The G2 on Lead Liaison

Lead Liaison Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend Lead Liaison for its ease of use, enjoying a streamlined setup and efficient B2B-focused functionalities. (1 mentions)

Users appreciate the easy implementation of Lead Liaison, noting that the initial setup is streamlined and fast. (1 mentions)

Users find the easy setup of Lead Liaison to be streamlined and fast, enhancing their overall experience. (1 mentions)

Users appreciate the flexibility of Lead Liaison, enabling tailored workflows that enhance B2B lead management and integration. (1 mentions)

Users value the seamless integrations of Lead Liaison, optimizing demand generation and sales alignment within existing systems. (1 mentions)

Users find the lack of regional admin autonomy inefficient, causing delays in vital lead management processes. (1 mentions)

Users express frustration with the limited customization due to lack of regional autonomy and slow approval processes. (1 mentions)

Users find the time-consuming approval process for regional teams creates delays in lead management and missed opportunities. (1 mentions)

Users find the lack of regional admin roles restrictive, causing delays in implementing crucial lead management changes. (1 mentions)

Top Pros or Advantages of Lead Liaison

1. Ease of Use

Users commend Lead Liaison for its ease of use, enjoying a streamlined setup and efficient B2B-focused functionalities.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Streamlined B2B Lead Management with Unified Data"

What do you like about Lead Liaison?

I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, accoun

2. Easy Implementation

Users appreciate the easy implementation of Lead Liaison, noting that the initial setup is streamlined and fast.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Streamlined B2B Lead Management with Unified Data"

What do you like about Lead Liaison?

I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, accoun

3. Easy Setup

Users find the easy setup of Lead Liaison to be streamlined and fast, enhancing their overall experience.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Streamlined B2B Lead Management with Unified Data"

What do you like about Lead Liaison?

I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, accoun

4. Flexibility Emphasis

Users appreciate the flexibility of Lead Liaison, enabling tailored workflows that enhance B2B lead management and integration.

See 1 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Streamlined B2B Lead Management with Unified Data"

What do you like about Lead Liaison?

I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, accoun

5. Integrations

Users value the seamless integrations of Lead Liaison, optimizing demand generation and sales alignment within existing systems.

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Lead Liaison Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Lead Liaison, and what problem is it built to solve?

Lead Liaison is a software company that provides cloud-based marketing and sales automation solutions. Its platform is designed to streamline marketing, support lead generation, and improve customer engagement.

What languages does Lead Liaison support?

Lead Liaison supports 1 language: English.

What company sizes and industries is Lead Liaison the best fit for?

Positive customer experiences span small, mid-sized, and larger organizations, with the strongest presence among small businesses and mid-market teams. The industries represented most prominently include marketing, software, and information technology, alongside education and nonprofit organizations.

Company sizes: Small Business and Mid-Market, with Enterprise teams represented as well.
Industries: Marketing and Advertising, Computer Software, and Information Technology and Services; Education Management and Non-Profit Organization Management are also represented.

How long does it take to implement Lead Liaison across a team?

Implementation most often takes less than a month, though teams report that setup can take longer when they are configuring more of the platform. The reported ranges vary by project scope and readiness.

Time to go live	Relative frequency
Less than 1 month	Most common
1–3 months	Also frequently reported
Less than 1 day	Less common
Never	Rarely reported

What customer support options does Lead Liaison provide, and how do users find the overall support experience?

Support is available 24/7 through a live representative, as well as by chat and email/help desk. The experience is often described as responsive, knowledgeable, and hands-on, with users valuing help during setup and when working through technical questions; some experiences have been less positive.

What features or capabilities could make Lead Liaison even more useful?

The clearest opportunities to make Lead Liaison more useful are improving the visual workflow experience and making common tasks easier to navigate. Users also point to ways to strengthen editing and reporting workflows.

More visual campaign building: A drag-and-drop canvas or clearer workflow diagrams could make it easier to design and understand automated campaigns.
Smoother editing and navigation: More intuitive email and landing-page editors, along with a clearer interface, could reduce friction in routine work.
More flexible organization and reporting: Custom reports and folder structures could make it easier to organize assets and find the information teams need.

G2 reviews are authentic and verified.

Here's how.

Verified User in Banking

Enterprise (> 1000 emp.)

5/6/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"Lead Liaison transformation"

4/5

What do you like best about Lead Liaison?

The automation of this tool and ability to integrate directly into Salesforce Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

This tool requires some training to get used to Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Make sure you invest in the time for training and integration to help facilitate a quick start Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Not so much as problems as more as allowing as a better/faster ability to extract key client or candidate details for later use Review collected by and hosted on G2.com.

Rich C.

Marketing Director

Industrial Automation

Small-Business (50 or fewer emp.)

6/1/2018

"The Solution I Have Been Looking for the Last Two Years"

5/5

What do you like best about Lead Liaison?

