
Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visually customisable, and it makes it straightforward to present performance data to stakeholders in a clear, accessible format. I also find the ability to connect Google Ads, Analytics, and other data sources in one place especially helpful for reporting and keeping everything consolidated. Review collected by and hosted on G2.com.
Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, and some connectors can be unreliable or end up requiring workarounds. Customisation beyond the basic visualisations also feels somewhat restrictive, especially compared with more advanced BI tools. Review collected by and hosted on G2.com.
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