# Best Market Intelligence Tools - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Market intelligence software gathers publicly available and/or client-focused market information to better understand the customer and their behavior. The data can be collected from sources that focus on understanding specific trends or insights over a market or consumer industry rather than a specific business or individual company. Market intelligence solutions are most commonly used by a variety of marketing or sales personas to establish lists of broad or segmented market data and insights to better direct company strategy. It’s important to note that there is a key difference between market intelligence software and [competitive intelligence software](https://www.g2.com/categories/competitive-intelligence). Market intelligence is specifically focused on the consumer as opposed to competitive intelligence, which is business focused. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with [sales intelligence software](https://www.g2.com/categories/sales-intelligence) since sales intelligence can be used for prospecting and is often integrated with a market or competitive intelligence product. To qualify for inclusion in the Market Intelligence category, a product must: - Gather and organize market-focused data from a variety of sources - Leverage collected data to analyze segmented market trends, or customer monitoring - Ensure accuracy and quality of information - Provide actionable insights or direction about markets or market share ## Top Market Intelligence Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,916 reviews) | Keyword and competitor SEO intelligence | "[SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions](https://www.g2.com/survey_responses/semrush-review-13129243)" | | 2 | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5.0 (8,876 reviews) | Intent-driven B2B prospecting with verified contact intelligence | "[ZoomInfo GTM Workspace: Fast, Accurate Data and Strong ROI for Channel Prospecting](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-12893195)" | | 3 | [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5.0 (1,160 reviews) | Competitive web traffic and digital channel intelligence | "[Smarter SEO decisions, half the research time](https://www.g2.com/survey_responses/similarweb-review-11446128)" | | 4 | [AlphaSense](https://www.g2.com/products/alphasense/reviews) | 4.6/5.0 (329 reviews) | AI-powered search across earnings calls and analyst reports | "[A Powerful Tool for Research and Market Intelligence](https://www.g2.com/survey_responses/alphasense-review-13060833)" | | 5 | [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5.0 (5,326 reviews) | Buyer intent signals with competitive review intelligence | "[Valuable for building trust with software buyers with helpful support](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13147357)" | | 6 | [Apify](https://www.g2.com/products/apify/reviews) | 4.7/5.0 (549 reviews) | Automated web scraping for competitive intelligence | "[Apify Makes It Easy to Build, Monetize, and Distribute Scraping Actors](https://www.g2.com/survey_responses/apify-review-12922254)" | | 7 | [Numerator Verified Voices](https://www.g2.com/products/numerator-verified-voices/reviews) | 4.5/5.0 (87 reviews) | Receipt-verified consumer surveys for purchase behavior | "[Rich Verified Shopper Insights with Fast Deployment and Clear Visualizations](https://www.g2.com/survey_responses/numerator-verified-voices-review-13130301)" | | 8 | [Dedale Intelligence](https://www.g2.com/products/dedale-intelligence/reviews) | 4.9/5.0 (53 reviews) | Expert-sourced intelligence on emerging B2B software | "[Efficient Market Research Platform with Minor Streamlining Needs](https://www.g2.com/survey_responses/dedale-intelligence-review-12796099)" | | 9 | [Perplexity](https://www.g2.com/products/perplexity/reviews) | 4.4/5.0 (313 reviews) | Cited research synthesis across live sources | "[Fast, Current and Verifiable Perplexity is the Research Tool IT Professionals Need](https://www.g2.com/survey_responses/perplexity-review-13123185)" | | 10 | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5.0 (1,941 reviews) | Account-level intent tracking with real-time advertising | "[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)" | --- ## What Are the Most Common Questions About Market Intelligence Software? *AI-generated · Last updated: May 26, 2026* ### What should teams evaluate when choosing Market Intelligence for uncovering potential weaknesses and opportunities? Based on G2 reviews, teams evaluating Market Intelligence software often focus on data coverage, ease of finding relevant insights, and how quickly they can turn research into action. According to verified users, valuable platforms help centralize competitor updates, market shifts, customer feedback, and company information so teams do not have to piece data together manually. G2 reviewers mention that strong filtering, intuitive dashboards, AI-assisted summaries, and export or reporting options are especially useful for spotting gaps, benchmarking competitors, and revisiting problem areas over time. Reviewers also point to support quality and integration with existing workflows as important factors when choosing a tool for ongoing strategic planning rather than one-off research. ### Most trusted Market Intelligence platforms by founders and managers based on user reviews? Based on G2 reviews, trust in Market Intelligence platforms is often tied to how reliable the data feels, how quickly teams can access it, and whether insights are actionable for daily decisions. According to verified users, Similarweb is frequently praised for competitive benchmarking, traffic and audience analysis, and helping teams understand market activity in one place. G2 reviewers mention that AlphaSense is valued for fast research across reports, news, filings, and transcripts, while Similarweb stands out for surfacing competitor performance, traffic sources, and market trends. Users consistently describe trusted tools as ones that reduce manual research, support strategic decisions, and give buyers enough context to validate opportunities and weaknesses confidently. **Here are some of the top-rated products on G2:** - [Similarweb](https://www.g2.com/products/similarweb/reviews) – used for competitor benchmarking, traffic analysis, audience insights, and market trend research - [AlphaSense](https://www.g2.com/products/alphasense/reviews) – helps teams search premium business content, filings, news, and research for faster market intelligence - [Semrush](https://www.g2.com/products/semrush/reviews) – supports competitive analysis, keyword research, and market visibility tracking in one platform ### Which Market Intelligence platforms provide AI-powered insights like Ask the AI for competitive sentiment analysis? Based on G2 reviews, Similarweb is the single strongest match for this type of AI-powered Market Intelligence use case. According to verified users, it is used to surface AI-driven traffic insights, competitor benchmarks, brand visibility signals, and trend analysis that support competitive research. G2 reviewers mention AI features, AI chatbot insights, and AI traffic visibility as helpful for spotting shifts in performance and understanding competitor activity more quickly. More broadly, users across the category value platforms that combine AI summaries with underlying sources, because that makes it easier to explore sentiment, benchmark competitors, and move from raw data to actionable analysis without as much manual digging. ### Market Intelligence software most relied on by founders and managers for objective competitive decision making? Based on G2 reviews, buyers rely most on platforms that centralize competitive signals and reduce guesswork with structured, comparable data. According to verified users, Similarweb is commonly used for competitor analysis, channel benchmarking, website traffic research, and audience behavior, while AlphaSense is often used to search across filings, reports, news, and expert content to support faster decisions. G2 reviewers mention that the most relied-on tools help teams validate assumptions, compare market players, and identify strategic opportunities using one platform instead of many fragmented sources. Users consistently value solutions that make market shifts, competitor actions, and performance gaps easier to interpret for leadership, planning, and investment decisions. ### What Market Intelligence platforms charge high prices prohibitive for smaller businesses accessing premium features? Based on G2 reviews, price is a recurring concern for several Market Intelligence software platforms, especially when advanced data or premium features sit behind higher-tier plans. According to verified users, Similarweb is often described as expensive for freelancers, small teams, or occasional users, particularly when deeper traffic and analytics features require upgrades. G2 reviewers also mention AlphaSense as a premium solution that can feel cost prohibitive for smaller organizations, and some Semrush users say pricing rises quickly as more features or add-ons are needed. Across reviews, buyers often balance strong data depth and market insight against whether the platform is practical for a smaller team’s budget and workflow. **Here are some of the top-rated products on G2:** - [Similarweb](https://www.g2.com/products/similarweb/reviews) – valued for competitor and traffic intelligence, though reviewers often say deeper features require higher-tier plans - [AlphaSense](https://www.g2.com/products/alphasense/reviews) – praised for premium research content and AI search, but often described as costly for smaller teams - [Semrush](https://www.g2.com/products/semrush/reviews) – used for competitive analysis and market research, though users note pricing can climb with add-ons and larger needs ### Market Intelligence tools with simple document upload and self-serve insight discovery without gatekeeping? Based on G2 reviews, buyers looking for simple document upload and self-serve discovery often praise platforms that centralize reports and make insights easy for broader teams to access. According to verified users, Market