Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization. (6 mentions)

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis. (4 mentions)

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights. (3 mentions)

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations. (3 mentions)

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy. (3 mentions)

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers. (3 mentions)

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively. (3 mentions)

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved. (1 mentions)

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10. (1 mentions)

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations. (1 mentions)

5 Pros or Advantages of Helium 10

1. Data Analysis

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization.

See 6 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

2. Listing Management

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis.

See 4 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

3. Competitor Analysis

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Price Insights are great and a key time saver"

What do you like about Helium 10?

Really helpful in finding keywords to use on amazon ads. My favourite tool is the Cerebro tool it is really helpful in checking competitor listings

4. Insightful Results

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations.

See 3 mentions

See Related User Reviews

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you like about Helium 10?

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balanc

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5. Product Discovery

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5 Cons or Disadvantages of Helium 10

1. Expensive

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers.

See 3 mentions

See Related User Reviews

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you dislike about Helium 10?

It's an expensive tool to use for new and aspiring e-commerce entrepreneurs, Moreover proper tool learning is required for new users to use this tool

Small-Business (50 or fewer emp.)

5.0/5

"Basic training is excellent"

What do you dislike about Helium 10?

The starter plan is useful to learn how to use the platform, but the really useful plan is platinum and it seems expensive to me, you should have a co

2. Overwhelming Options

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you dislike about Helium 10?

I find the metrics sometimes feel overwhelming and the speed of the web could be better.

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you dislike about Helium 10?

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.

3. Complexity

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved.

See 1 mentions

See Related User Reviews

Manuel Rafael L.

Small-Business (50 or fewer emp.)

3.0/5

"Valuable Insights for Amazon, But Process Can Be Confusing"

What do you dislike about Helium 10?

SOmetimes is hard to understand the logic of the process

4. Dashboard Issues

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10.

See 1 mentions

See Related User Reviews

5. Data Inaccuracy

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations.

See 1 mentions

See Related User Reviews

Amar A.

Enterprise (> 1000 emp.)

4.0/5

"Jack of All Trades, Master of None"

What do you dislike about Helium 10?

The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optim

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Gabriele F.

CEO

Mid-Market (51-1000 emp.)

12/29/2021

"Awesome Tech, Horrible Customer Experience"

0/5

What do you like best about Helium 10?

Tech and tools are pretty useful, sometimes they help and others they present bugs, but it's still one of the best tech solutions for Amazon Sellers.

I wouldn't use all their features but it's good Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

ONE OF THE MOST HORRIBLE CUSTOMER EXPERIENCES I'VE EVER HAD. The tech is good but has bugs. I signaled one bug that didn't allow me to use my premium package 5 months ago, and still, It's still not resolved.

They told me that: "they are doing the best they can to resolve the problem, they will not tell how much time it will take to resolve this problem and they could not give me any type of Discount until the problem was resolved"

I contacted them 32 times, and the answer was always the same.

Around the 20th time I contacted them, I realized they were telling me these words just to keep me quiet. They weren't "doing the best they could" to resolve the problem.

I felt like they didn't give a sh*t about me, and this is the worst thing to feel when you are working with a service supplier.

I don't raccommend this xperience to anyone Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Gabriele,

Thank you for taking the time to leave us your feedback, we appreciate it!

We firstly liked to apologize for any inconvenience we may have caused and we're sorry that your support ticket was not handled in a timely matter. We can understand your frustration and we will definitely relay this to our support team to avoid any further issues just like yours.

Again, I want to genuinely apologize that you did not have a positive experience when dealing with support from Helium 10. If there's one thing we don't want is to have our users feel like we don't care about them. We absolutely are here to help you in any capacity.

If there is anything we can do to bring you back to Helium 10 or to answer any questions, please feel free to reach out to support@helium10.com or sean.c@helium10.com.

Thank you for your time Gabriele!

Have a great day.

Verified User in Retail

Small-Business (50 or fewer emp.)

8/21/2022

"H10/Adtomic saves my time and money."

5/5

What do you like best about Helium 10?

H10 has very helpful tools. But Adtomic PPC optimization is so fast, and also you can work on every keyword from Adtomic analytics. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I wish I could get more reviews from the customers (actually not H10 issue). I don't know what else can be done about it. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you so much for your postive comments about Helium 10 and our tool Adtomic!

We're so glad that you're finding Adtomic to be useful and that it's helping you manage your PPC campaigns. If you haven't heard already, we just launched a new Amazon PPC Academy course where you'll be able to learn the latest strategies and tactics! Currently the Amazon PPC Academy is open for all, if interested - https://pages.helium10.com/ppc-academy

Thank you again for your time and if you have any other questions or concerns please don't hesitate to reach out to us!

Have a great rest of your day!

Kevin A.

Director Of Product Development

Small-Business (50 or fewer emp.)

12/7/2021

"A horrible "support" service + A platform that doesn't work (Adtomic)"

0/5

What do you like best about Helium 10?

