Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization. (6 mentions)

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis. (4 mentions)

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights. (3 mentions)

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations. (3 mentions)

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy. (3 mentions)

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers. (3 mentions)

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively. (3 mentions)

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved. (1 mentions)

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10. (1 mentions)

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations. (1 mentions)

5 Pros or Advantages of Helium 10

1. Data Analysis

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization.

See 6 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

2. Listing Management

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis.

See 4 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

3. Competitor Analysis

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Price Insights are great and a key time saver"

What do you like about Helium 10?

Really helpful in finding keywords to use on amazon ads. My favourite tool is the Cerebro tool it is really helpful in checking competitor listings

4. Insightful Results

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations.

See 3 mentions

See Related User Reviews

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you like about Helium 10?

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balanc

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5. Product Discovery

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5 Cons or Disadvantages of Helium 10

1. Expensive

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers.

See 3 mentions

See Related User Reviews

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you dislike about Helium 10?

It's an expensive tool to use for new and aspiring e-commerce entrepreneurs, Moreover proper tool learning is required for new users to use this tool

Small-Business (50 or fewer emp.)

5.0/5

"Basic training is excellent"

What do you dislike about Helium 10?

The starter plan is useful to learn how to use the platform, but the really useful plan is platinum and it seems expensive to me, you should have a co

2. Overwhelming Options

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you dislike about Helium 10?

I find the metrics sometimes feel overwhelming and the speed of the web could be better.

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you dislike about Helium 10?

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.

3. Complexity

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved.

See 1 mentions

See Related User Reviews

Manuel Rafael L.

Small-Business (50 or fewer emp.)

3.0/5

"Valuable Insights for Amazon, But Process Can Be Confusing"

What do you dislike about Helium 10?

SOmetimes is hard to understand the logic of the process

4. Dashboard Issues

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10.

See 1 mentions

See Related User Reviews

5. Data Inaccuracy

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations.

See 1 mentions

See Related User Reviews

Amar A.

Enterprise (> 1000 emp.)

4.0/5

"Jack of All Trades, Master of None"

What do you dislike about Helium 10?

The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optim

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Ateeb A.

Amazon FBA Listing & PPC optimization Expert

Small-Business (50 or fewer emp.)

3/10/2022

"This software gives all amazon related stuff like Amazon FBA"

5/5

What do you like best about Helium 10?

Listing Optimization and Keyword Processor, Xray, Keyword Search Volume Graph all in one place makes me good software. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The low limit of Cerebro which end up quickly with the use of data dive software so i have to wait a day to reset limit Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Ateeb!

Thank you for taking the time to leave us a review, we greatly appreciate it!

Users on the Starter Plan are unfortunately limited to the amount of uses on Cerebro! However, have you looked into upgrading to the Platinum Plan? With the Platinum Plan, a lot of the limitations from the Starter Plan are lifted - for example, with the Platinum Plan you'll be able to use Cerebro as many times as you'd like.

If you're interested in upgrading, we'll be more than happy to help you out!

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Matthew B.

Small-Business (50 or fewer emp.)

1/5/2021

"I used to spend hours pulling reports. Now I just sign into Helium 10. AMAZING!!!"

5/5

What do you like best about Helium 10?

How simple it is to review large amounts of data and make data based decisions. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I wish I could customize the default date ranges and I wish I could schedule custom reports for export. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

Look at your other Amazon "services" and compare the costs to Helium 10. For us, Helium was able to replace multiple services and not only saved us money but has more features that we now rely on every day. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

Profitability. Amazon makes it very difficult to see what happens to your money. Helium 10 breaks everything down and shows it simply. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Matthew!

Thank you for taking the time to leave us a review, we greatly appreciate it!

We all know that looking at large amounts of data sets in excel sheets can be tiring/overwhelming at times. At Helium 10, we create tools that help digest all that information in a more concise/efficient way!

Scheduling custom reports for export via a .csv file is a great idea, I will definitely forward that recommendation to our product team.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Ghulam S.

