--- title: Fullstory Reviews meta_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1052 scale: '5' date_modified: '2026-08-07' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,052 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. (55 reviews) - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. (51 reviews) - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. (45 reviews) - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. (38 reviews) - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. (36 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (33 reviews) - User Behavior Tracking (30 reviews) - Analytics Expertise (29 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (28 reviews) - Features (25 reviews) **What users dislike:** - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. (25 reviews) - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. (24 reviews) - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. (16 reviews) - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. (14 reviews) - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. (14 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (12 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (11 reviews) - Complexity Issues (10 reviews) - Data Management (9 reviews) ## Fullstory Reviews ### 1. Gets the Job Done plus more **Rating:** 5.0/5.0 stars **Reviewed by:** Donte S. | President and Ceo , Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Implementing Fullstory was a straightforward task that didn't demand excessive effort. It significantly aids my comprehension of how our customers interact with our applications and assists in analyzing specific website issues. It truly provides a comprehensive insight into customer behavior, which is essential. **What do you dislike about Fullstory?** I really don't have any dislikes at the moment but i will be sure to send those through when i come across one. **What problems is Fullstory solving and how is that benefiting you?** Fullstory's main benefit lies in its capability to observe how customers use the software without causing any direct disruptions. This feature is vital when tackling issues that are either hard to recreate or difficult to explain from the customer's perspective. It enables us to gain a better understanding of the issue's occurrence and the necessary resolution steps. For instance, customers might not always recall how they encountered an error. ### 2. Easy-to-setup tool for getting insights about your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Anatoly O. | Principal Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** FullStory is a tool that is effortless to set up and use, it has helped our company to get invaluable insights about how our users interact with our product. The range of collected and analyzed metadata unblocks many of our use cases. Also, there are plenty of SDKs and libraries that make it simple to integrate to your website and to implement the required features. **What do you dislike about Fullstory?** In some cases, the recordings provided for user sessions include segments that appear to be a looped redirects, whereas in reality nothing similar was observed by the client. It makes it more confusing to debug reported bugs and issues **What problems is Fullstory solving and how is that benefiting you?** We are using FullStory primarily to record user's activity on the page to then be able to reproduce any experienced bugs and issues, that the customer might have ### 3. Full Story review **Rating:** 4.0/5.0 stars **Reviewed by:** Valentyn B. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** This is a great tool, the implementation is simple and provide a high quality data. Like search feature which can find all required data by lots of different properties and tags. Very nice that I can change speed of playing as well. **What do you dislike about Fullstory?** The last time I tried was complicated for me to create specific dashboard for daily or weakly active users. Also UI for some pages on a website looks vague. Some dialog windows or other stuff not visible on videos because of privacy which is good, but would be nice to notify that some dialog hidden because of it and it is not broken **What problems is Fullstory solving and how is that benefiting you?** For me specifically solves problem of debugging. When we receive support ticket about broken experience, it is very nice to check what exact behaviour client observed. ### 4. Usetiful Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul M. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Fullstory?** In Usetiful what I like the most is the Tours and Smart Tips feature **What do you dislike about Fullstory?** For me the integrated surveys are least helpful **What problems is Fullstory solving and how is that benefiting you?** The one major problem which my business faces is digital adoption of new features. Currently the process is manual but with the help of Usetiful the whole process is now simple with few easy steps and the great part is the no-code ### 5. Capable Tool - But nothing to write home about **Rating:** 3.5/5.0 stars **Reviewed by:** Austin D. | Sr. Product Marketing Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like being able to watch user journeys on fullstory to see how users directly interacted on our site. I also like that I can cohort groups of customers based on actions on site. **What do you dislike about Fullstory?** It is sometimes incredibly complicated when I want to export data to verify with other eternal tools. I also wished that fullstory would give more marketing metrics outside of Just UTM parameters. I would like to be able to draw a line from marketing campaigns to conversion events on fullstory, and it can't be done without a massive headache. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is solving my view of how customers interact with our product. It benefits me by showing me exactly what customers do on product so I can help craft a better UX for my customers. ### 6. Has potential but hard to use and often buggy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2025 **What do you like best about Fullstory?