--- title: YouTube Advertising Reviews meta\_title: 'YouTube Advertising Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 290 reviews by the users' company size, role or industry to find out how YouTube Advertising works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 290 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Video url: https://www.g2.com/categories/video --- # YouTube Advertising Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by YouTube Advertising but has limited features. Are you part of the YouTube Advertising team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers, mobile phones, TVs, and game consoles. By leveraging YouTube's diverse ad formats and advanced targeting options, advertisers can effectively promote their products or services to a global audience. Key Features and Functionality: - Diverse Ad Formats: YouTube provides several ad formats to suit different marketing objectives: - Skippable In-Stream Ads: These ads play before, during, or after other videos and can be skipped after five seconds, allowing advertisers to pay only when viewers watch at least 30 seconds or interact with the ad. - Non-Skippable In-Stream Ads: Short ads of up to 15 seconds that viewers must watch before accessing their chosen content, ideal for delivering concise messages. - Bumper Ads: Non-skippable ads lasting up to six seconds, designed for broad reach and brand awareness. - In-Feed Video Ads: Appear alongside YouTube content, such as in search results or the homepage, encouraging viewers to click and watch. - Overlay Ads: Semi-transparent ads that appear on the lower portion of a video, available only on desktop devices. - Advanced Targeting Options: Advertisers can tailor their campaigns using various targeting methods, including demographic information, interests, purchase intent, location, language, keywords, device type, and remarketing strategies. - Cost-Effective Bidding Strategies: YouTube offers flexible bidding options, such as cost-per-view (CPV) and cost-per-thousand impressions (CPM), allowing businesses of all sizes to manage budgets effectively. Primary Value and Solutions for Users: YouTube Advertising empowers businesses to connect with a massive and engaged audience, enhancing brand visibility and driving conversions. The platform's diverse ad formats and precise targeting capabilities enable advertisers to deliver relevant messages to specific demographics, maximizing the impact of their marketing efforts. Additionally, the cost-effective nature of YouTube ads ensures that companies can achieve significant reach without substantial investment, making it an accessible and powerful tool for businesses aiming to expand their online presence and customer base. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [YouTube Advertising Community](https://www.g2.com/products/google-youtube-advertising/discuss) Solution Type Best-of-Breed Overview by Victor King Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) ## Top-Rated Alternatives [ ![Loom](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Loom") Loom 4.7/5(2,413) ](https://www.g2.com/products/atlassian-loom/reviews) [ ![Vidyard](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vidyard") Vidyard 4.5/5(834) ](https://www.g2.com/products/vidyard/reviews) [ ![Vimeo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vimeo") Vimeo 4.3/5(722) ](https://www.g2.com/products/vimeo/reviews) [ View All Alternatives ](https://www.g2.com/products/google-youtube-advertising/competitors/alternatives) ## User Insights Average based on 290 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Kaylie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaylie W.") KW Kaylie W. Media Buyer Enterprise (\> 1000 emp.) 10/6/2022 "A Classic Tool" 5/5 What do you like best about YouTube Advertising? YouTube is one of those websites that you can't live without for a business. Everyone knows what YouTube is and to not use it, is leaving behind a powerful tool for personal use as well as business use. The YouTube Studio has so many useful tools and analytics you can track your performance of videos old and new. The types of things you can look up are endless and there are videos for every need - personal, business, or otherwise. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? Sometimes the ads can be annoying, but you just have to remember that that is how other people/business make their money. It is nice though because most ads have a skip button after 5 seconds of the ad has shown and then you can get on with your video. The YouTube studio is vast in what it can do for you and your team. Because the studio has so many buttons and such, it can take a while to learn what each thing means and what it means for your business. It also can take a while/learning curve on the different capabilities it has behind the scenes Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? YouTube is an educational platform for me. You can look up anything you might want to learn - and there are several videos about it (diabetes type 1 awareness, how to watercolor a flower, how to fix your leaky sink, reviews of the best paint and primer to redo your cabinets in the kitchen, your favorite song's music video) - the videos are endless. The YouTube studio helped us know what videos are performing best and what elements we should or shouldn't use again in future videos. We know what our subscribers like to see and what draws in non-subscribers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Binder S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Binder S.") BS Binder S. Technical Assistant Enterprise (\> 1000 emp.) 12/25/2021 "Video hub for everything like education, entertainment and NEWS etc." 5/5 What do you like best about YouTube Advertising? YouTube is the biggest streaming platform, and almost everything is available in multiple languages from all over the World. The essential thing is that YouTube’s community is the biggest, so a tremendous diversity of content is functional here. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? I like “YouTube” most, but the authenticity of content is sometimes low worthiness when content creators get obsessed by the 'views and likes ' culture. Review collected by and hosted on G2.com. Recommendations to others considering YouTube Advertising: YouTube is a trouble-shooter platform. It has a solution for almost every problem, and you can find everything on YouTube. