--- title: Littledata Reviews meta_title: 'Littledata Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 58 reviews by the users' company size, role or industry to find out how Littledata works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 58 scale: '5' date_modified: '2026-07-12' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Littledata Reviews **Vendor:** Littledata **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 58 ## About Littledata Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel. Double revenue from abandoned cart flows in Klaviyo with better flow triggers Focus the ad algorithms on high-converting customers by matching Shopify revenue No more dumb ads: target full-funnel events sent via Conversions API (CAPI) Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data ## Littledata Reviews ### 1. You'll make better business decisions with access to accurate GA data **Rating:** 5.0/5.0 stars **Reviewed by:** Ian R. | Ecommerce Growth Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Littledata?** Littledata is a lifeline for any ecommerce store that relies upon real data to make valuable business decisions. The majority of Shopify stores I've worked with either question the validity of their GA data or know it's incorrect. Littledata quickly and easily provides you with clean data to work with going forward. **What do you dislike about Littledata?** This isn't an issue with Littledata at all, but I really wish there was an opportunity to clean all retrospective data too. **Recommendations to others considering Littledata:** Consider the potential repercussions if you're making key business decisions based on false data. **What problems is Littledata solving and how is that benefiting you?** Shopify's GA integration is notoriously buggy whether you're using Tag Manager or a direct integration of the GA code. Littledata fixes all known problems and gives clients confidence they're working with data they can trust. ### 2. An easy, reliable solution to accurate tracking, backed by an amazing support team **Rating:** 5.0/5.0 stars **Reviewed by:** James B. | Personal / Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Littledata?** The dead-easy and reliable setup - LittleData helps to enrich Google Analytics with accurate server-side event and ecommerce data. Support is very knowledgable and have always been there to answer analytics queries. **What do you dislike about Littledata?** There's really not much to dislike - it does exactly what it says. Where we've faced problems before they've been to do with our site setup - the team at LittleData have helped us even though it's out of their remit. **What problems is Littledata solving and how is that benefiting you?** Ensuring that GA has accurate ecommerce and event data. Pre-LittleData accuracy was incosistent. Now we don't have that issue, we know we can rely on reports due to the server-side connection. ### 3. Great Tool for Shopify Ecommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | CEO/COFounder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Littledata?** We love the integrations that little data offers us, it gives us insight straight in google analytics from recharge and shopify. **What do you dislike about Littledata?** Nothing really, haven't found anything I dislike and they are constantly adding new features. **What problems is Littledata solving and how is that benefiting you?** It solved connecting recharge to google analytics and giving us accurate data. ### 4. Hard working experts in GA! **Rating:** 5.0/5.0 stars **Reviewed by:** Brian B. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Littledata?** They are very knowledgable and responsive. **What do you dislike about Littledata?** I have nothing to report here that I dislike about them. **Recommendations to others considering Littledata:** While for us getting it configured took a little while, Davi d and his team were right there to help us get it done and in all transparency, they did most of the work! **What problems is Littledata solving and how is that benefiting you?** Getting one-time and recurring purchase data from Bigcommerce and ReCharge to report correctly in Google Analytics. **Official Response from Blake Wisz:** > We're glad to hear that you found our team knowledgeable and responsive. Thank you for your feedback! ### 5. Amazing Shopify <> Segment Integration! Huge time saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Maxime L. | Associate Director of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Littledata?** Seamless and robust integration they have built for Shopify <> Segment (both client and server-side) that saves several hours of engineering time! Bonus: amazing customer support whenever needed **What do you dislike about Littledata?** Nothing thus far (after 2+ year working with their integration) **Recommendations to others considering Littledata:** Great support team in addition to a great product! **What problems is Littledata solving and how is that benefiting you?** Piping Shopify (client-side + server-side) data through Segment (Customer Data Platform). Actionable initiatives are being taken to personalize our customer journey at scale through that integration. ### 6. Great Way To Improve Google Analytics-Shopify Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Eric P. | VP Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Littledata?** Being able to see all our metrics in Google Analytics for subscriptions and Carthook orders, such as order ID. **What do you dislike about Littledata?** There's no real downsides - it works as designed **What problems is Littledata solving and how is that benefiting you?** We use Carthook Checkout and ReCharge, so a lot of transactions are occurring off of Shopify. Prior to working with LittleData it was a complete nightmare with orders coming in with random numbers instead of our actual order IDs. **Official Response from Blake Wisz:** > We're glad to hear that Littledata has been able to provide you with the ability to see all your metrics in Google Analytics, including order IDs for subscriptions and Carthook orders. ### 7. Dedicated problem solvers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2022 **What do you like best about Littledata?** Littledata's expertise in system set up, QA and data validation is outstanding. **What do you dislike about Littledata?** Occasionally the time difference can be a challenge, but they are highly responsive when the timing is aligned. **What problems is Littledata solving and how is that benefiting you?** Littledata has helped us adjust and streamline systems during several platform migrations ensuring our data remains reliable. **Official Response from Blake Wisz:** > Thank you for your positive feedback! We're thrilled to hear that you appreciate our expertise in system set up, QA, and data validation. We understand that the time difference can sometimes be a challenge, but we're glad to hear that we are highly responsive when the timing aligns. At Littledata, our main goal is to help businesses adjust and streamline their systems during platform migrations, ensuring that their data remains reliable. We're glad to hear that we have been able to benefit you in this way. If you have any further questions or need assistance with anything else, please don't hesitate to reach out. We're dedicated problem solvers and are always here to help. ### 8. Looking forward to what this company can develop for accurate ecommerce metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about Littledata?** The improvement in the accuracy of order data in Google Analytics **What do you dislike about Littledata?** So far no downsides, I hope they can maintain a healthy ratio of customers to support reps. **What problems is Littledata solving and how is that benefiting you?** Missing data in Google Analytics. **Official Response from Blake Wisz:** > Thank you for your positive feedback! We are committed to providing accurate ecommerce metrics and ensuring that our customers receive the support they need. We appreciate your support and look forward to continuing to meet your needs. ## Littledata Discussions - [What is Littledata used for?](https://www.g2.com/discussions/what-is-littledata-used-for) - [View Littledata pricing details and edition comparison](https://www.g2.com/products/littledata/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+04%3A08%3A27+-0500&secure%5Bsession_id%5D=6004565f-f331-48e6-8968-51d8430bf5ec&secure%5Btoken%5D=bde8dd39e0d065d2d69f03f9ab079962676060f9f7f4a0dd6f6b7d2ae535477b&format=llm_user) ## Littledata Features **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Administration** - Data Storage - A/B Testing - Integrations **Generative AI** - AI Text Generation **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Littledata Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (477 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews)