---
title: Informed Repricer Reviews
meta_title: 'Informed Repricer Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 26 reviews by the users' company size, role or industry to
  find out how Informed Repricer works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 26
  scale: '5'
date_modified: '2026-09-28'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---


# Informed Repricer Reviews
**Vendor:** Informed Repricer  
**Category:** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 26  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Informed Repricer
Informed Repricer helps sellers on Amazon and Walmart stay competitive, increase sales, and maximize profits with sophisticated repricing strategies built for every business model. Whether your goal is to win more Buy Boxes, find the optimal price, or protect your margins, our customizable algorithms give you the precision and control to achieve it. Combining AI and machine learning with more than 15 years of repricing expertise, we’ve developed powerful algorithms that continually optimize your prices based on your unique goals and competitive strategy. Beyond advanced repricing, Informed Repricer provides robust profit-protection tools, in-depth reporting and analytics, and exceptional customer support giving you everything you need to price smarter and grow your business with confidence. Features: Instant Repricing responds to competitor price changes in seconds, keeping you competitive around the clock. Smart Algorithms help you win more Buy Boxes and increase profits, with powerful customization for your unique strategy. Actionable Insights help you make informed decisions, monitor performance, and uncover valuable opportunities. Business Repricing helps you reach more B2B customers and grow your business sales. Expert Live Chat Support provides fast, personalized guidance throughout your repricing journey.




## Informed Repricer Reviews
  ### 1. Best Amazon repricing software ever used

**Rating:** 4.0/5.0 stars

**Reviewed by:** Je Suis T. | Owner and MD, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 25, 2026

**What do you like best about Informed Repricer?**

It has an excellent feature that lets you automatically compete against Amazon itself when it has the Buy Box. I haven’t seen this feature in any other pricing software. Before using Informed, I had to manually check through my SKUs for Amazon price changes. I am about to start a project with Patrick at Informed ..where will use Claude or Gemini to analyse historic pricing data to further make custom strategies.

**What do you dislike about Informed Repricer?**

While it’s fast to get going, it naturally takes some time to figure out which strategies will work best for you. In the end, I use three main strategies: most of the time I stick with my standard approach, but I also have two additional strategies that are competitor-specific. There’s no automated way (unless using AI that is) to determine

**What problems is Informed Repricer solving and how is that benefiting you?**

I manage around 12K SKUs, and automated, high-speed repricing with intelligent strategies that I can customise is essential for my business. High-quality data also makes it possible to use AI to automatically analyse the data, which is my next project. Before Informed used several competing software including Sellery and Repricer Express ..Informed is so much more sophisticated and flexible. Saves time and increases profits

  ### 2. Fast, Efficient Repricing with Clear Buy Box and Competitor Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Arrow D. | CEO, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account added to their profile

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 25, 2026

**What do you like best about Informed Repricer?**

What I like most about Informed Repricer is how easily I can see the competition and the Buy Box price all in the same row. It makes it very simple to quickly understand the market and adjust my pricing accordingly. I also like that any pricing changes take effect immediately, making the entire repricing process fast and efficient.

**What do you dislike about Informed Repricer?**

One issue we previously experienced was that Informed Repricer was not able to pull stock data for Walmart items, which limited our ability to manage and reprice our inventory effectively. However, they have since fixed this issue, and it is now working great for us.

**What problems is Informed Repricer solving and how is that benefiting you?**

Informed Repricer helps us get our inventory active and repriced much faster. It allows us to quickly adjust prices based on the market and competition, helping us achieve the best possible ROI while saving a significant amount of time compared to manually managing pricing.

  ### 3. Our company started to be more efficient in repricing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 01, 2026

**What do you like best about Informed Repricer?**

We’ve been using Informed Repricer for our Amazon business and overall the experience has been very positive. The platform makes it easy to automate repricing across a larger catalog without having to constantly monitor prices manually.

The interface is straightforward, the repricing strategies give us good control over how aggressive we want to be, and the system has been reliable in day-to-day use. I also appreciate the support team — whenever we’ve had a question, responses have been quick and helpful.

