Helium 10 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization. (6 mentions)

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis. (4 mentions)

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights. (3 mentions)

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations. (3 mentions)

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy. (3 mentions)

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers. (3 mentions)

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively. (3 mentions)

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved. (1 mentions)

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10. (1 mentions)

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations. (1 mentions)

5 Pros or Advantages of Helium 10

1. Data Analysis

Users value the comprehensive data analysis of Helium 10, aiding in effective competitor insights and keyword optimization.

See 6 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

2. Listing Management

Users value the efficient listing management of Helium 10, enhancing their keyword optimization and competitive analysis.

See 4 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

James R.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Amazon Keyword Optimization"

What do you like about Helium 10?

I really like Helium 10 for its big database of keywords and rankings. It is invaluable for my Amazon keyword research and optimizing my listings. Set

3. Competitor Analysis

Users value the detailed competitor analysis Helium 10 offers, enhancing their marketing strategies and insights.

See 3 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Price Insights are great and a key time saver"

What do you like about Helium 10?

Really helpful in finding keywords to use on amazon ads. My favourite tool is the Cerebro tool it is really helpful in checking competitor listings

4. Insightful Results

Users value the insightful results Helium 10 provides, simplifying performance measurement for their e-commerce operations.

See 3 mentions

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Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you like about Helium 10?

What I like best about Helium 10 is how it helps us measure the performance and return of our Amazon e-commerce operations. We really value the balanc

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5. Product Discovery

Users value Helium 10 for its exceptional product discovery tools that significantly enhance e-commerce research and strategy.

See 3 mentions

See Related User Reviews

Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you like about Helium 10?

I use Helium 10 for e-commerce category analysis, BSR category analysis, and keyword harvesting. It provides me with marketing awareness, in-depth com

Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you like about Helium 10?

It has an Amazing Product Research capabilities for E-commerce Entrepreneurs, Dropshippers and Amazon Sellers. It helps me identify the top selling p

5 Cons or Disadvantages of Helium 10

1. Expensive

Users find Helium 10 to be expensive compared to similar tools, making it less accessible for newcomers.

See 3 mentions

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Mohit G.

Mid-Market (51-1000 emp.)

4.5/5

"Top Ecommerce Product Research and Ecommerce Market Tracker tool"

What do you dislike about Helium 10?

It's an expensive tool to use for new and aspiring e-commerce entrepreneurs, Moreover proper tool learning is required for new users to use this tool

Small-Business (50 or fewer emp.)

5.0/5

"Basic training is excellent"

What do you dislike about Helium 10?

The starter plan is useful to learn how to use the platform, but the really useful plan is platinum and it seems expensive to me, you should have a co

2. Overwhelming Options

Users feel the overwhelming options of Helium 10 can make it confusing and difficult to navigate effectively.

See 3 mentions

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Saurabh J.

Small-Business (50 or fewer emp.)

4.0/5

"Powerful Analytics with Room for Optimization"

What do you dislike about Helium 10?

I find the metrics sometimes feel overwhelming and the speed of the web could be better.

Filipe C.

Small-Business (50 or fewer emp.)

4.5/5

"Powerful Insights and Great Value for Amazon Sellers"

What do you dislike about Helium 10?

Sometimes it offers too much information and too many features, which can feel a bit overwhelming and confusing at times.

3. Complexity

Users find the complexity of Helium 10's processes challenging, making it hard to grasp the logic involved.

See 1 mentions

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Manuel Rafael L.

Small-Business (50 or fewer emp.)

3.0/5

"Valuable Insights for Amazon, But Process Can Be Confusing"

What do you dislike about Helium 10?

SOmetimes is hard to understand the logic of the process

4. Dashboard Issues

Users find the dashboard difficult to navigate, which can hinder their overall experience with Helium 10.

See 1 mentions

See Related User Reviews

5. Data Inaccuracy

Users find the data inaccuracies in Helium 10's ad automation disappointing and not meeting their expectations.

See 1 mentions

See Related User Reviews

Amar A.

Enterprise (> 1000 emp.)

4.0/5

"Jack of All Trades, Master of None"

What do you dislike about Helium 10?

The Ad automation platform is very basic and underwhelming, to be honest. When we used it, it did not deliver the results we were expecting. The optim

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Joseph B.

