MediaGuard Features
Intelligence (4)
Transaction Scoring
Rates each transaction's risk based on specific factors and their benchmarked scores.
Risk Assessment
Flags suspicious transactions and either alerts administrators or declines transaction.
Intelligence Reporting
Actively gathers data on suspicious purchasing sources and characteristics of common committers of fraud.
ID Analytics
Stores data from external or internal sources related to fake accounts, evaluating users for risk.
Detection (6)
Fraud Detection
Finds patterns in common occurrences of fraud to use when evaluating risk of purchasers.
Alerts
Alerts administrators when fraud is suspected or transactions have been declined.
Real-Time Monitoring
Constantly monitors system to detect anomalies in real time.
Bot Mitigation
Monitors for and rids systems of bots suspected of committing fraud.
Real-Time Monitoring
Constantly monitors system to detect anomalies in real time.
Alerts
Alerts administrators when fraud is suspected or transactions have been declined.
Response (4)
Device Tracking
Keeps records of geographic location and IP addresses of fraud suspects.
Fraud Markers
Tags users suspected of committing fraud and identifies them upon return.
Blacklisting
Prevents previous committers of fraud from future transactions.
Bot Mitigation
Monitors for and rids systems of bots suspected of committing fraud.
Analysis (3)
ID Analytics
Stores data from external or internal sources related to fake accounts, evaluating users for risk.
Intelligence Reporting
Actively gathers data on suspicious purchasing sources and characteristics of common committers of fraud.
Incident Reports
Produces reports detailing trends and vulnerabilities related to payments and fraud.
Administration (3)
Fraud Markers
Tags users suspected of committing fraud and identifies them upon return.
Transaction Scoring
Rates each transaction's risk based on specific factors and their benchmarked scores.
Blacklisting
Prevents previous committers of fraud from future transactions.
Trading (3)
Keyword Tracking
Ties click activity to specific keywords to identify fraud trends.
Refund Management
Features to help defend and manage refunds from ad networks.
Integrations
Breadth of ad platform integrations.
Threat Detection (4)
Account Alerts
Sends real-time notifications of suspicious activity.
Threat Detection
Identifies and alerts to click fraud threats.
IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP.
Rules
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Blocking (3)
Manual IP Blocking
Allows users to block IPs of suspicious users.
Automated IP Blocking
Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide.
Agentic AI - Fraud Detection (3)
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
