Link copied to clipboard # Act-On vs Leadsquared Marketing Automation Comparison - What are their main differences? Share [ Export ](/compare/act-on/leadsquared-marketing-automation/export.csv) Act-OnLeadsquared Marketing...[+ Add Product](#) Pricing **Act-On** **Starting at $900.00** Per Month · Professional **Leadsquared Marketing Automation** **$400.00** Per Month · BASIC **Pricing Insights** from reviews Time to Implement **Act-On** 2 months Based on 184 responses **Leadsquared Marketing Automation** 1 monthFaster Based on 54 responses Return on Investment **Act-On** 12 months Based on 125 responses **Leadsquared Marketing Automation** 9 months3 months sooner Based on 41 responses Perceived Cost **Act-On** $$$$$ **Leadsquared Marketing Automation** $$$$$ Average Discount **Act-On** 12% **Leadsquared Marketing Automation** 14%2% more ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") ![Leadsquared Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/d8735f1cef34a978f78090034982b7b4/leadsquared-marketing-automation.svg "Leadsquared Marketing Automation") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Act-On** [ Ease of Use (27) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1399448&qs=pros-and-cons#reviews)[ Customer Support (18) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1401775&qs=pros-and-cons#reviews)[ Missing Features (14) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1402493&qs=pros-and-cons#reviews)[ Not Intuitive (10) ](https://www.g2.com/products/act-on/reviews?filters%5Bsentiment_snippet%5D=1403219&qs=pros-and-cons#reviews) **Leadsquared Marketing Automation** [ Automation Features (2) ](https://www.g2.com/products/leadsquared-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=2437393&qs=pros-and-cons#reviews)[ Ease of Use (2) ](https://www.g2.com/products/leadsquared-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=2437430&qs=pros-and-cons#reviews)[ Campaign Issues (2) ](https://www.g2.com/products/leadsquared-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=2437449&qs=pros-and-cons#reviews)[ Limited Customization (2) ](https://www.g2.com/products/leadsquared-marketing-automation/reviews?filters%5Bsentiment_snippet%5D=1549585&qs=pros-and-cons#reviews) Integrations **Act-On** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62c8febee8958c00781275975a0c5a38/dm-valid.png "Product Avatar Image") SAP ](https://www.g2.com/products/dm-valid/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/dynamics-365-marketing.jpeg "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc8ff2aea2b4e848bf406528558cc3e6/infor-crm.jpg "Product Avatar Image") Infor CRM ](https://www.g2.com/products/infor-crm/reviews)[ View all ](https://www.g2.com/products/act-on/integrations) **Leadsquared Marketing Automation** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b8dbe343095a18f3d37edb64bba0069/aa-cars-dna.png "Product Avatar Image") AA Cars DNA ](https://www.g2.com/products/aa-cars-dna/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46681cccddfa2695d4b00ffe2ed2e132/aa-software-solutions-software-development-company.jpg "Product Avatar Image") AA Software Solutions... ](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f489c96376750da1af96f0fd061c6ef/advancedmd.png "Product Avatar Image") AdvancedMD ](https://www.g2.com/products/advancedmd/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Product Avatar Image") CTM (formerly... ](https://www.g2.com/products/ctm-ctm/reviews)[ View all ](https://www.g2.com/products/leadsquared-marketing-automation/integrations) Screenshots **Act-On** ![Act-On screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55670/Email-Marketing-1440x970-1.png) **Leadsquared Marketing Automation** ![Leadsquared Marketing Automation screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65108/Marketing--Automation-Software.png) **Ratings** from reviews Meets Requirements **Act-On** 8.2 8.2899 **Leadsquared Marketing Automation** 8.6 8.6190 Ease of Use **Act-On** 8.0 8.0906 **Leadsquared Marketing Automation** 8.7 8.7188 Ease of Setup **Act-On** 7.7 7.7515 **Leadsquared Marketing Automation** 8.7 8.7117 Ease of Admin **Act-On** 8.2 8.2520 **Leadsquared Marketing Automation** 8.5 8.5112 Quality of Support **Act-On** 8.7 8.7864 **Leadsquared Marketing Automation** 