Americas eTail Sr Sales Director Poly (Plantronics + Polycom)

Enterprise (> 1000 emp.)

6/23/2021

"Great plug-in for Amazon"

4/5

What do you like best about Helium 10?

I like how Helium 10 is embedded in the Amazon desktop experience. You can easily see pricing trends and selling ranking on each detail page without clicking into the detail page. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Depending on your PC, sometimes the plug-in loads slowly. Once it's loaded, no noticeable speed lags. Review collected by and hosted on G2.com.

Rebekah W.

Loan Signing Agent

Small-Business (50 or fewer emp.)

6/23/2021

"I love Helium 10! I'm a new Amazon seller and this platform is the best there is."

5/5

What do you like best about Helium 10?

My favorite tools are Cerebro, Scribbles, and Frankenstein. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Sometimes things take longer for me to understand with being a new seller, but all of the tutorials are super helpful! One thing that does need improvement is saving your listing. I've lost all of my data multiple times so that could definitely use some improvement. Review collected by and hosted on G2.com.

marg2dotcom L.

Assistant buyer

Small-Business (50 or fewer emp.)

6/23/2021

"It is impressive what all it can do"

4.5/5

What do you like best about Helium 10?

I am able to research potential products and to predict just how much future sales would be. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

It takes a bit of learning to get to be able to use. Luckily there are training programs available. If anything this application has too many features. Review collected by and hosted on G2.com.

Stephen B. F.

Director of eCommerce

Mid-Market (51-1000 emp.)

6/24/2021

"If you're selling on Amazon, or even thinking of doing so, Helium 10's suite of tools are necessary"

5/5

What do you like best about Helium 10?

Everything is all in one place and the thought that has gone into what is available comes from likeminded people. It's incredible. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Not available on all marketplaces yet - I think the UI could use some clearer workflows in some apps Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Stephen!

Thank you for taking the time to leave us a review! We greatly appreciate it and feedback from our users helps us know which areas of improvement our team needs to focus on.

The goal for Helium 10 was to have all the tools necessary for all level sellers in one single software! In the recent year, our team has been working to expand support to different marketplaces. We now support multiple marketplaces! For more information on which tools are available in the different marketplaces, please visit our website here - https://kb.helium10.com/hc/en-us/articles/360036359334-Which-Tools-Are-Supported-in-Which-Markets-

Want to discover what's next for the future of e-commerce? Check out the Sell + Scale Summit, a new conference hosted by Helium 10. For more information, visit the Sell + Scale Summit website here → https://www.sellandscalesummit.com/s3

Thank you again and have a great rest of your day!

Vova E.

Video Blogger

Small-Business (50 or fewer emp.)

1/6/2021

"A few words of a 3+ year Helium 10 user."

5/5

What do you like best about Helium 10?

I like the variety of tools for Amazon sellers, their ease of use, and also I like customer support. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

At times the Chrome extension works slow. Sometimes the products in Black Box are out of date. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

I'd recommend you to test out Helium 10 for your business, it should be good for you if you are a small seller on Amazon, and also if you are a bigger organization, their tools have the capability to help in both cases. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

I am finding the best keywords for my listings on Amazon with Magnet and Cerebro tools. Helium 10 also allows me to get a great grip on my inventory management. And as for product research and validation, the Chrome extension does a great job. Helium 10 also helps me save time with the Alerts tool, I don't have to check my product listings manually each day. It also helps us run PPC better because we can find new competitors with Market Tracker... We also use Follow Up to send automated emails to our customers, this allows us to get our customer experience to a better level and it also saves time. Recently we also started using the Seller Assistant Chrome extensions to get more reviews on Amazon, it works well and also saves us time. Review collected by and hosted on G2.com.

Ted P.

Small-Business (50 or fewer emp.)

1/5/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Helium 10 as every software needed to run amazon business!"

5/5

What do you like best about Helium 10?