** Ability to look at sessions and track down specific users. **What do you dislike about Fullstory?** Often buggy and gets stuck loading. Data keeps changing. Suggested metrics are not as helpful. Requires alot of tweaking and knowing exactly what you need. **What problems is Fullstory solving and how is that benefiting you?** Being able to track own specific sessions and see what is actually happening in the website. ### 7. Invaluable for troubleshooting user experiences! **Rating:** 4.0/5.0 stars **Reviewed by:** Brianna T. | Associate Product Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2023 **What do you like best about Fullstory?** Probably the feature that my team uses most often is the ability to look up specific user sessions to watch and analyze trouble reports. Being able to do that so easily and quickly has allowed us to better troubleshoot bug reports and assess the issues in order to put out a fix that much faster. **What do you dislike about Fullstory?** Tracking for things are not as easy/obvious as they could be. While there are some nice template cards, it would be nice to have more Dashboard components as templates right out of the gate as well. **What problems is Fullstory solving and how is that benefiting you?** FullStory is helping us solve the problem of not being able to see user sessions beforehand and watch exact steps before the user had issues. It also helps us track trends and easily assess site issues. ### 8. Great insights and best visualizations **Rating:** 4.5/5.0 stars **Reviewed by:** Vijitha C. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Fullstory?** Session replay is the most useful feature of Fullstory. I also like the customer support that we get. **What do you dislike about Fullstory?** I think journeys is a place fullstory can improve and also the data retention poilicy of just 30 days. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us understand user clicks and also to understand how each user is navigating through our product. ### 9. A Powerful Tool for CRM Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Hai N. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Fullstory?** - User-friendly interface - Powerful customization options - Comprehensive analytics **What do you dislike about Fullstory?** While the tool is relatively easy to use, some advanced features might require a bit of learning curve **What problems is Fullstory solving and how is that benefiting you?** Usetiful has been an absolute game-changer for our CRM onboarding process. As a non-technical team, we were initially apprehensive about creating engaging and effective onboarding experiences. However, Usetiful's intuitive interface and extensive features made it incredibly easy to build custom walkthroughs that guide our new users seamlessly. ### 10. Review for FS **Rating:** 4.0/5.0 stars **Reviewed by:** Abdelrahman F. | Full Stack developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Fullstory?** It captures everything you need (in terms of the UI) **What do you dislike about Fullstory?** For me as a developer, I am more keen in the console and network requests. A lot of the requests are captured yes, but I think we need to focus on the most important ones (which are related to errors). It is not very practical to capture all network requests, as it is hard to filter them. A lot of times I am lost when I search with network requests with errors, and sometimes I can't find the errors I am looking for. **What problems is Fullstory solving and how is that benefiting you?** For me I am interested to use FS when an error happens, and it helps me a lot to debug errors, and how to reproduce. ### 11. FullStory is Incredible **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Fullstory?** As a member of the Product team FullStory allows me to see exactly what the user experiences and is invaluable in both evaluating efficacy of new features and significantly cut down the amount of time troubleshooting to find reproduction steps. **What do you dislike about Fullstory?** I do not dislike anything about FullStory, it does take a tiny bit of technical understanding to get the appropriate fields unmasked though. **What problems is Fullstory solving and how is that benefiting you?** Our product is extemely complex and has been around for 20 years around so there are a lot of moving parts and troubleshooting is super time consuming. FullStory cuts this time down dramatically by providing the session replay of the user which allows us to see all of the technical and non-technical information to have a developer begin doing work to resolve. ### 12. Provides the deep insight we need when identifying friction points **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Fullstory?** The ease of use and complete toolkit to find friction points in our digital products and enable us to create better A/B tests. Exceptional customer service, and quality of their consultancy. **What do you dislike about Fullstory?** Hard to list many down-sides, other than the time needed to really get to know the product in full. **What problems is Fullstory solving and how is that benefiting you?** Providing deep insight into user journeys and where there are friction points in those processes. ### 13. A tool that you can't live without **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Fullstory?** Once you use it once it's quite easy to use, and you'll probably want to use it many times. The fact that you can see what the user experiences and understand from either the Product team's eyes and the RnD team's eyes makes this tool worth its place in the organization's toolbox. **What do you dislike about Fullstory?** When screen recordings don't load the UI for the entire session. Sometimes it takes time to load and sometimes there are sections in the recording that are simply without the complete UI. Also, there are quite a few sessions that for some reason aren't recorded. **What problems is Fullstory solving and how is that benefiting you?