Self Employed

Small-Business (50 or fewer emp.)

3/11/2022

"100% recommended Best Supportive Tool for Amazon Sellers"

5/5

What do you like best about Helium 10?

Well, when I used this tool suite H10 first time it was catchy and easy to understand especially it has good accurate results like keywords research, listing optimization, keyword indexing and many more. Tools in H10 fulfill all requirements of amazon seller that he/she needs to be successful. In my experience, I don't face any flaws or lack of technical support. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

nothing to say that dislikes about Helium10 Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Ghulam!

Thank you so much for leaving us a review, we appreciate it!

That's awesome to hear that you believe Helium 10 has all the tools necessary to be successful. Our tag line happens to be that we have everything you need to sell on Amazon and more!

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thanks again Ghulam!

Have a great day!

David M.

Portfolio Delivery Specialist

Small-Business (50 or fewer emp.)

12/2/2021

"Great tool for Market Research at Amazon!"

4.5/5

What do you like best about Helium 10?

Gives access to important data about the market, competition, prices, sales, besides others, which gives important insights for data-driven actions. 100% would recommend for anyone wanting to enter the Amazon Marketplace as a Seller. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The data is complete and understandable. The only thing I would complain is that the data is not as complete as it might seem. The Market sales (and other indicators) would increment if you look up in the following pages, not just the first one, besides others. But, I think it has to do more with the API of Amazon, making it impossible to extract all the data from their platform. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi David!

A big thank you for taking the time for leaving us a review! We greatly appreciate it!

It's awesome to hear that you would 100% recommend us to anyone who is wanting to become an Amazon seller, that means a lot for us! We pride ourselves in providing sellers the necessary data that is easy to analyze so that you can make business decisions based on data which in return will generate sales.

Thank you again for your time and have a great rest of your day!

Want to discover what's next for the future of e-commerce? Check out the Sell + Scale Summit, a new conference hosted by Helium 10. For more information, visit the Sell + Scale Summit website here → https://www.sellandscalesummit.com/s3

Verified User in Transportation/Trucking/Railroad

Mid-Market (51-1000 emp.)

5/11/2022

"Great tool for Amazon Sellers"

5/5

What do you like best about Helium 10?

The insights and data that are available to track. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Some of the reporting is not able to be exported, making some things more manual than I would like. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

We'd like to say thank you for taking the time to leave us a review!

We're glad our tools such as Cerebro/Magnet for Keyword Tracking and Scribbles/Listing Builder/Analyzer for Listing Optimization is making your life easier! Our team here at Helium 10 is constantly updating and creating innovative tools to help manage any sized e-commerce business.

I'll also pass on the feedback on how some of the reporting is unable to be exported. We're all about automation and making things streamlined, we'll definitely let our product team know.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Verified User in Wholesale

Small-Business (50 or fewer emp.)

11/5/2021

"You can not trust this company"

0/5

What do you like best about Helium 10?

keyword tracking and faster tracking option for keywords is good Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

You can not trust this company, We have been promised by the founder in the beginning to join the helium10 by giving us lifetime 50% discount at that time helium10 wasn't even big and now when they have grown now they have removed our discount and forcing us to pay the full price,

They deliberately forget the promise they made to us when they need us and now they are grown, they just don't bother.

I am actively now looking for the other subscription and going to close my account

This company not only cheats but also has the audacity to ask the very people who made them to pay or leave ! Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there,

Firstly, we'd like to say thank you for taking the time to leave your review. We greatly appreciate your feedback!

We're sorry for the inconvenience this may have caused, I know that time has passed but we would still love to get this issue resolved and help you out in anyway we can. If you can provide more detail to me personally, I would be more than happy to assist you further.

Feel free to e-mail me at sean.c@helium10.com and I'll gladly take a look into this.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Rahil B.

Entrepreneur

Small-Business (50 or fewer emp.)

6/24/2021

"Review for Helium10"

5/5

What do you like best about Helium 10?

