--- title: iContact Reviews meta\_title: 'iContact Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1250 reviews by the users' company size, role or industry to find out how iContact works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 1250 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### iContact Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find iContact's **ease of use** exceptional, appreciating its simple setup and seamless email campaign management. [(4 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489750&qs=pros-and-cons#reviews) Users value the **effective contact management** in iContact, making email campaigns and audience segmentation simple and efficient. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466099&qs=pros-and-cons#reviews) Users value the **data analytics** of iContact for effectively tracking email performance and improving marketing strategies. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489766&qs=pros-and-cons#reviews) Users find iContact's **easy creation** of email campaigns intuitive, enhancing communication and improving campaign performance effortlessly. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167546&qs=pros-and-cons#reviews) Users find the **easy setup** of iContact simplifies email marketing, enabling quick campaign launches and efficient contact management. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489901&qs=pros-and-cons#reviews) Users find some **limited features** in iContact, especially in customization and detailed reporting compared to competitors. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489775&qs=pros-and-cons#reviews) Users find the **limited advanced features** and inflexible email template customization a drawback for effective campaign management. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489832&qs=pros-and-cons#reviews) Users experience **errors when generating large reports** with iContact, impacting the reliability of the email templates. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167485&qs=pros-and-cons#reviews) Users find the lack of a **free plan** a drawback for small businesses and new email marketers. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466307&qs=pros-and-cons#reviews) Users report **glitchy customization features** in iContact, although improvements have made issues less frequent. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489932&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of iContact ##### 1. Ease of Use Users find iContact's **ease of use** exceptional, appreciating its simple setup and seamless email campaign management. [ See 4 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489750&qs=pros-and-cons#reviews) See Related User Reviews MM Michael M. Small-Business (50 or fewer emp.) 5.0/5 "Easy Setup, Simple to Use, and High Delivery Rates" What do you like about iContact? It is very easy to setup and use, as well it gets high delivery rate. KG Kahlil G. Small-Business (50 or fewer emp.) 5.0/5 "Simple, Reusable Emails with Helpful Analytics" What do you like about iContact? The simplicity and ability to use/modify previous emails as well as the analytics about sent emails. ##### 2. Contact Management Users value the **effective contact management** in iContact, making email campaigns and audience segmentation simple and efficient. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466099&qs=pros-and-cons#reviews) See Related User Reviews ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ![Satender Singh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satender Singh B.") SB Satender Singh B. Mid-Market (51-1000 emp.) 5.0/5 "Icontact review" What do you like about iContact? I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t ##### 3. Data Analytics Users value the **data analytics** of iContact for effectively tracking email performance and improving marketing strategies. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489766&qs=pros-and-cons#reviews) See Related User Reviews KG Kahlil G. Small-Business (50 or fewer emp.) 5.0/5 "Simple, Reusable Emails with Helpful Analytics" What do you like about iContact? The simplicity and ability to use/modify previous emails as well as the analytics about sent emails. ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ##### 4. Easy Creation Users find iContact's **easy creation** of email campaigns intuitive, enhancing communication and improving campaign performance effortlessly. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167546&qs=pros-and-cons#reviews) See Related User Reviews ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ![Satender Singh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satender Singh B.") SB Satender Singh B. Mid-Market (51-1000 emp.) 5.0/5 "Icontact review" What do you like about iContact? I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t ##### 5. Easy Setup Users find the **easy setup** of iContact simplifies email marketing, enabling quick campaign launches and efficient contact management. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489901&qs=pros-and-cons#reviews) See Related User Reviews MM Michael M. Small-Business (50 or fewer emp.) 5.0/5 "Easy Setup, Simple to Use, and High Delivery Rates" What do you like about iContact? It is very easy to setup and use, as well it gets high delivery rate. ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ### 5 Cons or Disadvantages of iContact ##### 1. Limited Features Users find some **limited features** in iContact, especially in customization and detailed reporting compared to competitors. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489775&qs=pros-and-cons#reviews) See Related User Reviews ![Q O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Q O.") QO Q O. Enterprise (\> 1000 emp.) 5.0/5 "Super Easy to Use, with Fast and Helpful Customer Service" What do you dislike about iContact? There’s honestly not much to dislike. A few features could have a little more flexibility, but it doesn’t take away from the overall experience. Every ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you dislike about iContact? Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more ##### 2. Campaign Issues Users find the **limited advanced features** and inflexible email template customization a drawback for effective campaign management. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489832&qs=pros-and-cons#reviews) See Related User Reviews ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you dislike about iContact? Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more ##### 3. Error Handling Users experience **errors when generating large reports** with iContact, impacting the reliability of the email templates. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167485&qs=pros-and-cons#reviews) See Related User Reviews ![Satender Singh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satender Singh B.") SB Satender Singh B. Mid-Market (51-1000 emp.) 5.0/5 "Icontact review" What do you dislike about iContact? Basic email template. Sometime give issue while generating large reports. ##### 4. Expensive Users find the lack of a **free plan** a drawback for small businesses and new email marketers. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466307&qs=pros-and-cons#reviews) See Related User Reviews SS Sandra S. Small-Business (50 or fewer emp.) 4.0/5 "It’s platform that’s great for businesses and organizations" What do you dislike about iContact? It’s dose not offer a free plan which can be a drawback for small businesses or individuals who are just starting out with email marketing ##### 5. Limited Customization Users report **glitchy customization features** in iContact, although improvements have made issues less frequent. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489932&qs=pros-and-cons#reviews) See Related User Reviews KG Kahlil G. Small-Business (50 or fewer emp.) 5.0/5 "Simple, Reusable Emails with Helpful Analytics" What do you dislike about iContact? Some of the customization features are glitchy, but it's rare and has recently gotten a lot better. RR Rita R. Co-Founder Small-Business (50 or fewer emp.) 2/22/2022 "iContact helps us stay in touch" 5/5 What do you like best about iContact? It's very easy to create eye-catching emails that create interest in our company Review collected by and hosted on G2.com. What do you dislike about iContact? I do wish we could have multiple logins so my business partner can be working on things at the same time I am Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? We are able to segment our contacts and send relevant emails to just those groupings, or send something to everyone at the same time. It's very easy to do target campaigns. Review collected by and hosted on G2.com. Show More Response from Hank Hoffmeier of iContact [Editedit](https://www.g2.com/survey_responses/icontact-review-5367435/official_response/edit) Thank you for the great review, Rita. By the way, you can have additional users, depending on your subscription. Let us know if we can help you with that. 2/22/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller DT Darius T. People & Talent Business Partner Mid-Market (51-1000 emp.) 6/27/2022 "iContact is a Must Have Email Marketing Automation Platform" 5/5 What do you like best about iContact? How it was effective to install iContact and availability of free trial. Ease of customizing marketing emails. Review collected by and hosted on G2.com. What do you dislike about iContact? I can't really recall the last thing that didn't work well for me on iContact. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Managing email deliverability. Sending large volume of outbound marketing emails. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Manoj S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manoj S.") MS Manoj S. SEO and Digital Marketing Consultant Enterprise (\> 1000 emp.) 7/28/2022 "Best email marketing app" 5/5 What do you like best about iContact? It is easy to integrate and a good option for a follow-up email. Review collected by and hosted on G2.com. What do you dislike about iContact? Integrating HTML design, someone messed up the output. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Help us in managing email marketing automation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MD Manu D. Owner Small-Business (50 or fewer emp.) 11/9/2021 "Stay clear" 0/5 What do you like best about iContact? Comparable to other mailsending platforms. Review collected by and hosted on G2.com. What do you dislike about iContact? Not very "on the ball" when it comes to new trends (like responsiveness). Very customer-unfriendly. Will let the renewal date pass without notice (even if your account has been inactive for 6 months) and will bill your VISA for over 900 dollars. Don't give your credit card number to these people! Review collected by and hosted on G2.com. Recommendations to others considering iContact: This company is not about giving a good service but about making as much money as possible. They don't care about customer satisfaction. We were customer for over 10 years but still they treated us like idiots when we had a problem with our account. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Sending newsletters for clients (I am the administrator). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LP Laurie P. Executive Director Enterprise (\> 1000 emp.) 11/4/2021 "Long time user!" 4/5 What do you like best about iContact? Having used it for over 15 years now (!!) I am pretty familiar with it. iContact allows me to publish our weekly film newsletter in a fast, efficient way. Review collected by and hosted on G2.com. What do you dislike about iContact? It took a few years to identify and research any content issues that would not allow us to publish. We would be blocked for hours sometimes. I wish the system would highlight that content to find it easier. Otherwise, I have to hunt and peck through a ton of newsletter copy to find the offending link, etc. - and THEN I have to replace/remove it. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Communication. We are a non-profit with no budget and little revenue, and our job of keeping the film community connected has been critical to our region's growth. COVID has limited our access and activities, but our newsletter and related social links have been invaluable to keeping the lines of communication open. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite JS Jerome S. Director of Public Relations Mid-Market (51-1000 emp.) 11/2/2021 "Primarily a good experience; learning curve is moderate." 4/5 What do you like best about iContact? Designing e-newsletters. The number of templates is very helpful. I learn a lot when I have the time to tinker. Review collected by and hosted on G2.com. What do you dislike about iContact? Limitations on image space. Space limits are not set high enough. I have upgraded, but now I have reached my image limit again. Unlimited image storage would be an improvement. Wish there was a way for the platform to automatically fit images to the proper and most optimum resolution. If I didn't have Photoshop, resizing would pose a problem, given storage limits. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Sending out weekly communications has been made easier through iContact. Learning more at each setting. Becoming much more productive. Performace has increased. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/9/2022 "You can't rely on this tool." 1/5 What do you like best about iContact? Although simple to use, it is ineffective. It is not a reliable tool. Review collected by and hosted on G2.com. What do you dislike about iContact? Worst customer service and too expensive in comparison to other tools and features. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? It used to solve problems, but after a while, it began to cause new ones. Review collected by and hosted on G2.com. Show More Response from Hank Hoffmeier of iContact [Editedit](https://www.g2.com/survey_responses/icontact-review-6959243/official_response/edit) Thank you for your review. We would love to understand how you feel the platform is unreliable and about your concerns about our pricing. Our goal is to have an affordable, easy to use platform and any further information you can provide would help us. Validated ReviewerIncentivizedSource: G2 invite BG Brandon G. Senior CRM Specialist - Email Marketing Enterprise (\> 1000 emp.) 6/15/2022 "iContact Overall Overview" 4.5/5 What do you like best about iContact? I like that iContact streamlines marketing through automation. Review collected by and hosted on G2.com. What do you dislike about iContact? Mobile application do not offer all features available on the cloud service. Review collected by and hosted on G2.com. Recommendations to others considering iContact: Yes. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Sending large volume of outbound emails. Managing email deliverability. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tim J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tim J.") TJ Tim J. Principal Small-Business (50 or fewer emp.) 8/31/2021 "User-friendly, very customizable broadcast email service - I highly recommend" 5/5 What do you like best about iContact? I have been a regular user of iContact for probably ten years now. I love how easy it is to create an email template, add graphics, including video links, and more. Very simple and intuitive, and I am not an html coder, just a basic business person. I have found iContact to be able to do everything I want it to do, including future-date emails, segment my lists, and more, and all at a very reasonable price point compared to other broadcast email providers I have researched. Review collected by and hosted on G2.com. What do you dislike about iContact? Nothing comes to mind, honestly. I will continue to use iContact for as long as I continue in business. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? I need to drive readership to my weekly column, and I found iContact the best way to drive awareness and increase my readership subscription count. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MG Michele G. co-founder Mid-Market (51-1000 emp.) 3/26/2021 "Simple, intuitive platform for non-profits" 5/5 What do you like best about iContact? IContact has a simple interface and nice selection of templates. Their knowledge base is easy to access, and the tech support is helpful and affirming. The functioning is intuitive, and we've rarely run into complications with our monthly use. Review collected by and hosted on G2.com. What do you dislike about iContact? Wish there was more flexibility to adjust for Outlook quirks. Review collected by and hosted on G2.com. Recommendations to others considering iContact: I recommend non-profits examine their external communications requirements and determine if a simple, intuitive platform would meet their needs. Now with new constraints in email deliverability and lead attribution, a simple method of staying in touch with those who opt in to our messaging is critical. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? We communicate each month with our alumni volunteers, and have published program updates during the pandemic. We're able to publish special announcements for various departments with ease and confidence. Review collected by and hosted on G2.com. 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