--- title: Helium 10 Reviews meta_title: 'Helium 10 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 183 reviews by the users' company size, role or industry to find out how Helium 10 works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 183 scale: '5' date_modified: '2026-10-17' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization. (6 mentions)
Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis. (4 mentions)
Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights. (3 mentions)
Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations. (3 mentions)
Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy. (3 mentions)
Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers. (3 mentions)
Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively. (3 mentions)
Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved. (1 mentions)
Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10. (1 mentions)
Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations. (1 mentions)

5 Pros or Advantages of Helium 10

5 Cons or Disadvantages of Helium 10

Helium 10 Reviews (183)

View 1 Video Reviews
Reviews

Helium 10 Reviews (183)

View 1 Video Reviews
4.2
183 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Amar A.
AA
Amar A.
Digital Accounts Specialist
Enterprise (> 1000 emp.)
"Jack of All Trades, Master of None"
4/5
What do you like best about Helium 10?

Helium has created a lot of value for us in mainly three tasks: keyword research, tracking keyword tracking over a period of time and searching top-performing ASINs on Amazon in different categories. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optimization frequency was super low, and optimizations were very basic. It did not satisfy our expectations Review collected by and hosted on G2.com.

David G.
DG
David G.
Project Leader IT-Infrastructure
Small-Business (50 or fewer emp.)
"H10 Review"
5/5
What do you like best about Helium 10?

The best thing is that you can instantly see the sales of any product on amazon. I like that they constantly update the podcasts and the learning section with videos. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The worst thing is that they have failures in some searches on their platform. sometimes they are case sensitive and other times they are not... and that makes some jobs difficult. Review collected by and hosted on G2.com.

Muhammad Hamid A.
MA
Muhammad Hamid A.
Business Owner
Small-Business (50 or fewer emp.)
"Best Software for Hunting Products"
5/5
What do you like best about Helium 10?

I think helium10 is a user-friendly software for Products Hunting. I am using this software for my hunting since 3 years. And this software helps me a lot, I have launched products with the help of helium 10, I probably couldn't have done it without H10. I got same sales as helium10 shows during hunting. This software has exact calculations for sales for any products, reviews, Sales Rank, and other things. I will recommend this software for all models and countries, like US and UK markets. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I didn't like their payment method. They automatically deduct payment in the next month. That's why, I recommend never add your credit card information or add that card which have zero payment in it. Otherwise, they will deduct. Review collected by and hosted on G2.com.

Vitalii L.
VL
Vitalii L.
Chief Executive Officer
Small-Business (50 or fewer emp.)
"Lack of customer support, billing overcharge and Adtomic does not work properly"
1/5
What do you like best about Helium 10?

A lot of different features especially to check competitor sales in chrome browser. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

They do not have live support, you need to open a ticket, and they will try to resolve the issues. They are very mercantile. When I was upgrading from the starter plan to Diomand, my coupon is disappeared, and I asked support to solve it manually. In fact, they stated that they couldn't help and that it's my responsibility to make sure the coupon is entered. However there was no option to enter a coupon if you are an existing customer. I upgraded my account 1 week ago to try Adtomic, since then I haven't done anything as their system does not work properly. I opened around 10 cases with no result. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

Hi Vitalii!

Thank you for taking the time to leave us your honest review. Feedback from our users helps us make improvements across our overall company!

That being said, I'd like to apologize for any inconvenience or trouble the issues you came across with may have caused. We apologize that you had a negative experience with us, but would appreciate the chance to help remedy some of the issues you came across. If interested, I would love to help further assist you, please reach out to me at sean.c@helium10.com!

Thank you again Vitalli and I look forward to hearing from you soon!

Have a great rest of your day!

AN
Verified User in Business Supplies and Equipment
Small-Business (50 or fewer emp.)
"Basic training is excellent"
5/5
What do you like best about Helium 10?

FBA training is excellent,all about Optimización de listings, Amazon PPC, The training is full of advice, is easy to understand and allows you to start working and get results. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The starter plan is useful to learn how to use the platform, but the really useful plan is platinum and it seems expensive to me, you should have a couple of months at the price of the starter plan. Review collected by and hosted on G2.com.

AN
Verified User in Accounting
Small-Business (50 or fewer emp.)
"very nice en good tool i like it!!"
5/5
What do you like best about Helium 10?

market tracker 360 , the tool do it all!! Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

nothing yet... i have to learn a lot and in the futute i will see if some things are not good Review collected by and hosted on G2.com.

Boris netocrat K.
BK
Boris netocrat K.
Communications Expert & Executive Communications Coach
Small-Business (50 or fewer emp.)
"Helium 10 provides essential tools for any Amazon seller or brand entering Amazon marketplaces"
5/5
What do you like best about Helium 10?

1) Constant updates.

2) Excellent webinars.

3) Perfect how-to videos for every tool in Helium's toolbox.

4) User-friendly interface, clean and robust features. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Profits tool does not download a lot of business expenses from Amazon which makes Helium 10 users go for more pricese profits reporting to competitors (Sellerboard, for example).

No way to manage historical changes of Cost-of-Goods (as well as product price fluctuations).

Fixing those two issues will make Helium 10 an absolute winner. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

Hi Boris!

Firstly, we'd like to say thank you for taking the time to leave us a review! We greatly appreciate your feedback!

We definitely noted your feedback on what we can improve on - we'll make sure those notes go to the appropriate teams!

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Good, but not that good for the price."
2.5/5
What do you like best about Helium 10?

Able to track and analyze Walmart's seller performance. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Very few of words can be tracked in total. Considering the function offered, H10 is way too expensive than other competitors. If you just want to sell goods on Amazon, there's a handful of tools better than this. Review collected by and hosted on G2.com.

Andrew W.
AW
Andrew W.
Ecommerce Manager
Small-Business (50 or fewer emp.)
"Powerful software to hone in our ads"
4.5/5
What do you like best about Helium 10?

We use the software extensively with a dedicated Amazon team member. Daily we look at our current strategy and make adjustments with Helium 10's recommendations. We also attend a lot of their training to understand how to use it more effectively. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

While very powerful this is not a software that you can set up and walk away from. It will require some setup and maintenance but does become less work over time. I also highly recommend attending the online training as it will help you understand the process better. Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

Hi Andrew!

Thank you so much for taking the time to leave us your honest feedback, we appreciate it!

We're glad that you're finding our training videos/webinars useful and insightful! We definitely understand that our tool suite can sometimes be overwhelming but we hope to provide all of our users the necessary training guides and videos to help guide them through all of our tools.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

AN
Verified User in Retail
Small-Business (50 or fewer emp.)
"The most comprehensive set of tools for Amazon and Walmart success"
5/5
What do you like best about Helium 10?

Complete Education and Training for All the Tools Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

It can be overwhelming at first, take your time and use it step by step. Review collected by and hosted on G2.com.