9.0 9.0187 Has the product been a good partner in doing business? **Act-On** 8.6 8.6500 **Leadsquared Marketing Automation** 8.9 8.9111 Product Direction (% positive) **Act-On** 8.1 8.1888 **Leadsquared Marketing Automation** 9.4 9.4180 **Features** ratings from reviews Marketing Automation 7.7 765 8.4 169 Transactional Email 7.5 40 Not enough data Lead Scoring 7.4 35 Not enough data Marketing Account Intelligence 7.9 170 Not enough data Landing Page Builders 7.2 44 Not enough data Customer Journey Analytics 7.3 22 Not enough data Customer Journey Mapping 8.7 22 Not enough data Marketing Analytics 7.8 118 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 38.3% Mid-Market(51-1000 emp.) 50.1% Enterprise(\> 1000 emp.) 11.6% Small-Business(50 or fewer emp.) 47.1% Mid-Market(51-1000 emp.) 36.8% Enterprise(\> 1000 emp.) 16.1% Small-Business(50 or fewer emp.) 47.1% Mid-Market(51-1000 emp.) 36.8% Enterprise(\> 1000 emp.) 16.1% **Reviewers' Industry** [![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On")](https://www.g2.com/products/act-on/reviews) Act-On Marketing and Advertising 14.5% Computer Software 13.2% Information Technology and Services 11.5% Financial Services 4.8% Telecommunications 3.0% Other 53.0% [![Leadsquared Marketing Automation](https://images.g2crowd.com/uploads/product/hd_favicon/d8735f1cef34a978f78090034982b7b4/leadsquared-marketing-automation.svg "Leadsquared Marketing Automation")](https://www.g2.com/products/leadsquared-marketing-automation/reviews) Leadsquared Marketing Automation Education Management 21.4% Marketing and Advertising 11.4% Information Technology and Services 10.5% E-Learning 7.3% Computer Software 6.8% Other 42.7% Alternatives **Act-On Alternatives** ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) **Leadsquared Marketing Automation Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews) ## Act-On vs Leadsquared Marketing... FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Act-On vs Leadsquared Marketing...? Leadsquared Marketing... stands out for higher reviewer satisfaction on setup, support, and overall rating, while Act-On is most often praised for ease of use. | [Act-On](https://www.g2.com/products/act-on/reviews) | [Leadsquared Marketing...](https://www.g2.com/products/leadsquared-marketing-automation/reviews) | | --- | --- | | 4.1/5 (1,071 reviews) | 4.4/5 (237 reviews) | | Mid-Market | Small-Business | | 7.7 | 8.7 | | 8.7 | 9.0 | | Ease of Use (27 all-time mentions) | Automation Features (2 all-time mentions) | ### How do the pricing models of Act-On and Leadsquared Marketing... compare? Leadsquared Marketing... is rated higher for price satisfaction, indicating stronger perceived value among reviewers. - **Act-On:** Reviewers describe Act-On as "priced well" and "affordable," but some mention it is "costly" if not fully utilized and note "there are cheaper alternatives in the market." - **Leadsquared Marketing...:** Reviewers note that it "gets expensive as you scale" and cite "pricing and customization cost are little high comparing to other product," but overall satisfaction with value is higher than Act-On. - **Switching-reason:** Reviewers have switched to Act-On from HubSpot due to integration issues, while Leadsquared Marketing... is chosen for its customizability and integration flexibility. ### What are the best alternatives to Act-On and Leadsquared Marketing...? HubSpot Marketing Hub, Constant Contact Advanced..., and ActiveCampaign are the top three alternatives to Act-On and Leadsquared Marketing.... | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1,071 reviews) | Mid-Market | Reviewers describe as "priced well" but note "costly" if underutilized | Ease of Use (27 all-time mentions) | | [Leadsquared Marketing...](https://www.g2.com/products/leadsquared-marketing-automation/reviews) | 4.4/5 (237 reviews) | Small-Business | "Gets expensive as you scale" but higher price satisfaction | Automation Features (2 all-time mentions) | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,917 reviews) | Small-Business | — | Comprehensive marketing automation | | [Constant Contact Advanced...](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | Email marketing and automation | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Automation and CRM