The reason I like FullStory for multiple reasons. The tool is robust and useful to help me determine the performance of our site as well as help me identify issues before the customer expresses them. The ability to match a customer concern with a session has helped us better understand issues from the video recordings. The MCP/Claude integration also helps me explain what I am trying to discover with assistance and guidance, which begins the process of creating metrics or segments. The interface is extremely easy to navigate and use. I find the AI insights beneficial as well.

All these functions and features make it perfect for a sole UX researcher and I also have a team of experts from FullStory to help support me and help me develop metrics, segments and dashboards. The support team is above most performs/tools I use. Review collected by and hosted on G2.com.

The only thing I dislike is the inability to create some metrics and segments due to limitations. Review collected by and hosted on G2.com.

One of the things users particularly like is the intuitive user interface. FullStory is designed to be easy to navigate, which means even those without a technical background can quickly get to grips with it. This accessibility is a significant advantage, as it allows teams across an organization to delve into user behavior data without needing extensive training. Review collected by and hosted on G2.com.

For very large websites, the sheer volume of data generated by FullStory can be overwhelming. Users sometimes find it challenging to sift through all the information to find actionable insights. This data overload can make it difficult to focus on the most relevant metrics and improvements. Review collected by and hosted on G2.com.

The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit.

The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand.

Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support.

The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time. Review collected by and hosted on G2.com.

The app implementation has been a bit difficult. The heatmaps on app only allow you to see the users screen where it is captured i.e. you can't scroll up and down like you can on the web implementation. Having to use the API to define pages on app can be challenging for teams with limited post-implementation resources. Review collected by and hosted on G2.com.

What I appreciate most is the collaboration the team is willing to have with their clients. They’re always open to new ideas and do a great job generating excitement around what’s new. It’s clear the team genuinely wants their clients to succeed while using their product. And if you run into an issue with one of their products, they do everything they can to improve it and make it better. Review collected by and hosted on G2.com.

There’s definitely a learning curve to understanding the product - how to use it, and when it makes sense to use it outside of session recording. Review collected by and hosted on G2.com.

Fullstory is a product used for session replay and behavioral analytics, so what people usually like best about it is how clearly it shows what users are actually doing on a website or app.

A good concise answer you can use is:

“What I like best about Fullstory is its ability to visually replay user sessions and provide clear insights into user behavior, helping quickly identify issues and improve the overall digital experience.” Review collected by and hosted on G2.com.

Fullstory is powerful, but users commonly mention a few downsides.

A concise, balanced answer you can use:

“What I dislike about Fullstory is that it can become expensive at scale, and the large amount of session data can feel overwhelming to filter and analyze. It also requires some time to learn how to use advanced features effectively.” Review collected by and hosted on G2.com.

1. Visual of the customer experience

2. All the technical information available in the background of the customers session that we can use for troubleshooting

3. The ability to identify if the issue is isolated or widespread and you can easily see all sessions or customers experiencing the same issue Review collected by and hosted on G2.com.

It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfortable. Review collected by and hosted on G2.com.

The session replay quality and filtering capabilities are excellent. Being able to watch actual customer behaviour at scale rather than relying on aggregated metrics has fundamentally changed how we approach UX research. The search functionality lets us quickly isolate specific user segments or problematic journeys, which is invaluable for both understanding friction points and reproducing bugs that customers report. Review collected by and hosted on G2.com.

Honestly, our main limitation is that we're not fully utilising all the features available - that's more about our capacity than the tool itself. The platform has significantly more analytical capabilities than we currently leverage, though what we do use works very well for our needs. Review collected by and hosted on G2.com.

Fullstory is an insightful, user-friendly tool that has greatly impacted quoteline improvements at Everyday Insurance. We receive unparalleled support from the CSM team - shout out to Alana Martino-Burke for going above and beyond to help with configuration and analysis. There are always new features demonstrating that the platform is industry-forward and constantly reviewing its usability. I recommend Fullstory as a behavioural tool to improve product, optimisation, compliance and QA. Review collected by and hosted on G2.com.

No way to capture exact screenshot of page, at the moment we have to keep refreshing the page capture until we receive the exact screen we want. Review collected by and hosted on G2.com.

FullStory is an invaluable tool for our eCommerce and Digital Experience team. We use it daily for analytics, CX analysis, evaluating customer perception and acceptance of features, and analyzing our ongoing experimentation.

This is an extremely rare SAS solution which allows you to both work simply with big picture ideas, and also subtle nuances only visible under microscope.

Our FullStory representatives are outstanding. Our success manager and technical resource could not be better - they are responsive, thoughtful and fully engaged with us. Review collected by and hosted on G2.com.

As with any system used for technical analysis, it's critical you maximize a thorough integration. The more insight you can give FullStory through your implementation, the better (and simpler) the results will be. This is less a dislike and more a recognition that we have to do our part too. Review collected by and hosted on G2.com.

Think that FullStory offers a best in class product that allows me to get a ton of insightful information about my websites, including user metrics, customer journeys, and points of friction.

On top of that, my contacts at FullStory (Eric Miller and Ana Herd) as well as the rest of the company are fantastic to work with. They are always quick to respond to questions, they work with me to on new ideas, and always there to help me troubleshoot issues when they arise Review collected by and hosted on G2.com.

Not much to add overall. I just wish I could have multiple Orgs open at once, since I usually work on and look at several organizations over the course of the day. I’m sure there’s a technical reason that isn’t possible right now. Review collected by and hosted on G2.com.