subset of our items is priced in the online market so we can also judge performance of these items base on price-level. **Official Response from Haiko Krumm:** > Hi Frank, thank you for your positive review and I'm really happy we got this project started! Looking forward on the rest of our collaboration and let's discuss your reporting needs in our update call upcoming Friday. ### 32. Good communication and cooperation with people with knowledge. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Omnia Retail?** Cooperation with Omnia went very smoothly. This fine collaboration was made possible in part because Omnia has a very tight on-boarding programme. In addition, there is not much contact and there is always room to ask questions. Omnia's set-up is so easy to understand that our category managers were able to quickly get to work with the tool. **What do you dislike about Omnia Retail?** Nothing. The cooperation went so well that we have no areas for improvement. **What problems is Omnia Retail solving and how is that benefiting you?** With 17.000 live products (in NL) we were forced to pick up our pricing in an automated way. We were losing sales because we were overpriced. Our current EBITDA percentage leaves room to test selling prices and look for the right pricing strategy. In summary: - Increase turnover; - Investigate best pricing strategy by testing. **Official Response from Haiko Krumm:** > Thank you for your review and very happy you are so positive on our onboarding program and tool! Regards, Haiko ### 33. Omnia give us insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2021 **What do you like best about Omnia Retail?** Omnia has helped us a lot to gain insights about the offer of our products online. The site is very clear and provides a lot of insight. The people at Omnia are very help full. **What do you dislike about Omnia Retail?** We are not working long with them and at this point I don't have any dislikes **Recommendations to others considering Omnia Retail:** Pleasant cooperation, always willing to help and tackle any challenges quickly and come up with good solutions. **What problems is Omnia Retail solving and how is that benefiting you?** Insight of over product for online selling. We used to do it by hand so the more information in a one "click" and up to date **Official Response from Martijn Crooijmans:** > Thank you for your positive review, I'm very pleased Omnia provides you with a lot of insights and that you enjoy our collaboration. I'm looking forward to helping you with the planned automation between our tool and your systems! ### 34. Great tool for monitoring prices **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Omnia Retail?** Omnia Retail is an excellent tool to monitor web prices. The interface is clear and straightforward. The match rate of the articles is high (98%) and the customer service is fast. **What do you dislike about Omnia Retail?** Not many drawbacks. The data is currently split by article. A split based on webshops would be a nice addition. **What problems is Omnia Retail solving and how is that benefiting you?** Monitoring web prices. We use the tool to see which brands / segments are prices to high or low. We try to spot when there are products which are being sold close to or under our purchasing prices. **Official Response from Maud Castelijn:** > Hi Thomas, thank you very much for your great review. We are very happy to hear you like Omnia's interface, data match rates and that Omnia helps you monitoring web prices. In our Pricewatch Export you can already see the data split based on webshops by including 'Shop Name' and filtering on this. You can always reach out to our customer service and they can help you set it up! Maud ### 35. Great pricing tool and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Timon L. | Online Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Omnia Retail?** It automates your pricing strategy, is easily adaptable and keeps innovating to help our business find the best pricing for our products. Before OMNIA, we had one fulltimer correcting prices all day long. Now it is has been automated and updated multiple times a day. **What do you dislike about Omnia Retail?** Near flawless program, not much to suggest! **Recommendations to others considering Omnia Retail:** It is worth the montly investment! **What problems is Omnia Retail solving and how is that benefiting you?** With OMNIA we were able to have competitive pricing for all our products fully automated **Official Response from Haiko Krumm:** > Thank you very much for the review and great compliments Timon! I shared your review with our team and am very happy Omnia delivers you so much value. Haiko ### 36. Reliable service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Omnia Retail?** The data seems to be valid and they offer more than one comparison site, which makes it easier to have one middleman for multiple sites. **What do you dislike about Omnia Retail?** The frequency of data from comparison sites only comes in 4 times a day, this is not up to market standard of other regions in Europe. **Recommendations to others considering Omnia Retail:** Consider is frequency of data is sufficient **What problems is Omnia Retail solving and how is that benefiting you?