---
title: Multifamily AI CRM Reviews
meta_title: 'Multifamily AI CRM Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Multifamily AI CRM works for a business like yours.
date_modified: '2026-08-14'
parent_category:
  name: Real Estate
  url: https://www.g2.com/categories/real-estate
---


# Multifamily AI CRM Reviews
**Vendor:** UNION  
**Category:** [Property Management Software](https://www.g2.com/categories/property-management)
## About Multifamily AI CRM
Union's CRM is a customer relationship management platform designed for property management and leasing teams. UNION CRM helps teams manage the prospect journey from initial inquiry through leasing and ongoing relationship management. It brings together things like: Lead & prospect management: Track prospects and their interactions. Lead follow-up: Organize and automate outreach so prospects don’t fall through the cracks. Leasing pipeline: See where prospects are in the leasing process. Communication history: Keep prospect conversations and activity in one place. Automation & AI: Reduce manual work around follow-up and leasing workflows. Performance visibility: Give teams insight into leads, conversions, and leasing activity.






- [View Multifamily AI CRM pricing details and edition comparison](https://www.g2.com/products/multifamily-ai-crm/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-22+19%3A06%3A21+-0500&secure%5Bsession_id%5D=1711d397-1628-4242-8f67-6ef43fd00fa2&secure%5Btoken%5D=68ec2df2a661b2b4055a5f295ad1870f0a97043ee5c2342f6801ff2a68269b04&format=llm_user)

## Multifamily AI CRM Features
**Leasing**
- Vacancy Advertising
- Rental Applications
- Tenant Screening
- Lease Templates
- Document Management
- Occupancy Management
- Housekeeping Management
- Contact Management
- Complaint Management

**Building Operations**
- Maintenance Service Requests
- Property Inspections
- Service Portals
- Building Announcements
- Resource Reservations
- Residential Properties

**Accounting**
- Property Accounting
- Online Payment
- Company Financials
- Certificates of Insurance (COI)
- Dashboards
- Overdue Payments
- Commercial Properties
- Activity Dashboard
- Electronic Payments

**Operations**
- Tenant Portal
- Integration with Rental Payment Solution
- Lease Application Management
- Tenant Screening
- Amenity Management
- Accounting Module
- Maintenance Management
- Listing Syndication
- Work Order Management
- Communication Management
- Vendor Management
- Marketing Management
- Service Request Management
- Reservations Management
- Listing Management
- Third-Party Integrations
- Task Management
- Tax Management
- Financial Management
- Channel Management
- Owner Portal
- Calendar Management
- Contract/License Management
- Vacancy Management
- Faculty/Staff Management
- Workflow Management
- Inspection Management
- Lead Management
- Insurance Management
- Background Screening
- Website Management

**Agentic AI - Property Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Budget Tracking
- Property Database
- Alerts/Notifications
- Transaction History
- Late Fee Calculation
- Credit Check
- Expense Tracking
- Billing & Invoicing
- AI Copilot
- API
- Payment Processing
- Document Storage
- Maintenance Scheduling
- Reminders
- Reporting & Statistics
- Data Import/Export
- Generative AI
- Digital Signature
- Rent Tracking
- Web-based Deployment
- Rent Collection
- Lease Tracking
- Customizable Branding
- Transaction Monitoring
- For Real Estate
- Financial Reporting
- For Property Managers
- Tenant Tracking
- Credit Card Processing
- Dynamic Pricing
- For Hospitality Industry
- Violation Tracking
- For Residential
- Search/Filter
- Guest Tracking
- Multi-Location
- Mobile App
- Electronic Signature
- Utility Billing
- Role-Based Permissions
- Activity Tracking
- Virtual Tour
- Discussions/Forums
- File Sharing
- Drag & Drop
- Recurring/Subscription Billing
- For Commercial Real Estate
- Client/Property Matching

## Top Multifamily AI CRM Alternatives
  - [Quickbase](https://www.g2.com/products/quickbase/reviews) - 4.5/5.0 (1,563 reviews)
  - [AppFolio](https://www.g2.com/products/appfolio/reviews) - 4.6/5.0 (1,021 reviews)
  - [Entrata](https://www.g2.com/products/entrata/reviews) - 4.6/5.0 (807 reviews)