MSG91 Reviews (199)

View 1 Video Reviews
Reviews

MSG91 Reviews (199)

View 1 Video Reviews
4.5
199 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the excellent support provided by MSG91, highlighting the team's responsiveness and helpfulness during setup and troubleshooting. The platform is valued for its ease of use and reliable message delivery across multiple channels, making it a dependable choice for businesses. However, some users note that the user interface could be improved for better navigation.

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Sibeesh V.
SV
Sibeesh V.
"Easy Integration with Clear Documentation"
4.5/5
What do you like best about MSG91?

I really appreciate the engineering documentation at MSG91; it's very clear and makes it really easy for our engineers to write code and implement the MSG91 integration. It helps our startup a lot, and we're so glad to be part of it. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Maybe the integration with the DLT portal. Sometimes it gives some, other error codes. Apart from that, all is well. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Sibeesh!

It is fantastic to see how your startup is accelerating its growth by leveraging our developer-friendly CPaaS platform. We are thrilled to be the engine behind your security workflows, ensuring that every OTP message is delivered with the speed and reliability your users expect. Knowing that our API documentation has made the integration process seamless for your team is the best compliment we could receive, we build our API infrastructure specifically to eliminate technical friction so you can focus on writing code that scales your vision.

We hear you on the DLT portal complexities, navigating regulatory hurdles and error codes shouldn't slow your momentum. To solve this, our SMS experts provide DLT Premium support, walking with you through every step from DLT registration and header setup to the final API integration.

Your support is the fuel that keeps us going, we’re not just building a platform; we’re building a conversation with you. Stuck on any error? Don’t think twice, our support team loves helping out and is always here to ensure your startup's communication remains uninterrupted.

Dev A.
DA
Dev A.
"Instant Support and Easy Setup"
5/5
What do you like best about MSG91?

I really appreciate the wonderful support from MSG91, particularly when Pratayesh Yadav helped us solve a bulk email message issue. He was very helpful, and I like the instant support feature. I use MSG91 for sending bulk messages, and being able to send bulk email messages is a big plus. I find all the features valuable, but especially the email service. The initial setup was easy. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Noting Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Dev,

Solving a bulk email message issue instantly is exactly why our team stays on standby. We are so glad Pratyaksh could jump in and get your communications back on track. In the fast-paced world of email marketing and transactional messaging, we know that even a small technical hurdle can stall your entire outreach, and our goal is to ensure you never face those delays alone.

It’s great to hear that you found the initial setup easy and that our email service is adding real value to your business. We take pride in building a cloud communication platform that is both powerful for high-volume sending and simple enough for quick integration. Knowing that you’re effectively using MSG91 to solve your bulk messaging needs is the best feedback our engineering and support teams could ask for.

Thank you so much for the 5-star rating! We are thrilled to be your trusted omnichannel partner. Please keep writing to us with your feedback, it helps us stay focused on making our platform even better for you.

Maksim  S.
MS
Maksim S.
Solutions Architect
Information Technology and Services
Enterprise (> 1000 emp.)
"Reliable Messaging, Needs Interface Improvement"
4.5/5
What do you like best about MSG91?

I like MSG91's reliable message delivery and well-documented APIs, which make integration straightforward for our technical team. I also appreciate the detailed delivery reports, which help us monitor performance and quickly identify any issues. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I find the user interface of MSG91 a bit complex, especially for new users navigating the dashboard for the first time. More in-product guidance or contextual help would make it easier to use certain features without relying heavily on documentation. Review collected by and hosted on G2.com.

GS
Gurpreet S.
SMS/Email Marketing Specialist
Small-Business (50 or fewer emp.)
"Reliable SMS OTP Service with Responsive Support"
4.5/5
What do you like best about MSG91?

I used it for SMS OTP services, and they are really good. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I rarely run into issues, but whenever something does come up, the support team—especially Daimini—gets on a call and resolves it. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Gurpreet,

It is a privilege to be the secure authentication partner for your business. In an era where data security and user trust are paramount, we know that a delay of even a few seconds in SMS OTP delivery can lead to a lost customer. We are absolutely thrilled to hear that our high-throughput SMS gateway and Damini’s proactive support have provided the speed and reliability your platform deserves. At MSG91.

