I have been using Intentwise for over 6 years. I have a colleague that uses the site daily as part of his standard operating procedure of running advertising on Amazon.

I enjoy the history of data that Intentwise captures for my advertising data. I also like the Share of Voice data that is captured. It is very easy to use as well. The customer support is best-in-class - I have never had a vendor respond as quickly as, Intentwise. Review collected by and hosted on G2.com.

They recently decided to remove old data from the original years I was using the software. I think that was a mistake. Review collected by and hosted on G2.com.

I have been using Intentwise for 2 years primarily for Amazon PPC Management, and it has been a game-changer. I love how easy it was to set up with significant help from their support team, ensuring a smooth transition. The platform solves my problems efficiently by automating thousands of campaigns and allowing me to set up product-level specific goals, track keyword share of voice, and receive valuable recommendations. These features have significantly improved my business metrics, including ROAS, conversion rate, and share of voice. I find the Organic SOV tracking and AMC audience creation capabilities particularly useful, providing deep insights and facilitating better advertising strategies. Additionally, the user interface is straightforward, and customer service is exceptional, with a fast response time and simple dashboards that enhance user experience. These elements make Intentwise indispensable for my operations, and I would definitely choose it again because of these aspects. Review collected by and hosted on G2.com.

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What I appreciate most about Intentwise is its ability to turn Amazon DSP from a black box into a command center. The platform's clean UI, automated reporting, and powerful custom dashboards help me track NTB sales, DPVs, RoAS, and audience performance in just a few clicks, saving hours every week. Their customer support team doesn’t just respond, they collaborate. Well, you’re not just using software... you’re building better strategy with it.

Bonus? Their integration with AMC is a game-changer for anyone serious about full-funnel insights. Review collected by and hosted on G2.com.

It’s hard to dislike a platform that keeps evolving.

Even the more advanced features feel intuitive once you’re familiar with the platform. Intentwise strikes a strong balance between power and usability, and their constant updates show a real commitment to making things even more seamless. It’s like upgrading from a flashlight to night vision goggles. The clarity and control you gain over your campaigns is unmatched. Review collected by and hosted on G2.com.

What I find most helpful is the strong relationships they build with their clients. They genuinely care about performance and business goals, which shows in their consistent weekly check-ins and their responsiveness over email. The tool itself is intuitive, offering multiple ways to view data and adjust bids. I also appreciate that they are always working to improve their tools and regularly add new features. Review collected by and hosted on G2.com.

It would be beneficial if they validated advertising assumptions more frequently, as this could help improve overall efficiency. For example, it would be helpful if they assessed whether organic rank should influence decisions to increase or decrease bids, or provided data on the optimal spend at the ASIN level. Overall, my main issue is that they operate more as a software tool brand rather than offering a service focused on testing and experimentation. Review collected by and hosted on G2.com.

I like that the team at Intentwise is great and works with me if I have issues. They provide fair value and also offer extra insights and support. I find the pricing to be fair, making it a better fit for me than other similar offerings in both pricing and features. I also appreciate the data insights and the DSP ability that Intentwise provides, which I can't get without using a company that has a 'seat'. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

No dislikes Review collected by and hosted on G2.com.

Amazon Marketing Cloud gives me unrestricted access to raw event-level data across Sponsored Products, Sponsored Brands and DSP. The native integration with AWS means data pipelines are reliable and secure, and I can join AMC exports with our first-party customer databases for deeper audience insights. The support team at Intentwise is very patient and helps you understand the ins and outs of their platform. I use Intentwise almost every other day for our roster of clients. Review collected by and hosted on G2.com.

AMC has a steep learning curve and can be very overwhelming for new users. The reports a little basic, but the team is very helpful with custom reports and audiences to assist with more advanced questions. Review collected by and hosted on G2.com.

Intentwise handles all of our Amazon advertising activities - creating, managing and optimizing our campaigns based on the strategy and criteria we have agreed upon. This frees up our internal team, saving us tremendous time and having to hire someone in-house to manage. The Intentwise platforms are intuitive and easy to digest, making access to KPIs and performance metrics incredibly simple. Review collected by and hosted on G2.com.

As some other reviewers have stated, additional SOV and organic ranking tools would be helpful, otherwise there is nothing to dislike. Review collected by and hosted on G2.com.

Bid optimization, automation, and bulk actions Review collected by and hosted on G2.com.

The tool is great, but nowadays it’s too expensive. AI is helping us do things much cheaper. Review collected by and hosted on G2.com.

the combination of self manage rulesets and the AI tool. Nicely structured dashboards and quick responding software. Linking the different accounts is straightforward. when there is any problem, support gives a solution fast. I use it on a daily base to optimise the +1000 campaigns I'm running in different amazon marketplaces. It makes my life a lot easier. Review collected by and hosted on G2.com.

it is not cheap, but it gives a lot of value for its money. It's up to you to use all of the uses of the tool, so you make it worth the investment. Review collected by and hosted on G2.com.

I really value how user-friendly and intuitively designed the platform is. The frequent updates are a great bonus, consistently introducing useful new features that enhance the overall experience. Review collected by and hosted on G2.com.

My main concern with the platform is its occasional instability when making substantial changes to targeting. This can be particularly frustrating when managing larger updates, as it disrupts workflow and slows progress. Review collected by and hosted on G2.com.