[
Merchan... Reviews
](https://www.g2.com/products/merchant-central-by-nmi/reviews)

[
Merchan... Reviews
](https://www.g2.com/products/merchant-central-by-nmi/reviews)

# Merchant Central by NMI Features

##### 
## Content (1)

Automation

Automates some or all operation related tasks

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##### 
## Platform Additional Functionality (5)

Pre-Built Connectors

Provides useful pre-defined data connections to important external systems and applications.

Dashboard

Has a centralized dashboard for users to interact with

Cloud

Provides a cloud based version of the platform

Mobility

Is accessible from a mobile device and by users on the go.

Messaging

Contains in-application messaging abilities

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##### 
## Platform Reporting and Analytics (2)

Reporting

Provides analytics tools that reveal important business metrics and track progress.

Forecasting

Provides sales forecasting and modeling capabilities based on historical data.

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##### 
## Customer Support (4)

Case Management

Contains customer request handling functionality and issue tracking.

Customer Support Portal

A portal through which customers can access the knowledge base as well as ask questions, place orders, raise issues, and more.

Knowledge Base

An information repository for customers to get self-service answers to their questions.

Support Analytics

Allows users to conduct analysis on support activities.

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##### 
## Marketing Automation (3)

Campaign Management

Provides email marketing campaign management functionality.

Lead Management

Contains lead tracking and management capabilities.

Marketing Analytics

Contains analysis tools to provide insights on marketing campaign effectiveness.

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##### 
## Sales Force Automation (5)

Pipeline Management

Manages sales pipelines from prospecting to close.

Task Management

Manages sales force tasks, assigning tasks and distributing work.

Product and Price List Management

Contains a product catalogue and price list for salespeople to pull from.

Quote and Order Management

Provides custom quote creation functionality.

Contract Management

Manages the entire contract process, from creation and negotiation to signing.

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##### 
## Agentic AI - Financial Services CRM (1)

Decision Making

Makes informed choices based on available data and objectives

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## Top-Rated Alternatives

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Maximizer

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[

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4.3/5

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[

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Agentforce Financial Services (formerly Salesforce Financial Services Cloud)

4.3/5

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[
View All Alternatives
](https://www.g2.com/products/merchant-central-by-nmi/competitors/alternatives)

Merchant Central by NMI Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_da836c06c61c98d4a0795c7cfc3a9a5a/servicenow-it-service-management.jpg "Product Avatar Image")

ServiceNow IT Service...

4.5/5

(1,879)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a71fba40151dc70320f4c77a71515c4/agentforce-financial-services-formerly-salesforce-financial-services-cloud.png "Product Avatar Image")

Agentforce Financial...

4.3/5

(226)

[
Compare Now
](https://www.g2.com/compare/agentforce-financial-services-formerly-salesforce-financial-services-cloud-vs-merchant-central-by-nmi)

##### Categories on G2

[
Financial Services CRM
](https://www.g2.com/categories/financial-services-crm)

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