--- title: YouTube Advertising Reviews meta\_title: 'YouTube Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 290 reviews by the users' company size, role or industry to find out how YouTube Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 290 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Video url: https://www.g2.com/categories/video --- # YouTube Advertising Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by YouTube Advertising but has limited features. Are you part of the YouTube Advertising team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers, mobile phones, TVs, and game consoles. By leveraging YouTube's diverse ad formats and advanced targeting options, advertisers can effectively promote their products or services to a global audience. Key Features and Functionality: - Diverse Ad Formats: YouTube provides several ad formats to suit different marketing objectives: - Skippable In-Stream Ads: These ads play before, during, or after other videos and can be skipped after five seconds, allowing advertisers to pay only when viewers watch at least 30 seconds or interact with the ad. - Non-Skippable In-Stream Ads: Short ads of up to 15 seconds that viewers must watch before accessing their chosen content, ideal for delivering concise messages. - Bumper Ads: Non-skippable ads lasting up to six seconds, designed for broad reach and brand awareness. - In-Feed Video Ads: Appear alongside YouTube content, such as in search results or the homepage, encouraging viewers to click and watch. - Overlay Ads: Semi-transparent ads that appear on the lower portion of a video, available only on desktop devices. - Advanced Targeting Options: Advertisers can tailor their campaigns using various targeting methods, including demographic information, interests, purchase intent, location, language, keywords, device type, and remarketing strategies. - Cost-Effective Bidding Strategies: YouTube offers flexible bidding options, such as cost-per-view (CPV) and cost-per-thousand impressions (CPM), allowing businesses of all sizes to manage budgets effectively. Primary Value and Solutions for Users: YouTube Advertising empowers businesses to connect with a massive and engaged audience, enhancing brand visibility and driving conversions. The platform's diverse ad formats and precise targeting capabilities enable advertisers to deliver relevant messages to specific demographics, maximizing the impact of their marketing efforts. Additionally, the cost-effective nature of YouTube ads ensures that companies can achieve significant reach without substantial investment, making it an accessible and powerful tool for businesses aiming to expand their online presence and customer base. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [YouTube Advertising Community](https://www.g2.com/products/google-youtube-advertising/discuss) Solution Type Best-of-Breed Overview by Victor King Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) ## Top-Rated Alternatives [ ![Loom](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Loom") Loom 4.7/5(2,412) ](https://www.g2.com/products/atlassian-loom/reviews) [ ![Vidyard](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vidyard") Vidyard 4.5/5(834) ](https://www.g2.com/products/vidyard/reviews) [ ![Vimeo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vimeo") Vimeo 4.3/5(722) ](https://www.g2.com/products/vimeo/reviews) [ View All Alternatives ](https://www.g2.com/products/google-youtube-advertising/competitors/alternatives) ## User Insights Average based on 290 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Shobhita S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shobhita S.") SS Shobhita S. Senior Manager - Growth Marketing Mid-Market (51-1000 emp.) 2/16/2023 "Customized and easy to use and very effective platform" 5/5 What do you like best about YouTube Advertising? Its targeting capabilities and vast reach to the audience. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Nothing infact, YouTube Advertising can be an effective way for businesses to reach a large and engaged audience and drive more traffic, leads, and sales. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Various ads format are very helpful, Increase the chance of making viewer into customer by right targeting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Aniket M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aniket M.") AM Aniket M. Research Intern, Data Analyst Small-Business (50 or fewer emp.) 7/26/2022 "Review of Youtube" 4/5 What do you like best about YouTube Advertising? It's one of the best video streaming platforms. All kinds of videos are available here, whatever you need. It's features include: 1. We can see it in our desired pace (change the speed) 2. Change the quality of the video as per requirements. 3. We can view our video in any mode like Theatre, Full Screen etc. 4. Some video has transcripts present. 5. The algorithm to suggest similar videos is fairly accurate, I like most of the videos it suggests. 6. We can report any video we find inappropriate. In short, I am very impressed with this video streaming platform and highly recommended. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? 1. The paid version is a bit expensive according to me. 2. The free version is good but many videos have lots and lots of advertisements affecting the flow of the video. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? I watch videos on youtube mainly for educational and entertainment purposes. Sometimes also to know about any general query I am having related to anything. I almost always get the videos I want so it's really beneficial. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Satyam V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satyam V.") SV Satyam V. Founder Small-Business (50 or fewer emp.) 2/13/2023 "YouTube Advertising has a big potential" 4.5/5 What do you like best about YouTube Advertising? Most helpful things about YouTube advertising is a great audience, low CPC rates. Multiple ways of promotion on YouTube. And most importantly video advertising generates more engagement with customers. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? If your competitors are more rich you'll have a bad impact over advertising because the YouTube advertising works like auctions. That means anyone can bid high on that keyword which may result you more costly. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? YouTube advertising giving us large number of audience/customers. By advertising on YouTube we can reach big numbers of most potential customers for our brand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Biswajit B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Biswajit B.") BB Biswajit B. Principal Software Development Engineer Small-Business (50 or fewer emp.) 7/12/2022 "YouTube : Very useful for online learning" 5/5 What do you like best about YouTube Advertising? 1. There are videos for every topic, framework, and programming language 2. Playlist feature is very helpful, I have created a playlist for songs, and videos for a specific topic 3. There is a premium subscription available which gives background playback, ad-free and download feature 4. Every type of video has 4k, VR 5. Even I can cast it on my TV 6. It has a short tab for short videos Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? 1. It has way too many adds, Multiple ads, unskippable ads 2. Some ads are very offensive 3. They can add groups to the subscription 4. There can be a profile made like entertainment mode to show only music and movies, coding mode to show tutorials 5. Sometimes feels difficult to change video quality it shows low quality even though I have a good internet connection Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: Try Youtube, you will use it every time. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? 1. Watching tutorial videos for frameworks and programming languages 2. Solving a bug or performance improvements 3. Watching movies and listing to songs 4. Casting the videos to see them on larger screens Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Aijaz Ahmad Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aijaz Ahmad Z.") AZ Aijaz Ahmad Z. Assistant Professor Mid-Market (51-1000 emp.) 7/31/2019 "Best Video Sharing Tool" 5/5 What do you like best about YouTube Advertising? Everything about it is awesome. One can find any videos with a simple click of Search. Sharing the video was never so easy. You can also adjust the quality of Videos depending on your Internet Connection. Ine can also comment or like the videos and also earn money with your videos. It's a good source to earn money as well. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Advertisements are the biggest annoyance but one can pay and use YouTube premium Service. Users upload inappropriate videos which may affect the kids. No control over the chats from YouTube. Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: It is free with some advertisements but the best video website available till date. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? It is a free video-sharing App and this is one of the most used Apps of mine to share and see videos. We use it to upload our class videos so that students can see them anytime. Review collected by and hosted on G2.com. Show More 7/21/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ajumon R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ajumon R.") AR Ajumon R. Test Engineer Telecommunications Small-Business (50 or fewer emp.) 7/22/2022 "Best online platform for content creators" 4/5 What do you like best about YouTube Advertising? Iam a youtube channel owner. i have a team. we are creating musical videos and short films and advertisements and published thorugh youtube. every month we got good income from youtube. our youtube channel is https://www.youtube.com/C/InsaneArtOfficial Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? for beginners, earning money from youtube is a big task. their criteria for applying monetization is a little harder. they need 4000 watch hours in 365 days and need 1000 subscribers also. so, it takes time to earn money. that waiting time is the main point i dislike. and for users, nowadays, youtube increases the advertisements and has no option to skip the ad. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? compare to Facebook, youtube viewers are high. so, as a content creator, I prefer youtube. it's simple than Facebook and others. benefit is earn money for our work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Hejilo K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hejilo K.") HK Hejilo K. NA Small-Business (50 or fewer emp.) 2/14/2023 "youtube ads" 5/5 What do you like best about YouTube Advertising? The best thing about youtube advertising is how it can reach thousands of people instantly and efficiently to a specific target audience. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The downside of youtube advertising is that it can reduce audience watching experience by displaying the ads mid-video. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? It is solving to help their product reach to various people while also helping the content creator to earn passive income. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![vani r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vani r.") VR vani r. marketing executive Small-Business (50 or fewer emp.) 9/7/2022 "Through youtube ads I got quality and good subscribers" 4.5/5 What do you like best about YouTube Advertising? Got a quality audience and more views on my videos It is economical. high-quality audience Direct audience engagement is achieved. The analytics on YouTube are fairly easy to utilise. YouTube advertising offers very quick outcomes. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? In some cases, the advertising effort didn't turn out as expected. When we received word that the campaign had been put on hold, we were still very hopeful that our video would be accepted. We didn't know why. If the marketing strategy is not correctly set up, YouTube advertising could be very expensive. Sometimes conducting an advertisement campaign won't help you gain a lot of views. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? The reach and the various ad types that YouTube has are astounding, and they really help me find a lot of things that I forget, don't remember, or miss when I have to make a purchase. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Siddharth K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddharth K.") SK Siddharth K. Web Developer Small-Business (50 or fewer emp.) 2/15/2023 "Unnecessary stretched" 2/5 What do you like best about YouTube Advertising? The selection of advertisement on the basis of persons' usual activities Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The ads are unnecessary stretched which after a certain period of time results in disliking of the same Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? At the most recent, I'm not as such facing any problems and with the positive progression of them, I dont think I'll face problems in the future either Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Raunak G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raunak G.") RG Raunak G. Product Growth Small-Business (50 or fewer emp.) 7/26/2022 "The powerhouse of Learning and Entertainment" 5/5 What do you like best about YouTube Advertising? Youtube is the best platform to learn and to get entertained. I use Youtube whenever I want to learn a skills or to get a better understanding of a topic. Whenever I want to get entertained, I watch stand-up comedy and product reviews. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Not much to dislike about Youtube. I get annoyed by the ads that come in between long videos. But it is fine since Youtube and the content creators also need to earn via their content. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Youtube is solving the information gap that is present across the globe. People from villages, towns, and tier 2 cities can get the same education and entertainment that people in Rich countries and Metro cities are able to access and consume. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about YouTube Advertising? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/discussions/new) ![demilade a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "demilade a.") DA demilade akanbi • Last activity over 6 years ago How do I download videos directly from YouTube? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/12301-how-do-i-download-videos-directly-from-youtube) LP Laksh Parewa • Last activity over 4 years ago Why Dislikes are not visible 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/why-dislikes-are-not-visible) [ View all Discussions ](https://www.g2.com/products/google-youtube-advertising/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) YouTube Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_76c9700da93ab5a8c3e72c6c5b761dc1/brightcove-brightcove.png "Product Avatar Image") Brightcove 4.1/5(54) [ Compare Now ](https://www.g2.com/compare/brightcove-brightcove-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_922c72685a41fb6759b93880e18a96da/microsoft-stream.png "Product Avatar Image") Microsoft Stream 4.3/5(56) [ Compare Now ](https://www.g2.com/compare/microsoft-stream-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Product Avatar Image") Google AdMob 4.3/5(70) [ Compare Now ](https://www.g2.com/compare/google-admob-vs-google-youtube-advertising) ##### ##### YouTube Advertising Features Hosting Video player Profile channel Live streaming Management Video management Distribution Private upload Marketing Monetization Engagement tools Insights Analytics Third-Party Integrations [ View More Features ](https://www.g2.com/products/google-youtube-advertising/features) ##### Categories on G2 [Video Hosting](https://www.g2.com/categories/video-hosting-platforms) ##### Explore More [Best-in-class data tracking software](https://www.g2.com/discussions/best-in-class-data-tracking-software)[Hybrid Workplace Trends in 2022](https://www.g2.com/articles/hybrid-workplace-trends-2022)[Top APM solution for optimizing web services performance](https://www.g2.com/discussions/top-apm-solution-for-optimizing-web-services-performance) [What's the leading RPA software for financial services?](https://www.g2.com/discussions/robotic-process-automation-rpa-what-s-the-leading-rpa-software-for-financial-services)[Leading PIM solutions for managing product data](https://www.g2.com/discussions/leading-pim-solutions-for-managing-product-data)[Pros and Cons Details](https://www.g2.com/products/google-youtube-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)