--- title: Google AdMob Reviews meta_title: 'Google AdMob Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 70 reviews by the users' company size, role or industry to find out how Google AdMob works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 70 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Google AdMob Reviews **Vendor:** Google **Category:** [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 70 ## About Google AdMob Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content. ## Google AdMob Pros & Cons **What users like:** - Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics. (1 reviews) - Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates. (1 reviews) **What users dislike:** - Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance. (1 reviews) ## Google AdMob Reviews ### 1. Keep the Globe in your Mobile **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2018 **What do you like best about Google AdMob?** A small size facilitates direction, exchange, and money transfer without needing to leave your room. It helps us know the train schedule and plans. **What do you dislike about Google AdMob?** The reviews provided by the users are the worst. Google must check them before posting. **Recommendations to others considering Google AdMob:** Easy and friendly to use. One-time payment, no more harassment. **What problems is Google AdMob solving and how is that benefiting you?** I published one of my applications on Admob, and it's giving me more and more viewers. ### 2. Easy to use, hard to earn money **Rating:** 4.0/5.0 stars **Reviewed by:** Miguel Ángel B. | Programador android & xamarin, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2018 **What do you like best about Google AdMob?** It integrates very easily with your application and you can use different types of ads (Banners, full screen). **What do you dislike about Google AdMob?** It takes a lot of clicks to really make money **What problems is Google AdMob solving and how is that benefiting you?** The monetization of the application in a simple way ### 3. Amazing Service to Boost up your App Revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Dhaval Patel - G. | Native Android Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2018 **What do you like best about Google AdMob?** The best part of the service i liked is rewarded ads units. Loved the great user friendly interface, with easy fileration of the reports. and also the flexible payment terms. Although the Brand name itself the have maintained by giving good and flexible customer support. Overall loved the Admob Services. **What do you dislike about Google AdMob?** The one loop hole i faced is that its doesnt gives the short real time updates of the revenue. **What problems is Google AdMob solving and how is that benefiting you?** I have acheived a great success in the path of Google admob services. Learnt a lot about integration of the ads to the ads to get the best achievement ### 4. Can't Install After 4 Days **Rating:** 0.5/5.0 stars **Reviewed by:** Daniel B. | Internet Marketer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2017 **What do you like best about Google AdMob?** Nothing, but it's famous for being good. **What do you dislike about Google AdMob?** I spent 4 days trying to install either a banner or interstitial, and couldn't do it. The error codes were ambiguous, and I still failed after 100s of Google searches and following several tutorials. There's no support either. **What problems is Google AdMob solving and how is that benefiting you?** No benefits, just wasted time. ### 5. AdMob: Maximize your Ad revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Haydee C. | Sunny's Salon, Cosmetics, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2016 **What do you like best about Google AdMob?** There are many reasons why I like AdMob. The most important and striking feature about AdMob is its availability For both Android and iOS platforms. It also supports Unity and Cocos gaming engines. My AdMob account connects with my AdWords account and distributes my Ads for my Android, iOS or gaming apps. I can create mobile app install campaign by connecting AdMob to AdWords. This will create more potential to getting people to download my apps. Another unique feature that I like about AdMob is the AdMob mediation. This allows me to create campaigns that serve ads o my apps using my own inventory which is free of charge. I can easily evaluate my campaigns as well. The campaigning performance is monitored by tracking installs as conversions. AdMobs fully merges with the Google Analytics. This allows me to access all the metrics and dimensions that is compatible to my application. **What do you dislike about Google AdMob?** Some features which I disliked for AdMob was that it has only one Ad format and that is Banner. There is no payment scheme through Paypal. Then the minimum payout for wire is $100. The eCPM varies from 0.60 to 1.5. The SDK permission is only through Internet. The support is poor and irresponsive. **Recommendations to others considering Google AdMob:** Every app has certain pros and cons. But AdMob offers a great deal of flexibility and user friendliness. Though there are certain problems but it is a worthy Mobile Ad platform. So, I recommend AdMob as a Mobile Advertisement platform. **What problems is Google AdMob solving and how is that benefiting you?** AdMob is powered by Google's Ad technology to promote Ads. It has a reach on multiple platforms like Android and iOS. This mediates the Ad to over 40 third party Ad networks. It allows to promote Ads for free by using Admob house ads. It allows direct deals by using AdMob Reservations (beta). Its purpose is easy because SDK is easy to install and there is no standard charge for using this platform. ### 6. Best ad network for mobile apps **Rating:** 5.0/5.0 stars **Reviewed by:** Siva G. | Freelance Web Developer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2016 **What do you like best about Google AdMob?** It displays Highly tailored ads to users. Allows us to display text, image, video ads in the app. High click through rate compared to other networks. **What do you dislike about Google AdMob?** Since Admob is one of the primary ad networks, Adblocker plugin/apps can block it and reduce our revenue. Not to mention growing number of adblock users. They have to find a way to bypass this and display non-obstructive ads. **Recommendations to others considering Google AdMob:** Google Admob is best way to make money from your free apps. With variety of media supported, you can implement in number of app categories. Ads are shown all the time with ad from his preference and user acitivities, so the chances of clicking the ads are high. **What problems is Google AdMob solving and how is that benefiting you?** Admob helps us to make money with our free mobile apps. It is better than any other ad network available in the market in terms of number of ads available and the click through rate for those ads. ### 7. The best mobile ad network ever. **Rating:** 5.0/5.0 stars **Reviewed by:** Amine K. | Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2017 **What do you like best about Google AdMob?** It's most easy and profitable ad network I tried so far! **What do you dislike about Google AdMob?** I don't like when they close an account without telling the exact reason. **Recommendations to others considering Google AdMob:** The only ad network that will make you real money. **What problems is Google AdMob solving and how is that benefiting you?** Making money with mobile apps ### 8. Great tool to earn easily **Rating:** 4.5/5.0 stars **Reviewed by:** Krzysztof G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2016 **What do you like best about Google AdMob?** It's a great tool for mobile apps allowing to earn money easily. I really like the installation process. Using AdMob with Firebase (the preferred way) makes the installation for Android extremely quick. Everything may be done in a matter of minutes. It's definitely the most convenient ads platform I've ever used. **What do you dislike about Google AdMob?** AdMob has a pretty big minimum payout limit. When I started using it I didn't get paid for a long time. It may be not welcome by minor developers. If you don't have a lot of users you may not like it. **What problems is Google AdMob solving and how is that benefiting you?** I'm an Android Developer. I create apps. After work I like to create some personal projects. I use AdMob to display ads. ### 9. One of the Best Ad Providers For Mobile Games and Apps **Rating:** 5.0/5.0 stars **Reviewed by:** Juliano F. | Indie Games Developer, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2016 **What do you like best about Google AdMob?** - It has SDK for many mobile development platforms (games and apps); - It support Ad Providing in Android and IOS systems (that means that you only need to use only one Ads provider SDK on your game/app if it's available for this platforms, you will only need to change your banner IDs); - Many options to control your banners/interstitials and ads; - Quite complete reports that are frequently updated (near real-time); - If you use other Google products, such as Analytics, your reports become even more informative; - If you need any help, the support is excellent. **What do you dislike about Google AdMob?** - Sometimes the reports may delay to display the statistics. **Recommendations to others considering Google AdMob:** Google AdMob is a great ad provider, it actually goes to a little beyond that. It gives you good practice tips with banner/intertitial Ad displayed on your game/app and provides you quite comprehensive reports that help you understand what's going on. **What problems is Google AdMob solving and how is that benefiting you?** Currently i use AdMob as my only solution for monetizing with ads in my games. I can say that I am well pleased. I use the services to about six months and I never had operational problems with this Google service, on the contrary, i always get information by e-mail from AdMob with tips to optimize the ads and increase my earnings. The level of information displayed in the reports are excellent. And the amount of options you have to customize your Banner/Intertitial Ads is quite satisfactory. ### 10. Best Ad network for Mobile Applications **Rating:** 4.0/5.0 stars **Reviewed by:** Arif K. | Software Developer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2016 **What do you like best about Google AdMob?** Things i like best about Admob - 1. Very easy to integrate in the app and test as it provides its own sdk. 2. Lot of the code is already written. Only few methods are needed to be called to start showing ads. 3. Provides Ad mediation with almost all other ad networks. 4. Easily integrate with google analytics to show a detailed report. **What do you dislike about Google AdMob?