I enjoy having hard numbers and results with Google Ads, so I can easily track how our campaigns are performing. I appreciate the opportunity to A/B test our ads to see what will perform best and resonate with our intended audience. Review collected by and hosted on G2.com.

The dashboard in Google Ads (G5) is very confusing and not very straightforward. Review collected by and hosted on G2.com.

Google Ads offers you advanced tools for targeting the right audiences and driving effective traffic to your website. The platform enables you to precisely target keywords and use the demographic filter option to enhance your campaign. You can track performance and ROI easily with real-time analytics and reporting. Third-party integration with other Google services, such as Google Analytics, smooths out workflows. In general, Google Ads helps companies improve online visibility and achieve tangible results quickly. Review collected by and hosted on G2.com.

It may be complex to use, although time is required to master the best practices. There may be escalating costs if the campaigns are not well monitored. Some of the reports may be quite daunting or even puzzling. Approvals of the ads or certain restrictions may delay the start of the campaigns. Review collected by and hosted on G2.com.

Google ads helps me to market for our customers allowingvus to reach our specific audience in whichever location we choose Review collected by and hosted on G2.com.

AI wanting ton push things we do not want Review collected by and hosted on G2.com.

You can quickly spend a lot of money on nothing. Review collected by and hosted on G2.com.

Google Ads promise conversions, i.e. app installs, but they deliver nothing and instead charge for 'clicks', which are not matched with stats from Google Analytics. Review collected by and hosted on G2.com.

Amazing lovelyyyyyyyyy.

Would recommend this to everyone Review collected by and hosted on G2.com.

Nothing at all. Its perfect. Works like butter Review collected by and hosted on G2.com.

It massively helps drive more custom and brand awareness Review collected by and hosted on G2.com.

IT can get quite pricey and is difficult to manage without a paid digital marketer Review collected by and hosted on G2.com.

I like how Google Ads has evolved, especially with the new PMAX campaigns that are excellent for generating lots of impressions and brand awareness. Search campaigns are great for high-intent purposes and leads, which we use more for B2B clients, while PMAX is ideal for B2C. The best thing about Google Ads is the seamless integration with Google Analytics, Google Tag Manager, and our CRM. Automating everything with Google gives us valuable insights, and it’s really helpful that they offer a free consultancy service for users who have spent above a certain amount. The initial setup was very easy, and they have great support. Review collected by and hosted on G2.com.

It can get quite costly, and you need to play the long game, it has a learning period for the campaigns, and ongoing optimization. I think certain automations are 'backwards' like Automated Keyword adding, or removal, as the 'AI' Or 'system' will add/remove keywords that are removed/added for a good purpose, but since the system wouldn't have the exact context, it might remove negative keywords that you don't want to pop up on. Review collected by and hosted on G2.com.

I consider Google Ads the main option for advertising on Google. I appreciate the fairly standard use of campaigns, which is my main method of use. Additionally, the initial setup of Google Ads was very easy. Review collected by and hosted on G2.com.

The user experience is very complicated, and there are a lot of features that are really difficult to find. Review collected by and hosted on G2.com.

precise targeting capabilities, immediate visibility on search results, and flexible, pay-per-click (PPC) budgeting and yes performance max campiagns for scaling Review collected by and hosted on G2.com.

escalating costs-per-click (CPC) and a steep learning curve , bot clicks Review collected by and hosted on G2.com.

I love using Google Ads for its accurate targeting capabilities, which really help me reach the right users for my mobile applications effectively. The transparent analytics that Google Ads provides are incredibly useful, allowing me to see real performance data and measure campaign success in detail. This feature gives me valuable insights into user behavior and campaign effectiveness, boosting my confidence in the strategies I deploy. The reliability of the results delivered by Google Ads allows me to run campaigns with confidence, knowing that I can expect consistent and dependable performance. Additionally, the platform works seamlessly with Google Analytics, helping me track user behavior and measure campaign performance in a cohesive way. The overall experience with Google Ads is positive; it offers more precise targeting and clearer insights compared to other ad platforms, which was one of the main reasons for my team’s switch. I'm very satisfied with how Google Ads increases visibility and drives app installs, effectively reaching my target audience. Review collected by and hosted on G2.com.

The platform is great overall, but the setup and approval process could be more straightforward. Review collected by and hosted on G2.com.