What I really appreciate about Google Ads is how accessible it feels for small brands and creators like me. It isn’t something that’s only reserved for companies with huge budgets. The targeting options are precise, and the data it provides is genuinely useful when you’re trying to understand what’s working and what isn’t. Once you get the hang of the basics, it’s like unlocking a powerful tool for growth. And for someone who enjoys learning and experimenting, it feels like a platform that keeps evolving right alongside you. Review collected by and hosted on G2.com.

Getting started can feel a bit overwhelming at first, and even tweaking a small setting can quickly drain your budget. Some features also seem hidden or unnecessarily complicated, especially for newcomers. A smoother onboarding experience would really help, along with a few easy-to-use preset options tailored for beginners to make the product more accessible. Review collected by and hosted on G2.com.

Currently, I use Google Ads to boost lead generation campaigns for companies that sell services or products to other businesses. I find that its statistics dashboard is easy to use and understand. The taxonomy of the functions is easy to understand. The integrations with others are more complex, and I usually handle them with other products offered by Google, such as Tag Manager. I like that the performance is generally good, and the delivery and configuration are optimal. The prices for some categories, like auto parts sales, seem high and very restrictive if you market brands that are not your own. The support is good, but it still doesn't resolve quickly when there's an account block, which is frustrating. I haven't used the AI, but I saw that VEO, their video AI, and Nanobanana, their image AI, do a good job of adding scenes to your products, only that in most cases we advertise services. Review collected by and hosted on G2.com.

Google Ads policies are usually well-intentioned. But they exaggerate and limit many categories, such as the sale of auto parts from other brands, supposedly for violating or counterfeiting. This policy greatly limits the work for the Car Audio and Performance marketing sector. Also, in Health, many specialist doctors are limited in offering their certified knowledge due to Google's policies. I don't like the difficult correct integration of conversions when they are through WhatsApp. Review collected by and hosted on G2.com.

The feature I like most about Google Ads is that it lets me create ads across multiple Google channels, such as the Search Network for Google’s search engine and the Video Network for YouTube and other Google products. For me, those two channels are the most important. Google Ads also helps me use my ads efficiently to reach customers for my business and stay focused on specific business goals. Review collected by and hosted on G2.com.

There aren’t any particular features I dislike, but if I had to point out one thing, it would be the ads policy. Sometimes Google Ads is very strict with its policies, and it can feel like they go beyond their intended scope and end up limiting ads and related assets. Ultimately, that impacts the results I’m trying to achieve. Review collected by and hosted on G2.com.

Google Ads help app marketer promote apps/game at the most effective way. You can run Google app campaign with a little cost when comparing to other Ads network. As a App marketer, i always choose to launch the new app/game with Google Ads to gain fast momentum for our apps Review collected by and hosted on G2.com.

System recommendation almost useless and always just want advertisers to add more budget to the campaign or reduce target ROAS so campaign can spend more. Review collected by and hosted on G2.com.

It provides the things you need most at a particular time through its algorithm, which is a good part. This way, we don’t have to scroll around to find and buy products or services. Review collected by and hosted on G2.com.

It often keeps showing me similar content even after I click “Not interested” on those types of posts or content, which is what I dislike the most. Review collected by and hosted on G2.com.

it lets you reach people who are actively searching for specific products or services. The targeting options, measurable results, and ability to control the budget make it effective for generating leads and sales. Review collected by and hosted on G2.com.

especially for competitive keywords. It can also take time to optimize campaigns and avoid spending money on clicks that don’t convert. Review collected by and hosted on G2.com.

It’s really helpful for finding new clients through warm leads who are interested in the product or service the company is advertising. Review collected by and hosted on G2.com.

Sometimes it’s expensive, and the tool takes a long time to learn. the customer service take to much time to have meetings with the google personal. Review collected by and hosted on G2.com.

User friendly interface

great platform for promoting business with different objectives

easy and detailed insights and reporting capabilities

introduction of new AI based campaigns and features and continous innovation

high intent user targeting

easy integration with other google products Review collected by and hosted on G2.com.

Longer learning period and time frame to deliver results

complex policies and lack of detailed support for rejection issues

too many new AI related features automatically applied to campaigns and accounts.

customer support is not great with lack of personalised support Review collected by and hosted on G2.com.

It is a widely used ads platform, also known as Adwords nowadays. It offers many useful features, such as Keyword Planner, which helps with keyword research for any website. With this, we can make more calculated decisions for both the SEO and SEM of our website. The Negative Keywords feature is helpful for avoiding ad triggers on unrelated search terms. It also provides plenty of options for targeting ads to a specific set of users based on location, age, gender, and other criteria. Smart bidding is a good option for automating bidding decisions to achieve better ROI. Review collected by and hosted on G2.com.

It doesn’t provide clear details on how the budget is being consumed. At times, the budget gets used up pretty quickly, and the ROI remains low. Google’s "Auto-Apply Recommendations" can sometimes increase your budget or change your bidding strategy in ways that benefit Google's revenue more than your ROI. it is not easy for a newbie to accurately create Ad Campaigns, Ad groups and Ads in a way that generates more ROI. Review collected by and hosted on G2.com.

Beyond the sheer variety of campaign types available, Google is a proven pillar for performance marketing. In particular, the strength of Search Ads as a placement cannot be overstated, as it continues to deliver some of our best results to date.

We can get the best ROI performance that we targeted for our campaign, with the custom and freedom in giving the budget.

Google dashboard is also easy to access and straight forward. We can create campaign fast and easy, and real time data is also something that we can alway rely on. Review collected by and hosted on G2.com.

So far, nothing i dislike about the Google Ads that I already run for more than 11 years. Review collected by and hosted on G2.com.