** Feeding our price engine with competitor data. **Official Response from Tommy Hackley:** > Thank you for the review Martin! We're glad to hear that you can count on our software for consistently high quality data. Thank you also for your insightful feedback on our frequency, which is always welcome and has been shared with our Product team! ### 37. Great tool and great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Omnia Retail?** - Easy interface - Easy to work - Made dynamic pricing working for us - Perfect service - Good implementation - Flexibility - Know-how **What do you dislike about Omnia Retail?** - Sometimes you can lose the overview in all the business rules and exports. Would be nice if you can group some rules and exports. **What problems is Omnia Retail solving and how is that benefiting you?** We realized that we didn’t have the same amount of price mutations then the average in the market. So we were not always competitive. Beside of this our prices where not dynamic and based on elasticity. Now we are most of the time competitive and are our prices based on elasticity. Another big benefit is the improvement in efficiency. **Official Response from Haiko Krumm:** > Thank you very much for your great review and we are very happy to hear Omnia helps you to be competitive and efficient! Also appreciate the feedback on possible improvement of business rule & export overview. Recently we added filtering to already improve this overview, but more to come! ### 38. Great team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Omnia Retail?** the Team ;-) All the support to go ahead **What do you dislike about Omnia Retail?** It cost a lot of time to implement feeds and translate pricing strategies in rules **What problems is Omnia Retail solving and how is that benefiting you?** The operational topics for now, and the pricing strategy to come **Official Response from Marwa Lamouni:** > Thank you for your kind words, you are part of our team in our books 😊 We understand that the initial setup takes some more time. We try to make it as easy as possible for you and believe it is also valuable time to reflect on your own commercial and pricing strategies. We are looking forward to helping you implement a strategy and all there is to come! ### 39. Great for Pricing Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Chantal B. | Site Merchandising Manager Customer Experience & Digital, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Omnia Retail?** Omnia is helping us to sharpen our online pricing strategy globally. The tool provides helpful insights of competitor pricing. Fast response time from customer support. It's great that the team contributes to specific business issues. **What do you dislike about Omnia Retail?** Readability of the dashboard could be improved. Provide (inspirational) sessions in which you share tips & tricks for extracting data, making analysis etc. **What problems is Omnia Retail solving and how is that benefiting you?** Sharpening of pricing strategy globally. **Official Response from Haiko Krumm:** > Hi Chantal, thank you again for this great review. As just discussed we can already deliver more insights if you add more datapoints to Omnia. Additionally insights is one of our roadmap priorities for upcoming period. And I like your suggestion on inspirational sessions. We host a yearly event, Reinvent, which unfortunately didn't take place this year due to Covid. You can take a look at the aftermovie and presentations from last year: https://www.omniaretail.com/omnia-reinvent. We also host webinars and share inspiration and news in our blogposts. And I would like to facilitate an inspirational session specifically for your Opcos. Let's discuss in our business review next month! Haiko ### 40. most advanced pricing tool with best usability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Omnia Retail?** easy to implement, very flexible to cope with different price strategies. Very good usability that helps with adoptation within the company. Very powerful price elasticity tools and perfect for margin/revenue optimalisation **What do you dislike about Omnia Retail?** nothing to be honest, whenever I see an opportunity to improve Omnia is very eager and flexible to amend their software. **Recommendations to others considering Omnia Retail:** easy to implement, very flexible to cope with different price strategies. Very good usability that helps with adoptation within the company. Very powerful price elasticity tools and perfect for margin/revenue optimalisation **What problems is Omnia Retail solving and how is that benefiting you?** monitoring competitor pricing, realtime pricing, revenue optimalization, margin optimalization, markdowns for old stock **Official Response from Haiko Krumm:** > Great to have seen you grow into such an Omnia ambassador over the years, together improving the pricing processes of various enterprise retailers, with success! We highly appreciate your feedback and input to continuously improve our own offering as well. We hope to do many more projects in the future! ### 41. Very using pricing tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Omnia Retail?