They have EVERYTHING you need from start to finish. Each time I look for a new product to launch, I open up "Cerebro" and "Magnet." When I need help creating a listing description, I go to tools under "Listing optimization." And I can't even begin to describe how useful "keyword tracker" is. Also, Helium has follow-up email automation, and they recently added ads manager and squeeze page creation tool. So if you are using Helium, you pretty much need no other tool to fully run an Amazon business. For someone who is new, they even have a $997 course INCLUDED with Helium 10. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

I use a helium app every day, you can only see today's, yesterday’s, week’s, month’s sales. I would like to be able to see the whole week day by day, not just as a summary. I do not use much of "profits" seems a bit too complicated. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

If you are running or considering running an Amazon business, Helium is a must. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

It is quite easy to "spy" on competitors, because you can track their listing changes, keyword position, even see what sponsored keywords they are targeting, so you could "steal" them. Review collected by and hosted on G2.com.

Hannah G.

Business owner

Small-Business (50 or fewer emp.)

6/23/2021

"The best all-encompassing suite of tools for Amazon FBA out there."

5/5

What do you like best about Helium 10?

From product research to inventory management, from trend identification and keyword optimization to fraud protection - Helium 10 is a beast of a suite of SEO tools! Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

The only thing of value to add would be a sales estimator based on BSR. No other complaints! Review collected by and hosted on G2.com.

Bilal B.

Small-Business (50 or fewer emp.)

12/25/2020

"Great Product for simulating your keywords and more!"

5/5

What do you like best about Helium 10?

Keyword tracker works really good! Cerebro and Magnet tools helped me lot for keyword research. They are nice tools to find new keywords for your products. Since I am a consultant I am not researching for new products to sell but only enhanced what we are selling and I can say I am using Helium10 for all of these steps and it makes my life easier. I am very pleased with ADS as well. You can organize and automate your after sell emails too. I think, Helium10 flexible options and design patterns that make your emails look really cool. You can also check Alerts tool to keep track your products. It is hard to tracking 600 products without a tool like Alerts. Alerts let you know about hijackers and all kind of changes happened in your products. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Loading ADS data process is a bit slow. Giveaway campaign manager needs to be added. Scribble tool is not working properly all the time although it is not that important. I can't think of anything else disliked. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

I recommend Helium10 for whom want to sell products on Amazon. It might be a little bit pricy for starters but worth the price. It also has good tutorial videos for each tool that you can adapt with ease. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

I am using Helium10 for keyword research, listing optimization by using keyword tracker and setting up PPC Campaigns with the help of Helium10 ADS. I can say they all works well. Helium 10 finds your competitors and their keywords and giving you how is the competition on that keyword. You can check them and create your keywords with ease. It worth its price when you selling on Amazon. I am recommending it to my clients if they want us to be more progressive. I am using Alerts for keep tracking my products to avoid hijackers and checking review counts and be happy! Review collected by and hosted on G2.com.

Ranjit S.

Small-Business (50 or fewer emp.)

11/23/2021

"Helium 10 Usage"

5/5

What do you like best about Helium 10?

It helps in many ways, researching keywords, SKUs Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

NA, as it gives suggestions and supports Review collected by and hosted on G2.com.

Response from Sean Chantaracharat of Helium 10

edit

Hi Ranjit!

Thank you for taking the time to leave us a review, we appreciate your feedback and time!

We're glad to hear that our tools such as our Chrome Extension, Blackbox and Cerebro are helping you in your business and seller journey.

Did you know that we have an exclusive Facebook Group for Helium 10 Members? This group is a community of forward-thinking Amazon sellers collaborating on all things related to selling on Amazon!

If you haven't joined, I definitely recommend you check it out! → https://www.facebook.com/groups/Helium10Users/

Thank you again and have a great rest of your day!

MANUEL C.

Business Research Manager

Small-Business (50 or fewer emp.)

5/6/2021

"Excellent experience and learning"

5/5

What do you like best about Helium 10?

Black Box :), and keyword search, I think that I need more practice but it really works for me. I'm currently learning all the tools step by step. Review collected by and hosted on G2.com.

What do you dislike about Helium 10?

Follow do not understand that tool, but I'm learning on the academy. Review collected by and hosted on G2.com.

Recommendations to others considering Helium 10:

Time to learn and the faith that everything you learn will work every minute. Review collected by and hosted on G2.com.

What problems is Helium 10 solving and how is that benefiting you?

find a BSR best seller, and learn more and more and more about many tools that help you grow your business on Amazon, very grateful to you guys. Greetings from Mexico. Review collected by and hosted on G2.com.