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? YouTube always helps me a lot, from daily life to office work. I mainly use YouTube to learn many valuable things like cooking, home remedies, an education lesson, and official position. Review collected by and hosted on G2.com. Show More 12/26/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jackie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jackie W.") JW Jackie W. Multiple Disabilities Teacher Enterprise (\> 1000 emp.) 11/4/2022 "Youtube helps teachers save time" 5/5 What do you like best about YouTube Advertising? I love that Youtube has so many easily accessible resources I can share with students through links and by playing videos in class. I also like that I can make my own videos and upload them which saves class time. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? I dislike the advertisements on youtube. I understand that they are necessary for revenue, however there are so many that are inappropriate for school. I wish I could mark that I am a teacher channel, like how you can use youtube kids to filter ads and content. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? It saves me time and resources because most often someone has already made an explanation video I can link in homework or review, and someone has probably also made a silly or catchy song I can use during lessons Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Kishor K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor K.") KK Kishor K. Digital Marketing Executive Mid-Market (51-1000 emp.) 9/16/2022 "Why youtube ads?" 5/5 What do you like best about YouTube Advertising? YouTube is the second most visited site after Google, and so advertising on the platform can help any business grow effectively. Tips for creating a successful YouTube advertisement 1) Set clear goals: Before starting to plan the ad campaign, you should set clear goals for what you would like to achieve. Study your current marketing position. 2)Build a story: Videos are only interesting if there is a straightforward story being told throughout. Only pitching a product is not enough. You should also keep the audience entertained than only they will watch it entirely and click through to your site. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? 1) To many competitors targeting the same audience makes it irritating for viewer to take action 2) Increase in competition in advertising increases bid 3)Fake advertisement decrease trust of buyers Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? 1)Select the suitable duration: YouTube ads come in all kinds of time durations. Select the one that works best for your niche. After seeing the performance, you can try all time durations and select the one that works best for you. 2)Add interactive elements: Always include a call to action element in your ad. This gives viewers need to take action after watching this video and does not confuse them about the intent. It can be to sign up for a webinar, visit your website, or book a demo for the latest product. 3)Experiment with various ad types: As stated above, YouTube provides a variety of different ad formats. Even if you have found a video format that works for you make sure to change it up from time to time to keep it fresh and exciting. 4)Select the right video to place an ad: Finding the best-monetized video to place an ad on YouTube is significant as it determines whether the right audience will view your ad or not. Finding suitable videos per your niche can be tricky, so you can use TubeTarget to find the right video to target quickly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kelly M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly M.") KM Kelly M. Certified Personal Trainer Small-Business (50 or fewer emp.) 9/11/2022 "YouTube Premium has been a great asset for my business and growth!" 5/5 What do you like best about YouTube Advertising? YouTube (Premium) has been great for my personal training business. When I link my zoom account to share the screen with my clients I am able to run video and music to them which makes it easier and more fun for the client. I also use video streaming for educational purposes - growing my knowledge of training and education. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? I think the downside to YouTube at first was the Ads. I then upgraded to Premium which made it so much easier and well worth my time not to have to sit through ads while in the middle of my videos. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? I don't believe I have any big problems that YouTube is solving. However, it is very useful, for example, when I do a Tabata workout with my client I have a great video that has music and the count in it. I also like to do Bring Sally up Challenge with my clients, which is a YouTube video song and push-up challenge. Having the video to play for them makes it easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Nitin K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nitin K.") NK Nitin K. Advertising Operation Trainer [Twitter Contractor] Small-Business (50 or fewer emp.) 2/13/2023 "Youtube Advertising is really effective as we are spending most of time there" 5/5 What do you like best about YouTube Advertising? The best part of YouTube Advertising is that it's relevant to my choices. YouTube is not showing you anything while you are watching videos and learning something; it will only advertise what is related to your choice. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The only thing I dislike about YouTube advertising is Non-Skipable advertising. Whether I want to see the advertising should be my choice. However, sometimes we have to watch the advertising forcefully. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Youtube Advertising is solving my everyday problem, and it's actually benefiting me to improve my skills and learn new things without spending money. Best part of YouTube advertising is you can share that video to anyone. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jennifer W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer W.") JW Jennifer W. Executive Assistant Small-Business (50 or fewer emp.) 8/31/2022 "Fantastic Integration Between Zoom and YouTube" 5/5 What do you like best about YouTube Advertising? One of the best parts of using Zoom for business is the ability to stream to my YouTube channel. This integration works seamlessly and provides a means by which people can watch through a different platform. It also provides an easy way to share a recording with people who were unable to attend the Zoom meeting live. