GoDaddy Digital Marketing Suite Features
Integration (7)
Data Import & Export Tools
Tools for importing/exporting data to/from the platform to support campaign setup and reporting.
Integration APIs
Supports extensibility through APIs to build and manage integrations with third-party tools.
Breadth of Partner Applications
"Offers a wide range of plug-and-play integrations with third-party applications. "
CRM Integration
Integrates with CRM software, which can help provide context to your mailing lists.
Social Media Integration
Integrates with Social Media platforms, which can help expand your reach.
E-Commerce Integration
Integrates with e-commerce platforms, which can link directly to your online store.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Email Marketing (9)
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Email and Mobile Preview
Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
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Manage Email Lists
List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
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High-Volume Sending
Ability to send thousands of unique, personalized emails per second.
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Building and Personalizing Emails
Tools for designing, editing, and personalizing email content for recipients.
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Sending Outbound Emails
Supports the ability to send outbound email campaigns to external recipients.
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Manage Email Deliverability
Maximizes inbox placement by managing spam compliance and sender reputation.
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Automated Email Responses
Automatically respond to user actions or triggers with predefined email messages.
Multi-user Account
Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
Surveys
Ability to send secure and personalized survey invites to your contact list.
Reporting & Analytics (2)
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A/B Testing
Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
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Basic Reporting
Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.
Social Management (11)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Multi-Account Management
Manage and post content across multiple social media accounts and platforms simultaneously
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Multi-Campaign
Manage multiple campaigns in one system
Customer Engagement
Initiate interactions with customers by proactively starting conversations or providing informational content
Automated Publishing
Establish rules for automatic propagation of social media posts across one or more channels
Real-Time Analytics
Analyze and gain insights into data in real-time
Local Search Optimization (17)
Rank Tracking
Monitor and report on ranking in local search results
Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
Optimize or automate content for Google My Business
Reputation Management
Monitor online reviews and brand reputation
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Dashboards and Reporting
Provide insights and data visualizations from a comprehensive dashboard
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Pageview Tracking
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Advertising Management
Manage advertising space and its sales within your network or publication
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Listing Management
Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Reviews Management
Track and monitor reviews of products or services
Content & Collaboration (7)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Image Library
Store and manage images
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Email Marketing (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Social Media Management (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Additional Functionality (87)
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Geo Rankings
Discover the ranking of business based on location-specific keywords at the zip level
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Localization Automation
Adapt content to display differently based on viewer location
Bounce Rate Analysis
Report on email bounce rate statistics
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
SEO Audit
Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines
Campaign Analytics
Track and interpret campaign performance metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi-Language
Manage and support multiple languages
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Multi-Location
Manage and support multiple locations
Customizable Reports
Alter the layout and content of reports
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Customizable Branding
Add customized logos and colors to align with company branding
Social Advertising
Create and manage advertising campaigns on social media networks
Filtering
Find & retrieve relevant data or documents
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Keyword Tracking
Track and monitor a specific set of keywords
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Workflow Management
Create, design and manage workflows for repetitive tasks
Post Scheduling
Schedules specific times for content to appear on social media platforms, blogs, websites etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
API
Application programming interface that allows for integration with other systems/databases
Data Visualization
Graphical representation of data
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Social Promotion
Market event via social media tools
@mentions
An @mention is a way to tag or notify a specific person about a message/post
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Brand Tracking
Monitor social media posts or web that mention a particular brand
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Commenting/Notes
Leave comments and notes on documents for others to view
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Personalization
Adjust communications based on previous interactions or personal preferences
Autoresponders
Create and automatically send premade copy in response to customer messages
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Newsletter Management
Create and update newsletter content to increase engagement
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Preview Functionality
Preview materials before finalizing projects
Email Tracking
Track delivered, received, and opened emails
Email Campaign Management
Plan, execute, and analyze email marketing campaigns
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Customizable Branding
Add customized logos and colors to align with company branding
Lead Capture
Automatically identify and save contact information of potential customers
Mobile Optimization
Optimize content to ensure it is easily accessible for mobile users
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customizable Fields
Customize data fields to support various needs and use cases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Click Tracking
Track the amount of clicks on individual products to measure campaign results
List Management
Manage contacts across multiple mailing lists
GDPR Compliance
Ensure compliance with the General Data Protection Regulation protocols
Subscriber Management
Add or remove subscribers from mailing lists
Email Sequences
Set up automated email sequences to streamline outreach and engage leads/contacts
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Multi-Language
Manage and support multiple languages
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Customizable CTAs
Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
Real-Time Analytics
Analyze and gain insights into data in real-time
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
CAN-SPAM Compliance
Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
HTML Editor
Add, edit, and manipulate HTML code directly
Contact Management
Manage, organize, and store contact information
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Campaign Analytics
Track and interpret campaign performance metrics
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Image Library
Store and manage images
Workflow Automation
Streamlining repetitive tasks and activities through automated and predefined workflows
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