Very easy to use, user-friendly, and the implementation of the database took less time than expected. Customer support is available 24/7 via chatbot and callback support. The 7 features are the best, and integration happened within a 2-day timeline. Daily usage offers increased frequency of use. Review collected by and hosted on G2.com.

There is nothing specific, but not considering offline aspects will ensure a switch generation mismatch in the future. Review collected by and hosted on G2.com.

I love being able to integrate other marketing products that I use to ensure proper tracking and fully optimized campaigns. I am in the platform daily, so knowing the ins and outs is extremely important. The ease of use is not always there, but implementing Google Ads into a marketing strategy is usually necessary. Review collected by and hosted on G2.com.

Over the past few years, CPCs have continued to rise which causes strain for my advertisers. The customer support is not great. Review collected by and hosted on G2.com.

Nothing. Terrible support. Terrible janky site Review collected by and hosted on G2.com.

Janky site. Never ending bugs and issues with campaign set up. Ads freezing, being disapproved over nothing. Email support take like 5 days to respond. Thankfully I found stackadapt.com, I recommend them over Google Ads in everyway. Review collected by and hosted on G2.com.

Campaign overview section to see the best performing ads at a glimpse. Review collected by and hosted on G2.com.

not very easy to use on mobile and some of the automated suggestions are not tailored to the type of ads that are running -e.g braod match keywords are always suggetsed even the the strategy required longer tail phrase match Review collected by and hosted on G2.com.

I liked Google search and Google display ads for reaching out to target audiences all across the india and world.if you do the proper setup you can fetch clients for your brand from any corner of the world just by Executing the Google Ads campaign. Review collected by and hosted on G2.com.

Google ads have the pre requisite condition of spending xx amount of money to get the whitelist for running the campaigns on YouTube. I don't like these they should remove this condition. Review collected by and hosted on G2.com.

Reachability and customized target audience Review collected by and hosted on G2.com.

Can improve the geographic specific targets Review collected by and hosted on G2.com.

1. It has all the tools and tips to do keyword research, understand your business, do market research.

2. Integrates with almost all the platforms and tools you need. Review collected by and hosted on G2.com.

1. There's a steep learning curve but once you master it, it's amazing.

2. Conversion tracking can be pain in the ass. Review collected by and hosted on G2.com.

The best is because is Google, and even many problems I had have with the accounts setting, bidding and performance now they are implementing updates in customer service and AI use. Review collected by and hosted on G2.com.

Bidding, ads not showing, not getting enough leads and calls Review collected by and hosted on G2.com.

Best thing about Google Ads is its feasibility to connect with multiple tools and its usability. It gives you a power maximize your reach to your target audience via Google Search, Display or YouTube Ads. I am using Adwords from last 6 years as day to day activity. Review collected by and hosted on G2.com.

Sometimes it is difficult to know the exact search term of a visitor. Review collected by and hosted on G2.com.

Google Ads is the most simple and most helpful advertising tool. Some exceptional features include:

Measurability - Each and every activity on both the Ad and the website can be tracked and passed back to Google Ads.

Flexibility - We can control each and every component of the campaign namely, Geo, Demo, Audience, Interest, Ad copies, Keywords, Ad types, Placement etc.

Ad formats - We can use any of the Ad formats namely Video, Static Banners, Text Ads etc from one tool itself.

Other than the feasibility of targeting and contextual selection Google Ads helps us in driving better revenue across different platforms and ad formats. Review collected by and hosted on G2.com.

I majorly have faced two issues:

Frequent Algorithm changes - Google Ads introduces new options and new algorithm changes very frequently due to which campaign performances sometimes may go down after trying to optimize the campaign for a long time.

New Ad formats - Namely Pmax, Though this campaign type drives good performance for some campaigns in the longer run however control around placements (Youtube) and Frequency of exposure is not available in this ad formats due to which overexposure happens. Review collected by and hosted on G2.com.