We truly value your trust in our DLT registration support. While the regulatory landscape for A2P messaging can be complex, we are committed to being your guide at every step. Our mission is to provide a scalable, developer-friendly communication infrastructure that feels less like a vendor and more like an extension of your own team. Knowing our OTP delivery speeds have made a tangible difference fuels our passion to innovate every single day. Thank you for the 4.5-star rating! We are fully committed to earning that final half-star by delivering the fastest OTP latencies and the most empathetic support in the CPaaS industry. Please let us know where can we improve, to earn that 0.5 star and provide you with a perfect 5-star

experience?

We’re growing because of you. We are in the communication, for the communication, and we’re glad you’re part of the family.

VR
Vela R.
Software developer
Small-Business (50 or fewer emp.)
"Reliable, Scalable, and Developer-Friendly Messaging Platform"
4.5/5
What do you like best about MSG91?

Fast & dependable message delivery (SMS, WhatsApp, Email)

Easy API integration with clear documentation

DLT support that simplifies compliance in India

Multi-channel communication from a single platform

Good reporting & logs for tracking delivery and failures

Responsive support when issues come up Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I don’t have any major dislikes about MSG91 at the moment. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Vela R.

It is a privilege to be the all-in-one communication partner for your IT and Software Services operations. In a technical landscape where fragmentation is the biggest hurdle, we are thrilled that you’ve experienced the power of Omnichannel Greatness through our single, unified platform.

We are particularly proud to hear that our SendOTP solution has effectively resolved your user verification challenges. We know that for software platforms, a failed OTP is a lost user, Our high-throughput SMS gateway and SendOTP solution are engineered for IT and Software Services to ensure 100% deliverability for critical authentication and real-time alerts, even during peak high-volume traffic. By combining this with Hello by MSG91, you’re not just sending messages; you’re managing the entire customer lifecycle-from secure onboarding to real-time support, without ever switching tabs.

Thank you for the 5-star rating and for highlighting the ease of our multi-channel integration. As we continue to scale as a global DIY Telecom platform, your success in streamlining complex IT communications is our greatest motivation.

Verified User in Hospitality
AH
Verified User in Hospitality
Mid-Market (51-1000 emp.)
"Reliable, Powerful Messaging Platform with Outstanding Support"
5/5
What do you like best about MSG91?

MSG91 is a reliable and powerful messaging platform, and special thanks to Karan Chandwani for his outstanding support and guidance throughout our integration process. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Nothing to dislike, overall experience has been great. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Partner!

It is awesome to see how your Hospitality Management Software is scaling with the power of our WhatsApp Business API as well as SMS API. Whether you’re sending out high-conversion promotional offers or managing real-time guest queries, we are thrilled that MSG91 is the engine behind your success. A massive shoutout to Karan Chandwani, I’ve passed your kind words to him. It’s also great to see you using Hello, our ultimate customer support application, to provide that always-on support service that travelers expect today.

At MSG91, we’re not just a vendor, we’re your total DIY Telecom platform. We handle the heavy lifting of price consolidation and omnichannel messaging so you can focus on building the best travel technology in the market. Keep the feedback coming, it’s the fuel that helps us build a better platform for you. If you ever hit a roadblock, our support team are always here to help you get back on track.

Manoj R.
MR
Manoj R.
"Highly Recommended for Bulk Messaging and Seamless Integration"
5/5
What do you like best about MSG91?

I like using MSG91 for sending WhatsApp bulk messages and find the campaign feature very useful. It's great for reaching out to a maximum number of users. The supported UI makes it easier to use, and Shruti Patidar assisted in integrating my account instantly, which was really helpful. Overall, I would totally recommend MSG91. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

nothing Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Manoj!

We are grateful that you are using our WhatsApp services to share such vital information, from urgent course reminders to essential certification updates that shape your students' futures. At MSG91, we pour our hearts into minimizing complexity because we want you to focus on empowering the next generation rather than managing technical hurdles.