Logic is used to upload research, organize knowledge zones, and let stakeholders self-serve insights rather than relying on insight teams for every request. G2 reviewers mention easy document upload, AI-assisted summaries, searchable repositories, and knowledge sharing as major strengths. Databook is also described as helpful for pulling together account and company information into one place with minimal setup. Across reviews, teams value intuitive interfaces and fast access to organized insights that reduce manual searching and internal bottlenecks. ### Market Intelligence adoption among founders and COOs seeking objective benchmarking for strategic planning? Based on G2 reviews, adoption tends to be strongest when Market Intelligence software supports objective benchmarking and gives leadership a shared source of truth for planning. According to verified users, tools like Similarweb are used to compare competitor traffic, channels, and audience behavior, while AlphaSense helps teams benchmark market developments, company performance, and industry signals across trusted content sources. G2 reviewers mention that leaders value platforms that reduce fragmented research, surface trends quickly, and make it easier to validate strategic assumptions with evidence. For founders and COOs, adoption appears highest when the platform helps identify market opportunities, compare performance across players, and turn intelligence into practical planning inputs for teams. ### Which Market Intelligence tools drive measurable adoption after rollout rather than sitting unused after initial setup? Based on G2 reviews, Similarweb appears to be the strongest answer for measurable adoption after rollout because many users describe it as part of their daily or regular workflow. According to verified users, teams use it for competitor benchmarking, traffic research, audience analysis, market sizing, and SEO-related decision making across multiple use cases. G2 reviewers mention that it saves research time, makes insights easier to access quickly, and becomes part of recurring reporting and planning. More broadly, tools that drive adoption tend to have intuitive dashboards, actionable outputs, and enough breadth that different teams can return to the platform for strategy, sales preparation, market analysis, and trend monitoring instead of abandoning it after implementation. ### Best Market Intelligence platforms for founders and managers researching competitors and market trends? Based on G2 reviews, Similarweb is the leading platform for founders and managers researching competitors and market trends because reviewers consistently describe it as a central tool for website traffic analysis, competitor benchmarking, audience insights, and identifying market shifts. According to verified users, it helps teams understand traffic sources, channel mix, keyword and content opportunities, and broader competitive performance without relying on scattered research. G2 reviewers mention that the platform is especially useful for market research, strategic planning, and spotting growth opportunities across regions and industries. Buyers in this category tend to favor tools that combine easy exploration with enough depth to support both day-to-day monitoring and larger strategic decisions. **Here are some of the top-rated products on G2:** - [Similarweb](https://www.g2.com/products/similarweb/reviews) – supports competitor research, traffic benchmarking, audience analysis, and market trend discovery - [AlphaSense](https://www.g2.com/products/alphasense/reviews) – helps founders and managers research companies, markets, filings, and industry developments quickly - [Semrush](https://www.g2.com/products/semrush/reviews) – used for competitor tracking, market research, keyword analysis, and visibility monitoring ### Highest rated Market Intelligence for identifying areas of weakness that can be addressed and revisited? Based on G2 reviews, users describe the strongest Market Intelligence platforms in this area as those that help teams spot gaps, act on them, and revisit performance over time. According to verified users, Similarweb is frequently used to identify weaknesses in traffic sources, competitive positioning, content performance, and channel mix, while reviewers of GrowByData Market Intelligence specifically mention using it to find areas of weakness that can be addressed and later checked for impact. G2 reviewers mention that the most effective tools combine competitor analysis, market trend visibility, and clear reporting so teams can track whether changes improve results. Buyers value platforms that support both diagnosis and follow-up rather than one-time analysis alone. **Here are some of the top-rated products on G2:** - [Similarweb](https://www.g2.com/products/similarweb/reviews) – helps teams identify competitive gaps, traffic weaknesses, and market opportunities over time - [GrowByData Market Intelligence](https://www.g2.com/products/growbydata-market-intelligence/reviews) – used to surface competitor, search, and AI trend weaknesses that can be addressed and revisited - [AlphaSense](https://www.g2.com/products/alphasense/reviews) – supports deeper research into market shifts, company developments, and strategic blind spots ## G2 Grid® for Market Intelligence Software ![G2 Grid® for Market Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/market-intelligence/grids.png?focus%5B%5D=3551&focus%5B%5D=577&focus%5B%5D=7170&focus%5B%5D=39661&focus%5B%5D=1679&focus%5B%5D=74085&focus%5B%5D=1578414&focus%5B%5D=1532838) Highlighted products: Semrush, GTM Workspace - Powered by ZoomInfo, Similarweb, AlphaSense, G2 Marketing Solutions, Apify, Numerator Verified Voices, and Dedale Intelligence. Underlying data: [Grid® JSON](https://www.g2.com/categories/market-intelligence/grids.json?focus%5B%5D=semrush&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=similarweb&focus%5B%5D=alphasense&focus%5B%5D=g2&focus%5B%5D=apify&focus%5B%5D=numerator-verified-voices&focus%5B%5D=dedale-intelligence) ## How Many Market Intelligence Software Products Does G2 Track? **Total Products under this Category:** 304 ### Category Stats (Jul 2026) - **Average Rating**: 4.52/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Cypris Platform (+2.34%) - Among all products in this category, Cypris Platform recorded the largest rating increase compared to last month *Last updated: July 25, 2026* ## How Does G2 Rank Market Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 33,800+ Authentic Reviews - 304+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Fathom Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=623&secure%5Bchosen_at%5D=2026-07-25T17%3A45%3A18Z&secure%5Bdisplayable_resource_id%5D=1389&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1389&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=623&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-intelligence&secure%5Btoken%5D=24900deccb9cad6b71cf4a742942e978c4891ee32b26389d699c5fc5db835d45&secure%5Burl%5D=https%3A%2F%2Fwww.fathom.ai%2F%3Futm_campaign%3Dg2_ads%26utm_source%3Dg2%26utm_medium%3Dpaidsearch%26utm_content%3Dclick_all&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Market Intelligence Software Products in 2026? ### 1. [Bloomberg Second Measure](https://www.g2.com/products/bloomberg-second-measure/reviews) Bloomberg Second Measure's new and exclusive transaction dataset gives investors valuable insights into company performance and consumer trends—with unparalleled speed. • Panel of 20+ million U.S. consumers • 3-day lag • Coverage list of thousands of public and private companies • 6 years of spending history **Average Rating:** 3.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind Bloomberg Second Measure?** - **Seller:** [Second Measure](https://www.g2.com/sellers/second-measure) - **Year Founded:** 2015 - **HQ Location:** New York, New York, United States - **Twitter:** @second_measure (1,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/second-measure/ (14 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Bloomberg Second Measure? **"[Good Analytical Insight](https://www.g2.com/survey_responses/bloomberg-second-measure-review-725945)"** **Rating:** 4.0/5.0 stars *— Verified User in Wholesale* [Read full review](https://www.g2.com/survey_responses/bloomberg-second-measure-review-725945) --- #### What Are G2 Users Discussing About Bloomberg Second Measure? - [What is Bloomberg Second Measure used for?](https://www.g2.com/discussions/what-is-bloomberg-second-measure-used-for) ### 2. [Brew](https://www.g2.com/products/brew/reviews) Brew is a SaaS platform for CMOs and their teams to learn, develop and monitor their marketing strategy from ideation to execution. The platform offers a completely automated, real-time view of market dynamics. Any company and any activity that influences my buyer's mindset in my context is analyzed across any marketing channel, geography, vertical, audience, and topic - to provide strategic visibility and tactical planning recommendations. With Brew, teams move much faster, with much more confidence - to create a more significant impact on the company's growth. **Average Rating:** 4.9/5.0 **Total Reviews:** 4 **Who Is the Company Behind Brew?** - **Seller:** [Brew](https://www.g2.com/sellers/brew) - **Year Founded:** 2019 - **HQ Location:** Tel Aviv, IL - **Twitter:** @EverThereHQ (720 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getbrew/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Small-Business #### What Are Recent G2 Reviews of Brew? **"[Intelligent marketing insights with Brew's easy-to-use platform](https://www.g2.com/survey_responses/brew-review-7593236)"** **Rating:** 5.0/5.0 stars *— Sophia M.* [Read full review](https://www.g2.com/survey_responses/brew-review-7593236) --- **"[Brew is a fantastic tool and Tal has gone above and beyond to support us](https://www.g2.com/survey_responses/brew-review-7626679)"** **Rating:** 5.0/5.0 stars *— Nav C.