The design of the platform makes it quite easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I tested the platform (Adtomic) about 7 months ago. For two months I was struggling to get it to work. I couldn't even get the campaigns up and running. The "support" service just sent me "exactly the same email" every three days telling me that they hadn't forgotten about me and that they were still investigating. I have 32 of those emails. The query was never solved.

When I couldn't get it to work I switched to Prestozon. In Prestozon, with some work on my part, I got the campaigns working and gradually optimized. Very happy with the platform. Not as "full-featured" as Adtomic but it worked. It made you money, which is the important thing (not that you can do 300,000 different things).

Unfortunately, a few weeks later, Prestozon informed me that my account would be migrated back to Helium 10. Since then, my Prestozon campaigns have been getting worse and the ones created in Adtomic don't work (I lose money with all of them and they are not optimized). Nothing goes as it should and all you get is one more of those emails telling you that they haven't forgotten about you and that they are still investigating.

Whether the platform works or not is a technical issue. Whether the support service seems to be there to tease you instead of helping you is a matter of attitude. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Kevin!

Firstly, we'd like to say thank you for taking the time to leave us your honest feedback, we greatly appreciate it. Feedback like yours helps us improve our software and company!

We're sorry for any inconvenience we may have caused during your period of time you were having issues with Adtomic and with our support team. We will inform our product team and support team with the issues you raised up.

I realize that your review was made quite a bit ago, but we would love an opportunity to make it up to you. Adtomic has gone through many updates/revisions since your review and I'd love to get you in contact with one of our experts so they can showcase Adtomic to you! During the demo, you could ask any questions or concerns you may have! If interested, please shoot me an e-mail at sean.c@helium10.com.

Thank you again for your time!

Have a great rest of your day.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

8/25/2021

"Comprehensive all-in-one tool for Amazon"

5/5

What do you like best about Helium 10?

It has multiple functionalities from product and keyword research to listing creation tool, operations, and marketing. The plug-in integrates really well with Amazon marketplaces and the data seems to be relatively reliable so far although no tools out there has the exact information from Amazon.

It also comes with the PPC management tool (but that requires an upgraded plan to access it), which helps reduce the number of subscriptions required to run the business. This feature by itself can cost $50+/ month if subscribing with other software companies.

There is also a very good free online course that normally costs $997 called Freedom Ticket that comes for free with any subscription package. The knowledge database and the customer support are second to none.

Overall, I don't see other tools that can beat it in terms of the popularity and the functions. This is still the gold standard.

Lastly, the mobile app is also handy when I'm not at my laptop. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

One thing that it still lacks behind other software tools out there is the CRM system and marketing including the chatbot integration with ManyChat or web-based software. The stuff is very basic and there's not much customization allowed. For the standard package ($97/month), only 3 funnels are allowed and there's no a la carte upgrade available either. For the mailing list collected through the landing page, there's no integration with other autoresponders and this seems to require a manual download and import, which is time-consuming, Plus, these contacts can't be segregated into different groupings. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

If you're still deciding among all the software in the market, give it a try and this should be your first stop as a core subscription and only add on others where it lacks. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

It helps speed up and save tons of time for doing keyword research and product selection to understand the search volume and estimated revenue. Other tools such as the keyword tracker and portal are also my favorite to help me know where I rank and collect information. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Firstly, we'd like to say thank you for taking the time to leave us your honest feedback/review. We greatly appreciate it and we'll use feedback (good or bad) to make necessary changes to better our tools and business!

We strive to provide all the tools and resources for you to easily manage and grow an e-commerce business! With our Platinum and Diamond plans, you gain access to our Adtomic tool which will help maximize your Amazon Advertising ROI, while simplifying the complexities of creating, managing and optimizing campaigns.

Yes! We're so glad you also mentioned "Fredom Ticket", this training course is accessible between all of our plans and can be free for two weeks with a free plan! Freedom Ticket is teaches you how to sell on Amazon from A-Z.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Julián S.

eCommerce Manager

Small-Business (50 or fewer emp.)

1/3/2022

"Good set of tools for Amazon sellers."

4/5

What do you like best about Helium 10?

Helium10 has a wide range of tools that are very useful for the Amazon Seller (they've recently added Walmart support but I haven't tried it). Whole sellers can benefit from a couple of the tools (competition, market research, refund genie, and the dashboards). Private label sellers would get the most out of this software because of its focus on keywords, listing optimization, etc. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Not so many tools for resellers (MAP violation alerts for example), mostly focused on Private Label sellers. The Chrome extension is good, but it doesn't work all the time. Some times the data provided has some glitches. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Julián!

Thank you so much for leaving us a review! We greatly appreciate your time and feedback, feedback like this allows us to make any necessary changes to our tools/company for the better.

You're correct! We just added Walmart as a new marketplace where some of our tools will be available. Our team is constantly updating and evolving our tools for not only the current marketplaces we support but to new marketplaces.

MAP Violation Alerts - now that could be an interesting new tool we can implement sometime in the future. I will definitely relay this idea to our product team!

Thank you again for your time and have a great rest of your day!