A solid solution for Amazon sellers who want to save time on pricing while still keeping control over their strategy. I love it it helped us a lot

**What do you dislike about Informed Repricer?**

There isn’t much I dislike overall. If I had to mention one thing, some of the more advanced repricing settings can take a little time to understand at first. Once everything is configured properly, though, it works very smoothly.

**What problems is Informed Repricer solving and how is that benefiting you?**

Informed Repricer helps us automate pricing across a large Amazon catalog, which would otherwise require a lot of manual monitoring and price adjustments. It allows us to stay competitive while still protecting our minimum prices and margins. This saves us a significant amount of time, reduces manual work, and makes managing pricing across multiple ASINs and marketplaces much more efficient.

  ### 4. Informed Keeps Us Competitive with Faster, Smarter Pricing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kyle O. | VP, Merchandising, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 20, 2026

**What do you like best about Informed Repricer?**

The biggest benefit for us has been the ability to stay competitive without having to constantly monitor and adjust pricing manually. Since implementing Informed, we’ve seen a meaningful increase in sales, and we believe a big part of that comes from being able to respond much faster to changes in the marketplace. Very good value. More than pays for itself.

**What do you dislike about Informed Repricer?**

As far as I can tell, it's not possible to synchronize pricing changes across marketplaces

**What problems is Informed Repricer solving and how is that benefiting you?**

For a seller managing a large catalog, Informed provides a great combination of automation and control. It has helped us improve competitiveness and sales while still allowing us to be very intentional about how we price different parts of the business.

  ### 5. Clear, Intuitive UI with Transparent Repricing History

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 25, 2026

**What do you like best about Informed Repricer?**

The UI is clear and intuitive, which makes it easy to understand what is happening with pricing. I especially like the historical records for repricing events—they clearly show why a price changed and make the repricing decisions easy to follow and understand. The value is very good for what we’re paying. It saves us significant time on manual repricing, helps us stay competitive, and supports maintaining the Buy Box, so the cost is well justified.

**What do you dislike about Informed Repricer?**

I haven’t run into any significant issues with Informed Repricer. The platform has been reliable, easy to use, and provides the information and controls I need for managing repricing effectively.

**What problems is Informed Repricer solving and how is that benefiting you?**

Informed Repricer helps us stay competitive by automatically repricing against other sellers while maintaining a strong position for the Buy Box. This saves time compared with manual price adjustments and helps us remain competitive without unnecessarily lowering prices.

  ### 6. Analytics Data and Repricer Tool Are a Lifesaver

**Rating:** 4.5/5.0 stars

**Reviewed by:** Perel  B. | Operations Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 01, 2026

**What do you like best about Informed Repricer?**

The analytics data is very helpful and of course the repricer tool is a lifesaver. There is no way for our business to run manually and informed takes care of the work for us.

**What do you dislike about Informed Repricer?**

Some data like velocity over 30 days is not always accurate unless you click on analytics. Also, they only do Amazon and Walmart. Walmart is not 100% accurate with sales history either.

**What problems is Informed Repricer solving and how is that benefiting you?**

It takes the manual price monitoring off our hands.

  ### 7. Informed.co Keeps Our Amazon Pricing Competitive with Fast Updates and Easy UX

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 20, 2026

**What do you like best about Informed Repricer?**

I have been a customer for over six years and will not be moving to any other repricer. Informed.co responds quickly to pricing changes, whether that's a competitor changing or something we change internally. I really appreciate the InventoryLab integration because it allows our buy costs to automatically transfer. This software saves us thousands each month by keeping our prices competitive on the Amazon marketplace. Their customer support is quite responsive and I find their dashboard and user experience easy to work with. We have over 2000 active ASINs at any given time and this keeps them all in line.

**What do you dislike about Informed Repricer?**

This is silly but it logs me out too frequently. I have to log back in once or twice a day and it breaks up my workflow a little bit.