* [Read full review](https://www.g2.com/survey_responses/brew-review-7626679) --- ### 3. [Clarity on PMF](https://www.g2.com/products/clarity-on-pmf/reviews) Clarity on PMF is an AI-powered diagnostic tool that helps B2B SaaS founders answer the most critical question in their startup journey: Do you actually have product-market fit? THE PROBLEM 42% of startups fail because they misread their PMF signals. Founders spend months—sometimes years—building products based on misleading metrics: polite customer feedback, vanity growth numbers, and gut feelings. By the time they realize they never had PMF, they've burned through runway and momentum. HOW IT WORKS Our diagnostic analyzes 47 PMF signals across three critical dimensions: • Market Readiness: Is the problem real, urgent, and worth paying for? • Founder Readiness: What cognitive blindspots are affecting your decisions? • Execution Readiness: Are you learning fast enough to find PMF before running out of time? WHAT YOU GET • Over 20-page personalized diagnostic report • PMF Score (0-100) with zone classification • Top 5 Critical Findings blocking your progress • Founder Blindspot MRI — cognitive bias analysis • Product-Solution Misalignment Map • Personalized 12-week execution roadmap • Customer interview frameworks & templates WHO IT'S FOR Founders in the pre-PMF or early-PMF stage who are tired of guessing and ready to make decisions based on data, not hope. Stop guessing. Start knowing. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Who Is the Company Behind Clarity on PMF?** - **Seller:** [Probiovita UAB](https://www.g2.com/sellers/probiovita-uab) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Clarity on PMF's Pros and Cons? **Pros:** - Decision Making (1 reviews) - Ease of Use (1 reviews) - Tracking (1 reviews) **Cons:** - Missing Information (1 reviews) ### What Do G2 Reviewers Say About Clarity on PMF? *AI-generated summary from verified user reviews* **Pros:** - Users find the **decision-making clarity** from Clarity's PMF report invaluable for achieving product-market fit effectively. - Users value the **ease of use** of Clarity, appreciating its clear priorities and practical next steps for PMF. - Users find the **PMF tracking useful** , offering clear priorities and actionable insights without fluff or vagueness. **Cons:** - Users are frustrated by the **missing information** regarding progress tracking, hindering their ability to measure improvement. #### What Are Recent G2 Reviews of Clarity on PMF? **"[Product-Market Fit Diagnostic: A Great Tool to Improve Product Positioning](https://www.g2.com/survey_responses/clarity-on-pmf-review-12628629)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/clarity-on-pmf-review-12628629) --- **"[Here is what helped me understand if I truly have a product market fit](https://www.g2.com/survey_responses/clarity-on-pmf-review-12245499)"** **Rating:** 5.0/5.0 stars *— Yoanna G.* [Read full review](https://www.g2.com/survey_responses/clarity-on-pmf-review-12245499) --- ### 4. [EDITED](https://www.g2.com/products/edited/reviews) EDITED is the world’s leading retail intelligence solution that empowers softline retailers across apparel, footwear, accessories, and homeware to make data-driven decisions with unparalleled speed and precision through advanced AI technology. EDITED uniquely delivers a holistic and contextualized view of performance by combining competitor, internal company, and customer segment data into one proprietary AI-powered platform. This connection of data enables retailers to break through silos, democratize data across teams, and make decisions that are market-informed, profit-aware, and customer-centric. With the current economic climate, rapidly changing trends, increased digitalization, and customer demand for hyper-personalization, success in the retail landscape is increasingly difficult to attain. EDITED addresses these challenges by unifying disconnected data sets and translating them into actionable insights through cutting-edge technology. Our platform integrates data from multiple sources to provide retailers with contextualized intelligence that informs: 1. Assortment 2. Pricing 3. Site Merchandising Retailers gain a clear, connected view of their business in the context of market dynamics and customer expectations, allowing for faster, smarter decisions that drive profitability. EDITED’s platform not only identifies opportunities but also automates complex processes, reducing manual workloads and optimizing performance throughout the product lifecycle -- from pre-season planning to in-season trading to post-season hindsighting. Our AI processes over 170 million products daily – 10 times more than just a few years ago. This scale, combined with the team’s unmatched retail expertise allows the solution to deliver multi-dimensional intelligence tailor-made for a retailer’s specific needs. This is how the world’s most innovative retailers, including PUMA, Tommy Hilfiger, Diesel, Ann Taylor, and the Arcadia Group, stay ahead of the competition. **Average Rating:** 4.6/5.0 **Total Reviews:** 4 **How Do G2 Users Rate EDITED?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind EDITED?** - **Seller:** [EDITED](https://www.g2.com/sellers/edited) - **Year Founded:** 2009 - **HQ Location:** London, England, United Kingdom - **Twitter:** @edited_hq (9,125 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/edited/ (236 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of EDITED? **"[Edited - the great platform for business](https://www.g2.com/survey_responses/edited-review-5405204)"** **Rating:** 5.0/5.0 stars *— Minh Thu V.* [Read full review](https://www.g2.com/survey_responses/edited-review-5405204) --- **"[EDITED Software Review](https://www.g2.com/survey_responses/edited-review-6519606)"** **Rating:** 4.5/5.0 stars *— Sharvan K.* [Read full review](https://www.g2.com/survey_responses/edited-review-6519606) --- #### What Are G2 Users Discussing About EDITED? - [What does editor software do?](https://www.g2.com/discussions/what-does-editor-software-do) - [What are the features of video editing software?](https://www.g2.com/discussions/edited-what-are-the-features-of-video-editing-software) - [What is edited software?](https://www.g2.com/discussions/what-is-edited-software) ### 5. [EQI Data](https://www.g2.com/products/eqi-data/reviews) G-data is a proprietary AI-powered business intelligence model software that brings a real-time, multi-platform integrated, advanced analytical SaaS solution for online businesses in China. G-data collects data from all e-Commerce and social media platforms, sCRM, market and competitors to offer live, dynamic, multiplatform data analysis, predictions, and recommendations. **Average Rating:** 2.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate EQI Data?** - **Has the product been a good partner in doing business?:** 0.0/10 (Category avg: 9.1/10) - **Data Sources:** 1.7/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 0.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 0.0/10 (Category avg: 8.0/10) **Who Is the Company Behind EQI Data?** - **Seller:** [EQI Data (formally G-Data)](https://www.g2.com/sellers/eqi-data-formally-g-data) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of EQI Data? **"[A huge asset for our online business operations!](https://www.g2.com/survey_responses/eqi-data-review-5260636)"** **Rating:** 5.0/5.0 stars *— Christelle R.* [Read full review](https://www.g2.com/survey_responses/eqi-data-review-5260636) --- ### 6. [ExecAtlas](https://www.g2.com/products/execatlas/reviews) ExecAtlas is the executive relationship intelligence platform that transforms how dealmakers, revenue leaders, and business development professionals find and activate the connections that matter most. ExecAtlas gives you the full picture: verified executive profiles, org structures, board relationships, and the professional connections that turn cold accounts into opportunities. At its core, ExecAtlas is purpose-built master data management for executive relationships. That means the data isn't just comprehensive, it's clean, current, and trusted. We pull from authoritative sources like SEC filings, corporate websites, and verified third-party records to maintain profiles on more than 4 million executives and board members. When an executive moves, you know. When a new buying committee forms, you're ready. ExecAtlas connects with Salesforce, Microsoft Dynamics, and other leading CRMs, putting relationship intelligence where your team already works. Instead of cold outreach and guesswork, your reps can map warm paths into any target account using more than 600 million professional connections, finding the fastest route from your network to the decision maker who matters most. What ExecAtlas helps you do: - Identify the right contacts at any company, from C-suite to board level, with verified data you can act on - Track executive movement in real time so you reach new leaders before competitors do - Map relationship pathways that turn cold accounts into warm introductions - Strengthen CRM data quality by keeping executive records accurate and up to date automatically - Accelerate deal cycles by connecting go-to-market teams to decision makers through trusted relationships ExecAtlas is trusted by AM Law Top 50 firms, leading investment banks, and enterprise revenue teams that can't afford to work from stale data or cold outreach. ExecAtlas turns your network into your most reliable path to revenue. **Average Rating:** 4.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate ExecAtlas?** - **Data Sources:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind ExecAtlas?** - **Seller:** [Equilar](https://www.g2.com/sellers/equilar) - **Company Website:** https://www.equilar.com - **Year Founded:** 2000 - **HQ Location:** Redwood City, US - **LinkedIn® Page:** https://www.linkedin.com/company/equilar/ (135 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 33% Enterprise, 33% Mid-Market #### What Are Recent G2 Reviews of ExecAtlas? **"[ExecAtlas Streamlines Executive and Board Research in One Place](https://www.g2.com/survey_responses/execatlas-review-12706841)"** **Rating:** 5.0/5.0 stars *— Verified User in Staffing and Recruiting* [Read full review](https://www.g2.com/survey_responses/execatlas-review-12706841) --- **"[ExecAtlas Keeps Our CRM Accurate and Opens Doors](https://www.g2.com/survey_responses/execatlas-review-13154702)"** **Rating:** 4.5/5.0 stars *— Laura D.