** Not knowing how the user operates, which features are needed or not, which features don't have a good UX and require re-thinking, and especially- understanding processes that led to errors to recreate bugs requiring fixing. ### 14. A Huge Leap in Product Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav S. | Cybersecurity Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The session playback feature and automatic breakdown based on various metrics in segments has been very helpful in locating and rectifying user frustations. The flow of various functionalities on the website is user friendly, giving me the ability to create funnels, heatmaps, etc. quickly. **What do you dislike about Fullstory?** Limited ability to modify the auto-generated metric on the segments page. I also face difficulty in identifying a certain user based on identification parameters available to me. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is helping ease the long and tiresome process of pinpointing the problems faced by users, primarily through the session replay and highlighting the frustrated sesssions. Other than this the various analytical tools like funnels, user journey, etc. also help identify these anomalies in user behaviours. ### 15. Fantastic Tool to Understand Users Better **Rating:** 5.0/5.0 stars **Reviewed by:** Matt H. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory gives me a COMPLETE look behind the scenes. I can see everything our users do: from registration to onboarding to activation points in the product, Fullstory helps me comprehensively understand my user base. **What do you dislike about Fullstory?** The tool is pretty comprehensive, which isn't a problem if you know how to use it. I liken it to an airline cockpit – all of the controls are great if you know what you're doing, but if you're a first-time user or not very tech-savvy, you're going to struggle with the tool. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us understand every step of the customer journey: from onboarding to activation to retention. It gives us a comprehensive look into how every user is using our product. ### 16. Skeptical at first, amazed after integration **Rating:** 5.0/5.0 stars **Reviewed by:** Steve G. | Growth Manager - Financial Services, B2B & Healthcare, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The granularliy with which I can search for, visualize, and extract data generated on our company's website. **What do you dislike about Fullstory?** Building metrics can be a bit tricky, as I wish I could bring Segments into the equation. **What problems is Fullstory solving and how is that benefiting you?** Understanding where our traffic is coming from and how those users are behaving on our website is crucial for business and FullStory does a very good job of that. It's flexibility and relative ease of use is beyond parallel in the world of web analytical tools. It enables the ingestion of visited URL's into our Marketing tech stack, which leads to an extremely clear picture of how our marketing campaigns are performing, as well as the other traffic that enters our website. ### 17. Product Experience Tracking & Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony L. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Fullstory?** The overall customizability of the FullStory is great. Specifically, creating user segments and tracking users across actions, pages, events over time is very valuable. **What do you dislike about Fullstory?** The data exports can be a little limited in terms of getting into the weeds of user actions. When trying to get a specific slice of users who have performed an action, the exports contain a lot of overall context for the users but not around the specific actions of interest. **What problems is Fullstory solving and how is that benefiting you?** We want to understand where and how users are flowing through the platform. We care about how many users are engaging the platform, but also need to drilldown into details like time spent, specific pages and features areas activated as well. ### 18. I LOVE Fullstory! **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsie S. | Director of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I can easily self-service tracking and understand what users are doing and where they may be stuck. **What do you dislike about Fullstory?** It's difficult to know when a user has something blocked on their browser, causing our numbers to be off when I aggregate results. I'd love to know what % of sessions I cannot capture. And their customer support team is also A+. If I had to recruit more support people for wherever I work, I would target candidates who had experience working for FullStory doing support. **What problems is Fullstory solving and how is that benefiting you?** Fullstory makes it incredibly easy for me to understand user engagement and proactively troubleshoot user problems. It's easy to search and find what I'm looking for and share that with my team. ### 19. Gain insight to how your users interact with your website! **Rating:** 5.0/5.0 stars **Reviewed by:** Levi T. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Fullstory?** Fullstory provides great depth of how our users interact with our product. It's easy to create and save metrics to track how many times a button has been clicked, for example. I also love how they provide a "rage click" metric to see where users are getting frustrated when using our site. **What do you dislike about Fullstory?** Search can be hard to use due to the complexity and sheer number of things that you can search, for example you can filter by hostname, path, or the text on a button. It's nice to have all the functionality, but it can be hard to learn due to the large number of options available at the start. **What problems is Fullstory solving and how is that benefiting you?** We have two main use cases for full story. The first is being able to reproduce bugs that our users encounter, because we can rewatch their sessions. The second is to analyze which parts of our product are most useful and how to improve the use of our core services. ### 20. A great digital adoption platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gil R. | Co-founder & CPO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Fullstory?