** The thing i dislike is that it provides a very low earning in the beginning because of the less number of users. Also it does not provide native ads to all the developers which can earn a good revenue. It is restricted to selected developers. **Recommendations to others considering Google AdMob:** Try other ad networks like Facebook Audience Neteork, Millennial Media, Flurry, InMobi and see they provide mediation service with admob or not. **What problems is Google AdMob solving and how is that benefiting you?** Product offered to users was free. The business problem was to generate revenue from the product. Using admob and other mediation ad networks helped to earn a decent revenue which helped to continue the development work on the product. ### 11. Google AdMob **Rating:** 4.5/5.0 stars **Reviewed by:** Simon S. | Senior Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2016 **What do you like best about Google AdMob?** Ad-Mob is a great popular and largest tool. It helps publishers collect revenues from their mobile apps linked to relevant ads withdrawn from a huge inventory of advertisers. Simply, there is no need to sign up for a free account, and it involves basic steps as installing SDK in to the app. Revenues earned on CPC basis with CPM advertising with it as well. Even better is no need for language requirement. “AdMob Mediation” for more revenues. Fantastic features that lets you set up, deliver, monitor, and report on that campaign. **What do you dislike about Google AdMob?** AdSense account required, ad placement limits. ECPM is absolutely terrible. May not be a viable way to support an iOS app. **Recommendations to others considering Google AdMob:** High fill rates, competitive eCPMs, cross-platform monetization (Android, iOS, and Windows 8). Control panel is easy to navigate around to see reports, edit ad units, change configurations/settings and the very best “monetize new app” button. Very straightforward process. **What problems is Google AdMob solving and how is that benefiting you?** Usually my clients use it optimize revenues from their apps. Link the ad directly to the product on the App storage page. Other AdMob features used for linking to a website, phone number, video. ### 12. The best ads toolkit out there. Period. **Rating:** 4.5/5.0 stars **Reviewed by:** Tommaso P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Google AdMob?** First of all, the tutorials on android developer portal are awesome! They allow you to quickly add adMob to your current application, without any hassle regarding deciding a priori the size of the ads, etc. The SDK decides on its behalf what is the correct size of the ads to be shown, based on the viewport size! It's the official SDK by Google, which supports all the Android versions, and simply it just works. **What do you dislike about Google AdMob?** It should be available for hybrid apps as well, instead of requiring developers to use cordova/phonegapp/whatever plugins based on admob sdk. AdMob is a fantastic piece of software, and I don't see any reason why it is available to native apps only, whereas Adsense can only be used on websites. I think that Google should review its ads policy to be a bit more permissive. **Recommendations to others considering Google AdMob:** If you are going native, there is no reason not to use admob sdk. It is just fantastic **What problems is Google AdMob solving and how is that benefiting you?** Just need to put ads in my app, and Admob is simply the best solution out there ### 13. Best advertising service for android **Rating:** 4.0/5.0 stars **Reviewed by:** Filip R. | Frontend Developer, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2016 **What do you like best about Google AdMob?** I think best ad service for android apps and games. I like quiet really high reward. It is really easy to implement into your apps or game, only few lines of code. It is also implementable into cordova, crosswalk, cocoonjs and honegap apps, thanks for cordova plugin. **What do you dislike about Google AdMob?** I do not like, that it is only for mobile apps/games like android, iOS, windows phone. I would like to implement admob into my HTML5 games too, but there is no option... **Recommendations to others considering Google AdMob:** If you want earn money or/and promote your apps, Admob is best way for you. **What problems is Google AdMob solving and how is that benefiting you?** I monetize my apps and games. I tried promote my games via admob too, but I have not good too much experiences. ### 14. Google AdMob **Rating:** 4.0/5.0 stars **Reviewed by:** Kiarash T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2016 **What do you like best about Google AdMob?** Easy to get started. Google always has the best documentations. Supports ads for different platforms. (Android, iOS, other) It also has a fairly good analytics similar to google adsense and lets you see your earnings using products and timeline. I would recommend using Admob if you specially new to placing advertisements in your applications. **What do you dislike about Google AdMob?** Not much to complain, but they do have a tendency to have server issues and not being able to show your live stats. **What problems is Google AdMob solving and how is that benefiting you?** Admob does a simple job of placing advertisements on phone applications and make its very easy and friendly. ### 15. A good ad network with some missing features **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2016 **What do you like best about Google AdMob?** It's easy to implement and it provides a very good fill rate. The dashboard provides a lot of data and overall it's easy to start working with it. **What do you dislike about Google AdMob?