Brand kits are the best. There are a dozen client accounts with whom we do paid media, and Lapis does an audit of each client's site once, and then each image ad that it makes carries the logo, colors, and fonts of that particular client. All we do is give the system one prompt with size specifications of Meta, Google, and LinkedIn posts along with five to six headline and visual variations, and after a week of pushing, we release the best one, and no off-brand material ever leaves our studio. Review collected by and hosted on G2.com.

Switching brand kits of clients is a tricky process, and asset libraries tend to get cluttered when there are more than ten brand kits and past product images in it. Review collected by and hosted on G2.com.

Consistency of brand on AI image ads. Our identity is essentially one turquoise palette, and Lapis picked it up from our site the logo, typography, the exact watercolor and uses it consistently regardless of placement size. Ads for paragliding, the steamer and Rothorn train finally look like ads of one company and not of three freelancers. Review collected by and hosted on G2.com.

The ads are only images. We need another solution for our Reels and short videos which is really frustrating since video is where most of our tourism bookings are made from. Review collected by and hosted on G2.com.

Lapis streamlines our process with its fast speed of ad generation. We can create several AI-generated ads per minute to run the A/B test with them. Lapis' strict guardrails guarantee that every variation of our ads is consistent with KPMG's corporate brand identity. Review collected by and hosted on G2.com.

The configuration of our particular hex codes and typography guidelines required more time than expected until our AI output became perfect. Review collected by and hosted on G2.com.

At udaan.com, our team uses Lapis every day to support campaigns across Meta and Google Ads. One of the biggest benefits has been the ability to generate multiple creative concepts quickly while maintaining a consistent brand identity. Before using the platform, producing enough ad variations for different campaigns often required significant coordination between marketing and design teams. The AI-generated creatives provide a strong starting point and help reduce the time spent creating assets from scratch. I particularly like the automatic resizing feature because it prepares creatives for multiple ad placements without requiring manual adjustments. The template library is also useful when launching seasonal campaigns or promotional initiatives on tight timelines. Another feature that stands out is the ease of creating multiple variations for A/B testing. It allows us to experiment with messaging and visuals more frequently without increasing workload. Review collected by and hosted on G2.com.

Some outputs still need manual refinement, especially when campaigns require highly specific messaging or creative direction. There is also a learning curve when it comes to writing prompts that consistently deliver the desired results. Review collected by and hosted on G2.com.

At NowPurchase, we use Lapis daily to support marketing campaigns across Meta and Google Ads. One of the biggest advantages has been how quickly we can move from a campaign idea to multiple creative variations ready for testing. Previously, producing enough creatives for different audience segments often required significant coordination with design resources. The AI-generated ads provide a strong starting point and generally stay aligned with our brand guidelines. I particularly appreciate the automatic resizing feature, which saves time when preparing assets for different ad placements. The template library has also been helpful during seasonal campaigns and product-focused promotions where speed is important. Another feature I find valuable is the ability to create multiple creative versions for A/B testing. It allows the team to experiment with different messages and visuals without extending campaign timelines. Review collected by and hosted on G2.com.

Some generated creatives still require manual adjustments, especially when a campaign needs highly specific messaging or a unique visual approach. It also takes some practice to learn how different prompts influence the final output. Review collected by and hosted on G2.com.

Our team uses Lapis every day to support paid marketing efforts across Meta, Google Ads, and LinkedIn. One of the biggest advantages has been the ability to generate multiple ad concepts quickly while keeping them aligned with our brand guidelines. Before adopting the platform, creating enough creative variations for campaign testing often required significant coordination between marketing and design teams. The AI-powered creative generation has helped speed up that process considerably. I particularly like the automatic resizing feature, which makes it easy to prepare assets for different placements without recreating designs manually. The template library is also useful when launching seasonal campaigns or testing new promotional angles under tight timelines. Creating multiple versions of an ad for A/B testing has become much more manageable, allowing us to evaluate messaging and creative approaches more efficiently. Review collected by and hosted on G2.com.

The generated creatives occasionally need manual refinement, especially for campaigns that require highly specific messaging or visual direction. There is also a short learning curve when it comes to writing prompts that consistently produce the desired results. Review collected by and hosted on G2.com.

At Rebel Foods, our marketing team works across several brands and campaign types, so creative turnaround speed is always important. Lapis has become part of our daily workflow for building and testing ad creatives across Meta and Google Ads. The biggest advantage has been how quickly we can generate multiple concepts without starting from scratch every time. The AI-generated creatives usually stay close to our existing brand guidelines, which helps maintain consistency across campaigns. I also like the automatic resizing feature because it saves time when preparing assets for different placements and formats. The template library has been particularly useful during seasonal promotions and limited-time campaigns where speed matters. Running A/B tests has become much easier since we can create several variations of the same campaign in a short period. That flexibility has helped us experiment more frequently with messaging and visuals. Review collected by and hosted on G2.com.

Some generated creatives still need manual adjustments before launch, especially for campaigns that require highly specific brand messaging. There’s also a bit of a learning curve when writing prompts to achieve the exact style you want. Review collected by and hosted on G2.com.

At Tazapay, we use Lapis every day to support campaigns across Meta, Google Ads, and LinkedIn. One of the biggest improvements we've seen is the speed of creative production. Before using Lapis, creating multiple ad variations often involved several rounds of coordination between marketing and design teams. Now, we can generate and test different concepts much more quickly. The AI-generated creatives usually stay aligned with our brand guidelines, which is important when running campaigns across multiple markets. I particularly like the automatic resizing feature because it removes a lot of repetitive work when preparing creatives for different ad placements. The template library has also been useful during promotional campaigns when timelines are tight and we need assets ready quickly. Review collected by and hosted on G2.com.

The platform still requires some manual adjustments for campaigns with highly specific messaging or compliance considerations. There is also a learning curve when crafting prompts that consistently produce the exact creative direction you're looking for. Review collected by and hosted on G2.com.

At Shop Circle, we use Lapis daily to support campaigns across Meta and Google Ads. While my role is primarily focused on finance, I work closely with teams that manage marketing performance and campaign efficiency, so I've had a chance to see the impact of the platform firsthand. What stands out most is how quickly marketing teams can generate multiple ad variations while keeping them aligned with brand guidelines. The AI-generated creatives provide a strong starting point, which reduces the amount of design effort required before campaigns go live. The automatic resizing feature is particularly useful since campaigns often run across multiple placements and formats. We've also found the template library and product catalog integrations helpful when launching seasonal promotions or testing new campaign ideas. Being able to create several creative variations for A/B testing in a short amount of time has improved campaign agility. Review collected by and hosted on G2.com.

Some generated creatives still need manual adjustments, especially for campaigns with more specific messaging requirements. There is also a learning curve when it comes to crafting prompts that consistently produce the desired output. Review collected by and hosted on G2.com.

As a Tech Lead Manager at Pepper, I work closely with teams that support marketing initiatives, and Lapis has become a daily tool for creating and testing ad creatives across Meta and Google Ads. The biggest benefit has been the speed. We can generate multiple creative variations in a fraction of the time it used to take, which makes campaign planning much more efficient. I particularly like how the platform keeps creatives aligned with brand guidelines while still providing enough variety for A/B testing. The automatic resizing feature is a major time saver because we no longer have to create separate assets for different placements manually. The template library is also useful when we need to launch seasonal or promotional campaigns quickly. Review collected by and hosted on G2.com.

The AI outputs are generally strong, but some campaigns still require manual adjustments before they're ready to publish. There’s also a learning period when figuring out how to write prompts that consistently generate the style you're aiming for. Review collected by and hosted on G2.com.