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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Looker Studio Media

Looker Studio Demo - Sample Adwords Report
See and share your AdWords data reports in a highly visual format. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Looker Studio Demo - Sample Any Data Report
Make your own data easily come to life in beautiful charts and graphs. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Looker Studio Demo - Sample Wild Nature Website Google Analytics Report
Fully customize the look and feel of your dashboard reports. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
Looker Studio Demo - Sample Marketing Report
Show your website performance, like top countries by session and engagement by demographic. View more sample reports at https://www.google.com/analytics/data-studio/gallery/
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Looker Studio Reviews (450)

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Reviews

Looker Studio Reviews (450)

View 1 Video Reviews
4.4
450 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Looker Studio for its ease of use and ability to create interactive dashboards quickly. The integration with various data sources, especially Google products, allows for seamless report generation, making it accessible even for those with limited technical skills. However, some users note that performance can be slow with large datasets, which may hinder efficiency.

Pros & Cons

Generated from real user reviews
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Candy N.
CN
Global Digital Marketing Expert
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Useful for cross-channel reporting, with some limitations"
What do you like best about Looker Studio?

Looker Studio is a useful tool for building shareable, real-time dashboards that pull data from multiple marketing channels. It’s flexible and visually customisable, and it makes it straightforward to present performance data to stakeholders in a clear, accessible format. I also find the ability to connect Google Ads, Analytics, and other data sources in one place especially helpful for reporting and keeping everything consolidated. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

Looker Studio can feel limited when it comes to more advanced data modelling and complex calculations. Performance may slow down with larger datasets, and some connectors can be unreliable or end up requiring workarounds. Customisation beyond the basic visualisations also feels somewhat restrictive, especially compared with more advanced BI tools. Review collected by and hosted on G2.com.

Saïd K.
SK
USER ACQUISITION MANAGER
Photography
Small-Business (50 or fewer emp.)
"Perfect tool for data visualisation"
What do you like best about Looker Studio?

What I like best about Looker Studio is how easy it is to build dashboards that are directly connected to different datasources. I really like that I can plug spreadsheets, ads platforms, analytics tools, etc., and see everything in one single report. It’s quite fast to create simple visualisations and share them with other teams, even if they are not very data-savvy. For exemple, I can build a dashboard that shows acquisition KPIs by channel and it updates automatically without me reworking slides every week. The fact that everything is online makes collaboration really simple. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

What I like less about Looker Studio is that performance can become slow when there are too many charts or when the data source is heavy. Sometimes the dashboard takes a long time to load or refresh, which is a bit annoying when you just need a quick check. Some features feel a bit limited compared to more advanced BI tools, especially for complex calculations or modeling. Also, the design options are not always super flexible, so getting a dashboard to look “perfect” can take too much time. And when connectors break, it’s not always clear why. Review collected by and hosted on G2.com.

V K.
VK
Manager Digital Marketing
Real Estate
Small-Business (50 or fewer emp.)
"Effortless Data Visualization and Real-Time Reporting"
What do you like best about Looker Studio?

Looker Studio makes data visualization and reporting easy. It allows me to connect multiple data sources and create interactive dashboards without needing advanced technical skills.

I especially like the flexibility in customizing charts and reports, and the fact that dashboards update in real time makes it easy to share insights with stakeholders. It’s a great tool for turning raw data into clear, easy-to-understand visuals. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

While Looker Studio is very useful, there are a few things I dislike. The interface can sometimes feel a bit slow, especially when working with large or complex data sources.

I’ve also noticed that some advanced customizations and calculations are limited, and troubleshooting data connection issues isn’t always straightforward. Better performance and more flexibility in advanced features would really improve the overall experience. Review collected by and hosted on G2.com.

Nicolás A.
NA
Media Buyer
Mid-Market (51-1000 emp.)
"Unified and Easy-to-Use Dashboard, Ideal for Quick Reports"
What do you like best about Looker Studio?

Having a single dashboard with data from all the platforms you use in your company makes report generation an automatic task. The portfolio of available platforms to connect data is very robust.

The learning curve is really short; it is a tool that, once you learn the basics, becomes very intuitive to create dashboards. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

Data processing becomes limited, a programming language that falls short for performing slightly more advanced data analysis. Making connections or joins between data sources also makes the processing of those same connections impossible.

On the other hand, at the design level, the dashboards are basic. Review collected by and hosted on G2.com.

Diego A.
DA
Real Estate Agent
Small-Business (50 or fewer emp.)
"Powerful, scalable, and reliable cloud platform for modern projects"
What do you like best about Google Cloud?