* [Read full review](https://www.g2.com/survey_responses/execatlas-review-13154702) --- ### 7. [Ful.io](https://www.g2.com/products/ful-io/reviews) Technology Profiler & Lookup Identify technologies like Shopify, wordpress, javascript frameworks on websites and many more. We track over 75,000+ web technologies across millions of websites, and access to over 1.2Billion+ Email addresses along with their source **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Ful.io?** - **Data Sources:** 6.7/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 8.3/10 (Category avg: 8.2/10) - **Lead Enrichment:** 8.3/10 (Category avg: 8.0/10) **Who Is the Company Behind Ful.io?** - **Seller:** [Ful.io](https://www.g2.com/sellers/ful-io) - **Year Founded:** 2021 - **HQ Location:** Wilmington, US - **Twitter:** @TechProfilerFul (3 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ful-io/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are Ful.io's Pros and Cons? **Pros:** - Chrome Extension (1 reviews) - Competitor Analysis (1 reviews) - Decision Making (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) **Cons:** - Credit Limitations (1 reviews) - Expensive (1 reviews) - Slow Loading (1 reviews) ### What Do G2 Reviewers Say About Ful.io? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly Chrome extension** that simplifies competitor analysis and technology selection for projects. - Users find the **competitor analysis tools** on Ful.io beneficial for evaluating technologies for their projects. - Users value the **efficient decision-making assistance** of Ful.io, benefiting from easy competitor technology analysis. - Users find the **Chrome extension very user-friendly** , making competitor analysis effortless and efficient for project planning. - Users find the **Chrome extension easy to integrate** for competitor analysis, enhancing their project insights seamlessly. **Cons:** - Users find the **credit limitations** restrictive, making it challenging to fully explore Ful.io's features during testing. - Users find the pricing to be **expensive** , with limited free credits restricting proper exploration of Ful.io's features. - Users experience **slow loading** times that hinder quick access to data on Ful.io. #### What Are Recent G2 Reviews of Ful.io? **"[Good addon extension to know the technology and other insights of website](https://www.g2.com/survey_responses/ful-io-review-10289163)"** **Rating:** 4.5/5.0 stars *— Manish R.* [Read full review](https://www.g2.com/survey_responses/ful-io-review-10289163) --- **"[Best Tool for your Marketing and Sales Efforts](https://www.g2.com/survey_responses/ful-io-review-10457505)"** **Rating:** 5.0/5.0 stars *— Siraj M.* [Read full review](https://www.g2.com/survey_responses/ful-io-review-10457505) --- ### 8. [GapQuery](https://www.g2.com/products/gapquery/reviews) GapQuery is a market intelligence platform that aggregates and analyzes data from 11 major app ecosystems, including Shopify, WordPress, QuickBooks, Atlassian, Xero, Slack, Monday, GitHub, Freshworks, Zendesk, and Zoho. The platform helps software developers and micro SaaS founders identify market opportunities by scanning data from over 35,600 apps across these ecosystems. The platform connects to Claude Code through the Model Context Protocol (MCP), providing 17 analysis tools that users can access directly from their development environment. Users query the platform in natural language to surface gaps in app marketplaces without switching between multiple tools or manually researching each ecosystem. Core analysis capabilities include: - Category gap detection, which identifies software categories that are well-served in one ecosystem but underrepresented in another - Disruption target identification, which finds apps with high install counts but low user ratings, indicating validated demand with poor execution - Price gap analysis, which highlights categories where existing apps are priced significantly above or below market norms - Integration analysis, which maps missing connections between popular tools within each ecosystem - Developer whitespace detection, which identifies active developers in one ecosystem who have not yet built for another - Cross-ecosystem pattern recognition, which surfaces trends emerging in one marketplace before they appear in others Users can save identified opportunities to a built-in pipeline and run structured research across six areas: market validation, competitive landscape, revenue potential, technical feasibility, keyword saturation, and go-to-market strategy. Each researched opportunity receives a verdict (build, skip, or maybe) along with supporting data. The platform offers both a REST API with 25 endpoints for programmatic access and a web dashboard for browsing saved opportunities and managing research. Data is refreshed weekly through automated scrapers that collect app listings, ratings, reviews, pricing information, and category classifications from each ecosystem. GapQuery is available as a one-time purchase with two tiers: a Bundle plan covering 5 selected ecosystems, and an Unlimited plan covering all 11 ecosystems. A monthly subscription option is also available that converts to lifetime access after four payments. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate GapQuery?** - **Data Sources:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind GapQuery?** - **Seller:** [Northify](https://www.g2.com/sellers/northify) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of GapQuery? **"[Excellent Docs, Fast MCP Setup, and Reliable Performance](https://www.g2.com/survey_responses/gapquery-review-13068636)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/gapquery-review-13068636) --- **"[Empowers App Discovery with Stellar Support](https://www.g2.com/survey_responses/gapquery-review-12894138)"** **Rating:** 5.0/5.0 stars *— Samuel H.* [Read full review](https://www.g2.com/survey_responses/gapquery-review-12894138) --- ### 9. [IMN - Hyper-Personalised Market & Competitive Intelligence (M&CI) Software](https://www.g2.com/products/imn-hyper-personalised-market-competitive-intelligence-m-ci-software/reviews) IMN is the world’s first hyper-personalised, automated Market and Competitive Intelligence (M&CI) software platform designed to replace manual research with verified, hallucination-free decision support. Unlike traditional PESTEL and analytics tools that require complex prompting or manual data aggregation, IMN functions as a prompt-free External Business Intelligence platform. IMN autonomously synthesises millions of global data points—from geopolitical shifts and competitor moves to regulatory changes—into a hyper-personalised stream of strategic context. Designed for C-suite executives, government officials, enterprise teams, startups and strategy leaders, IMN eliminates the cognitive burden of information overload, ensuring you possess the verified foresight to act with conviction before the market shifts. Core Capabilities of the IMN Intelligence Engine To deliver a sustainable decision advantage, IMN integrates three layers of automated analysis, creating a complete end-to-end solution for Market and Competitive Intelligence (M&CI): 1. AI-Native Contextual Learning: IMN operates as your dedicated digital intelligence officer. Upon deployment, the system maps your unique strategic landscape—learning your specific industry verticals, risk vectors, and organisational goals. This "Context Engine" filters out 99% of generic data noise, ensuring that every insight delivered is strictly relevant to your role. As your strategic mandate evolves, IMN can recalibrate its focus, ensuring your intelligence feed remains perfectly aligned with your current business reality. 2. Autonomous Market Surveillance: Effective External Business Intelligence requires scale. IMN monitors a vast ecosystem of global sources to detect critical signals that human analysts often miss. The platform tracks competitor activity, supply chain vulnerabilities, and macroeconomic trends in real-time. By automating the signal processing phase, IMN allows your team to bypass the time-consuming data collection process and focus entirely on high-level strategy and execution. 3. Prescriptive Strategic Guidance: Beyond simple observation, IMN provides actionable solutions. The platform transitions from data reporting to true decision support by offering verified strategic recommendations. Each intelligence briefing includes a "Deep Dive" analysis that explains not only what is happening but why it matters to your specific objectives, offering concrete tactical options to mitigate risk or capitalise on emerging opportunities. Scalable Operational Architecture IMN is architected to scale with your operational requirements. Whether you are a solo professional requiring personal foresight, a high-growth startup monitoring competitor pivots, or a global conglomerate deploying enterprise-wide Market and Competitive Intelligence (M&CI), IMN adapts to your mandate. It provides the security, verification, and depth required by elite professionals, delivering a level of external strategic advantage that was previously only accessible through expensive consultancy firms. Important Facts/Features: - No API integrations required. - 100% Enterprise-safe, browser based intelligence briefings. - Hyper-Personalisation (one-off step during set-up). - Zero-Prompt & Automated Briefings - End-to-end external business intelligence. - Competitor Tracking. - Market Trend Analysis. - Please see for full details: https://www.myimn.com/features **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate IMN - Hyper-Personalised Market & Competitive Intelligence (M&CI) Software?** - **Data Sources:** 10.0/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10) **Who Is the Company Behind IMN - Hyper-Personalised Market & Competitive Intelligence (M&CI) Software?