--- title: YouTube Advertising Reviews meta\_title: 'YouTube Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 290 reviews by the users' company size, role or industry to find out how YouTube Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 290 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Video url: https://www.g2.com/categories/video --- # YouTube Advertising Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by YouTube Advertising but has limited features. Are you part of the YouTube Advertising team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers, mobile phones, TVs, and game consoles. By leveraging YouTube's diverse ad formats and advanced targeting options, advertisers can effectively promote their products or services to a global audience. Key Features and Functionality: - Diverse Ad Formats: YouTube provides several ad formats to suit different marketing objectives: - Skippable In-Stream Ads: These ads play before, during, or after other videos and can be skipped after five seconds, allowing advertisers to pay only when viewers watch at least 30 seconds or interact with the ad. - Non-Skippable In-Stream Ads: Short ads of up to 15 seconds that viewers must watch before accessing their chosen content, ideal for delivering concise messages. - Bumper Ads: Non-skippable ads lasting up to six seconds, designed for broad reach and brand awareness. - In-Feed Video Ads: Appear alongside YouTube content, such as in search results or the homepage, encouraging viewers to click and watch. - Overlay Ads: Semi-transparent ads that appear on the lower portion of a video, available only on desktop devices. - Advanced Targeting Options: Advertisers can tailor their campaigns using various targeting methods, including demographic information, interests, purchase intent, location, language, keywords, device type, and remarketing strategies. - Cost-Effective Bidding Strategies: YouTube offers flexible bidding options, such as cost-per-view (CPV) and cost-per-thousand impressions (CPM), allowing businesses of all sizes to manage budgets effectively. Primary Value and Solutions for Users: YouTube Advertising empowers businesses to connect with a massive and engaged audience, enhancing brand visibility and driving conversions. The platform's diverse ad formats and precise targeting capabilities enable advertisers to deliver relevant messages to specific demographics, maximizing the impact of their marketing efforts. Additionally, the cost-effective nature of YouTube ads ensures that companies can achieve significant reach without substantial investment, making it an accessible and powerful tool for businesses aiming to expand their online presence and customer base. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [YouTube Advertising Community](https://www.g2.com/products/google-youtube-advertising/discuss) Solution Type Best-of-Breed Overview by Victor King Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) ## Top-Rated Alternatives [ ![Loom](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Loom") Loom 4.7/5(2,412) ](https://www.g2.com/products/atlassian-loom/reviews) [ ![Vidyard](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vidyard") Vidyard 4.5/5(834) ](https://www.g2.com/products/vidyard/reviews) [ ![Vimeo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vimeo") Vimeo 4.3/5(722) ](https://www.g2.com/products/vimeo/reviews) [ View All Alternatives ](https://www.g2.com/products/google-youtube-advertising/competitors/alternatives) ## User Insights Average based on 290 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 12/9/2022 "Not sure it's worth it" 2/5 What do you like best about YouTube Advertising? I used Youtube advertising to promote an event that was happening virtually. I was able to upload videos and choose where they were posted. I could specify my audience to be sure to reach the right people. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? I don't think my ads had a significant impact because I had a small budget and could not invest as much in other companies. I could not see my ads and am unsure how they rendered for others. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Youtube is putting businesses in front of people watching videos and content that relates to them. It is opening the door for users to access things that might not initially be on their mind. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![ezhil n.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ezhil n.") EN ezhil n. Digital Marketing Executive Small-Business (50 or fewer emp.) 2/13/2023 "Usefull of Youtube ads" 4/5 What do you like best about YouTube Advertising? It will helps the users in some time to find the related Ads Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Sometimes users may get discomfort while seeing unrelatable ads between the videos. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? It will solve the reach of the products or service using youtube ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Diego A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diego A.") DA Diego A. Streaming tech Small-Business (50 or fewer emp.) 11/11/2022 "Youtube as a free streaming platforn" 5/5 What do you like best about YouTube Advertising? The cost-free is the most atractive feature but 5 sec delay and easy to use are the best things. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Sometimes youtube dont work properly and there is no technical support Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? The low delay mode offers 5 sec of delay and the monetizations addons. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Josh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh S.") JS Josh S. IT Specialist Small-Business (50 or fewer emp.) 5/24/2022 "YouTube is an important part of my business and person life." 5/5 What do you like best about YouTube Advertising? I like the ability to get paid to create content that interests me. On the flip side, I use YouTube constantly to help me solve issues around my home so I don't have to hire a repair person. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The only thing I dislike about YouTube is they are constantly asking me to upgrade to premium. I know they probably get a lot of premium users this way but I just find it annoying to constantly have to close out of that little white box. Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: Patience is a virtue. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? One problem we are solving with YouTube is getting our business out to the public. By creating videos about products we sell and posting them we are able to turn views into sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Antara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Antara C.") AC Antara C. Client Success Manager Enterprise (\> 1000 emp.) 2/14/2023 "Relevant Ads of All Time" 5/5 What do you like best about YouTube Advertising? How relatable the ads are, with perfect targetting and relatability. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Too many unskippable ads in between videos Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? I find relatable things to buy and review Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Small-Business (50 or fewer emp.) 9/12/2022 "YouTube Advertising is one of the best channel to run your brand awareness campaigns." 4.5/5 What do you like best about YouTube Advertising? Running brand awareness & Retargeting campaigns. Mostly on engaging with our clients using small videos. Ease of setup & ease of use. YouTube works well for lead generation campaigns If you set up well. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Nothing much in general. But an option to create videos will be good. The reporting dashboard can be good. Also on the attributes part. Google Ads portal is sometimes very slow. