--- title: iContact Reviews meta\_title: 'iContact Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1250 reviews by the users' company size, role or industry to find out how iContact works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 1250 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### iContact Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find iContact's **ease of use** exceptional, appreciating its simple setup and seamless email campaign management. [(4 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489750&qs=pros-and-cons#reviews) Users value the **effective contact management** in iContact, making email campaigns and audience segmentation simple and efficient. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466099&qs=pros-and-cons#reviews) Users value the **data analytics** of iContact for effectively tracking email performance and improving marketing strategies. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489766&qs=pros-and-cons#reviews) Users find iContact's **easy creation** of email campaigns intuitive, enhancing communication and improving campaign performance effortlessly. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167546&qs=pros-and-cons#reviews) Users find the **easy setup** of iContact simplifies email marketing, enabling quick campaign launches and efficient contact management. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489901&qs=pros-and-cons#reviews) Users find some **limited features** in iContact, especially in customization and detailed reporting compared to competitors. [(2 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489775&qs=pros-and-cons#reviews) Users find the **limited advanced features** and inflexible email template customization a drawback for effective campaign management. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489832&qs=pros-and-cons#reviews) Users experience **errors when generating large reports** with iContact, impacting the reliability of the email templates. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167485&qs=pros-and-cons#reviews) Users find the lack of a **free plan** a drawback for small businesses and new email marketers. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466307&qs=pros-and-cons#reviews) Users report **glitchy customization features** in iContact, although improvements have made issues less frequent. [(1 mentions)](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489932&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of iContact ##### 1. Ease of Use Users find iContact's **ease of use** exceptional, appreciating its simple setup and seamless email campaign management. [ See 4 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489750&qs=pros-and-cons#reviews) See Related User Reviews MM Michael M. Small-Business (50 or fewer emp.) 5.0/5 "Easy Setup, Simple to Use, and High Delivery Rates" What do you like about iContact? It is very easy to setup and use, as well it gets high delivery rate. KG Kahlil G. Small-Business (50 or fewer emp.) 5.0/5 "Simple, Reusable Emails with Helpful Analytics" What do you like about iContact? The simplicity and ability to use/modify previous emails as well as the analytics about sent emails. ##### 2. Contact Management Users value the **effective contact management** in iContact, making email campaigns and audience segmentation simple and efficient. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466099&qs=pros-and-cons#reviews) See Related User Reviews ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ![Satender Singh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satender Singh B.") SB Satender Singh B. Mid-Market (51-1000 emp.) 5.0/5 "Icontact review" What do you like about iContact? I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t ##### 3. Data Analytics Users value the **data analytics** of iContact for effectively tracking email performance and improving marketing strategies. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489766&qs=pros-and-cons#reviews) See Related User Reviews KG Kahlil G. Small-Business (50 or fewer emp.) 5.0/5 "Simple, Reusable Emails with Helpful Analytics" What do you like about iContact? The simplicity and ability to use/modify previous emails as well as the analytics about sent emails. ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ##### 4. Easy Creation Users find iContact's **easy creation** of email campaigns intuitive, enhancing communication and improving campaign performance effortlessly. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167546&qs=pros-and-cons#reviews) See Related User Reviews ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ![Satender Singh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satender Singh B.") SB Satender Singh B. Mid-Market (51-1000 emp.) 5.0/5 "Icontact review" What do you like about iContact? I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t ##### 5. Easy Setup Users find the **easy setup** of iContact simplifies email marketing, enabling quick campaign launches and efficient contact management. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489901&qs=pros-and-cons#reviews) See Related User Reviews MM Michael M. Small-Business (50 or fewer emp.) 5.0/5 "Easy Setup, Simple to Use, and High Delivery Rates" What do you like about iContact? It is very easy to setup and use, as well it gets high delivery rate. ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you like about iContact? I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc ### 5 Cons or Disadvantages of iContact ##### 1. Limited Features Users find some **limited features** in iContact, especially in customization and detailed reporting compared to competitors. [ See 2 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489775&qs=pros-and-cons#reviews) See Related User Reviews ![Q O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Q O.") QO Q O. Enterprise (\> 1000 emp.) 5.0/5 "Super Easy to Use, with Fast and Helpful Customer Service" What do you dislike about iContact? There’s honestly not much to dislike. A few features could have a little more flexibility, but it doesn’t take away from the overall experience. Every ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you dislike about iContact? Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more ##### 2. Campaign Issues Users find the **limited advanced features** and inflexible email template customization a drawback for effective campaign management. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489832&qs=pros-and-cons#reviews) See Related User Reviews ![naineni v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "naineni v.") NV naineni v. 4.0/5 "Streamlined Email Marketing with Room for Growth" What do you dislike about iContact? Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more ##### 3. Error Handling Users experience **errors when generating large reports** with iContact, impacting the reliability of the email templates. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2167485&qs=pros-and-cons#reviews) See Related User Reviews ![Satender Singh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satender Singh B.") SB Satender Singh B. Mid-Market (51-1000 emp.) 5.0/5 "Icontact review" What do you dislike about iContact? Basic email template. Sometime give issue while generating large reports. ##### 4. Expensive Users find the lack of a **free plan** a drawback for small businesses and new email marketers. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=1466307&qs=pros-and-cons#reviews) See Related User Reviews SS Sandra S. Small-Business (50 or fewer emp.) 4.0/5 "It’s platform that’s great for businesses and organizations" What do you dislike about iContact? It’s dose not offer a free plan which can be a drawback for small businesses or individuals who are just starting out with email marketing ##### 5. Limited Customization Users report **glitchy customization features** in iContact, although improvements have made issues less frequent. [ See 1 mentions ](https://www.g2.com/products/icontact/reviews?filters%5Bsentiment_snippet%5D=2489932&qs=pros-and-cons#reviews) See Related User Reviews KG Kahlil G. Small-Business (50 or fewer emp.) 5.0/5 "Simple, Reusable Emails with Helpful Analytics" What do you dislike about iContact? Some of the customization features are glitchy, but it's rare and has recently gotten a lot better. ![Michael M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael M.") MM Michael M. Founder & Coach Marketing and Advertising Small-Business (50 or fewer emp.) 10/31/2022 "After testing other products iContact is superior" 5/5 What do you like best about iContact? After trying several other email marketing programs, I've returned agin to iContact and recommended my clients do the same. The price is excellent especially for smaller operations. The html codes for the signup forms work well with our web design software. And the drag and drop editor is seamless and doesn't cause slow or laggy browsers. Review collected by and hosted on G2.com. What do you dislike about iContact? There were a couple of short site outages which were a little annoying. But overall I don't have many complaints because iContact did a great job of posting updates about the downtime on the site and it was resolved quickly. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Like most customers I imagine, we were looking for a quick and easy and affordable email marketing solutions for email lists ranging from about 1000-10,000 subscribers. It has to keep their data safe and be easy to use by non-techies with amateur design skills. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/23/2019 "iContact rvw" 2.5/5 What do you like best about iContact? The thing I liked best with iContact was the easy ux Review collected by and hosted on G2.com. What do you dislike about iContact? It seems like as competitors like MailChimp grew in the scope of features and functionality iContact just seems dated Review collected by and hosted on G2.com. Recommendations to others considering iContact: Compare to other leading solutions Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? HTML email solution to send out wonderfully written and persuasive emails on a platofrom that is affordable, easy to use, easy to collaborate with others and overall a highly effective tool. Review collected by and hosted on G2.com. Show More 8/5/2023 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Enterprise (\> 1000 emp.) 8/3/2023 "Email Marketing and Digital Experience Program of this Era" 4.5/5 What do you like best about iContact? iContact not only offers email marketing tools but also has website and online store builder capabilities. Review collected by and hosted on G2.com. What do you dislike about iContact? All I dislike is how this tool allocates few TLD extensions for domain registration. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Sending high volume outbound marketing emails. Create and customize emails via drag and drop, which doesn't require coding. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Armando L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Armando L.") AL Armando L. Innovator fo skin care product and mobility Small-Business (50 or fewer emp.) 1/2/2023 "The best advertising platform" 5/5 What do you like best about iContact? What I like about iContact is that you get updates on your account activities, and communication with the customers is essential. You get emails about how to improve your campaigns and much more. Review collected by and hosted on G2.com. What do you dislike about iContact? At this point, I have not seen any downside to this fantastic provider. I will highly recommend iContact to anyone. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? iContact gets exposed to people looking for new opportunities, which is the most critical thing we expect to succeed. There is nothing wrong with the fact that I know that real people are being set to my website. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic GP Ganesh P. Ganesh Patil Small-Business (50 or fewer emp.) 7/21/2022 "Greate product to help manage email marketing" 4.5/5 What do you like best about iContact? Icontact is a very Intuitive and easy-to-use email marketing platform, It is very affordable and the support is great. The best part about icontact is the campaign delivery rate which is very high. Personalization with email merge tags helps improve the delivery rate of the email. It has category-based email templates to choose from and edit as per requirement. Review collected by and hosted on G2.com. What do you dislike about iContact? When working on time-sensitive promotional emails, the Email timer feature helps to create a FOMO about the service, which nowadays is essential. but at the moment it's not available with icontact. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? It has been an essential tool in my marketing strategy. This allows me to send promotional / marketing emails to clients with ease and create a sense of relationship between them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Md. Rafiqul I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Md. Rafiqul I.") MI Md. Rafiqul I. Regional Manager Mid-Market (51-1000 emp.) 8/2/2022 ""Really great for straightforward, essential mailing list needs"" 4.5/5 What do you like best about iContact? The effortlessness of purpose is the most important feature of the iContact administration for my requirements. The straightforward html choice in making messages permits me to reorder from my archives, add a picture or two and send away. Review collected by and hosted on G2.com. What do you dislike about iContact? I'd like to have the option to set up the send records, then, at that point, save to send the mission when I'm prepared, yet the client needs to choose the rundowns at the hour of sending or establishing a point in time. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? I circulate press materials to different media in different areas; so I for the most part need a ready to take care of business, financially savvy method for doing as such. iContact has assisted me with coordinating those missions and track opens/results. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic HA Hannah A. Business support coordinator Mid-Market (51-1000 emp.) 10/5/2022 "Essential email marketing application which is easy to customize." 5/5 What do you like best about iContact? IContact is reliable product that helps us to send hundreds of emails in a month. Helps alot to personalize emails to our subscribers. Importing of contacts from excel is easy and it helps to remove duplication. Review collected by and hosted on G2.com. What do you dislike about iContact? I have used other products for email marketing but IContact has proven to be the best. We have no dislike at the moment. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? IContact is essential tool for email marketing. It's fast and deliverability rate is high. It's cheaper sending emails using this application and helps alot to personalize and schedule emails. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ilido P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ilido P.") IP Ilido P. Editor Digital Information Technology and Services Mid-Market (51-1000 emp.) 12/19/2022 "Easy Way to Capture Audience" 4/5 What do you like best about iContact? Easy and capable tools to grow our audience. Personalization without the setup overhead. Review collected by and hosted on G2.com. What do you dislike about iContact? Since we started using this software we have gained alot,we can't regret. Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? We send only what is supposed to be sent at perfect time to right person. Customised emails for reminders to our customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite NA Nadine A. Brand Manager Mid-Market (51-1000 emp.) 11/14/2022 "Straightforward navigation" 4.5/5 What do you like best about iContact? Great option for people looking for simplicity and those who want to spend little time on campaigns. The straightforward helps get up and running straightaway Review collected by and hosted on G2.com. What do you dislike about iContact? Great form builder but the autoresponder is more basic and difficult to use Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Quick and easy to create an automated email series, schedule a message for right now or for a specific time in the future. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DD dan d. Managing Broker Small-Business (50 or fewer emp.) 2/22/2022 "There's No Better Team than Icontact" 5/5 What do you like best about iContact? Let Me Count the Ways I've gone from 20k views a month to 120k Friendly and trained customer support either by phone or chat (I'm a boomer so i mostly use the phone) I've never had one bad CS service problem in 12 years.. Easy newsletter design I only use the simplest template but there are so many whistles and bells I should learn more Their deliverability dept has been so good at coaching me and even got back to me on a Sunday afternoon when one of my emails got trapped in a "spam check" and i didn't know how to (use the spam checker) Review collected by and hosted on G2.com. What do you dislike about iContact? Nothing, absolutely nothing, I could not have had the success I have had When I first started I knew nothing about online publishing until their team walked me through and 12 years later I'm successful with an avg opening rate of 38+ percent Review collected by and hosted on G2.com. Recommendations to others considering iContact: Go to them first before you shop around (their prices are very competitive) and use their staff to "bring you along" as your business grows Review collected by and hosted on G2.com. What problems is iContact solving and how is that benefiting you? Email openings on my 1st host were about 10% but Icontact showed me how to manage my data, sift through responses (delete bounces) and I'm at a 40% readership now. I never fill out surveys but for I contact I feel obligated to give back given the level of service they've given me. Plaz feel free to use this post on whatever platform you choose Review collected by and hosted on G2.com. Show More Response from Hank Hoffmeier of iContact [Editedit](https://www.g2.com/survey_responses/icontact-review-5367689/official_response/edit) Thank you for the wonderful review Dan! 8/22/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Top-Rated Alternatives [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Constant Contact](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Constant Contact") Constant Contact 4.1/5(7,427) ](https://www.g2.com/products/constant-contact/reviews) [ ![Dotdigital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dotdigital") Dotdigital 4.4/5(1,236) ](https://www.g2.com/products/dotdigital/reviews) [ View All Alternatives ](https://www.g2.com/products/icontact/competitors/alternatives) ##### Categories on G2 [Email Marketing](https://www.g2.com/categories/email-marketing) ##### Explore More [Leading sales incentive management app](https://www.g2.com/discussions/what-is-the-leading-sales-incentive-management-app)[What's the best mobile marketing platform for sending messages users actually want to receive rather than ignore or opt out of?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-for-sending-messages-users-actually-want-to-receive-rather-than-ignore-or-opt-out-of)[Most recommended audit software for service industry](https://www.g2.com/discussions/what-s-the-most-recommended-audit-software-for-service-industry) [Which digital advertising intelligence platforms give the most accurate attribution modeling and customer journey tracking for a brand that needs to move beyond last-click reporting?](https://www.g2.com/discussions/which-digital-advertising-intelligence-platforms-give-the-most-accurate-attribution-modeling-and-customer-journey-tracking-for-a-brand-that-needs-to-move-beyond-last-click-reporting%20)[Which anti-money laundering tool is best for small businesses](https://www.g2.com/discussions/which-anti-money-laundering-tool-is-best-for-small-businesses)[Pros and Cons Details](https://www.g2.com/products/icontact/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)