--- title: Fullstory Reviews meta\_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1052 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews & Product Details Visit Website Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. * * * Product Website Fullstory Seller [Fullstory](https://www.g2.com/sellers/fullstory) Discussions [Fullstory Community](https://www.g2.com/products/fullstory/discuss) Languages Supported English Solution Type All-in-One Overview by Casey Culler Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/fullstory/pricing) Fullstory Solutions (4) See how Fullstory products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Workforce SolutionBy Fullstory ](/sellers/fullstory/solutions/workforce)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Anywhere SolutionBy Fullstory ](/sellers/fullstory/solutions/anywhere)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Guides and Surveys SolutionBy Fullstory ](/sellers/fullstory/solutions/guides-and-surveys)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") StoryAI SolutionBy Fullstory ](/sellers/fullstory/solutions/storyai) Show More ## Fullstory Integrations (15) What do users say about integrations? Verified by Fullstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Target ](https://www.g2.com/products/adobe-adobe-target/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Digistorm Funnel ](https://www.g2.com/products/digistorm-funnel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fin ](https://www.g2.com/products/fin/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Medallia Customer Experience ](https://www.g2.com/products/medallia-customer-experience/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Optimizely Web Experimentation ](https://www.g2.com/products/optimizely-web-experimentation/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Perplexity ](https://www.g2.com/products/perplexity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Qualtrics Customer Experience ](https://www.g2.com/products/qualtrics-customer-experience/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tealium ](https://www.g2.com/products/tealium-2026-07-21/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Testing ](https://www.g2.com/products/wingify-vwo-testing/reviews) Show More ![Karim H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karim H.") KH Karim H. Customer success manager Small-Business (50 or fewer emp.) 2/15/2025 "Great Platform !" 5/5 What do you like best about Fullstory? We've been using Usetiful for a couple of months in our Saas tool to help our users navigate our features and ultimately offer a better user experience, on Usetiful we're able to easily implement tours, checklists, smartips and even a knowledge base. All of these have been helpful in reducing our churn rate. It's quite easy to use and the team at Usetiful offers demo sessions so as to best customize the implementation. Overall, we're very satisfied with the product ! Review collected by and hosted on G2.com. What do you dislike about Fullstory? nothing in particular really, would be great if they can offer additional pricing plans based on the number of tours that are launched. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? it was helpful in reducing the churn rate in our Saas tool Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic MP Meghan P. Manager Enterprise (\> 1000 emp.) 7/17/2025 "FullStory is great at qualitative data and catching up on quantitative data" 3.5/5 What do you like best about Fullstory? Watching customer sessions is amazing - being able to actually see what our customers are doing. Review collected by and hosted on G2.com. What do you dislike about Fullstory? Dashboard usage and UI are unintuitive and only have 90 days of data. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Understanding the why behind customer interactions. Find and fix bugs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 6/26/2025 "A powerful too helping understand why users act the way the do, not just what they did!" 4/5 What do you like best about Fullstory? Great to see it records every interaction, click,s scrolls, feel like you're watching over users shoulders in real time. Also responsive support. Review collected by and hosted on G2.com. What do you dislike about Fullstory? Can be a little overwhelming at times to know where to begin. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? As a researcher, it's helping me sell a better story to my teams, and helping me challenge them with their assumptions. It's helping building trust in research, and teams are enjoying seeing how users behave and how the products they designed and built are being used. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Iryna M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iryna M.") IM Iryna M. Product Manager Mid-Market (51-1000 emp.) 1/20/2025 "Great experience using Usetiful for app onboarding" 4.5/5 What do you like best about Fullstory? As a PM with no code skills, I love working with Usetiful. First of all, it was easy to implement it and start building product tours, customer feedback surveys, polls, release notes, and any kind of marketing communication with the team. I can manage it myself. Secondly, their customer success and support teams are helpful. I had a request and they helped me to find a solution within two days. Review collected by and hosted on G2.com. What do you dislike about Fullstory? I find analytics reports confusing to interpret. It can be improved. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? It saves me time building the same content but though our development team. When it comes to ease of implementation and use, it resolves all my challenges of creating and maintaining educational content for our app user. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/29/2024 "Great Insights and easy to use" 5/5 What do you like best about Fullstory? Easy and quick access to data like heat maps, page visits, and clicks. Easy to implement. Review collected by and hosted on G2.com. What do you dislike about Fullstory? I just wish it was more robust. It supplements my other analytics platforms but it has the potential to replace them,. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Page interactions and UX, conversion optimization. Review collected by and hosted on G2.com. Show More 11/19/2025 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 6/30/2025 "FullStory has the answers to questions I did not know I would ask" 5/5 What do you like best about Fullstory? fullcapture indexes every interaction on our site. Every day I have a new question that I did not anticipate needing metrics for beforehand. Tagless architecture and ease of implementation allows me to search for any user interaction without requiring tags beforehand. Review collected by and hosted on G2.com. What do you dislike about Fullstory? ad-blockers can prevent fullstory from capturing every session Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? funnel metrics, user experience, measuring marketing campaign effectiveness, understanding qualitative insights that would not be available in tools like GA Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ZR Zach R. Senior UX Researcher Mid-Market (51-1000 emp.) 5/8/2025 "Great Tool, Even Better Team" 5/5 What do you like best about Fullstory? FullStory has been a game-changer for us. The platform is powerful, but what really sets it apart is the support. Working with Liz, Jill and the team has been fantastic—they truly feel like partners, not just vendors. Their insights and dedication have made a huge impact. Review collected by and hosted on G2.com. What do you dislike about Fullstory? There's a bit of a learning curve, but the payoff makes it more than worth it. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory gives us clear visibility into how users actually experience our site. It helps us quickly identify issues, improve UX, and prioritize what matters most—based on real user behavior. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 1/7/2025 "Easy-to-use, highly impactful onboarding platform" 5/5 What do you like best about Fullstory? Usetiful's suite of onboarding tools is easy to use and intuitive. I don't have much coding experience, so I appreciate the no-code approach. I especially enjoy the product walkthrough tours, which has helped our users understand and adopt the new product features. Documentation is also quite good as well; I was able to answer all my questions through their online documentation. Integration was easy as well. Review collected by and hosted on G2.com. What do you dislike about Fullstory? Would love more survey functionality that is native to Usetiful. Usetiful has some straightforward, simple survey options, but for more detailed surveys, such as long form answers, I need to integrate a different app into Usetiful. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Log-in issues was a big challenge, and costly in terms of user experiences and staff time. Ever since we utilized Usetiful as a way to allow users to self-service their own login problems, we saw the number of login failures go down. Usetiful also helps us with new product adoption. Instead of explaining the new product through an email, we can utilize Usetiful's product walkthrough to literally walk the user step-by-step in getting the most out of the new feature. The more our users understand our new features, the more their user experiences are enriched. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jim L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim L.") JL Jim L. Director of Design Mid-Market (51-1000 emp.) 7/31/2025 "Fullstory's feature to watch how customers navigate your product is a game changer" 4/5 What do you like best about Fullstory? The UI to manage and view customers going through the product Review collected by and hosted on G2.com. What do you dislike about Fullstory? Cost is too high for a small startup. Our team had to look elsewhere due to budget Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Being able to triage visually how customers are getting stuck in the app. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ivan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan D.") ID Ivan D. Digital Operations Mid-Market (51-1000 emp.) 4/25/2025 "Very detailed segmentation of sessions" 4.5/5 What do you like best about Fullstory? The ability to set up some very deep funnels and segments that give us a very intimate view of issues our users have. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The huge amount of tracked events it is actually spending from its quota. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? It allows us to do very detailed replays on some very specific scenarios. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Fullstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Fullstory ](https://www.g2.com/products/fullstory/discussions/new) GU Guest User • Last activity over 1 year ago What is FullStory used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-fullstory-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity almost 4 years ago What does FullStory record? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-fullstory-record) [ View all Discussions ](https://www.g2.com/products/fullstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 9 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/fullstory/pricing) ## How much does Fullstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 55 purchases. Get Price Estimate Fullstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-hotjar-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b0d76705d1a8283c70e93d765cd1735/mouseflow.png "Product Avatar Image") Mouseflow 4.6/5(690) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-mouseflow) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d79ad57379226a32a31f51d8b510e84b/smartlook.png "Product Avatar Image") Smartlook 4.6/5(874) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-smartlook) ##### ##### Fullstory Features Metrics Sessions - Digital Analytics Standard Event Tracking Custom Event Tracking Reporting Real-Time Reporting Segmentation Administration Performance and Reliability User, Role, and Access Management User Behavior Click Tracking Mouse Movement Frustration Tracking [ View More Features ](https://www.g2.com/products/fullstory/features) ## Top-Rated Alternatives [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Smartlook](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ View All Alternatives ](https://www.g2.com/products/fullstory/competitors/alternatives) ##### Categories on G2 [Customer Self-Service](https://www.g2.com/categories/customer-self-service)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Customer Self-Service](https://www.g2.com/categories/customer-self-service)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Digital Adoption Platform](https://www.g2.com/categories/digital-adoption-platform)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Generative AI Infrastructure](https://www.g2.com/categories/generative-ai-infrastructure) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which release notes management solutions handle version control without requiring extensive training or setup?](https://www.g2.com/discussions/which-release-notes-management-solutions-handle-version-control-without-requiring-extensive-training-or-setup%20)[Which mobility consulting firms provide risk assessment and vendor selection support for organisations in highly regulated industries?](https://www.g2.com/discussions/which-mobility-consulting-firms-provide-risk-assessment-and-vendor-selection-support-for-organisations-in-highly-regulated-industries)[What social listening tools work well for consumer brands trying to understand what real customers are saying about their products across Reddit, TikTok and forums?](https://www.g2.com/discussions/what-social-listening-tools-work-well-for-consumer-brands-trying-to-understand-what-real-customers-are-saying-about-their-products-across-reddit-tiktok-and-forums) [Best tools for visualizing container health metrics](https://www.g2.com/discussions/best-tools-for-visualizing-container-health-metrics)[What .NET IDE solutions offer the fastest implementation path and shortest time to value for development teams?](https://www.g2.com/discussions/what-net-ide-solutions-offer-the-fastest-implementation-path-and-shortest-time-to-value-for-development-teams)[Pros and Cons Details](https://www.g2.com/products/fullstory/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)