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Reaching more people & get engagement from them. Most of the time, we spend less & reach more people which is a good way in terms of reducing budget. Also, YouTube have huge audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rishabh M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rishabh M.") RM Rishabh M. Business development & Sales Marketing Engineer Mid-Market (51-1000 emp.) 9/6/2022 "Best online platform for advertising" 4.5/5 What do you like best about YouTube Advertising? 1. It is Cost effective 2. High targetted audience 3. It connects directly to audience 4. YouTube metrics are very user friendly. 5. YouTube advertising present very fast results. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? 1. YouTube advertising is not under the control of user. 2. skip button appears just after 5 seconds of advertisement. 3. Sales conversion is poor 4. Targeting sometimes can have negative impact too. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? The reach and the different types of ads YouTube has it's amazing and it's helps me to find lots of things which I forget or don't remember or I miss when I have to buy . Review collected by and hosted on G2.com. Show More 9/2/2023 Validated ReviewerIncentivizedSource: G2 invite ![Josh F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh F.") JF Josh F. Sales Specialist Mid-Market (51-1000 emp.) 5/24/2022 "Youtube is amazing!" 5/5 What do you like best about YouTube Advertising? The ability to search and watch a variety of videos and streamers with ease. It makes it incredibly easy on the user with incredibly easy-to-use functions for any age group. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? There is not much to dislike. The ads can get repetitive and tiresome after a while, but they do offer Youtube premium, which gets rid of those ads and allows you to download videos to your computer or phone. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Youtube allows you to look at easy tutorials made by other users to help solve even the most complex of problems. You can search a variety of questions or walkthroughs and find what you are looking for. Review collected by and hosted on G2.com. Show More 4/17/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![saif ali N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "saif ali N.") SN saif ali N. Assistant Manager sales and marketing Small-Business (50 or fewer emp.) 1/17/2022 "My education went to new High with YouTube awesome content" 4.5/5 What do you like best about YouTube Advertising? You don't have to worry about having YouTube loaded on numerous devices since the YouTube app syncs all of your devices. There is a large in-built library that allows you to listen to some absolutely fantastic audio recordings. With editing options, you may completely control how your video appears in the end. The YouTube app for Android and the YouTube app for iPhone may be really useful. There are several features that enhance your user experience. You may benefit from many various features and music added to your original video, as well as fantastic features that add to the ease of watching videos. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Aside from facilitating scammers and liars with their strategy, ads, and manipulations, tempering information, and deleting all honest reviews!) (I have Parental & Content Control enabled on their devices, as well as an Age limit on YouTube! Despite this, they are still influenced 30 times per hour!) -I'm not sure why your management is so focused on falsehoods, ill influence, and manipulations (when you could had lead the truth, evolution and progress) Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? YouTube does not store your original or highest resolution file. YouTube visitors engage with the YouTube brand – and there's a million directions they can take from any one video – and it all happens within YouTube. Imagen allows you to customise the customer experience completely – from curated content, latest news and supporting information – all within the confines of a branded environment. Review collected by and hosted on G2.com. Show More 2/13/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Civil Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civil Engineering") UC Verified User in Civil Engineering Small-Business (50 or fewer emp.) 5/31/2022 "Youtube is great!" 4.5/5 What do you like best about YouTube Advertising? I like the huge library of videos that youtube has. You can literally find a video on anything. I have found it most helpful when working on my car. If I have an issue or want to do maintenance, I just look up my problem and watch a few youtube videos and go to work. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? I dislike some of the ad content and length. It is annoying when there are ads midway through the video. I would rather watch ads at the beginning and then have no more. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Youtube solves the problem of teaching me something when I don't know how to do it. Youtube is the ultimate teacher and DIYer. It gives me a lot of freedom to do things on my own that normally I would never know how to do. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about YouTube Advertising? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/discussions/new) LP Laksh Parewa • Last activity over 4 years ago Why Dislikes are not visible 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/why-dislikes-are-not-visible) ![demilade a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "demilade a.") DA demilade akanbi • Last activity over 6 years ago How do I download videos directly from YouTube? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/12301-how-do-i-download-videos-directly-from-youtube) [ View all Discussions ](https://www.g2.com/products/google-youtube-advertising/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) YouTube Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_76c9700da93ab5a8c3e72c6c5b761dc1/brightcove-brightcove.png "Product Avatar Image") Brightcove 4.1/5(54) [ Compare Now ](https://www.g2.com/compare/brightcove-brightcove-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_922c72685a41fb6759b93880e18a96da/microsoft-stream.png "Product Avatar Image") Microsoft Stream 4.3/5(56) [ Compare Now ](https://www.g2.com/compare/microsoft-stream-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Product Avatar Image") Google AdMob 4.3/5(70) [ Compare Now ](https://www.g2.com/compare/google-admob-vs-google-youtube-advertising) ##### ##### YouTube Advertising Features Hosting Video player Profile channel Live streaming Management Video management Distribution Private upload Marketing Monetization Engagement tools Insights Analytics Third-Party Integrations [ View More Features ](https://www.g2.com/products/google-youtube-advertising/features) ##### Categories on G2 [Video Hosting](https://www.g2.com/categories/video-hosting-platforms) ##### Explore More [Best-in-class data tracking software](https://www.g2.com/discussions/best-in-class-data-tracking-software)[Hybrid Workplace Trends in 2022](https://www.g2.com/articles/hybrid-workplace-trends-2022)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance) [What's the leading RPA software for financial services?](https://www.g2.com/discussions/robotic-process-automation-rpa-what-s-the-leading-rpa-software-for-financial-services)[Leading PIM solutions for managing product data](https://www.g2.com/discussions/leading-pim-solutions-for-managing-product-data)[Pros and Cons Details](https://www.g2.com/products/google-youtube-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)