I use Hubble to conduct user research throughout the product development lifecycle, and it's especially useful for running unmoderated usability tests, prototype testing, in-product surveys, and AI-assisted interview analysis without needing to manage multiple research tools. I love how Hubble streamlines the entire user research process, offering everything in one platform with a clean, intuitive interface. It makes it easier to validate ideas, identify usability issues, and understand user interactions. Setting up Hubble was very easy, which is another aspect I appreciate. the pricing was good. Review collected by and hosted on G2.com.

Overall, Hubble has been a solid platform, but there are a few areas where I'd like to see improvements. The AI-generated summaries are helpful for speeding up analysis, but I still find myself reviewing recordings to verify important insights. Giving users more control over how themes are grouped and how AI-generated findings are explained would make the results easier to trust. Review collected by and hosted on G2.com.

Hubble is very easy to use and makes it simple to set up user research studies without a lot of overhead. I like that the platform supports different research needs, including surveys, usability testing, and prototype feedback, all in one place. The interface feels clean and intuitive, and the team has been very responsive whenever we have questions. Overall, it helps us move faster while still collecting meaningful user insights. Review collected by and hosted on G2.com.

There is not much to dislike. Some advanced reporting or analysis workflows could always be expanded further, but the core experience is strong and the team seems open to feedback and product improvements. Review collected by and hosted on G2.com.

What I like best about Hubble is how quickly it allows our team to run research and turn feedback into actionable product decisions. We’ve primarily used it for concept testing, prototype testing, and surveys, and it has helped streamline validation during multiple stages of the design process.

We have been able to identify bias very quickly by running internal and external tests simultaneously, this was fun and easy to set up.

Another thing I’ve appreciated is that the Hubble team has been very responsive and helpful whenever questions come up, which made onboarding and continued usage smoother for our team. Review collected by and hosted on G2.com.

One limitation I’ve run into is when setting up more complex or multi-part usability studies. For example, when testing A, B, and C design variants, I’d like more flexibility in how study sections and related questions are grouped and organized within the setup flow.

Right now, when clicking through the entire study, it can become harder to quickly scan and understand which questions belong to which variant, especially as studies grow in size or complexity. Having clearer grouping, labeling, or collapsible sections for each variant would make study setup and review much more efficient and easier to manage.

That said, the platform is still very valuable for fast validation and usability feedback. Review collected by and hosted on G2.com.

I like how easy it is to collect user feedback and usability insights all in one place. The interface is straightforward to navigate, and it helps me understand what users think without having to spend a lot of time on setup. Review collected by and hosted on G2.com.

Some features took me a little time to figure out, and I think the reporting could be more customizable. It can also feel a bit expensive, depending on how much you use it. Review collected by and hosted on G2.com.

The team is very responsive. At times, it genuinely feels like they’re part of our own team. The platform is easy to use. We’re also getting a lot of value from their AI features, like the AI moderator and their MCP server, which we use to quickly and easily create reports from the studies we run. Review collected by and hosted on G2.com.

Because the UX is different from usertesting.com, which we previously used, there’s a bit of a learning curve when it comes to setting up tests. Fortunately, the Hubble team is very helpful with enablement and makes it easy to get up to speed. Review collected by and hosted on G2.com.

I appreciate how intuitive and robust Hubble is. When I used it for the first time, I found myself building my concept test without wondering where or how to accomplish what I needed for the study. Everything is straightforward and looks really clean when sending out to participants, creating a professional and polished experience. I particularly love how Hubble allows you to group questions and tasks, providing the ability to design, duplicate, and organize questions more efficiently and consistently. Review collected by and hosted on G2.com.

There are some features I would find helpful on the analysis side, such as filtering summary content based on a participant's answer to a certain question (i.e., only showing respondent answers if they selected "A" for question 1). Occasionally, screen sharing recordings didn't work or participants shared the wrong screen. That said, the Hubble team was very proactive and supportive in expanding recruiting to replace those responses and providing extra credits, which I greatly appreciated. Review collected by and hosted on G2.com.

Hubble makes it easy to run lightweight research and validation activities at speed. Surveys, unmoderated tests, and preference testing allow us to gather actionable feedback quickly, helping our team validate ideas, reduce risk, and make more informed product decisions without the overhead of larger research studies. Review collected by and hosted on G2.com.

Our primary challenge isn’t with the product itself, but with fully maximizing everything Hubble offers. Different workstreams require different research approaches, so we tend to concentrate on a subset of capabilities that deliver the most immediate value, while other features are used less frequently. Despite that, Hubble has consistently adapted to our needs through flexible support, integrations, and scaling options such as seat and credit expansion. Continued investment in helping teams discover and operationalize more of the platform’s capabilities would make it even more valuable over time. Review collected by and hosted on G2.com.

Hubble has been a really useful addition to our research toolkit because it brings together functionality that would otherwise require multiple tools. One of the biggest differentiators for us is its in-product research capabilities, which we haven't found in many comparable platforms. Their pricing was much less than others we looked into too.

I've also enjoyed the participant recruitment experience. One thing that was new to me compared to other research platforms is that you can review participant applications and decide who to accept into a study. That extra level of control has been valuable and helps us feel more confident that we're recruiting the right participants for our research.

The AI moderator has also been useful, and we've seen noticeable improvements over the past year. It's become much easier to provide prompting instructions, define interview questions, and set probing guidelines, which has improved the quality of the sessions and insights we receive.

The best part of working with Hubble, though, has been the product team. They've been very receptive to feedback and feature requests. We've shared ideas for improvements and have often seen updates rolled out in a relatively short amount of time. As a customer, it's refreshing to feel like your feedback is genuinely heard and can have an impact on the product roadmap. Review collected by and hosted on G2.com.

There are a few areas where I'd like to see Hubble continue to improve. The biggest gap for our team is integrations. For example, Hubble currently integrates with Slack, but not Microsoft Teams, and it doesn't have a direct integration with Dovetail. Because of that, moving research data into our repository still requires some manual work.

There are also parts of the UI that can feel a bit confusing at times. For example, there are many different question types available within the 'questions' tab of the study builder, and it can take some time to understand where to adjust that within the UI. 

One smaller usability issue is how participants are automatically assigned random animal-and-color names. While I understand the privacy rationale, I would appreciate the ability to rename or customize participant labels within the platform, as the autogenerated names can sometimes be distracting when reviewing research. Review collected by and hosted on G2.com.

We really enjoy how easy is to setup and run a research with Hubble. We have doubled our throughput since adopting this product Review collected by and hosted on G2.com.

Not much to dislike, so far the team and the product have delivered great outcomes for us Review collected by and hosted on G2.com.

I like that Hubble uses advanced AI technology to help researchers gather data and insights more quickly, especially through AI-moderated interviews. I also appreciate how attentive the team is and makes sure you’re having a good experience with the platform. Review collected by and hosted on G2.com.

I do not have much dislikes about Hubble. We currently do use multiple research tools so it would be nice if we can just use one tool in the future. Review collected by and hosted on G2.com.