# Act-On vs Leadsquared Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act-On excels in its integration capabilities, particularly with Microsoft Dynamics, which users find crucial for their workflows. One user mentioned, "Act-on has the best integration with Microsoft Dynamics," highlighting its importance for seamless operations.
- **Users say** that Leadsquared Marketing Automation offers a user-friendly interface that simplifies lead management. A recent reviewer noted, "The UI of Leadsquared Marketing Automation is very nice," emphasizing how easy it is to manage tasks and activities associated with leads.
- **Reviewers mention** that Act-On provides excellent customer support, with many praising its regular webinars and client success hours. One user stated, "Their support is top-notch," indicating that the company is responsive to user feedback and continuously improves its software.
- **According to verified reviews** , Leadsquared Marketing Automation is particularly effective for small businesses, with users appreciating its ability to handle a large volume of leads efficiently. A user remarked, "We can handle a large number of leads here, including assigning them to different teams," showcasing its scalability for smaller operations.
- **G2 reviewers report** that while Act-On has strong features for email marketing, such as customizable ads, it sometimes struggles with user experience compared to Leadsquared. One user expressed satisfaction with Act-On's customization options, but others noted that the overall ease of use could be improved.
- **Users say** that Leadsquared Marketing Automation shines in its lead scoring and nurturing capabilities, with one reviewer stating, "Its easy to use and very effective," which reflects its effectiveness in managing and nurturing leads through the sales funnel.



| | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,070 | 234 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (45.4% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $400.00 Per Month | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Leadsquared Marketing Automation

Pros:
- Automation Features (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Campaign Issues (2 reviews)
- Limited Customization (2 reviews)

---
## Ratings Comparison
| Rating | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.6 (183 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 8.7 (181 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 8.7 (110 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 8.5 (106 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 9.0 (180 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 8.9 (105 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 9.3 (173 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Leadsquared Marketing Automation

#### Entry-Level Pricing

Plan: BASIC

Price: $400.00 Per Month

Key Features:
- 10,000 contacts
- Automation Workflows
- Website Tracking

[Browse all 3 editions](https://www.g2.com/products/leadsquared-marketing-automation/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Leadsquared Marketing Automation** | 8.4/10 | 159 |

#### Email Marketing

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.6 (134 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.3 (129 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 8.4 (126 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 8.3 (114 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 7.7 (53 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 7.8 (112 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 8.3 (68 reviews) ✓ Verified | 

#### Lead Management

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.8 (135 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 8.6 (134 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 8.8 (134 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.5 (127 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.1 (572 reviews) ✓ Verified | 8.3 (122 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 8.5 (124 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 8.9 (102 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 8.5 (88 reviews) ✓ Verified | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 8.6 (64 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 7.8 (41 reviews) | 

#### Social

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 8.2 (56 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 8.2 (39 reviews) | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 8.7 (45 reviews) | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 8.6 (45 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 8.2 (56 reviews) | 

#### Reporting & Analytics

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 8.4 (133 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 8.3 (107 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.9 (91 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 8.0 (89 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 8.1 (55 reviews) ✓ Verified | 

#### Platform

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 8.2 (82 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.4 (78 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.3 (84 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 8.6 (56 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 8.5 (34 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 8.4 (86 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 8.9 (30 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 8.2 (72 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 8.1 (65 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Administration

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Notifications** | 7.6 (30 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 

#### Page Optimization

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 

#### Management

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Leadsquared Marketing Automation** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)



---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Leadsquared Marketing Automation | 
|---|---|---|
| **Small-Business** | 38.2% | 45.4% | 
| **Mid-Market** | 50.1% | 38.0% | 
| **Enterprise** | 11.7% | 16.7% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Leadsquared Marketing Automation

- **Education Management:** 20.7%
- **Marketing and Advertising:** 11.7%
- **Information Technology and Services:** 10.8%
- **E-Learning:** 7.5%
- **Computer Software:** 7.0%
- **Real Estate:** 4.2%
- **Financial Services:** 3.3%
- **Internet:** 2.8%
- **Higher Education:** 2.8%
- **Consumer Services:** 2.3%
- **Other:** 26.8%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14856 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1224 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1137 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (241 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)

### Alternatives to Leadsquared Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14856 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (241 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Leadsquared Marketing Automation

- Title: [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) — 1 comment, 1 upvote
  > **Top comment:** "Hi Harish, could you please elaborate on the features that didn't work for you? "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-leadsquared-marketing-automation)