The G2 on iContact

iContact Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of iContact, appreciating its intuitive setup and smooth email management features. (4 mentions)

Users value the effective contact management in iContact, simplifying organization and enhancing targeted communication with customers. (2 mentions)

Users value the insightful data analytics in iContact, enhancing email performance tracking and campaign improvements. (2 mentions)

Users value the easy creation process in iContact, appreciating its user-friendly interface and efficient campaign setup. (2 mentions)

Users find the easy setup of iContact highly beneficial for efficient email marketing and customer communication. (2 mentions)

Users note that iContact has limited features, lacking flexibility and depth compared to other similar tools. (2 mentions)

Users find the limited advanced features and inflexible email templates hinder their campaign effectiveness and insights. (1 mentions)

Users often face error handling issues when generating large reports with iContact, affecting usability. (1 mentions)

Users find the lack of a free plan a drawback, especially for small businesses and beginners in email marketing. (1 mentions)

Users notice some glitchy customization features, although improvements have been made recently. (1 mentions)

5 Pros or Advantages of iContact

1. Ease of Use

Users love the ease of use of iContact, appreciating its intuitive setup and smooth email management features.

See 4 mentions

See Related User Reviews

Michael M.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Setup, Simple to Use, and High Delivery Rates"

What do you like about iContact?

It is very easy to setup and use, as well it gets high delivery rate.

Kahlil G.

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Reusable Emails with Helpful Analytics"

What do you like about iContact?

The simplicity and ability to use/modify previous emails as well as the analytics about sent emails.

2. Contact Management

Users value the effective contact management in iContact, simplifying organization and enhancing targeted communication with customers.

See 2 mentions

See Related User Reviews

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

Satender Singh B.

Mid-Market (51-1000 emp.)

5.0/5

"Icontact review"

What do you like about iContact?

I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t

3. Data Analytics

Users value the insightful data analytics in iContact, enhancing email performance tracking and campaign improvements.

See 2 mentions

See Related User Reviews

Kahlil G.

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Reusable Emails with Helpful Analytics"

What do you like about iContact?

The simplicity and ability to use/modify previous emails as well as the analytics about sent emails.

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

4. Easy Creation

Users value the easy creation process in iContact, appreciating its user-friendly interface and efficient campaign setup.

See 2 mentions

See Related User Reviews

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

Satender Singh B.

Mid-Market (51-1000 emp.)

5.0/5

"Icontact review"

What do you like about iContact?

I used it for creating email campaign, it is also useful in creating, sending, and tracking email campaign for different business purposes. As a non t

5. Easy Setup

Users find the easy setup of iContact highly beneficial for efficient email marketing and customer communication.

See 2 mentions

See Related User Reviews

Michael M.

Small-Business (50 or fewer emp.)

5.0/5

"Easy Setup, Simple to Use, and High Delivery Rates"

What do you like about iContact?

It is very easy to setup and use, as well it gets high delivery rate.

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you like about iContact?

I use iContact for sending marketing emails and newsletters to customers. It helps manage contact lists, segment audiences, and track email performanc

5 Cons or Disadvantages of iContact

1. Limited Features

Users note that iContact has limited features, lacking flexibility and depth compared to other similar tools.

See 2 mentions

See Related User Reviews

Q O.

Enterprise (> 1000 emp.)

5.0/5

"Super Easy to Use, with Fast and Helpful Customer Service"

What do you dislike about iContact?

There’s honestly not much to dislike. A few features could have a little more flexibility, but it doesn’t take away from the overall experience. Every

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you dislike about iContact?

Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more

2. Campaign Issues

Users find the limited advanced features and inflexible email templates hinder their campaign effectiveness and insights.

See 1 mentions

See Related User Reviews

naineni v.

4.0/5

"Streamlined Email Marketing with Room for Growth"

What do you dislike about iContact?

Some advanced features are limited compared to other tools, and email template customization could be more flexible. The reporting could also be more

3. Error Handling

Users often face error handling issues when generating large reports with iContact, affecting usability.

See 1 mentions

See Related User Reviews

Satender Singh B.

Mid-Market (51-1000 emp.)

5.0/5

"Icontact review"

What do you dislike about iContact?

Basic email template. Sometime give issue while generating large reports.

4. Expensive

Users find the lack of a free plan a drawback, especially for small businesses and beginners in email marketing.