** - **Seller:** [IMN](https://www.g2.com/sellers/imn) - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @IMN_Media_Intel (98 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are IMN - Hyper-Personalised Market & Competitive Intelligence (M&CI) Software's Pros and Cons? **Pros:** - Decision Making (2 reviews) - Ease of Use (2 reviews) - Efficiency (2 reviews) - Insights (2 reviews) - Business Growth (1 reviews) **Cons:** - Difficult Setup (2 reviews) - Time-consuming Setup (2 reviews) - Time-consuming (1 reviews) - Time Limitations (1 reviews) ### What Do G2 Reviewers Say About IMN - Hyper-Personalised Market & Competitive Intelligence (M&CI) Software? *AI-generated summary from verified user reviews* **Pros:** - Users highly value IMN's **hyper-personalized insights** , seamlessly aligning with specific business needs and enhancing decision-making processes. - Users commend the **ease of use** of IMN, which provides personalized insights tailored to specific business needs effortlessly. - Users value the **efficiency** of IMN's platform, benefiting from concise and highly actionable insights tailored to their needs. - Users highlight the **unmatched personalization** of IMN, tailoring market intelligence to specific business needs and goals effectively. - Users commend IMN for its **hyper-personalised insights** , tailored perfectly to their needs and contributing significantly to business growth. **Cons:** - Users note that the **difficult setup** of IMN takes 15-20 minutes, but it's a minor inconvenience for its value. - Users find the **time-consuming setup** of IMN to be a minor inconvenience compared to its overall value. - Users note that the **initial setup is time-consuming** , taking 15 to 20 minutes for customization. - Users note that the **initial setup time** is lengthy, requiring 15 to 20 minutes for complete personalisation. #### What Are Recent G2 Reviews of IMN - Hyper-Personalised Market & Competitive Intelligence (M&CI) Software? **"[A rare gem: IMN's market intelligence solution is quite exceptional](https://www.g2.com/survey_responses/imn-hyper-personalised-market-competitive-intelligence-m-ci-software-review-12348155)"** **Rating:** 5.0/5.0 stars *— Verified User in Media Production* [Read full review](https://www.g2.com/survey_responses/imn-hyper-personalised-market-competitive-intelligence-m-ci-software-review-12348155) --- **"[IMN is one of the best market intelligence tools we have used](https://www.g2.com/survey_responses/imn-hyper-personalised-market-competitive-intelligence-m-ci-software-review-12341014)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/imn-hyper-personalised-market-competitive-intelligence-m-ci-software-review-12341014) --- ### 10. [ISI EMIS](https://www.g2.com/products/isi-emis/reviews) EMIS, an ISI Markets product line, is the leading provider of reliable industry and company intelligence on fast-growing markets. We provide deep insights grounded in local intelligence for smarter decisions in high opportunity, information-scarce markets. EMIS delivers trustworthy intelligence covering more than 370 industry sectors and 17 million companies across 197 markets – providing everything you need in one place as actionable insights are facilitated by leading technology. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **Who Is the Company Behind ISI EMIS?** - **Seller:** [ISI EMIS](https://www.g2.com/sellers/isi-emis) - **Year Founded:** 1994 - **HQ Location:** London, GB - **Twitter:** @EMIS_News (2,806 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/emis-insights (163 employees on LinkedIn®) - **Ownership:** AIM: EMIS **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are ISI EMIS's Pros and Cons? **Pros:** - Data Extraction (1 reviews) - Financial Information (1 reviews) - User Experience (1 reviews) **Cons:** - Company Exclusion (1 reviews) - Poor Usability (1 reviews) ### What Do G2 Reviewers Say About ISI EMIS? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **detailed data extraction** capabilities of ISI EMIS, offering financial insights across various markets. - Users value the **financial information** provided by ISI EMIS, benefiting from detailed reports on companies and industries. - Users appreciate the **financial insights** of ISI EMIS, benefiting from comprehensive company and industry reports. **Cons:** - Users find the **company identification errors** in EMIS to be tedious, affecting the efficiency of their workflow. - Users find the **poor usability** of ISI EMIS frustrating, as incorrect company identification complicates their workflow. #### What Are Recent G2 Reviews of ISI EMIS? **"[Amazing database enabling detailed research](https://www.g2.com/survey_responses/isi-emis-review-7281834)"** **Rating:** 5.0/5.0 stars *— Verified User in Management Consulting* [Read full review](https://www.g2.com/survey_responses/isi-emis-review-7281834) --- **"[Go to source for emerging markets](https://www.g2.com/survey_responses/isi-emis-review-8239621)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/isi-emis-review-8239621) --- #### What Are G2 Users Discussing About ISI EMIS? - [What is EMIS used for?](https://www.g2.com/discussions/what-is-emis-used-for) - 1 comment ### 11. [ListingTrack](https://www.g2.com/products/listingtrack/reviews) ListingTrack is a structured market intelligence platform that tracks the complete lifecycle of public companies — from pre-IPO to IPO, SPAC, M&A, activism, and delisting — with unmatched clarity and contextual insight. Through a powerful combination of curated datasets, structured event tracking, and editorial-grade content, ListingTrack helps users follow the corporate evolution of high-impact companies across the public markets. Its intuitive web portal features dynamic dashboards, company-specific timelines, and a Pre-IPO Hub tracking late-stage private companies, IPO rumors, and performance post-listing. A standout feature of the platform is its curated Themes, which offer deep, narrative-driven coverage of high-conviction investment areas and sectoral trends. Users can explore events grouped under topics like Nuclear, Core AI, New Space, Quantum, Logistics, and Defense, as well as policy- and regulation-driven shifts such as Tariffs, Industrial Policy, and Macroeconomic Disruptions. These Themes are not static — they’re continuously updated to reflect emerging catalysts and evolving narratives, providing users with a strategic lens through which to monitor market movements and anticipate the impact of public listings, mergers, or regulatory actions on specific sectors. Whether you’re an investor, analyst, corporate strategist, or policy advisor, these Themes help surface the why behind the data — connecting news, filings, and financial events into cohesive market stories. For companies in fast-evolving industries, this makes ListingTrack not only a tool for tracking events, but a platform for understanding trends, spotting competitive shifts, and aligning go-to-market strategies with capital markets activity. Coupled with a high-signal newsletter and integrated social content strategy, ListingTrack bridges the gap between raw data and actionable intelligence — empowering retail and professional users alike to navigate public markets with clarity, confidence, and context. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **Who Is the Company Behind ListingTrack?** - **Seller:** [ListingTrack](https://www.g2.com/sellers/listingtrack) - **Year Founded:** 2023 - **HQ Location:** Atlanta, US - **LinkedIn® Page:** https://www.linkedin.com/company/listingtrack/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of ListingTrack? **"[A Must-Have for any SPAC or Event Trader](https://www.g2.com/survey_responses/listingtrack-review-11357502)"** **Rating:** 5.0/5.0 stars *— James L.* [Read full review](https://www.g2.com/survey_responses/listingtrack-review-11357502) --- **"[ListingTrack has been a valuable tool, centralizing information and allowing for custom watchlists.](https://www.g2.com/survey_responses/listingtrack-review-11347238)"** **Rating:** 5.0/5.0 stars *— Verified User in Investment Banking* [Read full review](https://www.g2.com/survey_responses/listingtrack-review-11347238) --- ### 12. [MarqtAI](https://www.g2.com/products/marqtai/reviews) MarqtAI is an automated AI market research SaaS application, aimed at start-ups, scale-ups and marketing professionals. Challenges We Solve Businesses operate in an increasingly volatile marketplace and they need accurate and up-to-date data to make the right decisions to help their business grow. Traditional market research is slow, costly and requires expertise. New alternatives like ChatGPT are cheap & fast, but you cannot rely on the data and need to deal with hallucinations. MarqtAI solves these problems. What Does MarqtAI Do? We leverage LLM's to deliver market research at low cost and high pace: 1. Marketing Expertise is built-in, for data collection, analysis and insights. 2. Automated Data Collection: multiagent frameworks collect and analyse on average 250 sources for each report you run. 3. MarqtAI chat turns insights into action, by helping you get answers to your questions and acting as a marketing assistant to accelerate your work. MarqtAI is designed as a versatile marketing assistant. Gather data for any initiative you have and use the chat to implement actions. What's the result? MarqtAI approaches the quality of traditional market research, at a fraction of the cost and time, enabling far better market alignment on any commercial initiative. - Create strategic plans that incorporate actual market developments. - Develop campaigns that resonate with your target markets. - Create content at pace which directly targets your buyer's challenges. - Validate how you can develop existing and new products to boost adoption. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate MarqtAI?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Data Sources:** 10.0/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 10.0/10 (Category avg: 8.0/10) **Who Is the Company Behind MarqtAI?