--- title: YouTube Advertising Reviews meta\_title: 'YouTube Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 290 reviews by the users' company size, role or industry to find out how YouTube Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 290 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Video url: https://www.g2.com/categories/video --- # YouTube Advertising Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by YouTube Advertising but has limited features. Are you part of the YouTube Advertising team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers, mobile phones, TVs, and game consoles. By leveraging YouTube's diverse ad formats and advanced targeting options, advertisers can effectively promote their products or services to a global audience. Key Features and Functionality: - Diverse Ad Formats: YouTube provides several ad formats to suit different marketing objectives: - Skippable In-Stream Ads: These ads play before, during, or after other videos and can be skipped after five seconds, allowing advertisers to pay only when viewers watch at least 30 seconds or interact with the ad. - Non-Skippable In-Stream Ads: Short ads of up to 15 seconds that viewers must watch before accessing their chosen content, ideal for delivering concise messages. - Bumper Ads: Non-skippable ads lasting up to six seconds, designed for broad reach and brand awareness. - In-Feed Video Ads: Appear alongside YouTube content, such as in search results or the homepage, encouraging viewers to click and watch. - Overlay Ads: Semi-transparent ads that appear on the lower portion of a video, available only on desktop devices. - Advanced Targeting Options: Advertisers can tailor their campaigns using various targeting methods, including demographic information, interests, purchase intent, location, language, keywords, device type, and remarketing strategies. - Cost-Effective Bidding Strategies: YouTube offers flexible bidding options, such as cost-per-view (CPV) and cost-per-thousand impressions (CPM), allowing businesses of all sizes to manage budgets effectively. Primary Value and Solutions for Users: YouTube Advertising empowers businesses to connect with a massive and engaged audience, enhancing brand visibility and driving conversions. The platform's diverse ad formats and precise targeting capabilities enable advertisers to deliver relevant messages to specific demographics, maximizing the impact of their marketing efforts. Additionally, the cost-effective nature of YouTube ads ensures that companies can achieve significant reach without substantial investment, making it an accessible and powerful tool for businesses aiming to expand their online presence and customer base. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [YouTube Advertising Community](https://www.g2.com/products/google-youtube-advertising/discuss) Solution Type Best-of-Breed Overview by Victor King Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) ## Top-Rated Alternatives [ ![Loom](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Loom") Loom 4.7/5(2,412) ](https://www.g2.com/products/atlassian-loom/reviews) [ ![Vidyard](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vidyard") Vidyard 4.5/5(834) ](https://www.g2.com/products/vidyard/reviews) [ ![Vimeo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vimeo") Vimeo 4.3/5(722) ](https://www.g2.com/products/vimeo/reviews) [ View All Alternatives ](https://www.g2.com/products/google-youtube-advertising/competitors/alternatives) ## User Insights Average based on 290 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Tara E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tara E.") TE Tara E. Customer Success Small-Business (50 or fewer emp.) 9/15/2022 "Lead generation made optimal" 4/5 What do you like best about YouTube Advertising? The accuracy of target audience and lead generation. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The audience lead can sometimes be unrelated to target audience Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Reaching international audience and region specific leads Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Josefina B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josefina B.") JB Josefina B. Regional Provider Coordinator Mid-Market (51-1000 emp.) 5/24/2022 "Youtubes help" 4/5 What do you like best about YouTube Advertising? being able to search videos to help us understand programs and activities we should do. the easily and readily avaialble information provided by youtube at all times Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? the need to connect all the accounts to youtube for it to work properly, same with emails. sometimes they make it hard to access and save infromation all at once Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? like i mentioned above, being able to find quick solutions to issues that come up and solve them ourselves is very helpful. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mohd Farid A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd Farid A.") MA Mohd Farid A. Project Admin Enterprise (\> 1000 emp.) 10/15/2021 "My Youtube Experience" 5/5 What do you like best about YouTube Advertising? Youtube is one of the best and popular applications in the world. It is an open platform so anyone can make videos and show their talent to the world It is powered by Google. I can find any topic-related videos which I want. I can watch videos of different genres like comedy, music, knowledge, infotainment, lactures, etc I can find free classes of different teachers which are being sold for a high price. Youtube also gives money to creators, which motivates them to create more quality videos. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The most disliked thing about Youtube is ads, as ads come between the videos, spoiling the mood. If anyone wants to remove ads, he has to pay some bucks to youtube for premium service. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? I can watch videos on different topics like cooking, music, dancing, which helps me to enhance my hobbies. I can watch videos of lessons or courses to improve my knowledge I can kill my boring time by watching youtube Youtube provides free service to all Youtube provides a platform for individuals to show their talent to the world, which helps them to earn money and respect in society. When I am stuck between something, then I watch youtube to clear my doubts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") UM Verified User in Management Consulting Mid-Market (51-1000 emp.) 1/6/2022 "Fun, business, and promotion" 5/5 What do you like best about YouTube Advertising? It's a great platform to try out new promotions and see if they become viral or impact our clients. Plus it's fun for bonding and collaboration during the pandemic to share our lives at home and stay social with our team. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? That it's out there for 'everyone' to see. Some things we may not want out in the whole world to comment on, but I guess that's the tradeoff if you want more than just your followers too. Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: It's probably the easiest way to share video content. People are very familiar with it due to personal use, so a business case is easy to make as there is almost no learning curve. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? A quick way to test new promotions, products, offerings, etc. In addition, especially during COVID, it is a useful tool for having fun and staying in touch on a more personal level with coworkers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Eduardo W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eduardo W.") EW Eduardo W. operador Small-Business (50 or fewer emp.) 6/11/2022 "YouTube user" 5/5 What do you like best about YouTube Advertising? videos of all kinds, cooking, soccer, religion, complete entertainment Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? many unwanted advertisements when the video is playing Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: the opportunities that the platform offers Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? showing various possibilities to make money Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated JG Josh G. Director Small-Business (50 or fewer emp.) 5/24/2022 "YouTube is the best" 5/5 What do you like best about YouTube Advertising? Huge selection, great recommendations and great viewing methods Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? There isn't much I dislike. Sometime the algorithm can keep recommending duplicate content Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Eduction mainly. A great resource to learn and meet experts. Also perfect for relaxing and entertaining. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sourodeep S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sourodeep S.") SS Sourodeep S. Client Associate Mid-Market (51-1000 emp.) 12/18/2021 "All of the synonyms of the word "Recommendation" would fall short!" 5/5 What do you like best about YouTube Advertising? You can be a viewer or a creator! YouTube has it all. From my personal experience, It has been my life partner exclusively when am not able to find something on the Search. As a creator I am going to work hard and soon will reachthat 1K milestone. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? They have increased the in-stream ads timings to 20 seconds instead of15 seconds which is kinda disappointing. Also, Youtube should be given Free for creators atleast. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? I am currently providing unique guitar lessons, that are hard to find and are not easy to play! I realized I am getting views, not the expected numbers because of unavailability of DSLR , but yes am working on improvements. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Briana T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Briana T.") BT Briana T. Entrepreneurial Hairstylist Small-Business (50 or fewer emp.) 12/16/2021 "YOUTUBE REVIEW" 5/5 What do you like best about YouTube Advertising? i like a lot about youtube , the most i like is the fact that they are helping people making extra income by recording videos on your channel. i also love all of the information we can find on youtube. i appreciate it so much. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? there are not many things i do not like about youtube, the advertising could be a bit much, or even shutting out of the app 5 hours in, halfway through a rain video for my toddler baby. Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: search and search some more, there is never ending valuable information there and make sure to like and subscribe so others can find the content as well. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? i have learned so much from youtube that i use in my life daily, my child learns so much productive shows that we truly appreciate, i like that i can learn about a variety of things that will help me in my business in the long run. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Environmental Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Environmental Services") UE Verified User in Environmental Services Small-Business (50 or fewer emp.) 9/14/2022 "YouTube advertisement" 5/5 What do you like best about YouTube Advertising? Ads are well managed. A very good source for leads and the targeted audience is also almost accurate. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Nothing as such. It's a little pricey for small businesses. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? YouTube Ads helping us to reach different audiences and explore our customer segment better. It's serving as a good lead generation channel for our business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Enes .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Enes .") E Enes . Müşteri Yöneticisi Small-Business (50 or fewer emp.) 12/14/2021 "When i used i like it so much. That was good experience for me. I can find everything." 4/5 What do you like best about YouTube Advertising? Youtube very helpful for me. Because if i want to learn something, i can find how to i learn in youtube. This is the best for me. Other example, i can be youtuber, and i can earn money from youtube. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Actually almost i like everthing in youtube. But if i have to say something, i can say youtube premium problem. Youtube premium expensive for my country. Youtube have to do something for this problem. Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: You can find everything. If you find comic videos, yes you can find in youtube. Or if you want learn something, you can learn in youtube. Very helpful for us. Other advice, you can b youtuber and you can earn money from youtube. You have to do just upload video, and i you succesful for your video, you can earn good money. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? In my opinion, youtube can be cheaper for m country. Because almost everybody using youtube. And they want to buy premium, but some people can't buy cause of expensive. They can be cheaper. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about YouTube Advertising? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/discussions/new) ![demilade a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "demilade a.") DA demilade akanbi • Last activity over 6 years ago How do I download videos directly from YouTube? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/12301-how-do-i-download-videos-directly-from-youtube) LP Laksh Parewa • Last activity over 4 years ago Why Dislikes are not visible 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/why-dislikes-are-not-visible) [ View all Discussions ](https://www.g2.com/products/google-youtube-advertising/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) YouTube Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_76c9700da93ab5a8c3e72c6c5b761dc1/brightcove-brightcove.png "Product Avatar Image") Brightcove 4.1/5(54) [ Compare Now ](https://www.g2.com/compare/brightcove-brightcove-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_922c72685a41fb6759b93880e18a96da/microsoft-stream.png "Product Avatar Image") Microsoft Stream 4.3/5(56) [ Compare Now ](https://www.g2.com/compare/microsoft-stream-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Product Avatar Image") Google AdMob 4.3/5(70) [ Compare Now ](https://www.g2.com/compare/google-admob-vs-google-youtube-advertising) ##### ##### YouTube Advertising Features Hosting Video player Profile channel Live streaming Management Video management Distribution Private upload Marketing Monetization Engagement tools Insights Analytics Third-Party Integrations [ View More Features ](https://www.g2.com/products/google-youtube-advertising/features) ##### Categories on G2 [Video Hosting](https://www.g2.com/categories/video-hosting-platforms) ##### Explore More [Best-in-class data tracking software](https://www.g2.com/discussions/best-in-class-data-tracking-software)[Hybrid Workplace Trends in 2022](https://www.g2.com/articles/hybrid-workplace-trends-2022)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance) [What's the leading RPA software for financial services?](https://www.g2.com/discussions/robotic-process-automation-rpa-what-s-the-leading-rpa-software-for-financial-services)[Leading PIM solutions for managing product data](https://www.g2.com/discussions/leading-pim-solutions-for-managing-product-data)[Pros and Cons Details](https://www.g2.com/products/google-youtube-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)