As Master Franchisor of Realty ONE Group Philippines, I needed a CRM that could handle multiple pipelines at once — consumer leads, franchise development prospects, agent recruiting, and international referral partners — without enterprise pricing or a long implementation. NinjaPipe handled all of it with flexible custom fields, tags, and lead sources. A big plus for a franchise model: the ability to spin up separate workspaces for each franchisee office, so every location gets its own clean environment while we maintain structure at the master level. The public API is genuinely usable; we built direct integrations for automated lead imports. Biggest differentiator: founder Dinuka is hands-on and responsive. Operating across US and Philippine time zones, direct access to someone who deeply knows the product beats any tier-1 support desk. Review collected by and hosted on G2.com.
As we've scaled, some real estate–specific workflows (transaction milestones, local credential tracking) have pushed past what a general-purpose CRM covers. It performs best kept lean as a relationship and pipeline engine rather than a full-volume master database. Review collected by and hosted on G2.com.
Thank you for sharing such a detailed review and for trusting NinjaPipe as part of such an important stage of your growth. Building a CRM that can support a franchise model with multiple teams, locations, and pipelines was exactly the type of challenge we wanted NinjaPipe to solve.
We’re glad to hear that the flexibility around custom fields, tags, lead sources, workspaces, and API connectivity has helped you create a structure that works across different parts of your operation. Every business has its own processes, and we’ve always believed a CRM should adapt to the business rather than forcing teams into a fixed way of working.
We also really appreciate your kind words about the support experience. As a founder-led company, staying close to customers and understanding real-world use cases directly helps us build a better product. Feedback from businesses operating across different markets and time zones is incredibly valuable.
Your feedback around real estate-specific workflows is a great point. NinjaPipe is designed as a flexible CRM and automation platform, and we continue to look at ways to support more industry-specific needs while keeping the platform clean and adaptable.
Thank you again for making NinjaPipe part of your franchise journey and for sharing your experience with the G2 community.