---
title: Lato Reviews
meta_title: 'Lato Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Lato works for a business like yours.
date_modified: '2026-06-04'
parent_category:
  name: Travel Arrangement
  url: https://www.g2.com/categories/travel-arrangement
---


# Lato Reviews
**Vendor:** Lato  
**Category:** [Travel Agency Software](https://www.g2.com/categories/travel-agency)
## About Lato
Lato is a web-based SaaS travel platform solution that helps travel professionals plan, sell, and manage trips in one centralized system. Headquartered in Ghent (Belgium), Lato was founded to simplify operations for travel agents, tour operators, and destination management companies (DMCs). The platform serves small to mid-sized travel agencies as well as larger operations, providing a scalable solution for businesses managing multiple clients and trips simultaneously. Lato’s key features include an interactive itinerary builder for creating mobile-friendly, visual itineraries, AI-powered content generation to automatically produce activity and itinerary descriptions, and integrated booking management for hotels, activities, and transportation. The platform also offers tools to enhance client proposals and improve engagement, as well as a centralized content library that allows teams to collaborate efficiently and maintain reusable assets. The primary value of Lato is streamlining the travel planning process, reducing administrative workload, and improving client engagement through personalized, interactive itineraries. It helps travel professionals deliver consistent, visually appealing proposals, automate repetitive tasks, and manage multiple trips and clients in one platform. This allows agencies to focus on growing their business while maintaining high-quality service for travelers.






- [View Lato pricing details and edition comparison](https://www.g2.com/products/lato-lato/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-12+14%3A29%3A06+-0500&secure%5Bsession_id%5D=94287488-dce1-4b62-a259-d4839c0a1291&secure%5Btoken%5D=3a70507274792fef08ace110c67ff0b9fbaa8fa1f52e5c1a936589148708cd81&format=llm_user)

## Lato Features
**Agentic AI - Travel Agency**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- GDS/OTA Integration
- Third-Party Integrations
- Multi-Language
- Dynamic Content
- Accounting Integration
- Central Reservation System

**Additional Functionality**
- Reminders
- Status Tracking
- Itinerary Creation
- Channel Management
- AI Copilot
- Booking Management
- Generative AI
- Customer Database
- Communication Management
- Reservations Management
- Online Booking
- Reporting/Analytics
- Payment Processing
- Electronic Payments
- Travel Management
- Calendar Management
- Policy Management
- Multi-Currency
- Sales Pipeline Management
- Invoice Management
- Client Management
- Activity Dashboard
- API
- Promotions Management
- Supplier Management
- Pricing Management
- For Travel Agencies
- Quotes/Estimates
- Discount Management

## Top Lato Alternatives
  - [Perk (formerly TravelPerk)](https://www.g2.com/products/perk-formerly-travelperk/reviews) - 4.6/5.0 (2,056 reviews)
  - [Travelport+](https://www.g2.com/products/travelport/reviews) - 4.6/5.0 (186 reviews)
  - [Safari Portal](https://www.g2.com/products/safari-portal/reviews) - 5.0/5.0 (79 reviews)