See 1 mentions

See Related User Reviews

Sandra S.

Small-Business (50 or fewer emp.)

4.0/5

"It’s platform that’s great for businesses and organizations"

What do you dislike about iContact?

It’s dose not offer a free plan which can be a drawback for small businesses or individuals who are just starting out with email marketing

5. Limited Customization

Users notice some glitchy customization features, although improvements have been made recently.

See 1 mentions

See Related User Reviews

Kahlil G.

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Reusable Emails with Helpful Analytics"

What do you dislike about iContact?

Some of the customization features are glitchy, but it's rare and has recently gotten a lot better.

iContact Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is iContact, and what problem is it built to solve?

iContact is used to create, automate, and send email marketing campaigns, including newsletters and promotional messages. It helps organizations manage contact lists and communicate with customers, subscribers, and prospects at scale.

What languages does iContact support?

iContact supports 1 language: English.

What company sizes and industries is iContact the best fit for?

iContact’s strongest reviewer-reported fit is among small and mid-market organizations, with positive experiences spanning several industries. The segments that show the clearest concentration are:

Company size — Small businesses: Organizations with 50 or fewer employees.
Company size — Mid-market: Organizations with 51–1,000 employees.
Industry — Nonprofit organization management: A recurring use case for newsletters and communication with supporters.
Industry — Marketing and advertising: Teams using the platform for campaigns and audience outreach.
Industry — Higher education: Organizations sending updates, newsletters, and announcements.

How long does it take to implement iContact across a team?

Implementation is often quick, with under a day the most common reported time to go live. Other teams describe taking longer, particularly when setup involves more preparation.

What customer support options does iContact provide, and how do users find the overall support experience?

Support options include chat, phone support, FAQs and forums, and a knowledge base. The support experience is often described as helpful, knowledgeable, and quick to resolve issues, though some users have encountered slow responses or difficulty reaching someone when they needed help.

What is the experience like for teams switching to iContact from another tool?

Switching from tools such as Mailchimp and Constant Contact, as well as other email platforms, was often motivated by a desire for a simpler workflow, easier campaign creation, more suitable design options, or different pricing. Users describe moving contacts and getting campaigns running with relatively little friction, and value the approachable interface for everyday email work; others have found that the transition did not resolve every usability or feature-fit concern.

What tools and platforms does iContact integrate with, and how do these integrations help users get more value from the product?

iContact lists 1 integration: WordPress.org. Users also describe CRM workflows involving Salesforce, particularly for connecting campaign activity with contact and engagement data.

Website publishing: WordPress.org.
CRM: Salesforce.

These connections can help bring website signups into email outreach and make campaign activity and engagement easier to follow alongside contact records.

What features or capabilities could make iContact even more useful?

The most useful improvements would give teams more control over email creation, campaign analysis, and audience management.

Email design: Expand template variety and make editing, formatting, and visual customization more flexible.
Reporting: Add more detailed analytics and make campaign reports easier to export and tailor.
Contact management: Make list segmentation and contact updates more straightforward and flexible.
Scheduling and automation: Provide more capable scheduling and automation options for recurring or behavior-based campaigns.

G2 reviews are authentic and verified.

Here's how.

Lauren W.

Geriatric Care Manager Certified

Consumer Services

Small-Business (50 or fewer emp.)

Originally submitted 3/2/2021

"I Love I contact"

5/5

What do you like best about iContact?

Great customer support and I like supporting local. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Only that I have to upgrade to new format. Review collected by and hosted on G2.com.

Response from Carlos Petersen of iContact

edit

Thank you for your wonderful feedback Lauren.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/18/2021

"Best for business accounts"

4/5

What do you like best about iContact?

Dedicated business account support that's fairly responsive. Ability to pause account if dormant for one month or more. Reliable. Better reporting in new release. Easy to switch between multiple client accounts. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Test messages don't always appear as per preview. Not enough templates and templates that are there are too US focussed. Review collected by and hosted on G2.com.

Verified User in Government Administration

Small-Business (50 or fewer emp.)

3/23/2021

"Solid performance with some annoyances"

4/5

What do you like best about iContact?

iContact is full service email blast company but they offer the service at a lower cost. The available stock images are solid, and the graphics editing tool get most average jobs done. It has good basic tools for checking spelling. It has a built in spam checker. You can send test messages. I have been able to create all the segments I need to target just the residents I need. There are preview options for mobile, and computer which are relatively accurate. Review collected by and hosted on G2.com.

