--- title: Google Ads Reviews meta\_title: 'Google Ads Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2041 reviews by the users' company size, role or industry to find out how Google Ads works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 2041 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Google Ads Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency. [(18 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273952&qs=pros-and-cons#reviews) Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation. [(15 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273762&qs=pros-and-cons#reviews) Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance. [(11 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273414&qs=pros-and-cons#reviews) Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible. [(10 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273294&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance. [(10 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1274134&qs=pros-and-cons#reviews) Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results. [(18 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273554&qs=pros-and-cons#reviews) Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation. [(10 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273478&qs=pros-and-cons#reviews) Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience. [(8 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1274372&qs=pros-and-cons#reviews) Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage. [(6 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=2275868&qs=pros-and-cons#reviews) Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads. [(5 mentions)](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273534&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Google Ads ##### 1. Targeting Capabilities Users appreciate the **wide range of targeting options** in Google Ads, enhancing ad precision and budget efficiency. [ See 18 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273952&qs=pros-and-cons#reviews) See Related User Reviews ![Takyashilah S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Takyashilah S.") TS Takyashilah S. Small-Business (50 or fewer emp.) 4.5/5 "Simplicity of Google ads" What do you like about Google Ads? What I love most about Google Ads is that you can fully customize the audience you’re targeting, which helps you get the best end results. ![Yola S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yola S.") YS Yola S. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Lead Generation for Real Estate" What do you like about Google Ads? I love that Google Ads offers awesome exposure for our real estate listings and drives warm leads to us. I appreciate the ability to target certain ma ##### 2. Reach Users value the **highly targeted reach** of Google Ads, leading to quick results and effective lead generation. [ See 15 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273762&qs=pros-and-cons#reviews) See Related User Reviews ![Yola S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yola S.") YS Yola S. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Lead Generation for Real Estate" What do you like about Google Ads? I love that Google Ads offers awesome exposure for our real estate listings and drives warm leads to us. I appreciate the ability to target certain ma ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Google Ads is a Powerful Engine for Growth, If You Know How to Steer It" What do you like about Google Ads? Google Ads gives unmatched reach and intent-based targeting. Being able to show ads exactly when users searching for a product or service makes campai ##### 3. Tracking Users value the **real-time tracking** and precise targeting of Google Ads, enhancing campaign relevance and performance. [ See 11 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273414&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Google Ads is a Powerful Engine for Growth, If You Know How to Steer It" What do you like about Google Ads? Google Ads gives unmatched reach and intent-based targeting. Being able to show ads exactly when users searching for a product or service makes campai ![Nijat I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nijat I.") NI Nijat I. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Targeting and Analytics for Rapid Online Growth" What do you like about Google Ads? Google Ads offers you advanced tools for targeting the right audiences and driving effective traffic to your website. The platform enables you to prec ##### 4. Campaign Management Users appreciate the **clear interface and learning resources** in Google Ads, making campaign management more effective and accessible. [ See 10 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273294&qs=pros-and-cons#reviews) See Related User Reviews ![Dheeraj K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dheeraj K.") DK Dheeraj K. Small-Business (50 or fewer emp.) 2.5/5 "Great Learning Tool with a Steep Curve" What do you like about Google Ads? I like the clear interface and learning resources in Google Ads that help me understand campaign setup, keyword research, and targeting options. I val ![Abdoulaye M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abdoulaye M.") AM Abdoulaye M. Small-Business (50 or fewer emp.) 5.0/5 "Powerful Targeting and Analytics, But Requires Careful Management" What do you like about Google Ads? What I appreciate most about Google Ads is its ability to target audiences with great precision and provide real-time analytics. This platform allows ##### 5. Ease of Use Users appreciate the **ease of use** of Google Ads, highlighting its intuitive interface and helpful setup guidance. [ See 10 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1274134&qs=pros-and-cons#reviews) See Related User Reviews ![Kian K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kian K.") KK Kian K. Small-Business (50 or fewer emp.) 4.5/5 "Boosts Lead Generation with Seamless Integrations" What do you like about Google Ads? I like how Google Ads has evolved, especially with the new PMAX