I like that I have one portal to do many things. The one-stop-shop solution coupled with the reporting capabilities, allows me to streamline my workflow. The training and continued support is fantastic. The whole team makes you feel like a partner from the start. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

It is a significant amount of work up front, but that is expected for this kind of all-encompassing solution. It is easy to grow impatient with the progress, but you know in the long run it will work out well. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

It can be a lot of work up front so be prepared for that, but if you just tackle one thing at a time, it is manageable with your current workload. The support at Lead Liason is super helpful too. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

I'm getting a good look at our web traffic patterns and how I can easily engage them with minimal effort. The landing pages are also more simplified so I can create them easier and be more productive elsewhere.

Lead Liason will in the end save me time and generate good connections with customers. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

5/6/2019

"Great"

5/5

What do you like best about Lead Liaison?

How sales and marketing are in one system. Easy to track prospects and leads Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I wish creating emails was a little more user-friendly Review collected by and hosted on G2.com.

James S.

CEO

Computer Hardware

Small-Business (50 or fewer emp.)

3/9/2018

"No ROI and would not let me cancel"

0/5

What do you like best about Lead Liaison?

The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

It's really difficult choosing a platform and Lead Liaison may well work for some people. From my own experience my advice would be not to jump ship from an existing solution that works, it's just too dangerous. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

From my previous comment we really don't' have an answer to this. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none". We have switched our entire tech stack to alternative platforms, at a lower cost, greater functionality and far greater ROI. Review collected by and hosted on G2.com.

Response from Jennifer Worsham of Lead Liaison

edit

It’s unfortunate James has left this review as we understand it reflects poorly on our business. However, this is an excellent opportunity to address this from Lead Liaison’s side and emphasize our willingness to help James and other companies similar to his. Our commitment to providing the best software, support, and building long lasting partnerships is unwavered and this case with is no different. James and his company, Tablet Technologies, made a contractual commitment to use Lead Liaison as their partner for sales and marketing software. As a result, we made a commitment to support him 110% along the way, as we do with all of our clients. Despite multiple attempts to work with Tablet Technologies and navigate the changes in their organizational structure, James grew frustrated with his decision and wanted to break his commitment. Understandably, he was unable to do so. It’s important to note this was not the first time James wanted to change his commitment with us mid-stream.

We take pride in supporting our clients and feel honored to have such great reviews about our company and our software. It should be noted that James’ colleague left positive feedback about Lead Liaison on this same review site approximately three (3) months prior to James’ review.

We provided many hours of 1:1 live training, during their onboarding period and well beyond. We provided access to our learning platform where the client could get certified on Lead Liaison. We also provided our standard consultations from one of our Team Leads during the course of the relationship. Through our regular check-ins there was no mention of on-going dissatisfaction with our Service or results. This was despite our repeated suggestions to implement strategic and tactical methods that are proven to drive sales.

In response to James’ data reference, James’ ROI concerns are unfounded and certainly subjective. We asked them to show areas in which other tools were tracking specific results that turned into business, but they would not supply such data. Lead Liaison readily concedes that our software is not magical, and if you do not use it in your sales and marketing process, it will not yield results.

Lead Liaison believes in commitment and integrity. We expect the same from our business partners. Unfortunately, there will always be that 1% of people that do not share those values.

We encourage readers to look through our other reviews, which will show our level of commitment to our clients and our solutions. We take pride in our business, and we love our customers!

Chris W.

Chief Marketing Technologist

Mid-Market (51-1000 emp.)

3/30/2018

"Excellent product and first class support"

5/5

What do you like best about Lead Liaison?

Salesforce integration as good as it gets down to individual fields and how they sync. Support was the best, nothing too mch trouble and all questions answered very fast, during the 12 months I used Lead Liaison I also saw a lot of updates and improvements based on feedback. Not just a standard MA, includes capabiliies to include DM and also source content which was how I initially found Lead Liaison. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Nothing, for the requirements we had it was a great fit. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

As with all martech you have to first map out all your business requirements and even more importantly make sure the employees are available to support the technology. There is no silver bullet and all Marketing Automation and customer journey configurations are complex so there has to be a dedicated expert available. For ResponseTap it was the best fit by far. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Full visibility to each contact with the ability to nurture to leads and easily and quickly push to Salesforce for fast follow up. Review collected by and hosted on G2.com.

Anthony P.

Mid-Market (51-1000 emp.)

12/18/2017

"great lead automation tool that syncs with Salesforce"

5/5

What do you like best about Lead Liaison?

I like how it integrates with Salesforce and the support offered by the Lead Liaison Team. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

i dislike the text messaging feature, it is limited and a regular user is unable to set this up, someone with a more technological background would need to set this up. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

make sure you have a plan on how you want to use the product, provide use cases in order to insure they can do what you need them to do. Also make sure to have users that are willing to learn and get their hands dirty.