** Easy way to build your own reports. Making it much easier to monitor adviced prices based on your pricing strategy. **What do you dislike about Omnia Retail?** Scraping of Google shopping is currently once a day which give you sometimes some outdated insights. **What problems is Omnia Retail solving and how is that benefiting you?** We are on track to maximize profit without lowering the turnover growth. **Official Response from Haiko Krumm:** > Great to hear that we've been able to contribute to your turnover growth without jeopardising margins. We feel this is just the beginning of our cooperation and that we will create big successes in the future! We are continuously seeking ways to improve our offering, including more frequent Google Shopping updates. Happy we found a mitigation by also providing you with Direct Scraping data though ### 42. You could check on all your competitor's pricing manually, but why would you want to? **Rating:** 4.5/5.0 stars **Reviewed by:** Neil L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Omnia Retail?** Omnia Pricewatch is priceless. It allows you to track and compare your pricing to your competitors. You may be thinking - "yeah, but when I started, I compared prices to our neighborhood competitors" or "I don't need this. I can google" - but you would be wrong. Omnia allows you to keep track of your competitor pricing. And that is the clue - you shoudn't "set it and forget it" when it comes to pricing. Omnia will do the work for you, so can actually set it and NOT forget it. **What do you dislike about Omnia Retail?** I am missing an option to test different pricing strategies so that I can see what works and what doesnt. **What problems is Omnia Retail solving and how is that benefiting you?** Not having to manually track prices of my competitors throughout the year. Omnia also notifies you of changes. **Official Response from Rémon Bloemberg:** > Thanks for the review Neil! Good to hear that our PriceWatch product is priceless to you! We will discuss the option to test the different pricing strategies internally and see if other clients miss this feature too. ### 43. best pricing tool in NL! **Rating:** 4.5/5.0 stars **Reviewed by:** Laurens S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Omnia Retail?** I like the simplicity of the system, it saves us a lot of manual work. Omnia was really helpful thinking with us to get the most out of our partnership. Also, I have not found better price-quality in the Netherlands so far. **What do you dislike about Omnia Retail?** We could not use the tool for all our products, since some of them are only sold at our shop. **What problems is Omnia Retail solving and how is that benefiting you?** It gives us clear insights into the market prices, to follow this manually is undoable, or very time-consuming. **Official Response from Sander Roose:** > Hi Laurens, Thanks for the great feedback. There are also some possibilities to leverage the power of the Omnia software for private label. See e.g. https://www.omniaretail.com/blog/use-reference-pricing-to-make-your-private-label-products-as-agile-as-the-market. If you want some support for this from our team we are available, as always! Best ### 44. Good pricing software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Omnia Retail?** User friendliness and accurate data. Good support also. **What do you dislike about Omnia Retail?** Nothing really negative. They listen to customers and deploy new features every x months **What problems is Omnia Retail solving and how is that benefiting you?** It is our pricing software. Everytging is (semi) automated **Official Response from Rémon Bloemberg:** > Thanks for the nice review. Good to hear that we have a good support and that we listen to our customers! ### 45. Works very well! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Omnia Retail?** We use dynamic pricing for our webshop in order to get more profit by laying our prices against that of our competitors. **What do you dislike about Omnia Retail?** The only thing is the price... It is not a very cheap tool (but we get value for our money). **What problems is Omnia Retail solving and how is that benefiting you?** We can compare the prices of our competitors with our own prices and run different pricing strategies. **Official Response from Haiko Krumm:** > Thank you for this positive review! ### 46. Very helpful Tool to mastering automated and accurate pricing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Omnia Retail?** Easy way to set up Pricing and Customer Care **What do you dislike about Omnia Retail?** Pricing articles without competitor sometimes not that easy **What problems is Omnia Retail solving and how is that benefiting you?** Automated Pricing, Intelligent Pricing **Official Response from Haiko Krumm:** > Thank you for the positive review! And we will discuss the possibilities for pricing articles without competitor tomorrow in our next business review. ### 47. Omnia provides a robust solution for dynamic pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno L. | Pricing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Omnia Retail?** Customer orientation, support, compatibility to many tecnologies. **What do you dislike about Omnia Retail?