Our initial use case was for exhibitors located in the more remote pockets of our vast show would felt more seen. they could invite their customers directly to their stands, and would be seen at the same scale as the largest exhibitors in any category search. MappedIn is the perfect tool for that ambition. When we first used MappedIn events like ours were a pretty new thing, but now it sits in with core business. That means events benefit from the same innovation and attention as everything else. Such as the outdoor perspective which opened up all sorts of useful opportunities. Not only that, MappedIn listened to our suggestions and applied them in useful practical ways between events. So the customer experience improved, our exhibitors' experience improved and the usability (or maybe just our ability) got better too! Review collected by and hosted on G2.com.
There are still issues to overcome with underlying templates, reporting and analytics. We are all driven by data these days - not just for the sake of it, but to present a clear use case. It underpins our investment, our exhibitors and our sponsors - and in turn that investment becomes the foundation for the user experience. Review collected by and hosted on G2.com.