The automation piece is great, it provides a lot of features like email automation, texting, segmentation. If you are using salesforce this tool works well when syncing. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

we are able to provide our marketing users the power to create lead automation and provide numbers in order to help make decisions on what to put their money in when it comes to Marketing Campaigns. Review collected by and hosted on G2.com.

Verified User in Industrial Automation

Enterprise (> 1000 emp.)

4/16/2018

"Lead Liaison has gone the extra mile to ensure our complete customer satisfaction "

4.5/5

What do you like best about Lead Liaison?

Knowing that Lead Liaison will support our company from start to finish and provide training every step of the way has been a life saver. We will soon be self sufficient when it comes to setting up our various trade show and company related form template, connecting leads captured to Sales Force and making sure all business cards are transcribed for our European counterparts. What I like most is their flexibility and willingness to support us during an event and make updates on the fly when needed. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There really isn't anything I dislike. Lead Liaison has made a number of product enhancements to meet our needs. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

I looked at a variety of lead capture companies to help us manage all of our manual trade show leads, and Lead Liaison really was the only company who could provide us with a tool that works both with WiFi and off line, the works on multiple types of mobile devices and who offered an easy to use platform with outstanding support. They even attended the first trade show where we used GoCapture for the first time to ensure everything was running smoothly for our sales team. They have provided us with outstanding customer service from the moment we engaged them for the first time, to now when we needed their help setting up our most recent European trade show. I would highly recommend Lead Liaison to anyone looking for a lead capture & management tool. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

The largest problem we are solving by using Lead Liaison is reducing the amount of time we are spending on manual data entry. We are spending a great deal of time manually entering paper trade show leads into our CRM tool, Sales Force. Not only is manual data entry a time consuming activity, having to decipher multiple sales managers hand writing is not an easy task. Being able to create a lead form that mimics our paper form exactly was a huge plus. Being able to customize our forms to mimic the customized fields we've created in Sales Force makes syncing / uploading our leads a breeze. Review collected by and hosted on G2.com.

Danielle S.

Mid-Market (51-1000 emp.)

2/12/2018

"They care."

5/5

What do you like best about Lead Liaison?

Lead Liaison made the time to make sure our team was able to learn the software and use it effectively. They are always reachable whenever we find ourselves stuck. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

I haven't come across an issue that their support couldn't assist in. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

I definitely recommend giving them a try. Let their team show you how they can help. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

Lead Liaison's integration with SalesForce has helped us compare what marketing strategies produce the most leads. The information gathered from the leads has been an invaluable resource, and the interface makes the metrics very easy to read. Review collected by and hosted on G2.com.

Eva Marie G.

Assistant Director of Communications | FIU Online

Higher Education

Enterprise (> 1000 emp.)

12/14/2017

"Marketing Automation that helps us reach our goals with EXCELLENT CUSTOMER SUPPORT!"

5/5

What do you like best about Lead Liaison?

With Lead Liaison, we are able to frame conversations with prospects in a much more focused way. The email automation allows us to accomplish more at a lower cost, than if done manually. It lends for continuous improvement by allowing us to track and measure the results of our campaigns and then make make necessary adjustments, in near real-time. Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

There are no aspects to date, that I dislike about Lead Liaison. Review collected by and hosted on G2.com.

Recommendations to others considering Lead Liaison:

Jump right in! This is the best solution if considering marketing automation. Support is amazing, always available, efficient and knowledgeable. Review collected by and hosted on G2.com.

What problems is Lead Liaison solving and how is that benefiting you?

The first thing we were able to accomplish is to have an intelligent marketing email automation in place, which is something that did not exist until we adopted Lead Liaison. Review collected by and hosted on G2.com.

Gavin B.

Small-Business (50 or fewer emp.)

3/16/2018

"Excellent MA & CRM Software"

5/5

What do you like best about Lead Liaison?

user friendly, powerful features, cost effective platform, responsive support and innovation Review collected by and hosted on G2.com.

What do you dislike about Lead Liaison?

Nothing signficant. We have identified some areas of development, many of these have already been implemented and and I am confident that others are in the programme. Review collected by and hosted on G2.com.

Categories on G2

Marketing Automation Sales Enablement Email Marketing

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Lead Liaison Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Top Pros or Advantages of Lead Liaison

1. Ease of Use

2. Easy Implementation

3. Easy Setup

4. Flexibility Emphasis

5. Integrations

Top Cons or Disadvantages of Lead Liaison

1. Inefficient

2. Limited Customization

3. Time-Consuming

4. Workflow Issues

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Lead Liaison Reviews FAQs

What is Lead Liaison, and what problem is it built to solve?

What languages does Lead Liaison support?

What company sizes and industries is Lead Liaison the best fit for?

How long does it take to implement Lead Liaison across a team?

What customer support options does Lead Liaison provide, and how do users find the overall support experience?

What features or capabilities could make Lead Liaison even more useful?

Lead Liaison Reviews (58)

Lead Liaison Reviews (58)

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