** - **Seller:** [Gysho](https://www.g2.com/sellers/gysho) - **Year Founded:** 2018 - **HQ Location:** Brighton, GB - **LinkedIn® Page:** https://www.linkedin.com/company/gysho (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are MarqtAI's Pros and Cons? **Pros:** - Comprehensive Data (1 reviews) - Data Accuracy (1 reviews) - Decision Making (1 reviews) - Ease of Use (1 reviews) - Insights (1 reviews) **Cons:** - Poor Interface Design (1 reviews) - Tool Overload (1 reviews) ### What Do G2 Reviewers Say About MarqtAI? *AI-generated summary from verified user reviews* **Pros:** - Users find **comprehensive data** from MarqtAI invaluable, making data-driven decisions easier and more efficient. - Users value the **dependable data accuracy** of MarqtAI, enhancing their data-driven decision-making capabilities effectively. - Users highlight the **efficient decision-making capabilities** of MarqtAI, saving time and providing reliable market insights. - Users love the **ease of use** of MarqtAI, which automates research and delivers insights effortlessly. - Users value the **dependable market insights** from MarqtAI, appreciating its time-saving and automated research capabilities. **Cons:** - The **interface can be overwhelming** for non-marketing professionals, hindering usability despite a variety of options. - Users find the **interface overwhelming** for non-professionals, despite appreciating the extensive choices available. #### What Are Recent G2 Reviews of MarqtAI? **"[AI Driven Market Research](https://www.g2.com/survey_responses/marqtai-review-10239246)"** **Rating:** 5.0/5.0 stars *— Vasilij N.* [Read full review](https://www.g2.com/survey_responses/marqtai-review-10239246) --- **"[MarqtAI für Geschäftsplan](https://www.g2.com/survey_responses/marqtai-review-10216909)"** **Rating:** 5.0/5.0 stars *— lars o.* [Read full review](https://www.g2.com/survey_responses/marqtai-review-10216909) --- ### 13. [mnAI](https://www.g2.com/products/mnai/reviews) mnAI is a data platform that provides insight, research and due diligence on all unlisted companies in the UK. We hold 9.5bn+ data points on 7+m UK companies, applying a wide variety of machine learning algorithms and filters which enable users to access targeted information far more rapidly than is currently possible. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate mnAI?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind mnAI?** - **Seller:** [mnAI](https://www.g2.com/sellers/mnai) - **HQ Location:** Gatwick, GB - **LinkedIn® Page:** https://www.linkedin.com/company/34637096 (17 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of mnAI? **"[Great Tool for industry!](https://www.g2.com/survey_responses/mnai-review-9801809)"** **Rating:** 5.0/5.0 stars *— Chris L.* [Read full review](https://www.g2.com/survey_responses/mnai-review-9801809) --- **"[Flexible, Intelligent AI Tools That Boost Efficiency](https://www.g2.com/survey_responses/mnai-review-12411560)"** **Rating:** 4.0/5.0 stars *— SHANAVAS K.* [Read full review](https://www.g2.com/survey_responses/mnai-review-12411560) --- ### 14. [Muraena](https://www.g2.com/products/muraena/reviews) Muraena.ai is a Sales Intelligence platform designed to streamline the lead generation process for small sales teams. Lead sourcing has to be simple. Muraena leverages AI to cut through the chaos, delivering precise B2B leads without the complexity of traditional systems. Muraena in a nutshell: - 🎯 120M+ validated professional profiles with their contact details. - ℹ️ Advanced company-level search features, including B2B buyers' intent, technographic insights, and company look-alike capabilities. - 🧙🏻 Use plain English to describe your Ideal Customer Profile (ICP) or simply enter your company domain, and let our AI do the rest! - 🏷 Lean and simple pricing, with a 14-days trial for each plan, no credit card required Contact Info: support@muraena.ai Our website: muraena.ai Our trial offers 100 free credits and unlimited access to search filters and exports, with no credit card required. Sign up for your trial today and start transforming your lead generation process! **Average Rating:** 4.9/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Muraena?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Data Sources:** 10.0/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 10.0/10 (Category avg: 8.0/10) **Who Is the Company Behind Muraena?** - **Seller:** [Muraena](https://www.g2.com/sellers/muraena) - **Year Founded:** 2023 - **HQ Location:** San Francisco, CA, United States - **LinkedIn® Page:** https://www.linkedin.com/company/muraena/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 59% Small-Business, 41% Mid-Market #### What Are Muraena's Pros and Cons? **Pros:** - Accuracy of Information (1 reviews) - Advanced Search (1 reviews) - Contact Information (1 reviews) - Data Accuracy (1 reviews) - Database Extensiveness (1 reviews) ### What Do G2 Reviewers Say About Muraena? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accuracy of information** provided by Muraena, enhancing their lead identification and outreach efforts. - Users value the **advanced search capabilities** of Muraena, allowing precise filtering for effective lead generation. - Users appreciate the **excellent contact information capabilities** of Muraena, finding it effective for lead generation. - Users praise the **data accuracy** of Muraena, enabling precise audience targeting and reliable lead identification. - Users value the **database extensiveness** of Muraena, enjoying precise filtering and high-quality lead identification. #### What Are Recent G2 Reviews of Muraena? **"[Powerful Lead Generation for Targeted Outreach](https://www.g2.com/survey_responses/muraena-review-11587614)"** **Rating:** 5.0/5.0 stars *— Mark D.* [Read full review](https://www.g2.com/survey_responses/muraena-review-11587614) --- **"[Great tool, would recommend](https://www.g2.com/survey_responses/muraena-review-9839263)"** **Rating:** 4.0/5.0 stars *— Alex B.* [Read full review](https://www.g2.com/survey_responses/muraena-review-9839263) --- ### 15. [Native AI](https://www.g2.com/products/native-ai/reviews) Native AI is an always-on consumer intelligence platform that uses proprietary natural language processing to analyze surveys and reviews, deliver real-time sentiment and preference trends, and create interactive Digital Twins of your and your competitors’ customers. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind Native AI?** - **Seller:** [Native AI](https://www.g2.com/sellers/native-ai) - **Year Founded:** 2018 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/native-ai/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of Native AI? **"[Reviewing Native AI's Digital Twins](https://www.g2.com/survey_responses/native-ai-review-9461364)"** **Rating:** 4.5/5.0 stars *— Sushant (Sonny) S.* [Read full review](https://www.g2.com/survey_responses/native-ai-review-9461364) --- **"[Native Saves Time & Money - Two of our most valuable resources](https://www.g2.com/survey_responses/native-ai-review-9384896)"** **Rating:** 4.5/5.0 stars *— Andy A.* [Read full review](https://www.g2.com/survey_responses/native-ai-review-9384896) --- ### 16. [Osum](https://www.g2.com/products/osum/reviews) Cut research time from weeks to seconds: Get instant access to detailed research, SWOT analysis, buyer personas, growth opportunities and more for any product or business at the push of a button. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **Who Is the Company Behind Osum?** - **Seller:** [Osum](https://www.g2.com/sellers/osum) - **Year Founded:** 2020 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/osuminc (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Osum's Pros and Cons? **Cons:** - Expensive (1 reviews) - Inaccurate Data (1 reviews) - Inaccurate Information (1 reviews) - Inaccurate Intent (1 reviews) ### What Do G2 Reviewers Say About Osum? *AI-generated summary from verified user reviews* **Cons:** - Users express frustration over **high charges without prior notifications** , feeling trapped by their no-refund policy. - Users highlight the **inaccurate billing practices** of Osum, expressing frustration over unexpected charges and poor support. - Users report experiencing **inaccurate information** , facing unexpected charges without prior notification or refund options. - Users experience **inaccurate intent** from Osum, facing unexpected charges and unresponsive support without refunds or notifications. #### What Are Recent G2 Reviews of Osum? **"[My Experience with Osum](https://www.g2.com/survey_responses/osum-review-9534469)"** **Rating:** 5.0/5.0 stars *— Verified User in Accounting* [Read full review](https://www.g2.com/survey_responses/osum-review-9534469) --- ### 17. [Pursuit](https://www.g2.com/products/pursuit/reviews) Win SLED deals before RFPs drop. Pursuit surfaces buying signals 6-18 months before RFPs go live, so your team shows up as the incumbent, not the outsider. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Pursuit?** - **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 8.3/10 (Category avg: 8.0/10) **Who Is the Company Behind Pursuit?** - **Seller:** [Pursuit](https://www.g2.com/sellers/pursuit-bc0a7c85-9148-440f-b0f6-94f0a0e00006) - **Year Founded:** 2023 - **HQ Location:** Ann Arbor, US - **LinkedIn® Page:** https://www.linkedin.com/company/pursuit1/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Pursuit? **"[Easy, Intuitive Way to Gather Company Insights—Backed by a Responsive Team](https://www.g2.com/survey_responses/pursuit-review-12505290)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/pursuit-review-12505290) --- **"[A Great Tool for Pulling Account Contacts](https://www.g2.com/survey_responses/pursuit-review-12487935)"** **Rating:** 5.0/5.0 stars *— Julia G.* [Read full review](https://www.g2.com/survey_responses/pursuit-review-12487935) --- ### 18. [Social Standards](https://www.g2.com/products/social-standards/reviews) Social Standards’ Consumer Analytics and Influencer Analytics platforms empower brands with deep, contextualized analysis of their market and consumers. Detailed data is organized into actionable comparative insights available through custom reports or self-service tools for in-house analysts. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Social Standards?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Social Standards?** - **Seller:** [Social Standards](https://www.g2.com/sellers/social-standards) - **HQ Location:** Oakland, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Social Standards? **"[Social Standards Is Great For Understanding The Value Social Media Brings to a Brand](https://www.g2.com/survey_responses/social-standards-review-725365)"** **Rating:** 4.5/5.0 stars *— Kolben P.