campaigns that are excellent for generating lots of impressions and brand awareness. S ![Zahra S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zahra S.") ZS Zahra S. 5.0/5 "Effortless Advertising with Google Ads" What do you like about Google Ads? I have been using Google Ads for about three years, creating ads for both my oven historia classes and my bakery. I really appreciate how easy it is t ### 5 Cons or Disadvantages of Google Ads ##### 1. Expensive Users find Google Ads **can become very expensive quickly** , often leading to frustration without satisfactory results. [ See 18 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273554&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "High-Intent Search Traffic, But CPC Can Hurt ROI" What do you dislike about Google Ads? Higher cost per click can result in lower ROI than social ads. Cumbersome setup and verification with automated checks often flagging issues without d ![Takyashilah S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Takyashilah S.") TS Takyashilah S. Small-Business (50 or fewer emp.) 4.5/5 "Simplicity of Google ads" What do you dislike about Google Ads? I don’t like how it can become very expensive very quickly, without delivering any results. ##### 2. Complex Setup Users find Google Ads' **complex setup** daunting for beginners, wishing for more guidance and simpler navigation. [ See 10 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273478&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "High-Intent Search Traffic, But CPC Can Hurt ROI" What do you dislike about Google Ads? Higher cost per click can result in lower ROI than social ads. Cumbersome setup and verification with automated checks often flagging issues without d ![Nijat I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nijat I.") NI Nijat I. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Targeting and Analytics for Rapid Online Growth" What do you dislike about Google Ads? It may be complex to use, although time is required to master the best practices. There may be escalating costs if the campaigns are not well monitore ##### 3. Ad Issues Users face **ad issues** with misleading promotions, high CPCs, and complicated campaign management affecting their overall experience. [ See 8 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1274372&qs=pros-and-cons#reviews) See Related User Reviews KA K A. Small-Business (50 or fewer emp.) 0.5/5 "Money on Nothing" What do you dislike about Google Ads? Google Ads promise conversions, i.e. app installs, but they deliver nothing and instead charge for 'clicks', which are not matched with stats from Goo ![Nijat I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nijat I.") NI Nijat I. Small-Business (50 or fewer emp.) 4.5/5 "Powerful Targeting and Analytics for Rapid Online Growth" What do you dislike about Google Ads? It may be complex to use, although time is required to master the best practices. There may be escalating costs if the campaigns are not well monitore ##### 4. Difficult Learning Users find Google Ads to have a **difficult learning curve** , with an overwhelming interface and constant changes complicating usage. [ See 6 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=2275868&qs=pros-and-cons#reviews) See Related User Reviews ![Ankit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit D.") AD Ankit D. Small-Business (50 or fewer emp.) 4.0/5 "Feature-Rich Google Ads Platform for Smarter Targeting, Keywords, and Bidding" What do you dislike about Google Ads? It doesn’t provide clear details on how the budget is being consumed. At times, the budget gets used up pretty quickly, and the ROI remains low. Googl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Google Ads is a Powerful Engine for Growth, If You Know How to Steer It" What do you dislike about Google Ads? The platform can feel overwhelming, especially for beginners. Frequent interface changes and policy updates require constant learning. Costs can also ##### 5. Poor Customer Support Users express frustration with **poor customer support** , facing delays and inadequate assistance when issues arise with Google Ads. [ See 5 mentions ](https://www.g2.com/products/google-ads/reviews?filters%5Bsentiment_snippet%5D=1273534&qs=pros-and-cons#reviews) See Related User Reviews ![Abhitesh D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhitesh D.") AD Abhitesh D. Mid-Market (51-1000 emp.) 4.0/5 "Good experience but ui is very laggy" What do you dislike about Google Ads? the ui is very laggy, need proper knowledge before using every feature and the customer support takes more time to resolve any issues , the policies a ![Akash P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akash P.") AP Akash P. Small-Business (50 or fewer emp.) 4.5/5 "My Honest Experience with Google Ads After 1 Year" ✅ (based on your story)" What do you dislike about Google Ads? I’ve been using Google Ads for over a year now, and the biggest issue I’ve faced is with account suspension — especially for affiliate marketers, smal ## Top-Rated Alternatives [ ![Bing Ads](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Bing Ads") Bing Ads 3.5/5(384) ](https://www.g2.com/products/bing-ads/reviews) [ ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai") Skai 4/5(297) ](https://www.g2.com/products/skai/reviews) [ ![Adobe Advertising Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/995bb4e42078c200fd16c099b6a8aff1/adobe-advertising-cloud.svg "Adobe Advertising Cloud") Adobe Advertising Cloud 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/google-ads/competitors/alternatives) ![Sourav S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sourav S.") SS Sourav S. Digital Marketing Manager Small-Business (50 or fewer emp.) 4/11/2026 "Efficient Multi-Channel Ads with Google Ads Across Search and YouTube" 5/5 What do you like best about Google Ads? The feature I like most about Google Ads is that it lets me create ads across multiple Google channels, such as the Search Network for Google’s search engine and the Video Network for YouTube and other Google products. For me, those two channels are the most important. Google Ads also helps me use my ads efficiently to reach customers for my business and stay focused on specific business goals. Review collected by and hosted on G2.com. What do you dislike about Google Ads? There aren’t any particular features I dislike, but if I had to point out one thing, it would be the ads policy. Sometimes Google Ads is very strict with its policies, and it can feel like they go beyond their intended scope and end up limiting ads and related assets. Ultimately, that impacts the results I’m trying to achieve. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? I’m reaching my potential customers for my business through online channels. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Chiến V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chiến V.") CV Chiến V. Marketing Manager Mid-Market (51-1000 emp.) 7/20/2026 "Cost-Effective Google Ads App Campaigns That Drive Fast Momentum" 5/5 What do you like best about Google Ads? Google Ads help app marketer promote apps/game at the most effective way. You can run Google app campaign with a little cost when comparing to other Ads network. As a App marketer, i always choose to launch the new app/game with Google Ads to gain fast momentum for our apps Review collected by and hosted on G2.com. What do you dislike about Google Ads? System recommendation almost useless and always just want advertisers to add more budget to the campaign or reduce target ROAS so campaign can spend more. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? Help us test app/game quality or quickly get the result for initial adjustment of new app/game without spending too much money. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LC Laura C. Marketing Affiliate Small-Business (50 or fewer emp.) 3/26/2026 "Google Ads is Great for Finding New Clients" 5/5 What do you like best about Google Ads? It’s really helpful for finding new clients through warm leads who are interested in the product or service the company is advertising. Review collected by and hosted on G2.com. What do you dislike about Google Ads? Sometimes it’s expensive, and the tool takes a long time to learn. the customer service take to much time to have meetings with the google personal. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? We use Google Ads to find new clients who are genuinely interested in the services our company offers. By targeting the right keywords and reaching people who are already searching for what we provide, we’re able to connect with high-quality leads at the right moment. We also keep optimizing the campaigns over time to improve results, lower costs, and increase conversions, making sure we get the best possible return on investment. Review collected by and hosted on G2.com. Show More 5/5/2026 Current UserValidated ReviewerSource: Organic ![Aneesh R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aneesh R.") AR Aneesh R. Digital Marketing Associate Mid-Market (51-1000 emp.) 3/19/2026 "Google Ads - Great Platform to grow your business" 4/5 What do you like best about Google Ads? User friendly interface great platform for promoting business with different objectives easy and detailed insights and reporting capabilities introduction of new AI based campaigns and features and continous innovation high intent user targeting easy integration with other google products Review collected by and hosted on G2.com. What do you dislike about Google Ads? Longer learning period and time frame to deliver results complex policies and lack of detailed support for rejection issues too many new AI related features automatically applied to campaigns and accounts. customer support is not great with lack of personalised support Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? By targeting specific keywords, it is helping to show ads and generate high quality traffic and leads to our client websites. Google Ads only charges per click and there is minimal wastage of budget which many other ad platforms serve by charging for delivering impressions. Smart bidding strategies also allow easy implementaion and management of campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ankit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit D.") AD Ankit D. Digital Marketing Specialist Marketing and Advertising Small-Business (50 or fewer emp.) 1/25/2026 "Feature-Rich Google Ads Platform for Smarter Targeting, Keywords, and Bidding" 4/5 What do you like best about Google Ads? It is a widely used ads platform, also known as Adwords nowadays. It offers many useful features, such as Keyword Planner, which helps with keyword research for any website. With this, we can make more calculated decisions for both the SEO and SEM of our website. The Negative Keywords feature is helpful for avoiding ad triggers on unrelated search terms. It also provides plenty of options for targeting ads to a specific set of users based on location, age, gender, and other criteria. Smart bidding is a good option for automating bidding decisions to achieve better ROI. Review collected by and hosted on G2.com. What do you dislike about Google Ads? It doesn’t provide clear details on how the budget is being consumed. At times, the budget gets used up pretty quickly, and the ROI remains low. Google’s "Auto-Apply Recommendations" can sometimes increase your budget or change your bidding strategy in ways that benefit Google's revenue more than your ROI. it is not easy for a newbie to accurately create Ad Campaigns, Ad groups and Ads in a way that generates more ROI. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? It helps us promote our website by running ads on Google and its partner networks. This way, we can get more immediate exposure for our website, products, and services across Google Search, YouTube, and various other platforms and websites—especially compared with what we typically get through SEO. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: Organic Review from User Profile ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/7/2026 "Strong Performance Result with Easy Setup." 