They have an integrated software platform with separate modules that can be activated all together or one at a time allowing for an a la cart menu that you can build as your ROI increases with the use of their tools. Tracking visitors on our website helps us see who is interested in our product and if we have been successful in engaging potential clients at conferences and through our email marketing campaigns.

Also, the customer support is bar none the best I have ever had with regards to software. If I have questions, need help optimizing my usage of the software, or want to see a demo...they are a phone call away and are happy to help.

Chris E. and Ryan S. my account manager and performance specialist respectively are incredibly knowledgeable and extremely helpful. I am not sure if you can request who helps you, but I recommend these guys if you can get them. Review collected by and hosted on G2.com.

The module system is a double edged sword that can become quite costly once you start seeing (and wanting) all of the great functionality that each one adds. I work for a software company that has a very similar sales model so I am familiar with the positives and negatives with this structure.

That being said....It is still an affordable solution for most companies. Review collected by and hosted on G2.com.

Knowing who visits my company's website is critical for our sales process. I really like how I get a report every morning and if I have a any issues, there are two people who are assigned to my account that I can email or call. Review collected by and hosted on G2.com.

I wish I had known about the service earlier. I missed out on a few years of data. Review collected by and hosted on G2.com.

Well, it´s easy to integrate, easy to manage and simply working. In the last years we had nearly no issues at all. And if there´s any question (sure you´ll have some...) it´s answered. Even new features, suggestions and other requests are picked up and realized in short time. So if you want a good software, LeadLisison is one of your options. If you want to get also outstanding support, a helping hand and a excellent SLA, this might be your choice. Review collected by and hosted on G2.com.

I fact I don´t dislike anything. So sorry to disappoint you, if you´d expected that to read here ;-) Review collected by and hosted on G2.com.

Our team really enjoys the daily lead report. It is nice to wake up in the morning and see the volume of site traffic with lots of click-throughs and return visitors. Plus, seeing the referrer source right off the bat helps marketing to determine where to best allocate budget dollars in relation to search engine presence.

The system is great, but the team behind the system is even better. Such a friendly group and they are always willing to customize the system and make updates in the next release based on our team's feedback. They are willing to go the extra mile to ensure that we are happy customers. Review collected by and hosted on G2.com.

Not necessarily dislikes, but areas for improvement.

For the individual e-mail identification, it would be nice if the system could send to all recipients instead of parsing 1:1 - our team always forgets about this and it does create some confusion on the recipient end, however I'm not well versed in IT, so I'm not sure this is possible.

At times there is almost too much information available - I find that if I don't create a filter to drill down and find specific information, I spend a lot of time scrolling horizontally to take in all of the data in various columns. Review collected by and hosted on G2.com.

Lead Liaison is a one stop for all our marketing needs. The customer service we receive from our account manager is always top notch. He is very responsive and is always attentive to or queries. The fact that we are able to see any monitor prospects that go to our website makes life for our sales/marketing team more informed and better able to handle the leads coming in. The email marketing platform allows us to get emails out to our audience and I have noticed improvements are being made all the time. Review collected by and hosted on G2.com.

Lead Liaison is not a cookie cutter type program that you can pull out of the box and use a quick guide to get setup and go. You really need to dig deep and learn the benefits of the program and set it up correctly in order for it to work as it is intended. Review collected by and hosted on G2.com.

I love the fact that Lead Liaison covers the full spectrum of marketing automation, including integration with our Salesforce.com leads database and our WordPress site. Lead Liaison lets me focus on the marketing while it sorts out all of the technical details, connections, etc. Lead Liaison is also highly configurable, which means I get to tailor the inbound experience, vs shaping it to conform with the way the software works. Also, customer support is top notch, you could not get better anywhere. Review collected by and hosted on G2.com.

There is little to dislike about Lead Liaison, but since input is required here, I guess I will pick on the old user interface, which took some time to learn. They have launched a brand new user interface and I am finding it much easier to navigate and use. If you haven't looked at LL in a while, it's worth checking out the new UI. Review collected by and hosted on G2.com.

The deciding factor in choosing Lead Liaison (after much discussion and analysis) is that they actually function as a TRUE partner in the growth of my business AND my clients. There are many choices out there in terms of email marketing solutions, but I felt they were all just trying to sell me something and move on to their next "prospect". Lead Liaison actually partners with me to provide solutions that are appropriate for not only my business, but my client's as well....a RARE commodity these days! They actually follow up and do what they say they are going to do....rare indeed! They do a great job keeping me updated on new things they are working on or rolling out and let me know how it can be integrated into my client base. They actually care about your success! Impeccable client service as well. Review collected by and hosted on G2.com.

I can not think of anything I "dislike". There is a lot of information to initially review/cover to make sure you are getting everything the service has to offer. It would be nice if there was a "notes" section for the contacts :) Review collected by and hosted on G2.com.

Automation

Constantly improving

Intuitive Review collected by and hosted on G2.com.

Don't always get the business name - would like that to be more consistent in our daily reports Review collected by and hosted on G2.com.

marketing automation program. Provides great tracking, metrics, and automation depending on recipients behavior. Set it and go! Review collected by and hosted on G2.com.

the user interface --- while new- could be better--- Review collected by and hosted on G2.com.

Lead Liaison has all the features typically needed to prospect, nurture, and close sales deals. It is feature-rich and user-friendly. Review collected by and hosted on G2.com.

The software can be a bit more intuitive to use. Sometimes it takes a bit of time to figure things out. Once you have used it a few times, then it becomes easy. Review collected by and hosted on G2.com.