Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization. (6 mentions)

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis. (4 mentions)

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights. (3 mentions)

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations. (3 mentions)

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy. (3 mentions)

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers. (3 mentions)

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively. (3 mentions)

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved. (1 mentions)

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10. (1 mentions)

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations. (1 mentions)

5 Pros or Advantages of Helium 10

1. Data Analysis

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization.

See 6 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

2. Listing Management

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis.

See 4 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

3. Competitor Analysis

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Price Insights are great and a key time saver"

What do you like about Helium 10?

Really helpful in finding keywords to use on amazon ads. My favourite tool is the Cerebro tool it is really helpful in checking competitor listings

4. Insightful Results

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations.

See 3 mentions

See Related User Reviews

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you like about Helium 10?

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balanc

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5. Product Discovery

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5 Cons or Disadvantages of Helium 10

1. Expensive

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers.

See 3 mentions

See Related User Reviews

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you dislike about Helium 10?

It's an expensive tool to use for new and aspiring e-commerce entrepreneurs, Moreover proper tool learning is required for new users to use this tool

Small-Business (50 or fewer emp.)

5.0/5

"Basic training is excellent"

What do you dislike about Helium 10?

The starter plan is useful to learn how to use the platform, but the really useful plan is platinum and it seems expensive to me, you should have a co

2. Overwhelming Options

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you dislike about Helium 10?

I find the metrics sometimes feel overwhelming and the speed of the web could be better.

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you dislike about Helium 10?

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.

3. Complexity

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved.

See 1 mentions

See Related User Reviews

Manuel Rafael L.

Small-Business (50 or fewer emp.)

3.0/5

"Valuable Insights for Amazon, But Process Can Be Confusing"

What do you dislike about Helium 10?

SOmetimes is hard to understand the logic of the process

4. Dashboard Issues

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10.

See 1 mentions

See Related User Reviews

5. Data Inaccuracy

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations.

See 1 mentions

See Related User Reviews

Amar A.

Enterprise (> 1000 emp.)

4.0/5

"Jack of All Trades, Master of None"

What do you dislike about Helium 10?

The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optim

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Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

6/30/2022

"A Must Have Amazon Seller Tool"

4.5/5

What do you like best about Helium 10?

The ease to which you can get to data you need Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The adtomics feature does really help except for spend reports Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you for taking the time to leave us your honest feedback, we greatly appreciate it!

We strive on making and extracting data as streamlined and easily digestible for all level sellers. With the data you're able to pull from all of our tools, you'll be able to make informed decisions to better your e-commerce business!

Want to discover what's next for the future of e-commerce? Check out the Sell + Scale Summit, a new conference hosted by Helium 10. For more information, visit the Sell + Scale Summit website here → https://www.sellandscalesummit.com/s3

Thank you again and have a great rest of your day!

Shees U.

Ecommerce Specialist

Small-Business (50 or fewer emp.)

9/28/2021

"Helium 10 has the best toolset with detailed how to use videos. The best Amazon Assistance tool ever"

5/5

What do you like best about Helium 10?

I loved working in scribbles and Frankenstein. Both tools help a lot in the listing Creation and Optimization phase. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I faced some GUI issues with the Xray chrome extension. Sometimes it takes forever to load the results. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Shees!

Thank you for taking the time to leave us a review, we greatly appreciate it!

Our team is constantly updating our tools by not only creating new tools but also refining each tool to ensure a smooth interface and fast load speeds! We hope that you now have no issues with loading speeds!

Scribbles and Frankenstein definitely help with creating listing and optimization, I would recommend you check out our newer listing optimization tool Listing Builder!

Thank you again Shees!

Have a great day!

Monica Y.

e-commerce manager

Small-Business (50 or fewer emp.)

1/10/2022

"Fast and excellent service"

5/5

What do you like best about Helium 10?

24 hrs support system so I can get help despite of time difference Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I don't have nothing to dislike about helium Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Monica!

From all of us at Helium 10 we want to say thank you for taking the time to leave us a review, we greatly appreciate it!

Thank you for mentioning our Support team, we love them. They strive to make sure all of your support tickets are answered in a timely manner and are there to help with any questions regarding Helium 10.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Verified User in Textiles

Mid-Market (51-1000 emp.)

6/24/2021

"The best all around tool for Amazon"

5/5

What do you like best about Helium 10?

Excellent and helpful databases: keywords, sales, product research, competition research, PPC. market analysis. Excellent tools: Frankenstein, Scrobble, and many, many others. Basically, you can't run Amazon account without it. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Although tools are great, there are small, frustrating features or rather lack of them which makes usage less convenient. Also, Market Tracker doesn't recognize multiple child ASINs of the same parent ASIN, which causes results to multiply - which results in false data. The same problem is with X-ray. We need to compensate manually for those weaknesses, and it's not easy to do. It's hard to give specifics because those cons come out during tool usage. Support being a different domain, requiring another login and not connected with the main account - awful, tiring, irritating. It makes contact with support staff so hard. I would like to contact support directly from the page I'm on, without logging and describe the issue. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

We greatly appreciate your honest feedback, thank you for your time!

Great news. We now have made some updates, and users are now able to chat with a support specialist directly from the current tool/page you are on! You'll be able to see a chat icon on the bottom right hand corner on all pages.