**What problems is Informed Repricer solving and how is that benefiting you?**

They are helping us combat the "race to the bottom" pricing that is so common on the Amazon marketplace. The biggest solution they have come up with for us is the ability to raise our price automatically to our MAX once a day. This usually triggers our competitor's repricer to follow us UP before it starts dragging us back down.

  ### 8. Best-in-Class UI, Accurate Performance, and Timely Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sal P. | President, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 20, 2026

**What do you like best about Informed Repricer?**

Easy to integrate and use, accurate, and the UI is the best I've seen so far. The performance so far has exceeded that of other repricers we have used. Pricing is competitive, and support has been great and timely. AI appears to be part of the function and is working well in the background.

**What do you dislike about Informed Repricer?**

Lack of bulk upload of tags and maybe customer fields

**What problems is Informed Repricer solving and how is that benefiting you?**

An accurate repricer that has solved 99% of our issues

  ### 9. Reliable, Fast Repricing with Excellent Multi-Market Pricing Control

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hoang Quan V. | Product/Listing Analyst, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 20, 2026

**What do you like best about Informed Repricer?**

It’s reliable, easy to set up, and gives me excellent control over my pricing strategies across multiple markets.

The repricing is fast and consistent, and it saves me a lot of time compared with managing prices manually or other repricers I have previously used

**What do you dislike about Informed Repricer?**

Nothing so far, works perfectly for me..

**What problems is Informed Repricer solving and how is that benefiting you?**

It automates repricing 400+ SKUs across 3 marketplaces, saving time and helping me stay competitive while protecting margins.

  ### 10. User-Friendly Amazon Repricing with Custom Templates and Fantastic Support!

**Rating:** 4.0/5.0 stars

**Reviewed by:** J H. | Vice President Operations, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 24, 2026

**What do you like best about Informed Repricer?**

User friendly platform with custom templates makes managing our Amazon repricing easy and effective. Support is fantastic.

**What do you dislike about Informed Repricer?**

Missing some columns vs our old repricing but we're hopeful their team will eventually add.

**What problems is Informed Repricer solving and how is that benefiting you?**

Marketplace repricing and data intelligence.

  ### 11. Excellent Repricer!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 25, 2026

**What do you like best about Informed Repricer?**

The platform is straightforward to navigate, and once everything is set up, it does a great job of keeping my prices competitive without me having to constantly monitor them. As a longtime Amazon seller, anything that saves time while helping me stay competitive is a huge plus. I feel that the value and pricing is fair.

**What do you dislike about Informed Repricer?**

Nothing Really. I have no complaints.

**What problems is Informed Repricer solving and how is that benefiting you?**

It keeps our pricing competitive

  ### 12. Easy to Control with a Clear Overview.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Filip M. | Business owner, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 28, 2026

**What do you like best about Informed Repricer?**

It is easy to control, clear overview!!!

**What do you dislike about Informed Repricer?**

There not really something that I dont like.

**What problems is Informed Repricer solving and how is that benefiting you?**

AMAZON repricer - AI powered

  ### 13. Responsive, Knowledgeable Support Staff

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 18, 2026

**What do you like best about Informed Repricer?**

The Support Staff, very responsive and knowledgeable.

**What do you dislike about Informed Repricer?**

Lack of eBay and Walmart Canada. Also would like a feature to try to creep the market price up.

**What problems is Informed Repricer solving and how is that benefiting you?**

repricing against competition. straight forward settings. we've tried other ai repricers and could not understand why it was doing what it was doing so we switched back.

  ### 14. Game Changer

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 02, 2026

**What do you like best about Informed Repricer?**

It has completely automated my pricing strategy and saved me hours of manual work every week.

**What do you dislike about Informed Repricer?**

Monthly subscription costs are calculated using total revenue and no ebay repricing.

**What problems is Informed Repricer solving and how is that benefiting you?**

The problem of having to manage 1000's of prices, however Informed does this for us.

  ### 15. Informed Repricer has been a pivotal tool for us

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew T. | Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 30, 2024

**What do you like best about Informed Repricer?**

The Informed Repricer is very user friendly, even for sellers with limited or no exposure to repricing tools. There are several strategies to choose from when setting pricing. It is reasonably priced compared to other repricers. Customer service is accessible and prompt.