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The only downside to using YouTube is that the viewers may have to watch ads or be directed toward other distracting videos. If there was a way to share an unlisted video without viewers seeing ads, that would be a significant improvement. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? The primary problem that YouTube is solving is allowing us to easily share the recording of the meeting with people who are unable to attend the Zoom meeting live. We have people who attend our meetings around the world and the YouTube integration allows us to serve more people. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sparsh V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sparsh V.") SV Sparsh V. Practice Head - Video Storytelling Small-Business (50 or fewer emp.) 2/21/2023 "YouTube advertisement for getting the right audience on a mass scale" 4/5 What do you like best about YouTube Advertising? Cost effective medium for advertising Provides higher targeting opportunities Ability to Targeting affinity audiences Metrics are really easy to measure Results are quick and highly accurate Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? The ads are seen as highly obtrusive at times by the audience watching a video as it can tend to irritate or strike annoying emotions. The usage of high bandwidth for watching the ads tend to discourage some segments of audience Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? YouTube advertisement is helpful is getting the attention from the desired audience and in turn helps a business get the popularity & impressions it intends to. Promotion campaigns tend to perform better Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Harsh M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh M.") HM Harsh M. Head of Marketing Small-Business (50 or fewer emp.) 2/28/2023 "YouTube Advertising Review" 4.5/5 What do you like best about YouTube Advertising? You can make a complete funnel in YouTube Advertising and take the audience to your storyline by showcasing short 6-10 seconds ads and retargeting those who watch up to a certain length. Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? It sometimes gets difficult to maintain a lot of campaigns and how with growing youtube premium subscriptions how can advertisers keep up with it? Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? As mentioned earlier, it's an interactive way to engage the audience with the brand because you can showcase stories in the form of video. Also you can create a storyline and show it to your audience. Review collected by and hosted on G2.com. Show More 8/28/2023 Validated ReviewerIncentivizedSource: G2 invite DS Dhwani S. Mid-Market (51-1000 emp.) 2/26/2023 "Youtube advertising for businesses" 5/5 What do you like best about YouTube Advertising? With various ad length video formats available you can target users for brand building. With targeting options, we can run ads through sustenance phase Review collected by and hosted on G2.com. What do you dislike about YouTube Advertising? High CPM rates for inmarket audience and affinity audience being too wide to run any performance campaigns on YouTube. Review collected by and hosted on G2.com. What problems is YouTube Advertising solving and how is that benefiting you? Brand communication Inmarket targeting Brand awareness and recall Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about YouTube Advertising? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/discussions/new) LP Laksh Parewa • Last activity over 4 years ago Why Dislikes are not visible 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/why-dislikes-are-not-visible) ![demilade a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "demilade a.") DA demilade akanbi • Last activity over 6 years ago How do I download videos directly from YouTube? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/12301-how-do-i-download-videos-directly-from-youtube) [ View all Discussions ](https://www.g2.com/products/google-youtube-advertising/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 13 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/google-youtube-advertising/pricing) YouTube Advertising Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_76c9700da93ab5a8c3e72c6c5b761dc1/brightcove-brightcove.png "Product Avatar Image") Brightcove 4.1/5(54) [ Compare Now ](https://www.g2.com/compare/brightcove-brightcove-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_922c72685a41fb6759b93880e18a96da/microsoft-stream.png "Product Avatar Image") Microsoft Stream 4.3/5(56) [ Compare Now ](https://www.g2.com/compare/microsoft-stream-vs-google-youtube-advertising) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Product Avatar Image") Google AdMob 4.3/5(70) [ Compare Now ](https://www.g2.com/compare/google-admob-vs-google-youtube-advertising) ##### ##### YouTube Advertising Features Hosting Video player Profile channel Live streaming Management Video management Distribution Private upload Marketing Monetization Engagement tools Insights Analytics Third-Party Integrations [ View More Features ](https://www.g2.com/products/google-youtube-advertising/features) ##### Categories on G2 [Video Hosting](https://www.g2.com/categories/video-hosting-platforms) ##### Explore More [Is Diabolocom worth it for contact center payments?](https://www.g2.com/discussions/is-diabolocom-worth-it-for-contact-center-payments)[Is a dedicated unified workspace platform worth it for a mid-size company that wants to replace multiple collaboration apps with one tool?](https://www.g2.com/discussions/is-a-dedicated-unified-workspace-platform-worth-it-for-a-mid-size-company-that-wants-to-replace-multiple-collaboration-apps-with-one-tool%20)[Best platforms for automating data privacy workflows](https://www.g2.com/discussions/what-are-the-leading-platforms-for-automating-data-privacy-workflows) [What file converter tools work best for a law firm or financial services team that regularly needs to convert and archive large volumes of contracts and reports?](https://www.g2.com/discussions/what-file-converter-tools-work-best-for-a-law-firm-or-financial-services-team-that-regularly-needs-to-convert-and-archive-large-volumes-of-contracts-and-reports)[Top customer journey mapping solutions for CX professionals](https://www.g2.com/discussions/what-are-the-top-customer-journey-mapping-solutions-for-cx-professionals)[Pros and Cons Details](https://www.g2.com/products/google-youtube-advertising/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)