The product page structure was handled well. Each page gives enough visual and descriptive information without feeling cluttered, which matters in a category where customers need to feel confident before purchasing something they cannot physically examine. The collection organization also made sense from a browsing perspective. It was not the kind of layout that needed explanation to navigate. Review collected by and hosted on G2.com.
The initial design phase moved a bit too quickly without enough reference gathering upfront. The first concepts shared for the homepage did not reflect the brand tone closely enough, and it took additional revision cycles to correct that. Spending more time on visual alignment before jumping into design would have made that stage cleaner. Review collected by and hosted on G2.com.