**What do you dislike about Informed Repricer?**

Sometimes there is varied lag time between listing on an eCommerce site and it's availability on the Informed Repricer dashboard.

**What problems is Informed Repricer solving and how is that benefiting you?**

Before having access to Informed, we set all of our prices manually. As one could imagine, doing so for thousands of products is tedious especially considering the amount of sellers and volatility of pricing in most popular online marketplaces. It made it nearly impossible to monitor price changes and compete for the best price. Informed has solved that issue by employing an automated solution that does not require us to actively monitor prices and manually update them.

  ### 16. Solid repricer that helps with a whole lot more

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 30, 2024

**What do you like best about Informed Repricer?**

Informed does what it's supposed to do, following rules to keep our prices competitive. More than that, its quick, powerful search functionality serves as a great base to keep an eye on product velocity, stock, pricing, etc., a great addition to whatever your main inventory database.

**What do you dislike about Informed Repricer?**

Pricing is straightforward and clear, as a percentage of revenue, but can get a bit high.

**What problems is Informed Repricer solving and how is that benefiting you?**

Keeps our prices competitive

  ### 17. Nice UI, but can't get calculate Amazon fees correctly

**Rating:** 1.5/5.0 stars

**Reviewed by:** Jeff G. | President, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** November 11, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Informed Repricer?**

The user interface is nice. The repricer also offers a variety of repricing strategies. Generally works ok if you're looking for simplistic repricing.

**What do you dislike about Informed Repricer?**

Informed's profit calculations rarely match the reality of the Amazon FBA calculator. Other repricers seem to be able to get this right, but Informed tends to just blow off any feedback. The repricer appears to be one of the slowest that we've tested since there's other on the market that can reprice every 3-5 minutes. I think Informed is more like 15 minutes or more.

**What problems is Informed Repricer solving and how is that benefiting you?**

It's a repricer at a fair price.

  ### 18. All in one multi-platform repricing with Informed.co

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhishek S. | SailPoint Developer , Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** September 05, 2023

**What do you like best about Informed Repricer?**

Reliable repricing tool that automates pricing adjustments across Walmart, eBay, and Amazon saving merchants valuable time and optimizing their profits through reacting to market changes.

**What do you dislike about Informed Repricer?**

It might be a bit tricky for newcomers to figure out all the best ways to use it effectively.

**What problems is Informed Repricer solving and how is that benefiting you?**

Optimizing pricing strategies dynamically. Adapts market conditions to help sellers maximize profits and competitiveness across multi-platform.

  ### 19. Useful for seller in setting dynamic price

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shifali S. | Student, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** September 04, 2023

**What do you like best about Informed Repricer?**

The UI is self defined and we can automate the pricing over several different platforms.

**What do you dislike about Informed Repricer?**

Should have added multiple new platforms for sellers to increase their business.

**What problems is Informed Repricer solving and how is that benefiting you?**

Based on the competing product the tool automatically reprices and we can set the upper and lower limits on different products.

  ### 20. Attention to detail and precision

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rob B. | Head Golf Professional, Sports, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** October 04, 2023

**What do you like best about Informed Repricer?**

It stands out from repricers, in the market with its profit calculations. The support team have had a hiccups. I admire their commitment to resolving issues.

**What do you dislike about Informed Repricer?**

The software is unreliable and not worth the time or money invested. I suggest avoiding the hassle and finding a repricing solution.

**What problems is Informed Repricer solving and how is that benefiting you?**

Informed.co has solved our pricing problems by adjusting prices maximizing sales and profits. As a result, our performance has improved.

  ### 21. This software is great for customers competing on listings with multiple sellers.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Pavol T. | General Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** October 29, 2020

**What do you like best about Informed Repricer?**

The scaled pricing allows you to use the software as a small seller and expand with it while becoming a large seller. 

If you sell primarily on listings with multiple sellers, then this repricing software is a must. It allows you to set your minimum and maximum levels so you can always capture the buy box and make the most profit.