Google Cloud offers an exceptional combination of performance, scalability, and integration with the broader Google ecosystem. Its AI and machine learning tools, like Vertex AI, make it easy to build advanced solutions without heavy infrastructure management. The console is intuitive, and documentation is comprehensive, making onboarding smoother for both developers and teams. The pay-as-you-go model allows flexibility in costs, and services like BigQuery deliver outstanding speed for data analytics at scale. Security standards and compliance are also top-notch, which is essential for enterprise-level projects. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

While the platform is powerful, pricing can become complex and slightly higher than competitors if resources aren’t optimized properly. Some advanced services have a steeper learning curve, requiring more time to configure efficiently. Support is generally good, but in certain cases, faster response times for technical tickets would be helpful. Additionally, regional availability for certain services could be expanded to improve latency and redundancy in more markets. Review collected by and hosted on G2.com.

Rohan S.
RS
Data Engineer
Information Technology and Services
Mid-Market (51-1000 emp.)
"A free and flexible BI tool for quick dashboards and planning"
What do you like best about Looker Studio?

I have used Looker studio mainly for building dashboards on top of data pipeline. The strongest part of tool is how easy it integrates with Google BigQuery and Google Sheets. once the data model are ready i can quickly connect them to Looker studio and build visualization without much setup. its a reliable tool for teams already working in the Google ecosystem. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

it has limits. for very large datasets or complex joins, performance can be slow and customization options for visuals are not as advanced as what i find in Power BI or Tableau. Review collected by and hosted on G2.com.

Filippo T.
FT
CTO & Co-Founder
Small-Business (50 or fewer emp.)
"Looker Studio Makes Complex Data Easy with Interactive, Customizable Dashboards"
What do you like best about Looker Studio?

I like how Looker Studio makes it easy to visualize complex data in interactive and customizable dashboards. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

It can take some time to get used to the interface if you’re coming from other BI tools. Review collected by and hosted on G2.com.

AM
Assistant brand manager
Enterprise (> 1000 emp.)
"Easy, Professional Dashboards with Smooth Data Source Integration"
What do you like best about Looker Studio?

It makes turning raw data into clear, visual dashboards very easy, even when working with large datasets. I also appreciate how smoothly it integrates with different data sources and how simple it is to customize reports to fit different business needs. Overall, it saves time and helps me communicate insights in a clear and professional way Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

It can be slow with large datasets, and some advanced customizations are limited. Also, fixing data or refresh issues is not always very clear. Review collected by and hosted on G2.com.

Bhavishya J.
BJ
Search Engine Optimization Executive
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great (Free!) Data Visualization Tool That Keeps Getting Better"
What do you like best about Looker Studio?

Looker Studio makes it incredibly easy to build interactive, shareable dashboards and reports all without coding. The wide range of native connectors (Google Analytics, Google Ads, BigQuery, Sheets, etc.) and partner connectors makes it possible to combine data from multiple sources in one place.

The interface is fairly intuitive: drag and drop charts, easy filtering, and custom styling to match your brand. Plus, being cloud-based means reports are always live and easy to share with teams or clients. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

Performance can slow down with large or complex datasets, especially when using multiple blended data sources. Some advanced visualization options and calculated metrics could be more user-friendly. Also, permissions management can get tricky on large teams. Review collected by and hosted on G2.com.

Arnav A.
AA
Customer Success Manager
Information Services
Mid-Market (51-1000 emp.)
"Auto email schedules"
What do you like best about Looker Studio?

I really enjoy how easy it is to pull data from Google tools like Analytics and Sheets into Looker Studio. The drag-and-drop feature lets me whip up dashboards quickly without needing to dive too deep into tech stuff, which saves me a ton of time. Plus, sharing reports with my team feels seamless, and the visuals look clean enough to impress clients without much effort on my part. Review collected by and hosted on G2.com.

What do you dislike about Looker Studio?

I find it a bit frustrating that Looker Studio can slow down when dealing with large datasets, which sometimes makes it hard to work efficiently. The customization options also feel limited—things like advanced formatting or adding custom fonts are tricky, and the design flexibility isn’t as robust as I’d like. Plus, blending data from more than five sources gets clunky, which can be a hassle when I need a full picture from multiple sources. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Average Discount

5%

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Looker Studio Features
Reports Interface
Steps to Answer
Graphs and Charts
Historical Snapshots
Real-Time Updating
Email Reports
Graphs and Charts
Dashboards
Formats
Sharing
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Looker Studio