** I see no downsides on Ominia, even compared to others providers. **What problems is Omnia Retail solving and how is that benefiting you?** How to benchmark competitor in many countries for thousands of SKU. Also managing specific pricing strategies for categories. **Official Response from Haiko Krumm:** > Thank you very much for this positive review Bruno! ### 48. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Omnia Retail?** Functionalities is has to set-up different pricing strategies and to export data. Omnia continuously improving their tool, also to make it more intuitive. **What do you dislike about Omnia Retail?** It takes some time before you understand the whole tool. **What problems is Omnia Retail solving and how is that benefiting you?** Getting inside into competitor pricing, and making sure we do not out price our self. **Official Response from Haiko Krumm:** > Thanks for the great review and happy you appreciate our efforts for continuous improvement! For initial understanding of Omnia we now also created an online university. ### 49. Intuitive to use, Excellent Results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2019 **What do you like best about Omnia Retail?** Easy to setup even within a single retail store based on different time and schedule. This can easily a split A/B test or more sophisticated by predicting a higher willingness to pay based on location, time etc. and showing a different price to a particular group **What do you dislike about Omnia Retail?** As with any product like this, it gets not popular with customer. But this software itself for our use have been flawless. Almost every useful setup is easy and intuitive. The results seems rewarding in terms of getting maximum out of the potential customers. It also in intelligent to give out the same pricing for a savvy customer checking the product from different devices. **What problems is Omnia Retail solving and how is that benefiting you?** Accurate pricing and sales. The biggest benefit is getting optimum sales and revenue out of a potential customer. **Official Response from Rémon Bloemberg:** > Thanks for the nice review. Good to hear that our product is easy to use and flawless! ### 50. Obtaining best selling price. **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria W. | Retail Cashier, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Omnia Retail?** It automises pricing ensuring minimal losses It is easy to adjust set prices. **What do you dislike about Omnia Retail?** It has been very useful and we have no dislikes. **Recommendations to others considering Omnia Retail:** More profits and more growth. **What problems is Omnia Retail solving and how is that benefiting you?** It has made setting of prices easy and efficient with minimal loses encountered. **Official Response from Rémon Bloemberg:** > Thanks for your review! Good to hear that price adjustments are easy and losses are minimised. ## Omnia Retail Discussions - [Which advantages do dynamic pricing tools offer?](https://www.g2.com/discussions/which-advantages-do-dynamic-pricing-tools-offer) - 1 comment - [What is dynamic pricing strategy?](https://www.g2.com/discussions/what-is-dynamic-pricing-strategy) - 1 comment - [What are dynamic pricing tools?](https://www.g2.com/discussions/what-are-dynamic-pricing-tools) - 1 comment - [What is Omnia pricing?](https://www.g2.com/discussions/what-is-omnia-pricing) - 1 comment - [View Omnia Retail pricing details and edition comparison](https://www.g2.com/products/omnia-retail/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-05+20%3A21%3A17+-0500&secure%5Bsession_id%5D=d5c0e76b-c61d-4693-96bf-a4824f8f0a44&secure%5Btoken%5D=57a58170fdfb058d2baf0b5fb189e525372a3daad7ab2675db2ee5021ebf7a42&format=llm_user) ## Omnia Retail Features **Integration** - Import - Export - APIs **Platform Additional Functionality** - Dashboard - Cloud **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Store Management** - Localization - Marketplaces **Platform Data** - Visualization - Platform Search - Dashboard - Alerts and Notifications - Data Visualization **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Platform Basics** - Reporting - Interoperability - Performance **Mobile** - Mobile dashboard - Mobile application **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction **** - Benchmarking - Behavior Tracking - Profitability Analysis - Real-Time Data - Trend Analysis - Reporting & Statistics - Customer Profiles - Repricing engine - Predictive Pricing Models - Sales Reports - AI Copilot - Sales Trend Analysis - Forecasting - Market Data Analysis - Custom Pricing Rules - Multi-Currency - Product Catalog - Competitor Price Tracking - Data Import/Export - Sales Forecasting - Generative AI - Strategic Planning - Search/Filter - Cost Analysis - Scenario Planning - Price Forecasting - Price differentiation - Multi-Store - Customizable Reports **Platform Additional Functionality** - Cloud - On-Premise **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Omnia Retail Alternatives - [Prisync](https://www.g2.com/products/prisync/reviews) - 4.7/5.0 (166 reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (477 reviews) - [Webgility](https://www.g2.com/products/webgility/reviews) - 4.6/5.0 (375 reviews)