** Actually it miss a real native ads solution (express ads are customizable only server side), also it doesn't provide good eCPM. Actually, I feel like there are some more modern solution. **Recommendations to others considering Google AdMob:** Actually I would mostly suggest AdMob to rookie android developers. AdMob provides a quite complete but very reliable ad network. However, for specific usages, like ads perfectly integrated in the UI or optimizing eCPM I would suggest to see something else. **What problems is Google AdMob solving and how is that benefiting you?** I used adMob in my mobile game. At the begin the revenues where good but then, with time, the revenues decreased noticeably. Also since it miss a native ads solution, I'm not considering to include it also in other my apps. ### 16. Best software for mobile advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Germanas L. | Analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2016 **What do you like best about Google AdMob?** I like all of the awesome targeting options, easy setup and alright prices. **What do you dislike about Google AdMob?** I would like to get more ad customization features for text ads. **What problems is Google AdMob solving and how is that benefiting you?** We are promoting our app. We are getting good amount of users for a fair price using admob. ### 17. adwords on steroids **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2016 **What do you like best about Google AdMob?** ads can be deployed very quickly googles streamlined ad approval process makes it much easier than their competitors. **What do you dislike about Google AdMob?** the click conversion ratio is much less prominent compared to google adwords. **Recommendations to others considering Google AdMob:** google adwords has much better networks and is overall an easier and more prolific platform, however admob gets the message out quickly and as widespread as possible. its just harder to target a specific demographics. **What problems is Google AdMob solving and how is that benefiting you?** google admob is an eas wa to get a message out and get it out quickly. it makes it simple to quickly deploy ads when time is not on our side. ### 18. Industry Leader **Rating:** 4.0/5.0 stars **Reviewed by:** David D. | Community and Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Google AdMob?** Optimal combination of simple use and powerful capabilities. **What do you dislike about Google AdMob?** No revenue tracking for outside networks. **Recommendations to others considering Google AdMob:** Admob is a great choice if you want a hands-off approach. If you can dedicate at least one full-time employee to your ads, then DFP is probably a better choice. **What problems is Google AdMob solving and how is that benefiting you?** Non-native advertising is a major component of our monetization. AdMob allows for a hands-off approach with optimal results. ### 19. Excellent Toolset & Monitization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2016 **What do you like best about Google AdMob?** Variety of monetization options, ad units and ability to be used in conjunction with Google Tag Manager. Google Analytics integration is also excellent and is far superior to the in-app analytics provided by the same suite. **What do you dislike about Google AdMob?** Documentation, code samples and support. It's incredibly difficult to get support outside of the poor documentation so it's a relatively steep learning curve the first time you try to monetize. **Recommendations to others considering Google AdMob:** Don't expect to be walked through implementation. Have a team that really understands Google SDKs before proceeding. **What problems is Google AdMob solving and how is that benefiting you?** Trying to monetize our free apps in a non obtrusive way that doesn't annoy users. ### 20. Google ads can get spammy **Rating:** 2.5/5.0 stars **Reviewed by:** Alonso G. | Procurement Analyst, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2016 **What do you like best about Google AdMob?** Monetization is a given as long as you have traffic **What do you dislike about Google AdMob?** Ads that are displayed can get spammy and turn away visitors. **What problems is Google AdMob solving and how is that benefiting you?** Content Monetiazation ## Google AdMob Discussions - [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment - [View Google AdMob pricing details and edition comparison](https://www.g2.com/products/google-admob/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+12%3A39%3A29+-0500&secure%5Bsession_id%5D=6e569904-f7a2-4ee0-99d9-b8e148c7c239&secure%5Btoken%5D=79af94e6b2d4c5133dcb1939def2539b71548cebcf1bcd097e4db41ec4e2a17b&format=llm_user) ## Google AdMob Features **Platform Interoperability** - Close Ecosystem API **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Campaign Management - Ad Networks** - Video Advertising - Ad Inventory Quality - Advanced Targeting Options - Mobile Ad Support - Diverse Ad Formats - AI-Driven Optimization - Real-Time Bidding (RTB) **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Reporting & Analytics - Ad Networks** - Performance Tracking - Fraud Detection & Prevention - Budget & Revenue Optimization Insights **Agentic AI - Ad Networks** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Google AdMob Alternatives - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - 4.3/5.0 (61 reviews) - [Leadbolt](https://www.g2.com/products/leadbolt/reviews) - 4.1/5.0 (26 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - 3.9/5.0 (158 reviews)