Want to discover what's next for the future of e-commerce? Check out the Sell + Scale Summit, a new conference hosted by Helium 10. For more information, visit the Sell + Scale Summit website here → https://www.sellandscalesummit.com/s3

Verified User in Cosmetics

Small-Business (50 or fewer emp.)

9/15/2022

"Five minutes to confirm your business is running well"

5/5

What do you like best about Helium 10?

It reduces the time it takes to check that things are working correctly in the Amazon eco-system Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The email automation system could be better and the limit on the amount of emails sent should be removed. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you so much for taking the time to leave us a review - we appreciate it!

We're so happy to hear that our tools are being integrated into your ecommerce business and helping you save time from doing tedious tasks!

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Kevin H.

Small-Business (50 or fewer emp.)

1/4/2022

"Helium 10, G.B.U. Review"

4/5

What do you like best about Helium 10?

I do enjoy that the tools offered, along with the functionality of the product are far and away stronger than those offered by other platforms. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

What I would really appreciate is a more transparent way to view some everyday, simple things, for example, the average information for page one competitors. Searches per month, monthly revenue and average BSR at a glance. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

I am new to Helium 10, so I may have larger or more numerous hurdles to navigate. I am still getting my legs beneath me, however, I do realize that once I can become a more stable and knowledgeable user that Helium 10 will prove itself an invaluable and incredibly robust resource. I look forward to continued learning with and about Helium 10 in 2022. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Kevin!

Just wanted to say a big thank you for taking the time to leave us a review, we appreciate your feedback and time!

Every expert user of Helium 10 once started as a new user, so you're definitely on the right track, keep up the good work! I would recommend checking out our YouTube channel, our channel has tons of videos that'll help you with learning how to use each tool we offer.

Thank you again for your time and have a great rest of your day!

Verified User in Financial Services

Small-Business (50 or fewer emp.)

9/13/2022

"easy handling tool"

5/5

What do you like best about Helium 10?

This many possibilities for finding a product. Perfect research is possible. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Til you can use Helium ideally, you have to invest many hours in learning this tool. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi there!

Thank you so much for taking the time to leave us a review - we appreciate it!

We're so happy to hear that you're finding our Product Research tools like - Blackbox, Xray and our Chrome Extension tool useful in your day to day operation for your ecommerce business.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Kerry M.

small business owner

Small-Business (50 or fewer emp.)

7/27/2022

"So MUCH help!"

5/5

What do you like best about Helium 10?

The training, the support, blogs and podcasts! This is in addition to the data. ALL of the data you need to succeed. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

A little pricey. But they have entry level prices. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi there!

Firstly, thank you so much for the kind words! We appreciate you taking the time to leave us a review!

We're so happy you found our training videos, webinars, podcasts and blogs all helpful in your seller journey. We make sure to not only provide the necessary tools to our users but also the necessary training!

Thank you again and have a great rest of your day!

Chris W.

Owner

Small-Business (50 or fewer emp.)

10/5/2021

"All In One Tool - With Extras!"

5/5

What do you like best about Helium 10?

I think one of the best parts of Helium10 is the part you get for free. :-) The Freedom Ticket set of lectures on how to sell on Amazon are an absolute must. I don't know where you could find material that is as comprehensive and actionable. Plus they keep it up to date; just updated it in fact! They used to charge $900 for this set of lectures, but now they give it away. Along with the Ask Me Anything sessions, the Helium10 Facebook group, the Freedom Ticket Xtra, there's quite a bit of value there that comes with your package. Of course, the inventory management tools, competitor insights, ranking tools and research tools are another absolute must. Without these baseline tools, you would have to take huge risks in order to find a winning product, so another huge benefit is risk management. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Some tools are a little buggy, but to be fair, Helium10 support staff are great and stick with an issue until it's solved. The cost is also, a little high, but you get what you pay for and you really can't afford to go with bad data in a business. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

The advertisement management software is a little buggy, but it is making big strides in the right direction. If you get the platinum plan, you'll need to be aware that it will take more time now than it likely will in the future when all the bugs are fixed. If you don't opt for the platinum plan, the plan below still provides a lot of advertising analytics, so it is a great place to get your feet wet and decide if you want to go for the full Adtomic program. You will not need any other tools at all. It handles all the research analytics and you'll be able to find plenty of product ideas. Number one piece of advice: Go through the Freedom Ticket 3.0. Take the time, take notes. It will be worth your effort. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

When launching a new product, the research tools and information that Helium10 provides gives you a boost and allows you to gain ground where other newcomers to the field would not have this advantage. I found that following the tried and true methods they teach in the Freedom Ticket and then applying those techniques using the Helium10 toolsuite is key to being able to get your product off the ground. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

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Hi Chris!

Firstly, we just wanted to say a BIG thank you for taking the time to leave us your honest feedback. We greatly appreciate it and feedback like this not only makes us smile but also helps us improve our tool sets and company as a whole.

Not only do we provide leading class software / tools for e-commerce sellers but like you said we also provide education for all things e-commerce - from Freedom Ticket, to our weekly Q&A's, Webinars and the list goes on. We have also built an amazing community of e-commerce sellers on Facebook!

Thank you again for your time and have a great rest of your day!