--- title: Fullstory Reviews meta\_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1052 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews & Product Details Visit Website Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. * * * Product Website Fullstory Seller [Fullstory](https://www.g2.com/sellers/fullstory) Discussions [Fullstory Community](https://www.g2.com/products/fullstory/discuss) Languages Supported English Solution Type All-in-One Overview by Casey Culler Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/fullstory/pricing) Fullstory Solutions (4) See how Fullstory products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Workforce SolutionBy Fullstory ](/sellers/fullstory/solutions/workforce)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Anywhere SolutionBy Fullstory ](/sellers/fullstory/solutions/anywhere)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Guides and Surveys SolutionBy Fullstory ](/sellers/fullstory/solutions/guides-and-surveys)[ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") StoryAI SolutionBy Fullstory ](/sellers/fullstory/solutions/storyai) Show More ## Fullstory Integrations (15) What do users say about integrations? 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Director, Instrumentation Mid-Market (51-1000 emp.) 7/9/2025 "A critical component in any Digital Analytics stack." 4.5/5 What do you like best about Fullstory? That ability to dissect user experiences to get at the heart of friction points is an obvious and always noteworthy callout; however the support of the customer success team is the stand out for me. Best in class hands-down. Review collected by and hosted on G2.com. What do you dislike about Fullstory? I don't have a dislike so much as a note for folks considering tools in this space, not just Fullstory. You need to make sure that you budget time and energy for identifying and providing descriptive attributes to the key data point within the mountains of data that these tools collect, especially if you are a highly data democratized org. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? We found immediate success using Fullstory to identify friction points and breaks in our site, and because of this it has become a regular diagnostic tool. We are eager to expand our use cases to incorporate more proactive product and e-commerce analytics use cases. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 1/15/2026 "Powerful Insights to Optimize Internal Tools with Fullstory Workforce" 4.5/5 What do you like best about Fullstory? Fullstory Workforce provides a great platform for companies to get insights into how users are leveraging internal tools and the best ways to optimize them. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The learning curve with Fullstory can be steep for some but once you get the hang of it - it's a breeze. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory is highlighting usage trends, broken links, dead clicks, rage clicks and other points of friction that we otherwise would not have the ability to see in admin views within the third party tools we own. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![James W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James W.") JW James W. Principal Product Manager Enterprise (\> 1000 emp.) 7/8/2025 "Fullstory helps us uncover and fix UX issues quickly and was simple to integrate into our platforms" 5/5 What do you like best about Fullstory? Fullstory gives us a clear, visual understanding of how users interact with our product. The session replay feature is especially helpful for identifying pain points and validating feedback from users or support teams. It’s also easy to share recordings across teams to drive alignment and prioritization. Onboarding and integration was super simple and the customer success team made any hurdles we encountered easy to overcome. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The amount of data available to you once you get started can be a bit overwhelming at first, especially for new team members who aren’t familiar with behavioral analytics. However, the Fullstory team has helped make sure our internal teams have the tools to get the most out of the product! Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory helps us understand what our users are experiencing at scale, and in the context of the problem they are trying to solve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from Pop Up ![Drew A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drew A.") DA Drew A. Customer Success Mid-Market (51-1000 emp.) 1/12/2026 "Effortless to Use with Outstanding Support" 5/5 What do you like best about Fullstory? The product is easy to use. The people help along the way. Review collected by and hosted on G2.com. What do you dislike about Fullstory? After using it for some time, no immediate dislikes come to mind. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory benefits the Product Team through session replay and analytics gathering. We use it to support product rollouts and inform product strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Noah J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Noah J.") NJ Noah J. Director, Product Management - Commerce Enterprise (\> 1000 emp.) 5/27/2025 "A true product analytics powerhouse with a low barrier to entry" 4.5/5 What do you like best about Fullstory? In short, Fullstory flat out works out of the box in the way you would expect it to work, and it works very well. The barrier to actionably working with your data is super low, both from an integration and from a learning how to use the tool standpoint. While it is highly customizable, it provides an out of the box experience which can get you 80-90% of the way there with fundamental analysis of user behavior data. Review collected by and hosted on G2.com. What do you dislike about Fullstory? I have no large items I dislike about Fullstroy. If I were to come up with examples, I would have to pick feature-level gripes such as not being able to change the date granularity of all the charts on a Dashboard with one filter, or not having custom properties separated into separate columns in a data export. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory is critical to facilitating the work of our outcome-driven product team. Be it just for regular KPI tracking or as an investigative tool to help us answer questions around prioritization or feature design, Fullstory is our go-to analytics tool. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 1/12/2026 "Robust and User-Friendly Data Manipulation" 5/5 What do you like best about Fullstory? The software offers robust capabilities and makes it easy to manipulate data. I find its features powerful and straightforward to use when working with different datasets. Review collected by and hosted on G2.com. What do you dislike about Fullstory? It can sometimes be finicky when it comes to capturing images or certain data segments. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? I use it to measure content performance for particular campaigns, which helps me assess whether strategic updates are necessary. Having the ability to back up my decisions with data is especially valuable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 1/6/2026 "User-Friendly Platform for Deep Analysis" 4.5/5 What do you like best about Fullstory? Fullstory is very user-friendly and allows for deep analysis without needing to be especially technical. There are lots of templated reports and other widgets that allow for a fast setup and immediate analysis. Review collected by and hosted on G2.com. What do you dislike about Fullstory? There is nothing specific I dislike about the product Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? We are using Fullstory for quality assurance, e-commerce decisions and optimization. It's allowing us to get a good idea of customer journeys with session replays to further reinforce data from other analytics platforms. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/23/2026 "Fullstory Is Key for Optimization and Experimentation" 5/5 What do you like best about Fullstory? Fullstory is absolutely key for our optimisation and experimentation plans within the business. It really helps us to understand our customers better, see where the pain points are, how to resolve them and then monitoring the tests and reporting once they are done. Review collected by and hosted on G2.com. What do you dislike about Fullstory? I would like to be able to do a "compare to previous period" on a full dashboard rather than having to go into each metric or funnel individually. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? It helps us to identify all kinds of customer problems. Sometimes we can use it to quantify problems we already know exist, other times it can highlight things we weren't aware of. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 1/15/2026 "A great tool" 5/5 What do you like best about Fullstory? The flexibility. Im able to pull based on css, text, url, etc. Review collected by and hosted on G2.com. What do you dislike about Fullstory? I really wish we could retroactively set up Pages. Also its annoying that might pages get grouped as domain.com/\* in page flows Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Other data sources feel like they give a one dimensional view of user behavior. FS offers a deeper look and way for us to customize the way and the type of data that we pull Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") IR Verified User in Retail Enterprise (\> 1000 emp.) 12/23/2025 "Excellent Support Team, But Steep Learning Curve" 3.5/5 What do you like best about Fullstory? The team is incredibly responsive and insightful, always ready to set aside their tasks to offer help whenever needed Review collected by and hosted on G2.com. What do you dislike about Fullstory? Navigating the software isn't always straightforward, and it often demands a certain level of knowledge and training to achieve what you need. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Taking a closer look at the customer problem is extremely helpful, as it allows us to take a customer comment and uncover the reasons behind it. This deeper understanding makes it much easier to address their concerns effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Fullstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Fullstory ](https://www.g2.com/products/fullstory/discussions/new) GU Guest User • Last activity over 1 year ago What is FullStory used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-fullstory-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity almost 4 years ago What does FullStory record? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-fullstory-record) [ View all Discussions ](https://www.g2.com/products/fullstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 9 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/fullstory/pricing) ## How much does Fullstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 55 purchases. Get Price Estimate Fullstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-hotjar-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b0d76705d1a8283c70e93d765cd1735/mouseflow.png "Product Avatar Image") Mouseflow 4.6/5(690) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-mouseflow) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d79ad57379226a32a31f51d8b510e84b/smartlook.png "Product Avatar Image") Smartlook 4.6/5(874) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-smartlook) ##### ##### Fullstory Features Metrics Sessions - Digital Analytics Standard Event Tracking Custom Event Tracking Reporting Real-Time Reporting Segmentation Administration Performance and Reliability User, Role, and Access Management User Behavior Click Tracking Mouse Movement Frustration Tracking [ View More Features ](https://www.g2.com/products/fullstory/features) ## Top-Rated Alternatives [ ![Glassbox](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Smartlook](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ View All Alternatives ](https://www.g2.com/products/fullstory/competitors/alternatives) ##### Categories on G2 [Customer Self-Service](https://www.g2.com/categories/customer-self-service)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Customer Self-Service](https://www.g2.com/categories/customer-self-service)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Digital Adoption Platform](https://www.g2.com/categories/digital-adoption-platform)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Generative AI Infrastructure](https://www.g2.com/categories/generative-ai-infrastructure) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which release notes management solutions handle version control without requiring extensive training or setup?](https://www.g2.com/discussions/which-release-notes-management-solutions-handle-version-control-without-requiring-extensive-training-or-setup%20)[Which mobility consulting firms provide risk assessment and vendor selection support for organisations in highly regulated industries?](https://www.g2.com/discussions/which-mobility-consulting-firms-provide-risk-assessment-and-vendor-selection-support-for-organisations-in-highly-regulated-industries)[What social listening tools work well for consumer brands trying to understand what real customers are saying about their products across Reddit, TikTok and forums?](https://www.g2.com/discussions/what-social-listening-tools-work-well-for-consumer-brands-trying-to-understand-what-real-customers-are-saying-about-their-products-across-reddit-tiktok-and-forums) [Best tools for visualizing container health metrics](https://www.g2.com/discussions/best-tools-for-visualizing-container-health-metrics)[What .NET IDE solutions offer the fastest implementation path and shortest time to value for development teams?](https://www.g2.com/discussions/what-net-ide-solutions-offer-the-fastest-implementation-path-and-shortest-time-to-value-for-development-teams)[Pros and Cons Details](https://www.g2.com/products/fullstory/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)