integration | ### Which Marketing Automation features should I prioritize when comparing Act-On and Leadsquared Marketing...? Buyers should prioritize ease of use, automation features, integrations, email marketing, and support quality when comparing Act-On and Leadsquared Marketing.... - **Ease of Use:** Act-On (8.0), Leadsquared Marketing... (8.7); 27 all-time mentions for Act-On, 2 for Leadsquared Marketing... - **Automation Features:** Act-On (14 all-time mentions), Leadsquared Marketing... (2 all-time mentions) - **Integrations:** Act-On (15 all-time mentions), Leadsquared Marketing... (2 all-time mentions) - **Email Marketing:** Act-On (18 all-time mentions), Leadsquared Marketing... (—) - **Quality of Support:** Act-On (8.7), Leadsquared Marketing... (9.0) ### What are the pros and cons of Act-On vs Leadsquared Marketing...? Act-On's headline strength is ease of use, while Leadsquared Marketing... is most often praised for automation features. - **Act-On strengths:** Ease of Use (27 all-time mentions), Customer Support (18), Email Marketing (18), Integrations (15), Automation (14), Intuitive (12), Analytics (10), Easy Setup (10), Reporting (10), Time-saving (10) - **Act-On trade-offs:** Missing Features (14), Not Intuitive (10), Email Issues (9), Learning Curve (9) - **Leadsquared Marketing... strengths:** Automation Features (2 all-time mentions), Ease of Use (2), Integrations (2), Marketing Automation (2), Time Efficiency (2) - **Leadsquared Marketing... trade-offs:** Campaign Issues (2), Limited Customization (2), Poor Customer Support (2), Expensive (1), Integration Issues (1), Workflow Issues (1) ### Is Act-On or Leadsquared Marketing... better for small businesses? Leadsquared Marketing... is better suited for small businesses, as it is most often reviewed by small-business users and receives strong small-business sentiment. - **Act-On:** Largest reviewer segment is Mid-Market; reviewers note ease of use and strong support, but small-business sentiment is less prominent. - **Leadsquared Marketing...:** Largest reviewer segment is Small-Business; reviewers highlight customizability, easy setup, and strong automation for small business needs. ### Which Marketing Automation platform has better integrations? Leadsquared Marketing... is favored for integrations, with reviewers highlighting its wide range of integration options and ease of connecting to other platforms. - **Act-On:** Reviewers mention integrations with NetSuite and Microsoft Dynamics, with 15 all-time mentions for integrations. - **Leadsquared Marketing...:** Reviewers highlight integrations with CRM platforms, chatbots, and advertising platforms, with 2 all-time mentions for integrations and frequent praise for integration breadth and ease. ### How do Act-On and Leadsquared Marketing... compare on customer support? Leadsquared Marketing... has a slight edge in Quality of Support, with a 0.3-point higher score (9.0 vs 8.7), which is a material difference. - **Act-On:** Reviewers frequently praise Act-On's support team for responsiveness and helpfulness, with 18 all-time mentions for customer support. - **Leadsquared Marketing...:** Reviewers describe support as "very supportive" and "quick to respond," with 2 all-time mentions for poor customer support but overall higher satisfaction. ### Which is easier to implement, Act-On or Leadsquared Marketing...? Leadsquared Marketing... is rated higher for Ease of Setup, with a 1.0-point advantage (8.7 vs 7.7), indicating easier implementation. - **Act-On:** Reviewers describe setup as "easy" and "straightforward" but note occasional technical challenges and a learning curve for deeper features. - **Leadsquared Marketing...:** Reviewers consistently highlight "easy implementation," "quick setup," and "helpful onboarding," with strong sentiment for rapid deployment. ### Which product has better Templates? Act-On is favored for Templates, with more frequent and positive reviewer mentions. - **Act-On:** 15 all-time mentions for Email Management, 18 for Email Marketing, and multiple recent reviews praising the email builder and template library. - **Leadsquared Marketing...:** Reviewers mention templates as "fixed" and "ready-to-use," but also note "limited customization options" and "outdated version" in some reviews.