# MEDDICC Reviews
**Vendor:** MEDDICC  
**Category:** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement)  
**Average Rating:** 4.9/5.0  
**Total Reviews:** 16
## About MEDDICC
Our mission is to empower every sales professional and GTM team to unlock their potential. We’ve taken the proven MEDDPICC framework into the digital era, giving you online access to training tools, content, purpose-built MEDDPICC platform, and a community that are designed to help you close more deals, faster. Whether you&#39;re wanting to adopt MEDDIC, MEDDICC or MEDDPICC - we can help.



## MEDDICC Pros & Cons
**What users like:**

- Users value the **effective and simple learning approach** of MEDDICC, enhancing their sales strategies for better revenue. (11 reviews)
- Users commend the **enhanced team collaboration** fostered by MEDDICC, improving sales effectiveness and strategic engagements. (7 reviews)
- Users highlight the **efficiency** gains from MEDDICC, leading to shorter sales cycles and improved forecasting. (5 reviews)
- Users value the **coaching and guidance** provided by MEDDICC, enhancing their sales engagement and overall success. (4 reviews)
- Users value the **ease of use** of MEDDICC, finding it intuitive and accessible for diverse teams. (4 reviews)
- Helpful (4 reviews)
- Customer Support (3 reviews)
- Forecasting (3 reviews)
- Intuitive (3 reviews)
- Solutions (3 reviews)

**What users dislike:**

- Users find the **learning curve steep** , requiring time and practice to fully grasp the MEDDICC methodology. (3 reviews)
- Users find the **steep learning curve** of MEDDICC challenging, requiring significant time and practice to master effectively. (3 reviews)
- Users find **time-consuming learning** necessary for MEDDICC, advising to spread training over several days for better absorption. (2 reviews)
- Users find **adoption difficult** , requiring extensive training and practice, which may not suit all industries&#39; needs. (1 reviews)
- Users find the **time consumption** of learning MEDDICC challenging, recommending spreading sessions over several days for better retention. (1 reviews)

## MEDDICC Reviews
  ### 1. Fantastic Sales Methodology

**Rating:** 5.0/5.0 stars

**Reviewed by:** Derik R. | SVP, Head of Learning &amp; Development, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 17, 2025

**What do you like best about MEDDICC?**

What I like best about MEDDICC is the structure it brings to the sales processes. It directs focus on the important aspects of a deal (e.g., understanding the customer’s pain points, identifying key stakeholders, and identifying key metrics). I believe is vastly increases the likelihood of winning more deals. Lastly, I really appreciate how the methodology encourages a more customer-centric approach —  aligning the value of Exiger's solutions with the customer’s real needs.

**What do you dislike about MEDDICC?**

If I had to state what I didn't like about MEDDICC, it can sometimes feel too structured, not allowing for a more consultative approach. That said, I had to dig deep to find something that I disliked about MEDDICC.

**What problems is MEDDICC solving and how is that benefiting you?**

It's applying an actual sales methodology to our organization.  Currently, we do not have a sales methodology.

  ### 2. Level Up Your Sales Acumen & Success With MEDDICC (MEDDPICC)!

**Rating:** 5.0/5.0 stars

**Reviewed by:** James M. | Regional Account Manager, Computer Software, Enterprise (> 1000 emp.)

**Reviewed Date:** March 27, 2025

**What do you like best about MEDDICC?**

MEDDICC (MEDDPICC) provided me with a broader, more enriching context, approach, and framework for engaging with customers and prospects in addressing their compelling events, associated challenges, and triangulating that with measurable value to accelerate the sales process to either a quicker disqualification or moving forward with an opportunity to enable a win for the various stakeholders within the organization.

**What do you dislike about MEDDICC?**

MEDDICC is top-tier sales training so it's difficult to find anything to dislike.  Perhaps introducing real-world role play video/vignette examples showing what it's like without MEDDPICC vs. what it is like utilizing MEDDPICC could be helpful for students.