The simplicity of the software and ease of use. And the fact that it can help us valuable data from Amazon which helps in our data analysis thus making it easy for us to make informed decision. Also with super useful tools like Blackbox, Cebro it makes us very easy to do keyword research and finding out the right keywords for manual targeting. In addition to this, it helps us to make a very detailed listing page making sure that it contains all the valuable keywords which helps in the organic ranking of the listing. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I wish it was available for all the marketplaces like Amazon Saudi Arabia, Amazon United Arab Emirates. Also Helium10 should also have a lite pack especially for those people who are just starting on Amazon because $97/month is quite expensive. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Rahil!

Firstly, we'd like to say a huge thank you for taking the time to leave us your honest review! We greatly appreciate your time!

Great news! Helium 10 has now expanded and supports the UAE marketplace. We've expanded most of our tools to not only the UAE marketplace but the Saudi Arabian marketplace as well. For more information on which tools are available in both marketplaces, please visit our website here - https://kb.helium10.com/hc/en-us/articles/360036359334-Which-Tools-Are-Supported-in-Which-Markets-

Thank you again and have a great rest of your day!

Alfonso G.

Director of Operations

Small-Business (50 or fewer emp.)

6/23/2021

"The BEST tool for Amazon Sellers"

5/5

What do you like best about Helium 10?

H10 is by far the most complete suite of tools in the market for any Amazon Seller. I started my Amazon journey using JS (which I consider more commercial) and quickly turned to H10 (which I believe is more technical). Just the precision on keyword research by itself is the best in the market and worth every penny, but you also get the most integrated set of tools you could use to run your business every single day at a reasonable price. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

There is nothing to dislike about H10. By far, H10 is the most powerful tool for anyone starting on the Amazon Journey or even for Amazon Gurus. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

Invest from day one on H10! You will not turn back! Also, Freedom Ticket is a great way to get yourself into some excellent training that will take you from step 1 to product launch. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

The keyword research and listing creation tools have helped me launch over 50 products in less than two years of operation with a "success" rate of +85%!!! Review collected by and hosted on G2.com.

Igor V.

Third Officer

Small-Business (50 or fewer emp.)

6/23/2021

"100% The best tool for Amazon Sellers and Amazon business!"

5/5

What do you like best about Helium 10?

The amount of tools is incredible. Helium 10 covers all possible needs that sellers may ever encounter. The software I used from other devs does not have this number of instruments. That means that you can stay only with Helium 10, and it will be sufficient. Anything starting from the product research, keyword research, ads.. even Audiences feature is built in that allows to research different photos / any other content for your products! I am not even talking about the profits dashboard, alerts.. I already got lost how much of things Helium 10 consists of!!! Their education program Freedom Ticket is impressive. Their support responds fast and always helps; I've never seen the support like this before. All these factors actually helped me to launch my Amazon business. I am still the novice, but I am in the Helium 10 ecosystem, and it is just incredible how their community always helps! Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I have not found anything that I could dislike in Helium 10 ecosystem even potentially. Review collected by and hosted on G2.com.

Gail G.

Accounts

Small-Business (50 or fewer emp.)

10/7/2020

"Mind Blowing"

5/5

What do you like best about Helium 10?

Brandly and the team just have a way of making you want to be a part of this family. The product itself is the best on the market. I am a new seller and the training videos are soft and easy to follow. Then you have the webinars which are very informative and great fun. Sometimes I have to miss some, so I can get on with some work. :) Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

PPC this needs to be done in two stages, first for the starters and done slowly with a few exercises that we could do before going live with it. The second for the big sellers and the ways to get better. You can do that as fast as you like. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Gail!

Firstly, thank you so much for taking the time leave us your honest feedback, we greatly appreciate it!

Not only do we pride ourselves in having the best tool suite when it comes to e-commerce platforms (Amazon/Walmart) we also have the best training programs for not only our tools but on how to become a successful seller!

Bradley and our other evangelist do an amazing job at informing us on up-to-date news on all things e-commerce, trainings on tools, training on becoming a successful seller, and Q&A's with other titian's of the industry.

Thank you for your feedback on PPC! We'll definitely relay the message to our team!

Thank you and have a great day!