The G2 on iContact

iContact Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of iContact, appreciating its intuitive setup and smooth email management features. (4 mentions)

Users value the effective contact management in iContact, simplifying organization and enhancing targeted communication with customers. (2 mentions)

Users value the insightful data analytics in iContact, enhancing email performance tracking and campaign improvements. (2 mentions)

Users value the easy creation process in iContact, appreciating its user-friendly interface and efficient campaign setup. (2 mentions)

Users find the easy setup of iContact highly beneficial for efficient email marketing and customer communication. (2 mentions)

Users note that iContact has limited features, lacking flexibility and depth compared to other similar tools. (2 mentions)

Users find the limited advanced features and inflexible email templates hinder their campaign effectiveness and insights. (1 mentions)

Users often face error handling issues when generating large reports with iContact, affecting usability. (1 mentions)

Users find the lack of a free plan a drawback, especially for small businesses and beginners in email marketing. (1 mentions)

Users notice some glitchy customization features, although improvements have been made recently. (1 mentions)

5 Pros or Advantages of iContact

1. Ease of Use

Users love the ease of use of iContact, appreciating its intuitive setup and smooth email management features.

See 4 mentions

See Related User Reviews

Michael M.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Setup, Simple to Use, and High Delivery Rates"

What do you like about iContact?

It is very easy to setup and use, as well it gets high delivery rate.

Kahlil G.

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Reusable Emails with Helpful Analytics"

What do you like about iContact?

The simplicity and ability to use/modify previous emails as well as the analytics about sent emails.

2. Contact Management

Users value the effective contact management in iContact, simplifying organization and enhancing targeted communication with customers.

See 2 mentions

See Related User Reviews

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

Satender Singh B.

Mid-Market (51-1000 emp.)

5.0/5

"Icontact review"

What do you like about iContact?

I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t

3. Data Analytics

Users value the insightful data analytics in iContact, enhancing email performance tracking and campaign improvements.

See 2 mentions

See Related User Reviews

Kahlil G.

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Reusable Emails with Helpful Analytics"

What do you like about iContact?

The simplicity and ability to use/modify previous emails as well as the analytics about sent emails.

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

4. Easy Creation

Users value the easy creation process in iContact, appreciating its user-friendly interface and efficient campaign setup.

See 2 mentions

See Related User Reviews

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

Satender Singh B.

Mid-Market (51-1000 emp.)

5.0/5

"Icontact review"

What do you like about iContact?

I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t

5. Easy Setup

Users find the easy setup of iContact highly beneficial for efficient email marketing and customer communication.

See 2 mentions

See Related User Reviews

Michael M.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Setup, Simple to Use, and High Delivery Rates"

What do you like about iContact?

It is very easy to setup and use, as well it gets high delivery rate.

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

5 Cons or Disadvantages of iContact

1. Limited Features

Users note that iContact has limited features, lacking flexibility and depth compared to other similar tools.

See 2 mentions

See Related User Reviews

Q O.

Enterprise (> 1000 emp.)

5.0/5

"Super Easy to Use, with Fast and Helpful Customer Service"

What do you dislike about iContact?

There’s honestly not much to dislike. A few features could have a little more flexibility, but it doesn’t take away from the overall experience. Every

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you dislike about iContact?

Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more

2. Campaign Issues

Users find the limited advanced features and inflexible email templates hinder their campaign effectiveness and insights.

See 1 mentions

See Related User Reviews

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you dislike about iContact?

Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more

3. Error Handling

Users often face error handling issues when generating large reports with iContact, affecting usability.

See 1 mentions

See Related User Reviews

Satender Singh B.

Mid-Market (51-1000 emp.)

5.0/5

"Icontact review"

What do you dislike about iContact?

Basic email template. Sometime give issue while generating large reports.

4. Expensive

Users find the lack of a free plan a drawback, especially for small businesses and beginners in email marketing.

See 1 mentions

See Related User Reviews

Sandra S.

Small-Business (50 or fewer emp.)

4.0/5

"It’s platform that’s great for businesses and organizations"

What do you dislike about iContact?

It’s dose not offer a free plan which can be a drawback for small businesses or individuals who are just starting out with email marketing

5. Limited Customization

Users notice some glitchy customization features, although improvements have been made recently.

See 1 mentions

See Related User Reviews

Kahlil G.

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Reusable Emails with Helpful Analytics"

What do you dislike about iContact?