**What do you dislike about Informed Repricer?**

I wish there was the ability for this software to reprice your stand alone listings where you are the only seller competing with other sellers selling a similar item to yours on their own listing.

**What problems is Informed Repricer solving and how is that benefiting you?**

Allows us to automate our repricing on the listings we sell that have multiple sellers. This saves many hours of work. You can easily update the reprice levels minimum and maximums with a file upload.

  ### 22. Most efficient repricing tool that works

**Rating:** 4.0/5.0 stars

**Reviewed by:** Julie L. | Account Manager, Wholesale, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 30, 2019

**What do you like best about Informed Repricer?**

Simple. Easy to use. I have been with informed.co (formally appeagle) with 6 years, and still with them

**What do you dislike about Informed Repricer?**

Since it is a cloud base, there is some glitch from time to time for page loading issue.

**What problems is Informed Repricer solving and how is that benefiting you?**

We are using informed.co for Amazon marketplace repricing. With customized repricing strategy, all SKUs are perfectly repriced as I want.

  ### 23. Company adapts to the dynamic e-commerce industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Logan W. | Business Owner, Retail, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** July 17, 2018

**What do you like best about Informed Repricer?**

Reliable repricing service that I have used to reprice Amazon inventory for years. The company has expanded its repricing to include Walmart and eBay. It has also renamed itself from Appeagle to Informed.co in its mission to help merchants make informed decisions based on data analytics. It is no longer just repricing software.

**What do you dislike about Informed Repricer?**

While I hate to give Amazon more data about my business, I do wonder how much need there is for third-party Amazon repricing software nowadays. I think Appeagle/Informed.co was smart to add analytics.

**What problems is Informed Repricer solving and how is that benefiting you?**

Thousands of labor hours saved over the years with Appeagle's repricing.

  ### 24. Best Repricer Ever! Couldn't do Amazon without it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 20, 2018

**What do you like best about Informed Repricer?**

Love how you can set different rules for FBA and MF. This really helps us price our items at the most competitive rates. You can even make your own rules.

**What do you dislike about Informed Repricer?**

Not crazy that it doesn't integrate with our multi platform Marketing program, needs to be set up separately

**What problems is Informed Repricer solving and how is that benefiting you?**

Controls the price on Amazon automatically according to the market. Saves us thousands!

  ### 25. Best software for setting prices on Amazon

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** November 22, 2018

**What do you like best about Informed Repricer?**

Very user friendly, can use with multiple selling accounts, lots of rules can be set

**What do you dislike about Informed Repricer?**

Would like to see more presets, would appreciate more software integrations

**What problems is Informed Repricer solving and how is that benefiting you?**

No need to manually adjust monitor pricing on Amazon, aromatically adjusts based on competition

  ### 26. Amazing repricing tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shaival C. | Product Manager, Information Technology and Services, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** December 03, 2017

**What do you like best about Informed Repricer?**

Ability to automate pricing on amazon, so accurately in itself is a feat that not many can boast of. Appeagle is extremely good at doing this. A lot of the insights also help in getting some really useful information.

**What do you dislike about Informed Repricer?**

Being not able to automate the Min and Max prices based on the buying price of a particular product is something that is a bit annoying. 

**What problems is Informed Repricer solving and how is that benefiting you?**

Automated repricing in our online retail business, which has helped generate more sales and profit.



- [View Informed Repricer pricing details and edition comparison](https://www.g2.com/products/informed-repricer/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-29+11%3A33%3A59+-0500&secure%5Bsession_id%5D=04838961-ee06-47d2-8cd1-00591f259539&secure%5Btoken%5D=e5de7e3f4ce23be38859eb1632d6ef95c6737e4dbf7d728e409d3b3b9481b3c7&format=llm_user)

## Informed Repricer Features
**Integration**
- Import
- Export
- APIs

**Store Management**
- Localization
- Marketplaces

**Agentic AI - Online Marketplace Optimization Tools**
- Cross-system Integration
- Natural Language Interaction

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