**What problems is MEDDICC solving and how is that benefiting you?**

MEDDICC (MEDDPICC) is providing my team and I with a broader context for strategizing account prospecting, mapping, and engagement.  As we apply the MEDDICC (MEDDPICC) methodology and become more fluent in the language of MEDDICC (MEDDPICC) we are becoming more creative and mindful in how we navigate the contacts we are working with, their specific challenges, and how it all ties together for overall organizational impact resulting in a more consultative/trusted advisor approach which is elevating the perception the customers and prospects have of us and their interest in doing business with us.

  ### 3. MEDDICC Highly Recommended for SKO and Beyond

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tara M. | Senior Director, Sales Channel Enablement, Enterprise (> 1000 emp.)

**Reviewed Date:** March 25, 2025

**What do you like best about MEDDICC?**

MEDDICC I have used in multiple roles. I've used it as a seller, sales leader, and in sales enablement. It creates a common language among peers internally at an organization to truly understand the makeup of a real opportunity and it also serves as a best approach for a customer experience with your company. MEDDICC can overlay with any other sales tools, approaches, processes that you might already have established and can also serve as a process on its own. It is flexible.  The thing I like the most about MEDDICC is that if used consistently and with fidelity within a company, it is trackable, measurable, and you'll experience a lift in areas such as: decrease in time to close, qualifying out earlier, increase in deal size, and increase in deal conversion.  It can be tracked in CRM systems as well.  Leaders can use this as a tool to ensure they are also guiding their sellers to use it on every single deal. It teaches sellers to look at a deal through a more effective lens.  It is very easy to implement, has outstanding customer support, and integrates well with areas of the business that already exist.  I highly recommend MEDDICC as a long term solution to creating a customer centric and focused working environment.  It should be used every single day.

**What do you dislike about MEDDICC?**

I don't have any dislikes as it relates to MEDDICC, but more of a wish list to watch MEDDICC continue to expand its customer offerings past the first year of implementation.

**What problems is MEDDICC solving and how is that benefiting you?**

MEDDICC is helping us build a consistent culture in the company that speaks the same language, ensures we are approaching the market with consistency while building trust and long term relationships with our customers by solving their unique problems.

  ### 4. MEDDPICC Phenomenal Framework & Common Language For Entire Organization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul S. | Strategic Sales Director - NA Global Accounts , Enterprise (> 1000 emp.)

**Reviewed Date:** November 27, 2024

**What do you like best about MEDDICC?**

I just completed the new MEDDPICC Masterclass Certification for 2024! Over the years of leveraging MEDDPICC, I've found it to be a highly effective framework. I want to thank Andy Whyte and the MEDDICC team for the engaging and informative sessions and my fellow participants for the stimulating discussions and shared learning experiences. 

As a sales leader, MEDDPICC provides a common language for my entire extended team, from solutions architects to C-suite executives, to collaborate on strategic deals, ultimately improving sales effectiveness, close rates, forecast accuracy, and velocity. 

I look forward to continuing to leverage this phenomenal framework

**What do you dislike about MEDDICC?**

I experienced no downsides to the MEDDICC training and thoroughly enjoyed it.

**What problems is MEDDICC solving and how is that benefiting you?**

MEDDICC is a game-changer for managing our teams and driving growth across both net new and existing strategic accounts. It breaks down information silos by aggregating data from across our organization, giving us a unified view of each account's activity, history, and relationships. This comprehensive view allows us to identify opportunities and risks we might otherwise miss, especially when developing strategies for new accounts and expanding our footprint within existing ones. The platform's relationship mapping feature helps us visualize key stakeholders and tailor our engagement strategy for stronger connections, which is crucial for establishing trust with new clients and deepening relationships with existing ones. Moreover, MEDDICC facilitates seamless collaboration across our global team, ensuring everyone is aligned on account strategy and execution. By providing predictive insights and identifying risk factors, MEDDICC empowers us to be proactive and anticipate our clients' needs, ultimately driving new logo acquisition and strategic growth within our corpus of global accounts.

  ### 5. MEDDICC changed the game for our GTM team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2025

**What do you like best about MEDDICC?**

1) It's easy to understand and see where you can implement it
2) It's not just for sales, its a common language you can use across the GTM teams
3) The content is packaged and delivered in the most easy to digest manner with templates and deep dives for more.
4) MEDDICC the tool is a must have, it makes it easy for everyone to engage on a deal, learn, and forecast.

