I love how Performance Max campaigns are awesome because they include almost all types of campaigns in a single campaign. When I launch a Performance Max campaign, it automatically includes shopping, display, search, and keyword campaigns, among others. It also gives a better ROI than any other campaigns for my business. Whichever campaign is giving more results, it automatically pushes that more. Additionally, the initial setup of Google Ads was very easy. Review collected by and hosted on G2.com.

When compared to some other platforms like Meta, the ROAS is a little lower. Currently, I'm getting an ROAS of seven to eight, which is fantastic, but when compared to Meta, it is low. Review collected by and hosted on G2.com.

I use Google Ads for marketing and advertising, and what I like most is how measurable it is. I can clearly see what ads are performing well and optimize campaigns to get better results. It allows me to track my campaigns and see metrics like clicks, impressions, conversions, and cost per conversion in real time. This helps me make necessary changes to improve campaign productivity when something is underperforming. Review collected by and hosted on G2.com.

While I believe it's a powerful platform, one area that can sometimes be challenging is the learning curve, especially with how frequently features and interfaces change. Maybe having a guide when there are new updates so it's more user-friendly, especially for beginners. Simplifying some of the navigations or providing clearer guidance for beginners would help. Review collected by and hosted on G2.com.

I like the ease of use of Google Ads and its simple interface. The clickable insights are really helpful too, especially when I'm not sure what a term means. I can just click on a little ? icon, and a new window opens with the definition and a helpful text blurb. Review collected by and hosted on G2.com.

I don't like how Google Ads is constantly recommending raising my budget. Every single day the recommendation is always to spend more money. They need to do a much better job with smaller budgets because not everyone can afford $2,000+ a month for ads. Also, it took quite some time for the initial setup, almost a week. I wish it would learn more from the account to optimize high-value converting keywords and not show completely non-relevant search terms, which just waste the budget. Review collected by and hosted on G2.com.

Google Ads helps us find new products in the market, and it also increases our interest in them. It helps me stay updated in my day-to-day life as well. In addition, it provides new creative ideas and innovation, which makes our motive and vision clearer when it comes to product information. Review collected by and hosted on G2.com.

Sometimes Google Ads repeats the same things. Still, it definitely makes me interested in buying the product, especially when I hear new comments from people who are already using it. Review collected by and hosted on G2.com.

It's still the 800 pound gorilla in terms of reach and user intent. Despite AI, Google search is still relevant, but now they have to depend on branding. Review collected by and hosted on G2.com.

The whole engine feels designed to extract as much money as possible from the average user. The suggestions seem geared toward generating clicks unless the user is proficient enough to set up and use conversion tracking. That’s no problem for our agency, but it’s a major issue for Joe the shop owner. Review collected by and hosted on G2.com.

It’s helpful for improving productivity in the real world, and it can also support business growth in a short time. Expanding through Google Ads can be very helpful for small- and medium-level businesses. Review collected by and hosted on G2.com.

It requires proper guidance on how Google Ads works, including the overall flow. I also need training and knowledge on how to use it, because I’m having some difficulty and finding certain things complex, especially in how they manage it. Review collected by and hosted on G2.com.

Google Ads provides exceptional targeting precision and comprehensive analytics, allowing for real-time optimization and a clear understanding of our campaign ROI Review collected by and hosted on G2.com.

The platform's interface is quite complex and has a steep learning curve, and the rising costs in competitive sectors can make it challenging to maintain a high ROI Review collected by and hosted on G2.com.

It's very easy to manage and it does give a lot of recommendations which can be useful. It does perform well for us and gets us leads and it integrates well with other software we use such as Hubspot. Review collected by and hosted on G2.com.

Some of the AI features aren't suitable for us and we have had ads disapproved due to AI Google bots Review collected by and hosted on G2.com.

I find Google Ads easy to use once you master it, which is a big plus for managing my campaigns effectively. I also value the constant updates to the platform, as they often add a lot of value, despite sometimes introducing changes that can be a bit annoying. When it comes to setup, I found it very easy, which made getting started a smooth experience. Review collected by and hosted on G2.com.

Sometimes Google Ads makes annoying updates. They change what works and force features on users. It would be better if those features were optional instead of mandatory. Review collected by and hosted on G2.com.

Best ads platform to cover BOFU segment of the customer journey. The reach of the multiple Alphabet assets is unpairable. Pmax campaigns are very good to sell catalog items Review collected by and hosted on G2.com.

The platform is not so user friendly, that's the only complaint i can have on it Review collected by and hosted on G2.com.