It is truly rewarding to see how you are leveraging our platform to bridge the gap in skill development and vocational training for your students. Knowing that MSG91 is the engine behind your critical WhatsApp broadcasts, helping your learners secure official certifications and digital literacy credentials, makes our mission feel incredibly personal. I have shared your wonderful feedback with Shruti Patidar, who is genuinely moved to know that her assistance helped you reach your students more effectively.

Please keep your feedbacks coming, so that we can improve more and continue to support your noble work in vocational training. If you ever need a hand, we’re just a quick message away and always happy to help you out. At the end of the day, your trust is what truly matters. We are in the communication, but we are here for you.

Verified User
G
Verified User
"Perfect message delivery with excellent support"
5/5
What do you like best about MSG91?

I like the speed of support at MSG91, as well as the fact that all countries are supported and different sending channels are provided. This greatly helps the users of my application to go through authorization. The setup was very easy, and tech support, especially Karan Chandwani, also helped with this. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

I would like to improve the personal account with support for the mobile version, so that managing it from the phone would be easier. Review collected by and hosted on G2.com.

Nikhil R.
NR
Nikhil R.
"Outstanding Support and Ease of Use"
5/5
What do you like best about MSG91?

I like the support provided by MSG91, especially when Mr. Aniket called me and was on call until the query was resolved, and he solved it in a nice way. I also find the initial setup of MSG91 easy. I mainly use MSG91 for WhatsApp marketing, and it helps with Template JSON mapping for bulk messages. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Not yet anything Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Nikhil!

A huge thank you for leveraging our WhatsApp API for your payment reminders, exclusive offers, and marketing activities. We’re glad that our simple UI has made handling bulk messages effortless for you, allowing you to focus on growing your clients' businesses. Along with our SMS API powering your operations, we are committed to keeping your setup smooth and your outreach effective.

It’s a privilege to support your mission of empowering local businesses! At MSG91, we are truly proud to be the communication partner for your digital transformation journey, helping you drive customer retention for small and medium businesses. We’ve shared your kind words with Aniket; he is thrilled to know about your review.

Please keep the feedback coming, as it helps us ensure our platform remains the best tool for your success. If you ever need a hand, our support team is just a quick message away and always happy to help you out. In a world of giants, your support for a bootstrapped team like ours is everything. We’re powered by caffeine and the hustle to make communication better for you.

Yagnnendra 0.
Y0
Yagnnendra 0.
"Comprehensive WhatsApp API with Stellar Support Ft: Shruthi Jaiswal"
4/5
What do you like best about MSG91?

I like the service and pricing of MSG91. I find their customer support really helpful. For instance, Shruti Jaisawal from the sales team was very attentive and fast in assisting me. The initial setup felt like a cakewalk because of their excellent customer support. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Maybe it's, UI and UX. And also their monthly pricing for WhatsApp services ( like its being rigid on payment from 1 St 1 St ) Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

Hi Yagnnendra,

It is a privilege to serve as the omnichannel infrastructure partner for your firm. As a leader in AI-driven automation, you understand that the soul of technology lies in its ability to create seamless, human-centric connections. We are honored that our WhatsApp Business API serves as the reliable heartbeat for your automated customer journeys, ensuring that your AI agents deliver the right message at exactly the right moment.

We hear your feedback regarding our UI/UX and billing flexibility loud and clear. Because we support innovators like you, we are constantly evolving to match your speed. We have recently rolled out Global Search and Hello Keyboard Shortcuts to make our dashboard as efficient as the code you write. Regarding our WhatsApp pricing, we remain one of the most cost-effective and transparent providers globally. By passing on official Meta rates with zero markup, we ensure your AI automation platform remains highly scalable and budget-friendly, even as your campaign volumes grow. Our commitment is to provide enterprise-grade communication that is as intelligent and agile as the AI solutions you build.

Thank you for your 4-star rating! We are deeply committed to earning that final star by continuously refining our platform to be the perfect foundation for your automated future. We would love to know specifically which enhancements would most benefit your AI workflows,please share your insights so we can deliver a 100% 5-star experience. Your support is what keeps our engines running. Being bootstrapped means every bit of your trust counts the most, we’re fueled by caffeine, constant hustle, and you.