**What do you dislike about MEDDICC?**

It's not yet a SFDC application, but maybe thats something MEDDICC team ;)??

**What problems is MEDDICC solving and how is that benefiting you?**

We suffered with longer unstructured deal cycles, but no more. We struggled with qualifying out, no more. We needed help understanding how to build champions, how to integrate this into co-sell and how to build better customer value across the journey, this helped us do that and bring customer experience into the fold.

  ### 6. MEDDIC sales training is easy to use, always evolving and they have amazing tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caroline K. | Sr. Manager Mid-Market Platinum success, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about MEDDICC?**

MEDDIC is a system that you can learn at your own pace and has amazing tools.  Whether you are seasoned or new to sale this is a great step by step process on why relationships are important as well as asking the right questions. 
Pim and Marie offer amazing Office Hour meetings the learnings on Value Pyramid, Pain, Metrics, etc. The reminders, engagement are wonderful and all who attend are encouraged to share because we all can learn from each other. These are great refresh classes as we always need to be reminded on the who, why, and what. Also don’t be afraid to ask questions because if you don't your competitor will.
Andy and Pim also do great LinkedIn trainings where they share the whys behind MEDDIC but more importantly how it can be used within our companies.

**What do you dislike about MEDDICC?**

I have not yet ran into any dislikes on MEDDIC

**What problems is MEDDICC solving and how is that benefiting you?**

MEDDIC is allowing us to have more meaningful conversations with our clients. Using the process, we know to ensure we have champions in our corner, asking the right questions to find the pain and present solutions. What MEDDIC also reminds us is that while we know how to find the pain and finding solutions, we need to ensure we are talking to the right people, know the decision and procurement process as well as who we are up against.
MEDDIC is an always learning process and being able to comeback review the PDF, tools this keeps our processes sharp.

  ### 7. Best Sales Training I have done

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alida J. | Data and Security Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** December 09, 2024

**What do you like best about MEDDICC?**

MEDDICC is an incredibly detailed way of looking at your deals. Using it has changed the way i interact with my customers, and enabled me to be a stronger seller.

The course was easy to consume at my own rate and i have no doubt i will be using the templates offered and the learnings in every deal going forward.

**What do you dislike about MEDDICC?**

I don't see any downsides, it's a great course and well worth the investment.

**What problems is MEDDICC solving and how is that benefiting you?**

I am able to control my deals in a totally different way. I think it has taken me to another level of sales person.

  ### 8. The founding fathers of MEDDICC

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bob M. | CRO, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 28, 2024

**What do you like best about MEDDICC?**

I have engaged with the MEDDICC team for several years.  It all started with reading Andy Whyte's book (MEDDICC).  Since then I have formally engaged them to help enable our GTM team on the power and concepts behind the framework, in our MEDDPICC.  This ongoing effort is being reflected in our execution reputation with customers, prospects and partners.  We have also seen significant increases in contract values and reduced deal cycles.  The approach offers a great framework and is equally valuable to our prospects and customers as it is to us.  I love the team.

**What do you dislike about MEDDICC?**

There really are none if you are selling enterprise level software.  I dont have experience with more transactional sales motions where some of MEDDPICC may not apply as well as it does at the enterprise level.  When I say enterprise I am referring mostly to complexity of the deal as opposed to size of deal or company though there is some correlation there.

**What problems is MEDDICC solving and how is that benefiting you?**

Driving better discovery and more value based discussions.

  ### 9. MEDDIC Qualification is the need of the hour

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kunal S. | Ecommerce Consultant, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2024

**What do you like best about MEDDICC?**

Its a powerful sales methodology designed to improve the efficiency and success of sales specifically in SAAS b2b.
Pros: Shortened sales cycle
High Win ratio
Better forecasting
Min. No Shows

**What do you dislike about MEDDICC?**

Nothing much. It requires training and practice that can be a recurring task. Certain industries may find not this methodology very helpful wherein relationship-based selling is required.

