Generated from real user reviews
See Related User Reviews
Chunnu A.
Small-Business (50 or fewer emp.)
5.0/5
"Amazing Ad Network with Vast Inventory and Easy-to-Use Tools"
What do you like about Google Display Ad Network?
GDN is a very big inventory/marketplace of multiple types of ads. Comes with reach planner, audience type selection, type of placements selection, pub
nicolas c.
Mid-Market (51-1000 emp.)
3.5/5
"Massive Reach and Smart Targeting, But Quality Control Needs Work"
What do you like about Google Display Ad Network?
The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build bran
See Related User Reviews
Chunnu A.
Small-Business (50 or fewer emp.)
5.0/5
"Amazing Ad Network with Vast Inventory and Easy-to-Use Tools"
What do you like about Google Display Ad Network?
GDN is a very big inventory/marketplace of multiple types of ads. Comes with reach planner, audience type selection, type of placements selection, pub
nicolas c.
Mid-Market (51-1000 emp.)
3.5/5
"Massive Reach and Smart Targeting, But Quality Control Needs Work"
What do you like about Google Display Ad Network?
The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build bran
See Related User Reviews
Nabin K.
Mid-Market (51-1000 emp.)
3.5/5
"Huge, Cost-Efficient Reach—But Low Intent and Limited Inventory Control"
What do you like about Google Display Ad Network?
Google Display ad network provides us with a vast range of Google inventory, which helps us reach our targeted audience seamlessly. We can run ads acr
nicolas c.
Mid-Market (51-1000 emp.)
3.5/5
"Massive Reach and Smart Targeting, But Quality Control Needs Work"
What do you like about Google Display Ad Network?
The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build bran
See Related User Reviews
nicolas c.
Mid-Market (51-1000 emp.)
3.5/5
"Massive Reach and Smart Targeting, But Quality Control Needs Work"
What do you like about Google Display Ad Network?
The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build bran
See Related User Reviews
nicolas c.
Mid-Market (51-1000 emp.)
3.5/5
"Massive Reach and Smart Targeting, But Quality Control Needs Work"
What do you like about Google Display Ad Network?
The best thing about the Google Display Network (GDN) is its massive, cost-effective reach combined with precise targeting. I can use it to build bran
See Related User Reviews
Nabin K.
Mid-Market (51-1000 emp.)
3.5/5
"Huge, Cost-Efficient Reach—But Low Intent and Limited Inventory Control"
What do you dislike about Google Display Ad Network?
The main drawback is related to the audience’s search intent. Most of the audience isn’t really looking for the product, which is why the CTR is low.
See Related User Reviews
Nabin K.
Mid-Market (51-1000 emp.)
3.5/5
"Huge, Cost-Efficient Reach—But Low Intent and Limited Inventory Control"
What do you dislike about Google Display Ad Network?
The main drawback is related to the audience’s search intent. Most of the audience isn’t really looking for the product, which is why the CTR is low.
You can target, by interest, custom list, placements, topics, and keywords. Review collected by and hosted on G2.com.
Mobile Game Apps that are being targeted; you can exclude until you launch the campaigns. Review collected by and hosted on G2.com.
You can reach whoever you want with Google Display Ad Network. Reaching people is better now. Review collected by and hosted on G2.com.
User interface can be better but i like it anyway. Review collected by and hosted on G2.com.
detailed targeting options and its efficiency to deliver results all over the word Review collected by and hosted on G2.com.
I have been using google display ad network for last 3 years, and till now i didnot found any thing bad about this. Review collected by and hosted on G2.com.
highest performer for engagement and ease of setup Review collected by and hosted on G2.com.
could be easier to navigate to areas like brand safety - Performance Max now takes away from Display results Review collected by and hosted on G2.com.
Google display network has a wide range of ad inventory and targeting parameters that help an advertiser to target the precise audience to get impressions and drive traffic to the landing page. GDN has multiple ad placements so that you can simply run testing campaigns to get the best ROI of your campaign. Review collected by and hosted on G2.com.
The CPM! Google Display Network is the most extensive network for display ad campaigns and I think they play a monopoly business in terms of pricing. Where other platforms charge less CPM for the same target audience and placements, GDN seems more expensive! Review collected by and hosted on G2.com.
I can tell that they optimize performance to drive the best result. And you can set up a conversion goal. Review collected by and hosted on G2.com.
It's not easy to edit ad creatives after launching it. And there is a limited targeting option. It's pretty advanced to use all the features & settings. Review collected by and hosted on G2.com.
Google Display Network is incredibly consistent once you've found a set of placements that's working for you. Getting to that point isn't always easy, and often isn't, but once your campaigns are stable they can run for a long time with a lot of consistency. Review collected by and hosted on G2.com.
Getting started with Google Display Network can be really expensive, and/or take a really long time. It takes a while to prune losing placements which can cost a lot of money if you're not careful. Review collected by and hosted on G2.com.
It can certainly give you reach, and it works for brand awareness, for conversions/sales, I've gotten mixed results, some advertisers it works very well, others not so much. Review collected by and hosted on G2.com.
They keep changing the platform, in some cases it is good, in others it is not, they discontinue formats/settings that work very well. Review collected by and hosted on G2.com.
I am using google ads for the last 2 years and the google display ads network from last almost a year so I will suggest you If you are selling a product this is the best ad network you can choose and if you are selling your service you can show your service through pictures by this ad network. Google display ads network service is part of google ads so you can grow your business and can take it to the next level. Because this is the best way of marketing in this online era. Review collected by and hosted on G2.com.
Although it's nothing to dislike in google display ad network but if you are not into technical knowledge you will find it difficult and complicated so i would suggest you should hire a professional for your business and then you will get amazing results. Because if you won't hire a professional or at least a person who has knowledge regarding google ads you won't get your desired result. So I would say nothing to dislike for me so just need the experience to get clients. Review collected by and hosted on G2.com.
Obviously, the best part of Google Display Network is that if you want to post ads on the internet, this is your best option. The billing is also nice, unlike LinkedIn, they serve you monthly invoices which makes reporting on budget fairly simple. Also, the targeting is very advanced and if you know your target market well, Google makes it easy to target them. Review collected by and hosted on G2.com.
It's complex and it's difficult and it's always changing. Just as soon as I take the time to really study how to do the ads well and get some practice in, everything changes. Job security I guess?
Also, a lot of bots and competitors waste our ad spend by clicking on our ads. Review collected by and hosted on G2.com.