Market Tracker as well as Xray, requests the data for these products from Amazon. Amazon will provide that data however for all variations of those products. Any data where there is an estimation of a variation listing will include all items in the variation.

Thank you again and have a great rest of your day!

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

6/23/2021

"Very Useful"

5/5

What do you like best about Helium 10?

I like the variety and specificity of tools. I like that I can check my keywords almost in real-time. This helps me be able to know if I need to adjust any of my Amazon campaigns. It is incredibly helpful and I couldn't run my business without it!! Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Nothing really to dislike that I know of. Seriously, unless you want to make the program free! That is the only thing I can think of:) Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

I would say to just do it! Go ahead and make the leap and spend the money, it will make great returns to you in your PPC campaigns alone to start out on the right foot with such relevant keywords. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

I can tell the rank of my keywords much more frequently than other tools by using the rocket. I also really like the keyword research capabilities. This has helped me to launch much more effective PPC campaigns from the start and probably saved me loads of money!! Review collected by and hosted on G2.com.

KyleQC Q.

eCom director at QuikCamo

Small-Business (50 or fewer emp.)

8/24/2021

"Great Amazon All-in-One Tool"

5/5

What do you like best about Helium 10?

I love using Scribbles to write my listings to make sure that I include all of the essential search terms and phrases Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Most of the tools are free, but to get access to Adtomic, the PPC tool, for up to $20k/mo ad spend, it costs $197/mo which is too much for me at this time. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Kyle!

Thank you for taking the time to leave us your honest feedback, we appreciate your time!

It's great to hear that you're using Scribbles, Follow-Up, Cerebro and Magnet to help manage and grow your e-commerce business!

We hear you! We definitely understand that everyone's financial situation is different, which is why we offer three different plans to hopefully offer all level sellers from beginners to expert/enterprise businesses a plan. Keep an eye out on some discount codes that we give out on our social media platforms, webinars, livestreams, etc! To review pricing again, please visit our website here - https://www.helium10.com/pricing/

Thanks again Kyle! Have a great rest of your day!

Tiffany Santuyo C.

Nutrition & Wellness Counselor

Small-Business (50 or fewer emp.)

6/24/2021

"New Market Insights"

5/5

What do you like best about Helium 10?

It allows me to get insights I need from actual data of product/s. It gives me ideas on possible product or market that are untapped and hasn't been appropriately sold before. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I've been using it for only a few months, and there've already been new updates and advancements in their technology. This is a good thing. I just dislike the fact that I can't keep up sometimes. :) Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

It is definitely worth the try. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

Finding a product that is not too much out of my league. Through my research using Helium 10, there are more than what meets the eye with regards to keywords and reviews, and others. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Tiffany!

Thank you so much for taking the time to leave us your honest review, we appreciate it!

It's great to hear that our software is providing you the tools to help gather insightful data to help you make better informed decisions when it comes to picking a product.

We definitely can see how it can be a little overwhelming at first when it comes to learning how to use all of our tools, hence why we have tons of resources to help users! You can find training videos on our YouTube channel, how-to articles on our website, live Q&A's and webinars on our social media platforms, and more!

Thank you again and have a great rest of your day!

Christina R.

SEO Content Writing Specialist

Small-Business (50 or fewer emp.)

10/5/2021

"Helium 10 - the best Amazon seller tool!"

5/5

What do you like best about Helium 10?

Cerebro. Helium 10 has an effective Amazon product research tools. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I cannot pinpoint any downsides because I found Helium 10 useful. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Christina!

Thank you for your time and for leaving us your feedback! Feedback like yours help us make improvement across the board and not only just our tools.

We're blushing from the kind words, thank you so much! Cerebro has definitely been a powerhouse tool when it comes to discovering the best keywords ti implement into your listing.

Thank you again and have a great rest of your day!

Anthony F.

CEO

10/15/2021

"$3,000 in unauthorized charges and no support to resolve the issue"

0/5

What do you like best about Helium 10?

Decent tools for amazon sellers - good user interface Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

They charged us $1,500 twice without authorization for an unknown reason. Their customer service department said they were "working on it" - it has been 4 weeks now without any resolution (or refund) Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Anthony!

Thank you for taking the time to leave us a review, we greatly appreciate it!

We're sorry for the inconvenience and any trouble this issue may have caused. I could not find your support ticket in our portal. If your issue has not been taken care of, I urge you to contact support@helium10.com and submit a ticket and I'll be sure to follow up with our support team.

Thank you again!

Have a great day.

Alan V.

CEO, Co-Founder

Small-Business (50 or fewer emp.)

5/18/2021

"Lots of bugs in their Adtomic tool. Basically useless. Refused to provide refund when requested."

0.5/5

What do you like best about Helium 10?

Their keyword research tools like Cerebro and Magnet are useful in listing optimization and keyword discovery. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Their Adtomic tool has so many bugs, it's basically useless. We're unable to apply any changes to our keyword bids, create new campaigns, or set up campaign rules. However, they have unethically launched an incomplete and unusable product, promoting it as if it is the holy grail of Amazon PPC tools. They refused to provide a refund when these bugs have persisted for nearly a month. Review collected by and hosted on G2.com.