Some of the customization features are glitchy, but it's rare and has recently gotten a lot better.

iContact Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is iContact, and what problem is it built to solve?

iContact is used to create, automate, and send email marketing campaigns, including newsletters and promotional messages. It helps organizations manage contact lists and communicate with customers, subscribers, and prospects at scale.

What languages does iContact support?

iContact supports 1 language: English.

What company sizes and industries is iContact the best fit for?

iContact’s strongest reviewer-reported fit is among small and mid-market organizations, with positive experiences spanning several industries. The segments that show the clearest concentration are:

Company size — Small businesses: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Nonprofit organization management: A recurring use case for newsletters and communication with supporters.
Industry — Marketing and advertising: Teams using the platform for campaigns and audience outreach.
Industry — Higher education: Organizations sending updates, newsletters, and announcements.

How long does it take to implement iContact across a team?

Implementation is often quick, with under a day the most common reported time to go live. Other teams describe taking longer, particularly when setup involves more preparation.

What customer support options does iContact provide, and how do users find the overall support experience?

Support options include chat, phone support, FAQs and forums, and a knowledge base. The support experience is often described as helpful, knowledgeable, and quick to resolve issues, though some users have encountered slow responses or difficulty reaching someone when they needed help.

What is the experience like for teams switching to iContact from another tool?

Switching from tools such as Mailchimp and Constant Contact, as well as other email platforms, was often motivated by a desire for a simpler workflow, easier campaign creation, more suitable design options, or different pricing. Users describe moving contacts and getting campaigns running with relatively little friction, and value the approachable interface for everyday email work; others have found that the transition did not resolve every usability or feature-fit concern.

What tools and platforms does iContact integrate with, and how do these integrations help users get more value from the product?

iContact lists 1 integration: WordPress.org. Users also describe CRM workflows involving Salesforce, particularly for connecting campaign activity with contact and engagement data.

Website publishing: WordPress.org.
CRM: Salesforce.

These connections can help bring website signups into email outreach and make campaign activity and engagement easier to follow alongside contact records.

What features or capabilities could make iContact even more useful?

The most useful improvements would give teams more control over email creation, campaign analysis, and audience management.

Email design: Expand template variety and make editing, formatting, and visual customization more flexible.
Reporting: Add more detailed analytics and make campaign reports easier to export and tailor.
Contact management: Make list segmentation and contact updates more straightforward and flexible.
Scheduling and automation: Provide more capable scheduling and automation options for recurring or behavior-based campaigns.

G2 reviews are authentic and verified.

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Verified User in Telecommunications

Small-Business (50 or fewer emp.)

Originally submitted 1/9/2017

"Easy to use"

3.5/5

What do you like best about iContact?

I like how you can easily create emails on it, using pre-made templates. It was very easy to utilize and send out emails with, I also like how it ties into salesforce, so you can keep all of your emails in one place. Review collected by and hosted on G2.com.

What do you dislike about iContact?

I dislike how sometimes when I needed to hyperlink something, it would change the color of my font and it took me about 8 tries to get it how I wanted it to be. Sometimes the formatting got messed up very easily. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

I would use a much more advanced email software over this. It is kind of annoying to work with. It's easy but can be annoying. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

I used this to get customers known about products and promotions that we had at a previous company. I sent emails out through it , and looked at data on who was opening and not opening. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 10/23/2021

"A Solid Email Campaign Software"

4/5

What do you like best about iContact?

iContact offers a knowledgeable staff that will assist you with setup, any issues, concerns etc. The system is relatively easy to use and executes easily. Review collected by and hosted on G2.com.

What do you dislike about iContact?

I feel that iContact could simplify the software to make it easier for novice users. There is a small amount of ramp-up time to learn how to use it thoroughly and seamlessly. The pricing model is high for startups and small businesses making it difficult for them to purchase a monthly subscription on an ongoing basis. Other software is more competitively priced and has a shorter ramp-up time. They do offer a free account; however, it's very limited in how many contacts you can send to each month. Review collected by and hosted on G2.com.

William P.

Public Affairs Manager

Mid-Market (51-1000 emp.)

Originally submitted 2/25/2021

"Value to Price Ratio is Best In Market"

3.5/5

What do you like best about iContact?

iContact offers a suite of easy to use tools on their web-based platform that allows me to efficiently create distribute newsletters to my valued stakeholders. The functionality is intuitive. Anyone with limited tech.-savvy can easily use iContact! Review collected by and hosted on G2.com.

