--- title: Matomo (Formerly Piwik) Reviews meta\_title: 'Matomo (Formerly Piwik) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 96 reviews by the users' company size, role or industry to find out how Matomo (Formerly Piwik) works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 96 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Matomo (Formerly Piwik) Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **customization options** in Matomo, enabling seamless report creation and enhanced data analysis. [(1 mentions)](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews) Users value the **easy data sorting** in Matomo, enhancing their ability to customize reports effectively. [(1 mentions)](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews) Users find the **ease of use** in Matomo remarkable, simplifying data management and customization significantly. [(1 mentions)](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431858&qs=pros-and-cons#reviews) Users enjoy the **ease of data sorting** in Matomo, appreciating customizable reports for improved insights. [(1 mentions)](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=1053558&qs=pros-and-cons#reviews) Users value the **ease of data sorting** in Matomo, appreciating improvements in customization and report generation. [(1 mentions)](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431847&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Matomo (Formerly Piwik) ##### 1. Customization Users appreciate the **customization options** in Matomo, enabling seamless report creation and enhanced data analysis. [ See 1 mentions ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431863&qs=pros-and-cons#reviews) See Related User Reviews MB Michael B. Mid-Market (51-1000 emp.) 4.5/5 "Easy Data Viewing with Straightforward Custom Reports & Customer Journeys" What do you like about Matomo (Formerly Piwik)? It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to cus ##### 2. Data Collection Users value the **easy data sorting** in Matomo, enhancing their ability to customize reports effectively. [ See 1 mentions ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431853&qs=pros-and-cons#reviews) See Related User Reviews MB Michael B. Mid-Market (51-1000 emp.) 4.5/5 "Easy Data Viewing with Straightforward Custom Reports & Customer Journeys" What do you like about Matomo (Formerly Piwik)? It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to cus ##### 3. Ease of Use Users find the **ease of use** in Matomo remarkable, simplifying data management and customization significantly. [ See 1 mentions ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431858&qs=pros-and-cons#reviews) See Related User Reviews MB Michael B. Mid-Market (51-1000 emp.) 4.5/5 "Easy Data Viewing with Straightforward Custom Reports & Customer Journeys" What do you like about Matomo (Formerly Piwik)? It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to cus ##### 4. Insights Users enjoy the **ease of data sorting** in Matomo, appreciating customizable reports for improved insights. [ See 1 mentions ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=1053558&qs=pros-and-cons#reviews) See Related User Reviews MB Michael B. Mid-Market (51-1000 emp.) 4.5/5 "Easy Data Viewing with Straightforward Custom Reports & Customer Journeys" What do you like about Matomo (Formerly Piwik)? It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to cus ##### 5. Options Users value the **ease of data sorting** in Matomo, appreciating improvements in customization and report generation. [ See 1 mentions ](https://www.g2.com/products/matomo-formerly-piwik/reviews?filters%5Bsentiment_snippet%5D=2431847&qs=pros-and-cons#reviews) See Related User Reviews MB Michael B. Mid-Market (51-1000 emp.) 4.5/5 "Easy Data Viewing with Straightforward Custom Reports & Customer Journeys" What do you like about Matomo (Formerly Piwik)? It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to cus ## Top-Rated Alternatives [ ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ View All Alternatives ](https://www.g2.com/products/matomo-formerly-piwik/competitors/alternatives) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 4/21/2026 "Best in class analytic, much better than google" 5/5 What do you like best about Matomo (Formerly Piwik)? We have been using this platform for over a decade and actually started back when it was still called Piwik. It is definitely one of the best tools for anyone who cares about data ownership and privacy. We spent many years hosting it ourselves on our own servers which gave us total control over the setup. Recently we switched to the cloud based version and it has been great because it takes away all the technical maintenance and server management. The tracking is very accurate and we love that there is no data sampling so we always see the real numbers. The UI is excellent and honestly much better and more intuitive than Google Analytics. We also found that the integration is very nice even with Angular since it supports Google Tag Manager. The performance is very solid and everything loads quickly. We only had to use the support team one time and the experience was fine because they were helpful and resolved our question. It is a very powerful alternative to other mainstream analytics and the transition from self hosted to cloud was actually very smooth. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? The biggest downside for us has been the pricing structure on the cloud version. It feels quite expensive compared to other options especially when you are a smaller business. Another major frustration is that on the specific package we are using you can only add 3 websites. This limit feels very restrictive and it would be much better if there was more flexibility to add a few more sites without having to jump to a much higher price tier. Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? Matomo solves the problem of needing deep analytics while keeping full control of our data. Since we have been with them since the Piwik days we have a huge amount of historical data that is very valuable to our business. The benefit of switching to the cloud is that we no longer have to worry about security patches or server uptime ourselves. It gives us all the advanced features like heatmaps and goal tracking in a reliable environment. It has made our workflow much more efficient because we can just focus on the insights instead of the infrastructure. Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerSource: Organic MB Michael B. Digital Marketing Manager Mid-Market (51-1000 emp.) 2/11/2026 "Easy Data Viewing with Straightforward Custom Reports & Customer Journeys" 4.5/5 What do you like best about Matomo (Formerly Piwik)? It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to customise reports and customer journeys in a straightforward way. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? Not much to dislike really. Possibly have the option to create a bespoke menu for the most used functions based on a users preference. Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? The platform is helpful for data collection and compiling. It also makes it easier to trace user journeys and identify where people drop off along the path. Being able to view clickthrough attributes is especially important for our affiliate program, and this is a key part of how we evaluate performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 3/12/2026 "Matomo: a privacy-friendly alternative to Google Analytics" 4/5 What do you like best about Matomo (Formerly Piwik)? Matomo is an interesting alternative to Google Analytics, which allows you to analyze your site while respecting users' privacy. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? Matomo can be more complex to configure and maintain, especially when self-hosting, and some advanced features are paid or less intuitive than those of Google Analytics. ⚙️ Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? Matomo allows us to track the performance of our site while remaining compliant with data protection requirements, which reduces the constraints related to consent and strengthens user trust. This provides us with reliable data to optimize our campaigns and user experience, while maintaining full control over our data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 inviteAI Translated ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 3/12/2026 "Love the Session Recordings Feature" 4.5/5 What do you like best about Matomo (Formerly Piwik)? Session recordings, possibility to see click mapping Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? That I need to go through all those videos to look for insights. Also to create a tracking event - not very smooth experience Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? In addition to quantitative data I can get qualitative insights about feature usage Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite GP Gale P. 12/20/2025 "Flexible and fully functional, but performance needs optimization." 4/5 What do you like best about Matomo (Formerly Piwik)? I like Matomo the most because it has excellent data privacy control, storing data on its own servers rather than placing it with third parties, which ensures strong data security and autonomy. It is feature-rich, capable of detailed analysis of traffic sources, user behavior paths, and can also track conversions, providing comprehensive support for optimizing strategies. It is highly customizable, allowing for report adjustments and custom dimension metrics according to needs, meeting various analytical requirements. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? Performance is average, with high demands on the server. There is room for improvement in data processing speed, resource usage, and task stability. Report generation takes a long time, high resource consumption causes lag, task stability is poor, and data processing processes hang after activating plugins, with memory leaks in archiving tasks. Initial setup poses a certain barrier for beginners, as server configuration parameters and database operations are difficult to understand. Troubleshooting and resolving environmental issues can be challenging. Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? I use Matomo to track website traffic and analyze visitor sources, helping to optimize marketing strategies and user experience. I like its data privacy control, powerful analytics features, and high customizability, which meet different analytical needs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated JR Juan R. Project Manager Enterprise (\> 1000 emp.) 7/21/2024 "Matomo/piwik recommendable" 3/5 What do you like best about Matomo (Formerly Piwik)? It does what it is expected. Very clear graphs. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? Some more options and visibility could be improved. Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? ARIS tool usage statistics Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![David A. B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David A. B.") DB David A. B. Cofounder Small-Business (50 or fewer emp.) 1/20/2020 "Fully managed alternative to Google Analytics" 5/5 What do you like best about Matomo (Formerly Piwik)? Independence and control over features and implementation for private server implementations. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? So far (7 years+ and 30 servers installed...), nothing Review collected by and hosted on G2.com. Recommendations to others considering Matomo (Formerly Piwik): Implement it on AWS or Digital Ocean Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? Implement analytics for private servers - intranets that won't allow or prefer not to have Google Analytics. Review collected by and hosted on G2.com. Show More 9/16/2023 Current UserValidated ReviewerSource: Organic ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Small-Business (50 or fewer emp.) 12/2/2023 "Easy to link with webpages" 3.5/5 What do you like best about Matomo (Formerly Piwik)? Quite intuitive, useful to have multiple domains Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? It is not so easy customize dashboards in i Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? Having a quite safe alternative to google analytics Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic GS Giovanni S. Project Manager Enterprise (\> 1000 emp.) 3/2/2023 "GDPR compliant Analytics" 4.5/5 What do you like best about Matomo (Formerly Piwik)? Being open source is surely a good advantage over picking another proprietary on-premises solution. No worries on being GDPR compliant since you will manage every aspect of analytics data gathering. Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? Some widgets are still very simple, and it lacks the ability to correlate "n" metrics to discover new navigation patterns. As a downside of installing it yourself comes all updates you'll have to plan for. Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? GDPR compliant analytics. Review collected by and hosted on G2.com. Show More 3/8/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alessandro C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessandro C.") AC Alessandro C. Freelance Small-Business (50 or fewer emp.) 4/18/2023 "Very Precise tool" 4.5/5 What do you like best about Matomo (Formerly Piwik)? Matomo is a very precise tool, many more than Google Analytics; It is very simple to use Review collected by and hosted on G2.com. What do you dislike about Matomo (Formerly Piwik)? I don't like something about the free preview, maybe is too short to evaluate well all the instruments Review collected by and hosted on G2.com. What problems is Matomo (Formerly Piwik) solving and how is that benefiting you? I used Matomo to analyze the insight of my blog, and it makes me watch some aspetcts, that I can't see in Google Analytics Review collected by and hosted on G2.com. 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