**What problems is MEDDICC solving and how is that benefiting you?**

Sales enablement, Lead qualification, Deal qualification, by identifying pain points and decision criteria, sales teams can tailor their solutions to the customer's specific needs. Meddicc provides a clear framework for coaching and evaluating reps, managers and gap identification.

  ### 10. Leading Sales Training & Enablement for most of my career.

**Rating:** 5.0/5.0 stars

**Reviewed by:** George C. | former VP of Sales Training, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 25, 2024

**What do you like best about MEDDICC?**

There are several upsides to MEDDICC, which makes them the go-to for my enablement playbook, as standard.
1. Critical Thinking approach: what the team produce & share with our industry is significantly beyond teaching the components of the acronym and how to validate a close Plan scorecard. The team have produced a plethora of content that arms GTM teams with a full suite of Consideration Guidelines that allow professionals to easily apply what is learned in a relevant way for them & their situation.
2. Excellent Content: both in terms of the strength of Key Learning Points, as well as the qualiry of production (video, F2F sessions, deal review guides, manager assets, etc, etc, etc).
3. Ease of use/understanding: similar to the above, I've yet to meet a salesperson who does not agree that this content is World Class. It is relatable for sellers of all tenure in all types of sales situations. Whether new to the profession and using this to accelerate your ability to succeed, or as a seasoned pro, it has something for everyone.
4. Addresses a gap for baseline>advanced training & enablement: for too long, the only option for a sales/enablement leader, has been to bring in large-scale methodologies, at considerable time & expense, usually consolidated into a boot camp style format, with light follow-up that is hard to sustain. MEDDICC offer exactly what is usually needed to underpin & establish consistency across the GTM teams, without unnecessary time & expense, and with implementation plans that are realistic to achieve, and with clear measured milestones.
5. Affordable: whether as an individual looking to invest in professional upskill, or a small to a large organisation, the pricing models are all carefully & fairly presented. As an enablement leader, it's a God-send to have them as an option that won't scare my finance team away.
6. All their team are avid professionals. There is not a single member of the team that I've engaged with that isn't top class at what they do, personable, and always responsive.

**What do you dislike about MEDDICC?**

Not a dislike, but I'd love to see them introduce a Train The Trainer programme, to help sales training professionals to emulate & sustain long-term. It can be hard to get repeat budget year on year.

**What problems is MEDDICC solving and how is that benefiting you?**

1. Helping solve the problem of inconsistency.
2. Helps to demonstrate what works for sellers who are gaining results through application of skills, which in turn force-multiplies adoption of processes/skills.
3. Helps to shut down conversations that detract from addressing skill-gaps among salespeople. By this, I mean that it is commonplace for noise/excuses, especially around product knowledge or tools being to blame, when in fact, it's usually the core competencies around sales skill that is missing. MEDDICC helps to measure effectiveness.

  ### 11. Whether you are new to MEDDICC, or have been using it for many years, this is the class for you.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason E. | Sr Director, Solution Engineering, Enterprise (> 1000 emp.)

**Reviewed Date:** November 05, 2024

**What do you like best about MEDDICC?**

The sessions were broken apart in easy to understand use videos and learning.  Whether you are new to MEDDICC, or have been using it for many years, this is the class for you.  Also, if you are in pre-sales, a Sales Engineer, or a Solution Engineer this is a must watch class for you.  Do you want to partner with sales better to help create more revenue?   If you do, take the time to learn and understand MEDDICC.

**What do you dislike about MEDDICC?**

The time alotted to learn is best not to try and do this in one setting, you will not absorb as much if you do.  Suggestion is to break this up over several days.

**What problems is MEDDICC solving and how is that benefiting you?**

Helps sales and pre-sales speak the same language.

  ### 12. Valuable, insightful training that provides immediate positive impact

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 30, 2024

**What do you like best about MEDDICC?**

The course gave our sales professionals a comprehensive, strategic, and highly practical approach to engaging with prospects and levelling up their skills and awareness of priorities and outcomes.

**What do you dislike about MEDDICC?**

The length of some of the modules might have been shorter. That said the content nevertheless was very engaging.