* [Read full review](https://www.g2.com/survey_responses/social-standards-review-725365) --- #### What Are G2 Users Discussing About Social Standards? - [What is Social Standards used for?](https://www.g2.com/discussions/what-is-social-standards-used-for) ### 19. [Zappi](https://www.g2.com/products/zappi/reviews) Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback. Trusted by over 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision. Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024 and recognized by Business Insider as one of the hottest martech companies, Zappi is setting industry standards. As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and leveraging technology to benefit the communities we serve. With over 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Zappi?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Zappi?** - **Seller:** [Zappistore](https://www.g2.com/sellers/zappistore) - **Company Website:** https://zappi.io/ - **Year Founded:** 2013 - **HQ Location:** Boston, US - **Twitter:** @zappi_io (2,371 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2979038/ (311 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 42% Enterprise, 32% Small-Business #### What Are Zappi's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Intuitive (3 reviews) - Customer Support (2 reviews) - Time-saving (2 reviews) - Daily Use (1 reviews) **Cons:** - Export Issues (1 reviews) - Formatting Issues (1 reviews) - Inadequate Reporting (1 reviews) - Inefficiency (1 reviews) - Limited Data Analysis (1 reviews) ### What Do G2 Reviewers Say About Zappi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zappi, enjoying its intuitive interface and quick implementation for testing. - Users find Zappi to be **super intuitive** , making global creative testing quick and seamless with excellent support. - Users value the **excellent customer support** from Zappi, appreciating their availability and helpfulness when needed. - Users highlight the **time-saving** convenience of Zappi, enabling quick and intuitive global creative testing. - Users value the **ease of use** of Zappi for daily tasks, appreciating quick implementation and great support. **Cons:** - Users find the **exporting process clunky** , making it challenging to handle content efficiently in Zappi. - Users find **formatting issues** in Zappi, noting clunky content exporting and basic reporting that lacks depth. - Users find the **inadequate reporting** of Zappi limiting, as it focuses too much on metrics without context. - Users find Zappi's **inefficiency** evident in basic reporting and clunky content exporting, impacting overall usability. - Users find the **limited data analysis** of Zappi basic and not fully reflective of tested stimuli. #### What Are Recent G2 Reviews of Zappi? **"[Zappi Makes Enterprise-Scale Testing Easy and Repeatable](https://www.g2.com/survey_responses/zappi-review-12923842)"** **Rating:** 4.5/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/zappi-review-12923842) --- **"[A True One-Stop Shop for Global Testing and Meta Analysis](https://www.g2.com/survey_responses/zappi-review-12919209)"** **Rating:** 4.5/5.0 stars *— Verified User in Market Research* [Read full review](https://www.g2.com/survey_responses/zappi-review-12919209) --- #### What Are G2 Users Discussing About Zappi? - [What is Zappi used for?](https://www.g2.com/discussions/what-is-zappi-used-for) ### 20. [AMPLYFI](https://www.g2.com/products/amplyfi/reviews) AMPLYFI provides software platform capable of intelligently harvesting open source data from the internet **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind AMPLYFI?** - **Seller:** [AMPLYFI](https://www.g2.com/sellers/amplyfi) - **Year Founded:** 2015 - **HQ Location:** Cardiff, GB - **Twitter:** @AMPLYFItech (1,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/amplyfi/?originalSubdomain=uk (43 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 21. [Bebop](https://www.g2.com/products/blackpearl-group-bebop/reviews) Bebop transforms the way teams think, create, and execute—cutting through noise, surfacing ready-to-buy leads, and turning everyday work into measurable impact 🚀 **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Bebop?** - **Seller:** [Blackpearl Group](https://www.g2.com/sellers/blackpearl-group) - **Year Founded:** 2014 - **HQ Location:** Wellington, Wellington Region - **Twitter:** @pearldiverhq (6,553 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/blackpearl-group/ (51 employees on LinkedIn®) #### What Are Bebop's Pros and Cons? **Pros:** - Accuracy (1 reviews) - Data Accuracy (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Efficiency (1 reviews) **Cons:** - Inadequate Reporting (1 reviews) - Insufficient Training (1 reviews) - Integration Issues (1 reviews) - Learning Curve (1 reviews) - Limited Geographic Coverage (1 reviews) ### What Do G2 Reviewers Say About Bebop? *AI-generated summary from verified user reviews* **Pros:** - Users value the **high accuracy** of Bebop, ensuring reliable data handling across various platforms seamlessly. - Users admire Bebop for its **exceptional data accuracy** , ensuring consistency across languages and platforms effortlessly. - Users praise Bebop for its **ease of use** , noting its simplicity and quick setup that enhances productivity. - Users find Bebop's **easy setup** enjoyable, allowing for quick onboarding and minimal configuration requirements. - Users appreciate the **efficiency** of Bebop, enjoying its fast serialization and minimal setup for a smooth experience. **Cons:** - Users find the **inadequate reporting** from Bebop limits effective integration and slows down their workflows. - Users often report **insufficient training resources** with Bebop, leading to challenges in mastering its features effectively. - Users note significant **integration issues** with Bebop due to a limited ecosystem and insufficient community resources. - Users experience a **steep learning curve** with Bebop due to limited documentation and integration resources. - Users note the **limited geographic coverage** of Bebop, hindering its integration into larger workflows and community support. #### What Are Recent G2 Reviews of Bebop? **"[Fast, Lightweight, and Easy to Use with Room to Grow](https://www.g2.com/survey_responses/bebop-review-11988803)"** **Rating:** 5.0/5.0 stars *— Nikhil P.* [Read full review](https://www.g2.com/survey_responses/bebop-review-11988803) --- ### 22. [Bunzee](https://www.g2.com/products/bunzee/reviews) Bunzee is a market intelligence platform that helps founders, indie makers, and product teams validate business ideas using real data before committing to development resources. The platform aggregates and analyzes data from multiple sources including Reddit, GitHub, iOS App Store, Android Play Store, news outlets, and Hacker News to provide objective insights into market demand, competitive positioning, and customer segments. Users can assess whether a market opportunity is viable, identify target customer profiles, and understand how existing competitors are performing all within a single workflow. Bunzee is structured around four core use cases: Market Sizing and Opportunity Analysis: Users can evaluate market demand using aggregated trend data across multiple platforms to determine whether a business opportunity is large enough to pursue. Competitor Tracking and Benchmarking: The platform analyzes competitor products, customer reviews, and performance metrics to identify gaps and positioning opportunities in the market. Customer Segment Identification: Bunzee identifies specific customer profiles based on real behavioral data and market signals, providing a data-driven alternative to assumption-based personas. Idea Validation and Reporting: Users can generate structured reports including integrated market analysis, per-competitor breakdowns, and production-ready documents such as Product Requirement Documents, design guidelines, and UI mockups. Bunzee is available as a cloud-based SaaS platform with a free tier that includes 30 AI credits per month. Paid plans provide additional credits and access to advanced reporting and production tools including prototype rendering. The platform is designed for early-stage founders, solo entrepreneurs, and product teams who are evaluating new product ideas or planning strategic changes to existing products. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Bunzee?** - **Seller:** [SF34](https://www.g2.com/sellers/sf34) - **Year Founded:** 2024 - **HQ Location:** Seoul, South Korea - **Twitter:** @bunzeeAI (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/104077042/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Bunzee? **"[The Ultimate 'Build in Focus' Tool for Startups](https://www.g2.com/survey_responses/bunzee-review-12904234)"** **Rating:** 5.0/5.0 stars *— HYUNGEE J.* [Read full review](https://www.g2.com/survey_responses/bunzee-review-12904234) --- ### 23. [DianDian Data](https://www.g2.com/products/diandian-data/reviews) DianDian Data is a leading global provider of mobile app and gaming market intelligence, covering 276 countries and regions with real-time monitoring across the top 8 app distribution platforms. Leveraging our high-caliber data infrastructure, we deliver comprehensive, reliable decision-support tools to mobile developers, publishers, fintech enterprises, listed companies, and investment institutions—encompassing key metrics such as app downloads, revenue, user behavior, competitor performance, and SDK integration data. We also provide specialized growth services focused on App Store Optimization (ASO) and Apple Search Ads (ASA). Our solutions empower businesses to pinpoint growth opportunities and accelerate performance in the highly competitive global mobile market. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate DianDian Data?** - **Data Sources:** 10.0/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 10.0/10 (Category avg: 8.2/10) - **Lead Enrichment:** 8.3/10 (Category avg: 8.0/10) **Who Is the Company Behind DianDian Data?** - **Seller:** [DianDian Data](https://www.g2.com/sellers/diandian-data) - **Year Founded:** 2020 - **HQ Location:** Shanghai, CN - **LinkedIn® Page:** https://www.linkedin.com/company/diandiandata/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are DianDian Data's Pros and Cons? **Pros:** - Data Accuracy (1 reviews) **Cons:** - Incorrect Categorization (1 reviews) ### What Do G2 Reviewers Say About DianDian Data? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time data accuracy** of DianDian Data, enhancing their insights across various app stores. **Cons:** - Users report issues with **incorrect categorization** of apps, affecting their visibility and overall rankings in DianDian Data. #### What Are Recent G2 Reviews of DianDian Data? **"[An easy of use app intelligence platform](https://www.g2.com/survey_responses/diandian-data-review-11982526)"** **Rating:** 5.0/5.0 stars *— Olina C.* [Read full review](https://www.g2.com/survey_responses/diandian-data-review-11982526) --- ### 24. [DropValidate](https://www.g2.com/products/dropvalidate/reviews) Product validation for dropshipping/e-commerce Products - determining whether they are trending, liked, and un-saturated. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate DropValidate?** - **Advanced Data Collection:** 5.0/10 (Category avg: 8.2/10) **Who Is the Company Behind DropValidate?** - **Seller:** [DropValidate](https://www.g2.com/sellers/dropvalidate) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of DropValidate? **"[Fast Onboarding, Simple UI, and Powerful Social Sentiment Research](https://www.g2.com/survey_responses/dropvalidate-review-13096084)"** **Rating:** 4.0/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/dropvalidate-review-13096084) --- ### 25. [enigma](https://www.g2.com/products/enigma-technologies-enigma/reviews) Real-time data for better risk decisioning. Gain early visibility into whether a business is struggling or thriving. Accurate intelligence about the identity and financial health of 30 million+ businesses helps you dynamically manage risk. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate enigma?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10) - **Data Sources:** 6.7/10 (Category avg: 8.6/10) - **Advanced Data Collection:** 6.7/10 (Category avg: 8.2/10) - **Lead Enrichment:** 6.7/10 (Category avg: 8.0/10) **Who Is the Company Behind enigma?** - **Seller:** [ENIGMA TECHNOLOGIES](https://www.g2.com/sellers/enigma-technologies) - **Year Founded:** 2011 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/enigma-technologies-inc-/ (134 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise ## What Is Market Intelligence Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Market Intelligence Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) - [Lead Mining Software](https://www.g2.com/categories/lead-mining) - [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) - [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) --- ## How Do You Choose the Right Market Intelligence Software? ### What You Should Know About Market Intelligence Software ### What is Market Intelligence Software? Market intelligence software gathers publicly available or client-focused market information to understand customers and their behavior better. The software can collect data from sources focusing on understanding specific trends or insights from a market or consumer industry rather than one particular business or company.  At its core, this software uses the multiple sources of information mentioned to gather a broad picture of a company’s market and customers to segment it to understand growth potential. This type of profile provides companies with a complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence software is purely for understanding the customer and how best to understand their needs. Various marketing or sales personas most commonly use market intelligence solutions to establish lists of broad or segmented market data and insights to better direct company marketing strategy. It’s important to note that there is a key difference between market intelligence software and [competitive intelligence software](https://www.g2.com/categories/competitive-intelligence). Market intelligence focuses on the consumer as opposed to competitive intelligence, which focuses on a business. Competitive intelligence is gathered strictly to understand and analyze competitors. These can work in tandem with [sales intelligence software](https://www.g2.com/categories/sales-intelligence) since this software can be used for prospecting and is often integrated with a market or competitive intelligence product. ### What are the Common Features of Market Intelligence Software? The following are some core features within market intelligence tools that can help users understand if it’s right for them. **Gather and organize market-focused data:** The software can collect data from publicly available data. It can be related to education, finance, tourism, etc. All this data is aggregated into a more digestible view to be used by marketers or sales personas. **Analyze segmented market trends or monitor customers:** After the data from various public sources and demographics is captured, it has to be analyzed. Market intelligence tools offer the ability to get this info from its largest and most complicated form into actionable intelligence to drive clear segmentation and strategy. **Provide insights on the market or market share:** Users can better understand their target market once the segmentation or strategy becomes clear. Making campaign or marketing decisions becomes easier, leaving much of the targeting guesswork out of the equation. ### What are the Benefits of Market Intelligence Software? The following are the benefits of market intelligence software. **A deeper understanding of the customer:** Market opportunities don’t come clearly. Especially when the metrics for success vary by demographic. The buyer will need to know your customer to have an advantage over a competitor and better direct the overall strategy in the existing market. **Segmentation at its best:** By using real-time and data-driven market intelligence, the segmentation of personas will be clearer than ever. To find the best-tailored offering for a target market, it’s crucial to identify its relevant segments firmly. These data points can be found within the market research gathering capabilities and sorted into said segments. **Defining marketing strategies:** Better market share win means a clearer understanding of the client. When it comes to the decision making or direction of further marketing strategy, the buyer can use this intelligence to cut out the noise and get directly to what matters. ### Who Uses Market Intelligence Software? **Marketing professionals:** Market intelligence was collected using focus groups from various demographics in the past. Now market intelligence data is at the fingertips of marketing professionals to better hone their marketing campaigns to penetrate new markets or focus on retention. **Sales teams:** Account executives or business development reps often use market intelligence to gain a better market understanding of potential customers. It can also come in handy when forecasting future opportunities. ### Challenges with Market Intelligence Software Software solutions can come with their own set of challenges.  **It can often be confused with competitive intelligence:** It’s crucial to distinguish that market insights come from specific market segmentation of a customer and their behavior. Competitive intelligence is strictly for data regarding company landscapes and not trends, markets, or segments. **Distributing in-depth insights:** While collecting market intelligence, a lot of information is gathered. Finding the information through market analysis and messaging can be challenging. Use relevant datasets that will work best in your existing market. ### How to Buy Market Intelligence Software #### Requirements Gathering (RFI/RFP) for Market Intelligence Software For market intelligence products, the requirement should be that the software gathers publicly available and client-focused market information to understand the customer and their behavior better. #### Compare Market Intelligence  Software Products **Create a long list** Buyers must start by understanding which products won’t be a good fit. The next step is to compile the market intelligence features that would be essential, such as having a focus on client focus data or segments of customer behavior and customer feedback. If there’s one specific thing from a product that others don’t have but isn’t critical to the business goals, buyers can consider leaving that product behind to find one that checks all the boxes. **Create a short list** Once a primary selection of features is made of needs and wants, buyers must start identifying products that fit into this mold and ensure that these products meet all requirements essential to the key business objectives. Once the options have been narrowed down, businesses should consider reviews and objective third-party analysis.  **Conduct demos** There may be an option to take part in a free trial, usually ranging from a week to a month of use, to help make the decision. Often after the trial period, most market intelligence vendors will include a tiered pricing plan that best suits the needs and size of a business. It’s essential during the demo period to make a list of questions that are crucial to the buyer's purchase decisions so that one can review them with the sales contact. #### Selection of Market Intelligence Software **Choose a selection team** Unless the decision is made to use the free product version, internal stakeholders, such as immediate managers or department heads, must be included in this purchase. They will direct the strategy, and to collaborate effectively, they will need visibility over cost and implementation. Buyers should also consider the cost of a market intelligence tool and the implementation time.  **Negotiation** Most of these products won’t require negotiation, but that doesn’t mean buyers should compromise on features, add-ons, or services. If a specific feature might cost extra but garner better results, buyers should consider it and try to include it in a package for the basic cost.  **Final decision** The buyer should make the purchase decision with business goals and budget top of mind. It is important to align all internal parties on how this purchase or addition will benefit the business.