Research methodology: Their approach was rigorous and clearly explained. They combined primary interviews with secondary research and triangulated the data, so we understood how each estimate was built rather than getting a black-box number.
Transparency of data sources: They were open about where the data came from and what assumptions sat behind each figure. That made the findings easy to defend when stakeholders pushed on them.
Quality of research: The insights were deep, current, and specific to our space, not generic industry boilerplate. The competitive analysis was especially useful.
Turnaround time: They delivered quickly without cutting corners, which mattered given our timelines.
Partnership: The team was responsive and collaborative. They took feedback seriously and adjusted the scope to what we actually needed. It was genuinely an amazing experience working with them. Review collected by and hosted on G2.com.
Honestly, very little. If anything, I’d love to see the data available in a more interactive format, like a dashboard, alongside the reports, so it’s easier to slice and reuse internally. I know they now have an AI feature which we are reviewing. Review collected by and hosted on G2.com.