What do you dislike about iContact?

I don't like the "review" process after I select to send out my newsletters. I've already done the due diligence to ensure that my list meets compliance standards, and iContact's review of my project only delays the delivery time to my stakeholders. I would like an option to check whether or not I want the project reviewed. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

Give it a try, and I think you'll find it a value-add for your organization. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

Our internal stakeholder engagement levels have increased markedly since we started using iContact. Employee engagement through transparency builds trust and loyalty; iContact is helping our organization achieve that through improved communications. Review collected by and hosted on G2.com.

Response from Carlos Petersen of iContact

edit

Hello William and thank you very much for your feedback of iContact, its wonderful to hear that you find our email marketing tools to be useful and easy to use. The information that you have provided here is very helpful and ensures that we continue to deliver the best software possible.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

Originally submitted 8/10/2021

"Effective and Simple to Use"

5/5

What do you like best about iContact?

I like the simplicity of checking the reports concerning openings and clicks of the newsletter sent. Review collected by and hosted on G2.com.

What do you dislike about iContact?

I want to be able to modify a newsletter after I have scheduled its release. Review collected by and hosted on G2.com.

Pawan V.

EVP, Global Chief Information Officer

Enterprise (> 1000 emp.)

3/14/2022

"iContact at MetLife"

5/5

What do you like best about iContact?

It was easy to implement.

Automate marketing through sending outbound emails. Review collected by and hosted on G2.com.

What do you dislike about iContact?

I can't even recall of any since I have never experienced any issue. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

Small-Business (50 or fewer emp.)

Originally submitted 7/6/2021

"Highly recommend!"

5/5

What do you like best about iContact?

It's very user friendly. Lots of different templates make it easy to send out newsletters. Review collected by and hosted on G2.com.

What do you dislike about iContact?

No downsides at all. Everything works perfectly. Review collected by and hosted on G2.com.

Paul N.

Chief Technology Officer

Enterprise (> 1000 emp.)

3/19/2022

"My Adventure with iContact"

5/5

What do you like best about iContact?

iContact was easy to implement.

Create and send large outbound marketing emails. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Currently, all issues are a history since internal support resolved all. Review collected by and hosted on G2.com.

Vishal A.

District Manager

Small-Business (50 or fewer emp.)

3/11/2022

"It's a good platform."

4/5

What do you like best about iContact?

Interface is easy to use. Very smooth. And it gets connected easily. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Sometimes it does lag a bit. I faced sound problem sometimes. Review collected by and hosted on G2.com.

laura w.

Publisher

Small-Business (50 or fewer emp.)

7/15/2021

"Great Customer Service"

5/5

What do you like best about iContact?

To be honest, when I started Cozumel 4 You 10 years ago, I made it all up as I went along. Icontact's staff helped me a lot, it was a steep learning curve learning to create a newspaper, and their staff was always available. Review collected by and hosted on G2.com.

What do you dislike about iContact?

There's built-in spam filters, and one time I was trying to send an email that was really "heavy" and although they tried, there was no way for the staff to override the block. They did give me a work-around though. Review collected by and hosted on G2.com.

Sujon R.

Commercial Officer

Construction

Mid-Market (51-1000 emp.)

7/3/2021

"IContact is very effective and Versatile with user-friendly Email Marketing Platform for Business"

5/5

What do you like best about iContact?

I have a small business of handmade terracotta tiles. Due to the current Covid-19 we have a lockdown here. Every day the crisis of Karnavira is increasing and decreasing again. This is why we are moving away from our customers and clients. One of my clients speaks of "Icontact" in this situation. We are currently very happy using it. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Every software has its pros and cons. But already we have used many types of software. But I have never seen such a comfortable and user-friendly one. So I want to give the "Icontact" 100/100 mark. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

All I can say to my customers and clients is that they should use this platform. Already several of my customers are using it. They are benefiting from using it. I'm hopeful that whoever uses it will succeed. Above all, I wish "Icontact" continued prosperity. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

With Contact, I can start any campaign very quickly and get in touch with my clients by sending them emails. It's through the whole web. Just like I wanted. Already has created a similar template on their site. With this template, I can set up beautiful emails and send any mail to my customers and clients. Review collected by and hosted on G2.com.