Internet based advertising is so smart in comparison to print or other advertising. All of the data is trackable and measurable. Review collected by and hosted on G2.com.

Google Ads feels like it is always changing! I do not use Google Ads on a weekly basis, but log in every two to three weeks to make adjustments - I feel like I'm constantly learning about a new feature or buttons moved, etc. This gets awfully confusing. Review collected by and hosted on G2.com.

We liked Google Display Ad Network's short lead time and low minimum spends best. We utilized the platform for quick turnaround campaigns with small budgets. It's an easy to learn system with a short learning curve which makes campaign turnaround fast and simple. Review collected by and hosted on G2.com.

Google Display Ad Network has limited capabilities and never gave us a strong return on investment (ROI). Our work in advertising is a primarily direct response, and we never saw a strong ROI on any of our campaigns with the Google Display Ad Network. There is limited targeting flexibility and granularity, we wanted more out of our campaign targeting than Google Display Ad Network was able to provide. Review collected by and hosted on G2.com.

The ease of uploading creative assets and making changes to the targeted base makes this a great channel for those new to display ads. Review collected by and hosted on G2.com.

I have noticed many ads are heavily repeated on the same websites. For example, I saw one of my display ads and refreshed the page and saw the ad in the same place but with different creative. This quickly leads to banner blindness. Maybe they could shuffle between multiple ads more frequently. Review collected by and hosted on G2.com.

The system is easy to understand and guides you through the steps in order to implement a working display ad. It makes retargeting campaigns easy and effective. Review collected by and hosted on G2.com.

Our employees get bombarded when we are running display ad campaigns. This takes away from our budget and decreases our potential audience. Review collected by and hosted on G2.com.

The interface isn't too complicated and it is easy to view all your ads on the dashboard Review collected by and hosted on G2.com.

The different settings and functions feel buried under different tabs or pages, making it slightly difficult to navigate through the site. Review collected by and hosted on G2.com.

I like that I'm able to display my ads to a number of different places, but only having to set everything up in one place. Review collected by and hosted on G2.com.

They update the platform often, which is always for the better, but it means there is always a new feature to learn how to use. Review collected by and hosted on G2.com.

Love using the Google Display network for increasing a company's brand awareness and using the Display network for retargeting those we have visited a company's website. Review collected by and hosted on G2.com.

Not the best for Generating Conversions/Sales, compared to the Search Network. Review collected by and hosted on G2.com.

GDN is a great tool for putting out ads. I use programmatic media, as well as GDN. Using GDN is seamless and always produces great results. Review collected by and hosted on G2.com.

Limited scale and limited targeting abilities. This is better through DV360. Review collected by and hosted on G2.com.

I like that its easy to put a campaign together and show your display ads on these placements pretty much the same day. Review collected by and hosted on G2.com.

The selection of the placements is just horrible. The apps that you show on waste your money and you really don't have a say at the beginning of showing on the top placements for what you are trying to sell. Review collected by and hosted on G2.com.

Excellent integration with Google services. Review collected by and hosted on G2.com.

Targeting is very limited especially in terms of demographics. Review collected by and hosted on G2.com.