I particularly like Matomo for its strong privacy controls, complete ownership of my analytics data, and its detailed reporting. I also appreciate that it’s open source and highly customisable, and that it brings features like session recordings, heatmaps, and conversion tracking together in one platform. Review collected by and hosted on G2.com.

I find Matomo’s interface less intuitive and more complex to navigate than Google Analytics. I’ve also seen others mention that the setup and configuration can require some technical knowledge, and that certain advanced features or add-ons can make it more expensive. Review collected by and hosted on G2.com.

We have been using this platform for over a decade and actually started back when it was still called Piwik. It is definitely one of the best tools for anyone who cares about data ownership and privacy. We spent many years hosting it ourselves on our own servers which gave us total control over the setup. Recently we switched to the cloud based version and it has been great because it takes away all the technical maintenance and server management. The tracking is very accurate and we love that there is no data sampling so we always see the real numbers.

The UI is excellent and honestly much better and more intuitive than Google Analytics. We also found that the integration is very nice even with Angular since it supports Google Tag Manager. The performance is very solid and everything loads quickly. We only had to use the support team one time and the experience was fine because they were helpful and resolved our question. It is a very powerful alternative to other mainstream analytics and the transition from self hosted to cloud was actually very smooth. Review collected by and hosted on G2.com.

The biggest downside for us has been the pricing structure on the cloud version. It feels quite expensive compared to other options especially when you are a smaller business. Another major frustration is that on the specific package we are using you can only add 3 websites. This limit feels very restrictive and it would be much better if there was more flexibility to add a few more sites without having to jump to a much higher price tier. Review collected by and hosted on G2.com.

It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to customise reports and customer journeys in a straightforward way. Review collected by and hosted on G2.com.

Not much to dislike really. Possibly have the option to create a bespoke menu for the most used functions based on a users preference. Review collected by and hosted on G2.com.

Matomo is an interesting alternative to Google Analytics, which allows you to analyze your site while respecting users' privacy. Review collected by and hosted on G2.com.

Matomo can be more complex to configure and maintain, especially when self-hosting, and some advanced features are paid or less intuitive than those of Google Analytics. ⚙️ Review collected by and hosted on G2.com.

Session recordings, possibility to see click mapping Review collected by and hosted on G2.com.

That I need to go through all those videos to look for insights.

Also to create a tracking event - not very smooth experience Review collected by and hosted on G2.com.

I like Matomo the most because it has excellent data privacy control, storing data on its own servers rather than placing it with third parties, which ensures strong data security and autonomy. It is feature-rich, capable of detailed analysis of traffic sources, user behavior paths, and can also track conversions, providing comprehensive support for optimizing strategies. It is highly customizable, allowing for report adjustments and custom dimension metrics according to needs, meeting various analytical requirements. Review collected by and hosted on G2.com.

Performance is average, with high demands on the server. There is room for improvement in data processing speed, resource usage, and task stability. Report generation takes a long time, high resource consumption causes lag, task stability is poor, and data processing processes hang after activating plugins, with memory leaks in archiving tasks. Initial setup poses a certain barrier for beginners, as server configuration parameters and database operations are difficult to understand. Troubleshooting and resolving environmental issues can be challenging. Review collected by and hosted on G2.com.

It does what it is expected. Very clear graphs. Review collected by and hosted on G2.com.

Some more options and visibility could be improved. Review collected by and hosted on G2.com.

Independence and control over features and implementation for private server implementations. Review collected by and hosted on G2.com.

So far (7 years+ and 30 servers installed...), nothing Review collected by and hosted on G2.com.

Quite intuitive, useful to have multiple domains Review collected by and hosted on G2.com.

It is not so easy to customize dashboards in i Review collected by and hosted on G2.com.

Being open source is surely a good advantage over picking another proprietary on-premises solution. No worries on being GDPR compliant since you will manage every aspect of analytics data gathering. Review collected by and hosted on G2.com.

Some widgets are still very simple, and it lacks the ability to correlate "n" metrics to discover new navigation patterns. As a downside of installing it yourself comes all updates you'll have to plan for. Review collected by and hosted on G2.com.