**What problems is MEDDICC solving and how is that benefiting you?**

What set this course apart was its focus on real-world application and scenarios. Many of our personnel have had similar training before. The consistent feedback was that the content was engaging, relevant and immediately useful. The instructors didn’t just present theories; they shared proven strategies that our team could immediately implement. 
We have seen marked improvement in our sales outcomes, with a notable increase in successful engagements and conversions.

  ### 13. Transformative Sales Training with MEDDICC

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sylvain S. | Board Member & Founder - Advisor, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 25, 2024

**What do you like best about MEDDICC?**

We recently partnered with MEDDIC for a dynamic sales training at Keepit. This session not only sharpened our team’s sales efficiency but also brought a refreshing team-building experience.

In just one session, the training highlighted essential skills that truly elevated our approach—far exceeding any training we've done in the past decade! The blend of productivity and fun made it an invaluable experience, and I can’t recommend MEDDICC enough for companies looking to empower their sales teams.

**What do you dislike about MEDDICC?**

Great experience. The next step is to apply MEDDPICC everyday.

**What problems is MEDDICC solving and how is that benefiting you?**

build a common language when talikng about an apportunity.

  ### 14. Once more implementing a proven method that leads to more sales

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andy M. | Regional Sales Director (Formerly CRO), Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2024

**What do you like best about MEDDICC?**

Simple and effective, a natural way of selling to achieve mutual value

**What do you dislike about MEDDICC?**

I have no dislikes of MEDDICC, it has proven itself time and time again

**What problems is MEDDICC solving and how is that benefiting you?**

Qualification, Qualification, Qualification -

  ### 15. MEDDICC - Qualification at its finest

**Rating:** 4.5/5.0 stars

**Reviewed by:** Danial P. | Global Sales Effectiveness Manager, APAC, Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about MEDDICC?**

MEDDICC brings consistency and excellence to your sales opportunities

**What do you dislike about MEDDICC?**

You have to want to use it, and also know how you are using it.

**What problems is MEDDICC solving and how is that benefiting you?**

At its finest, MEDDICC takes away the vagueness in deals that plagues sales leaders & other subject matter experts when looking at an opportunity as presented by the sales rep.

Those same insights provides the sales reps with the necessary tools to run world class discovery meetings, asking the right questions and looking for the right signals.

  ### 16. MEDDICC : Coaching For Co-Sell Success

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** September 27, 2024

**What do you like best about MEDDICC?**

The team have been amazing at helping me apply MEDDIC in a cosell context. The masterclass was fantastic and has been incredible way to articulate the value of AWS Marketplace + Coselling via a common language.

**What do you dislike about MEDDICC?**

Nothing - all goodness at this point. Thank you

**What problems is MEDDICC solving and how is that benefiting you?**

Helping provide valuable tools to articulate our value to partners. This helping build trust at multiple levels and accelerate execution/performance together



- [View MEDDICC pricing details and edition comparison](https://www.g2.com/products/meddicc/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+03%3A04%3A57+-0500&secure%5Bsession_id%5D=a390da14-e225-4d37-841f-cd1f89af5bfd&secure%5Btoken%5D=603fdeb3b91052a149b6d8e0aadd9ed253ce54113ecd6857f31bbdfe2487eb3d&format=llm_user)

## MEDDICC Features
**Course Authoring**
- Course Builder
- Questions
- Instructor-Led Training
- Customized Learning Paths
- Video simulations

**Agentic AI - Sales Enablement**
- Autonomous Task Execution
- Natural Language Interaction
- Proactive Assistance

**Content Management**
- Content Import
- Content Creation
- Templates
- Advanced Search
- Content Storage

**Course Management**
- Gamification
- Assessments
- Certifications
- Manager Portals
- Feedback

**Analytics**
- Reporting
- Alerts
- Account-Based Engagement
- Content Utilization

**Platform**
- File support
- Mobile support
- Integration

**Onboarding**
- Documentation
- Coaching
- Programs

**Generative AI**
- AI Text-to-Speech

**Learning Management - Sales Enablement**
- Sales Training 
- Sales Coaching
- Sales Onboarding

**Revenue Enablement - Sales Enablement**
- Cross-Functional Alignment
- AI and Automation
- End-to-End Customer Journey Insights

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