What do you dislike about iContact?

They have a resign up rule that doesn't make sense and blocks legit requests. They have an upsell, "increase your limits" banner that shows too soon. It is lacking "wrap around" option for images. It is lacking ability to handle clear back ground images. The file library could be more generous. It's only 10 meg, and hasn't increased even though we have moved up in our limits. On some holidays they post that they won't have any customer support available by phone and to only submit e-mails. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

There are a couple of design features that are limiting in iContact. Be sure you don't need them. If people unsubscribe, they can't resubscribe without contacting iContact customer service. That is a major flaw. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

Email is running smoothly and our residents / customers are happy with the communication. People are obtaining the information they need in a timely way. We have increased our number of contact from 7000 to nearly 20,000 contacts. It takes constant work, but our growth is steady. The response and feedback are clear indications that we are meeting the needs of our residents / customers. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 7/6/2021

"Icontact is a new wave for emails!"

4.5/5

What do you like best about iContact?

Really like the features ad self-help of this portal and set up. It is user-friendly even for first-timers. Their support is excellent! Review collected by and hosted on G2.com.

What do you dislike about iContact?

It would be nice if there were more templates to choose from. Themes then can choose a new theme for each email blast. Themes exist but could use more options. Review collected by and hosted on G2.com.

James S.

Software Engineer

Mid-Market (51-1000 emp.)

6/1/2021

"It changes the rules of the game putting everything in our favor to do email marketing."

5/5

What do you like best about iContact?

iContact is an easy-to-use tool with a spotless and friendly interface that has powerful tools that greatly facilitate our email marketing management and customer channeling. Of the capabilities to highlight this tool is the integration it has with social networks, the ease with which I can create email marketing campaigns and run them, the generation of custom reports, among others. Review collected by and hosted on G2.com.

What do you dislike about iContact?

The only thing I have seen and considered that needs improvement is the segmentation functions. Otherwise, it meets my expectations. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

It is one of the best email marketing tools on the market because of its wide range of functions, its ability to integrate with other tools and take better advantage of its parts, its price, and its excellent customer service and support team. I recommend it. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

iContact is an email marketing tool that has brought nothing but benefits; its incredible selection of tools makes everything easier and saves significant time while performing excellent email marketing campaigns and channeling new customers. It is competitively priced, and the implementation of the service has allowed us to have personal consultants to help us create effective marketing strategies. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 8/7/2018

"Great Customer Service & Support"

5/5

What do you like best about iContact?

Whether I call or email, I always get a response. They are so easy to work with. The best support I've ever seen with a software company. Review collected by and hosted on G2.com.

What do you dislike about iContact?

I've never had one bad encounter with this company and I've been working with them for 10 years and have recommended them to multiple clients. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

I always recommend iContact and have been using them for 10 years. I just started using their services for my own private use as well. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

We offer email marketing to our clients and are able to use iContact to manage all our clients...that's phenomenal. I have all my email clients in one corporate account on iContact. They each have their own account, private access, etc. but I can manage them all in one place. Review collected by and hosted on G2.com.

Sarah S.

Marketing Director

Small-Business (50 or fewer emp.)

Originally submitted 2/25/2021

"Love iContact"

4/5

What do you like best about iContact?

I like the salesforce integration. It makes it easy to set up campaigns and view results. Review collected by and hosted on G2.com.

What do you dislike about iContact?

The salesforce integration is a little glitchy/tricky at first and you kind of have to do a few workaround things, but once you figure out how to do that then setting up and sending campaigns is easy. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

iContact is a user-friendly tool for email campaigns, though if you're using the Salesforce integration then you'll need to have some additional training/coaching to get it up and running seamlessly. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

We're not really solving any problems with it, but I am able to send over open/click analytics to my sales team super fast. Review collected by and hosted on G2.com.

Response from Carlos Petersen of iContact

edit

Hello Sarah and thank you very much for taking the time to leave this wonderful video feedback. The information that you have provided is appreciated and valued.

D S.

General Manager

Small-Business (50 or fewer emp.)

Originally submitted 4/2/2019

"Great Email solution, with some drawbacks"

4/5

What do you like best about iContact?