4.5/5 What do you like best about Google Ads? Beyond the sheer variety of campaign types available, Google is a proven pillar for performance marketing. In particular, the strength of Search Ads as a placement cannot be overstated, as it continues to deliver some of our best results to date. We can get the best ROI performance that we targeted for our campaign, with the custom and freedom in giving the budget. Google dashboard is also easy to access and straight forward. We can create campaign fast and easy, and real time data is also something that we can alway rely on. Review collected by and hosted on G2.com. What do you dislike about Google Ads? So far, nothing i dislike about the Google Ads that I already run for more than 11 years. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? Google can solve our conversion performance problem along side with our revenue performance. It can create the best cohort campaign performance for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Prahlad K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prahlad K.") PK Prahlad K. Head of Operations & Supply Chain | Founding Team Small-Business (50 or fewer emp.) 6/1/2026 "Performance Max Campaigns Elevate Our Reach" 4.5/5 What do you like best about Google Ads? I love how Performance Max campaigns are awesome because they include almost all types of campaigns in a single campaign. When I launch a Performance Max campaign, it automatically includes shopping, display, search, and keyword campaigns, among others. It also gives a better ROI than any other campaigns for my business. Whichever campaign is giving more results, it automatically pushes that more. Additionally, the initial setup of Google Ads was very easy. Review collected by and hosted on G2.com. What do you dislike about Google Ads? When compared to some other platforms like Meta, the ROAS is a little lower. Currently, I'm getting an ROAS of seven to eight, which is fantastic, but when compared to Meta, it is low. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? I can reach millions of customers interested in my products through Google Ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Stephanie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie G.") SG Stephanie G. SEM Specialist Small-Business (50 or fewer emp.) 3/10/2026 "Measurable Performance, Steep Learning Curve" 4/5 What do you like best about Google Ads? I use Google Ads for marketing and advertising, and what I like most is how measurable it is. I can clearly see what ads are performing well and optimize campaigns to get better results. It allows me to track my campaigns and see metrics like clicks, impressions, conversions, and cost per conversion in real time. This helps me make necessary changes to improve campaign productivity when something is underperforming. Review collected by and hosted on G2.com. What do you dislike about Google Ads? While I believe it's a powerful platform, one area that can sometimes be challenging is the learning curve, especially with how frequently features and interfaces change. Maybe having a guide when there are new updates so it's more user-friendly, especially for beginners. Simplifying some of the navigations or providing clearer guidance for beginners would help. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? Google Ads solves creating individual ads and helps generate trending keywords. I like its measurability, tracking real-time metrics like clicks, impressions, conversions, and costs to optimize campaign performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/26/2026 "Intuitive Interface but Constantly Recommends Higher Budget" 3.5/5 What do you like best about Google Ads? I like the ease of use of Google Ads and its simple interface. The clickable insights are really helpful too, especially when I'm not sure what a term means. I can just click on a little ? icon, and a new window opens with the definition and a helpful text blurb. Review collected by and hosted on G2.com. What do you dislike about Google Ads? I don't like how Google Ads is constantly recommending raising my budget. Every single day the recommendation is always to spend more money. They need to do a much better job with smaller budgets because not everyone can afford $2,000+ a month for ads. Also, it took quite some time for the initial setup, almost a week. I wish it would learn more from the account to optimize high-value converting keywords and not show completely non-relevant search terms, which just waste the budget. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? Google Ads helps me find qualified MQLs. I like the platform's ease of use, simple interface, and clickable insights, allowing me to quickly learn new terms. Review collected by and hosted on G2.com. Show More 3/2/2026 Current UserValidated ReviewerSource: Organic ![Jaspreet Singh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaspreet Singh S.") JS Jaspreet Singh S. Artificial Intelligence Developer Mid-Market (51-1000 emp.) 4/1/2026 "Google Ads Keeps Us Updated and Inspires New Product Ideas" 5/5 What do you like best about Google Ads? Google Ads helps us find new products in the market, and it also increases our interest in them. It helps me stay updated in my day-to-day life as well. In addition, it provides new creative ideas and innovation, which makes our motive and vision clearer when it comes to product information. Review collected by and hosted on G2.com. What do you dislike about Google Ads? Sometimes Google Ads repeats the same things. Still, it definitely makes me interested in buying the product, especially when I hear new comments from people who are already using it. Review collected by and hosted on G2.com. What problems is Google Ads solving and how is that benefiting you? Google Ads helps me understand which products are being launched and what may be coming in the upcoming market. It also provides information related to the content. It helps a lot for people who know how to manage and work with Google Ads. Profitable ads also help me summarise the information more clearly. Review collected by and hosted on G2.com. 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