The ROI on this solution is easy to attain. The cost structure of their program is very straightforward and lends itself to a larger volume that hasn't quite hit enterprise level. If you are in a hurry, their pre-created emails will work nicely in a pinch and their basic templates give a great starting point. Review collected by and hosted on G2.com.

What do you dislike about iContact?

The templates available are quite limited. However, with a few trained associates in HTML creation, this becomes a non issue. There is also a very limited asset upload available without additional cost which is a shame. It is very easy to max out your assets on your plan. Combined with the fact that at the max level, you can no longer increase the asset retention, there is much wasted time "tidying up" the files. We have also found that some of the templates will appear as if broken into segments so always send a test prior to publishing. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

If you are willing to do a little additional work with your email solution, iContact can definitely be a good fit for your company. The lower cost allows for a quicker ROI and can allow for additional deployments. Although it may be a bit difficult for a novice the first time, the learning curve is fairly short and the cost is minimal to start. Certainly much more robust items out there but give it a try and you will see it is a great option. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

Creating a program to continuously keep our products and brands in front of our customers. IContact makes this process clean and quick. Reporting allows for A/B testing with virtually real time responses on open rate down to the user level. Review collected by and hosted on G2.com.

Kim H.

Marketing Manager

Small-Business (50 or fewer emp.)

3/2/2021

"Easy to use!"

5/5

What do you like best about iContact?

easy to update contact lists, export when needed. like the ability to add contacts one at a time when needed, or can upload an entire list at once and add them to multiple contact lists at the same time for more targeted emails. Easy to schedule, change or update emails as needed. Once templates are created, it's easy to re-use and update those templates to send re-occurring emails monthly and weekly. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Templates to create within Icontact can be tricky, either way too many graphics or very plain. When I have chosen pre-made versions within IContact, those never seem to send correctly and you cannot see much of the background pictures or graphics, so I have had to alter them quite a bit to make them look normal when sending. Also have had issues with templates showing different than in the previews for different types of screens, like mobile it seems to show very different than it shows in the preview window before it is scheduled. Recently updated some of our templates and there was a glitch that it would not let me type out the HEX color code. I found a way around it by clicking on another section that used that color, then it pops up in the previously used. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

Easy to use, works for what we need. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

Benefits realized would be having separate send lists, and being able to export the lists to update them every few months. Not any problems, but did make it easier for re-occuring emails that can be customized to come from certain team members for their specific areas, no make the emails more custom, and then I don't have to have them coded. Review collected by and hosted on G2.com.

Response from Carlos Petersen of iContact

edit

Thank you for your detailed feedback Kim, this information is valuable and important to us.

Steven B.

Speaker, Trainer, Consultant

Small-Business (50 or fewer emp.)

3/2/2021

"iContact for the long haul"

5/5

What do you like best about iContact?

I like how easy it is to create, edit and schedule my emails out to my followers. From start to finish I can get a quality email out in five-ten minutes. The analytics that are provided help me personalize how I communicate with my community. I don't use the templates as much, but scanning them gives me ideas. I have used iContact for over 10 years. I started when I only had about 50 people on my list. Now my list is over 8,000. My followers have consistency and creativity with my message. My brand is stronger because of iContact. Review collected by and hosted on G2.com.

What do you dislike about iContact?

Overall, not too much. Anything I want to do I have to take the time to learn how to do it. I wish I just knew, but I don't. Tons of tutorials. It is a benefit that I do not have too much to say for this part. Keep doing what you are doing and others will start moving your way. Maybe it takes me a while to go through the tutorials in order to learn the next new thing. Isn't that what everyone has to do? It is what it is. Review collected by and hosted on G2.com.

Recommendations to others considering iContact:

Don't wait! Just get started. I have used iContact for over 10 years. I started when I only had about 50 people on my list. Now my list is over 8,000. My followers have consistency and creativity with my message. My brand is stronger because of iContact. Review collected by and hosted on G2.com.

What problems is iContact solving and how is that benefiting you?

Keeping my followers up to date with what my business is doing and how I can best serve them. Providing consistency and automation of my message so I can do it once and not worry about it ever again. Learning how to become a better communicator and using words that connect best with my community. Review collected by and hosted on G2.com.

Response from Carlos Petersen of iContact

edit

Hello Steven and thank you very much for taking the time to leave this wonderful and detailed feedback for us, it's a pleasure to hear from a long time customer such as yourself.