** Usetiful has been a game-changer for our user onboarding. Its ease of use stands out—creating product tours and feature announcements is a breeze. The intuitive interface allows our team to quickly set up and customize tours without technical hassle. The flexibility and effectiveness of Usetiful ensure our users have a seamless experience. Plus, their customer support is top-notch, always responsive and helpful. If you need a simple and powerful digital adoption platform, Usetiful is the perfect choice! **What do you dislike about Fullstory?** Honestly, there's really nothing to complain about with Usetiful, except that, like many similar tools, it doesn't work as reliably if users have ad-blockers activated. **What problems is Fullstory solving and how is that benefiting you?** Usetiful has been a game-changer for our user onboarding. Its ease of use stands out—creating product tours and feature announcements is a breeze. The intuitive interface allows our team to quickly set up and customize tours without technical hassle. The flexibility and effectiveness of Usetiful ensure our users have a seamless experience. Plus, their customer support is top-notch, always responsive and helpful. If you need a simple and powerful digital adoption platform, Usetiful is the perfect choice! ### 21. Great tool to analyse customer behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Tawfiq C. | Senior Digital Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Its a great tool to see the customer journey and understand what the choke points are for the customer to convert. And you can also do a lot more than that. I use to analyse A/B test results. Its much easier and faster to segment customers based on their behaviour like which button they clicked on a page. Conversion map is another feature that you can setup woth few clicks and see which CTAs are performing better. **What do you dislike about Fullstory?** The filtering in general could be improved. It will be great if proper regex can be used. The one that is live is quite basic. **What problems is Fullstory solving and how is that benefiting you?** Session replay to understand customer behaviour. A/B test reporting Conversion maps. Heatmaps. ### 22. The Secret Weapon for Smooth Software Rollouts **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul B. | Head of business, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Fullstory?** Usetiful's interface is so intuitive; I created my first product tour in minutes. The level of customization is impressive. I can tailor the experience perfectly for our users. We've seen a significant increase in feature adoption and user satisfaction since implementing Usetiful **What do you dislike about Fullstory?** Some advanced features have a bit of a learning curve. **What problems is Fullstory solving and how is that benefiting you?** Usetiful has been a game-changer for our product. We were struggling with users not fully understanding our software's capabilities and churning early. Usetiful's interactive walkthroughs have made onboarding a breeze, guiding our users through key features and ensuring they find value quickly. ### 23. Fullstory makes it easy to help our users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fullstory?** Ease of finding out issues that users are having with our product **What do you dislike about Fullstory?** It's hard to use at first - lots of trainings required to figure out how to correctly use fs and and it's not the most intuitive product **What problems is Fullstory solving and how is that benefiting you?** It solves the issue of reproducting user issues, why they may have dropped off or being able to see exactly what the user saw in order to quickly fix it ### 24. Outstanding product with a high price **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan W. | Director of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Fullstory?** Fullstory is one of the most innovative session replay tools in the market. Their product analytics, debugging tools, session metrics and search function are among the best in the market. Further, their integration with Intercom and related support tools is powerful and robust. **What do you dislike about Fullstory?** The pricing and packaging. FullStory not only charges more than leading competitors, but it also charges a lot more for premium features like conversions, journeys and detections. **What problems is Fullstory solving and how is that benefiting you?** The main reasons for using Fullstory are 1. Support tooling for session replay, live troubleshooting 2. Product analytics to understand key metrics over time and track feature success 3. Product discovery with heatmaps and funnels to understand user behavior and innovate new products ### 25. A delightful rabbithole **Rating:** 5.0/5.0 stars **Reviewed by:** Sneha B. | Design Mentor, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** FullStory has been an incredible tool for our UX team. There are so many layers to how the data can be observed. We have been able to monitor the progress of specific journey improvements as well as identify minor user frustrations on a regular basis. I'm still in the early stages of exploring the tool but look forward to discovering more features and best practices. **What do you dislike about Fullstory?** Not a downside, but there is a learning curve involved. **What problems is Fullstory solving and how is that benefiting you?** It's helping me self-serve to a certain extent – I don't have to reach out to the data team for simple data monitoring. Additionally, I can spend time watching session replays and understand how users experience our app. ### 26. Powerful User Session Replay for Understanding Customer Journeys and product usage **Rating:** 3.5/5.0 stars **Reviewed by:** Gal F. | Head of Consumer Finance, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** Detailed Session Replays: FullStory captures every user interaction, allowing us to see exactly how users navigate our platform and identify potential pain points. Intuitive Interface: The user interface is clean and easy to use, making it simple to find specific user sessions and analyze behavior. Powerful Filters and Segmentation: FullStory offers advanced filtering and segmentation capabilities, enabling us to focus on specific user groups or actions. Heatmaps and Funnels: Heatmaps and funnel visualizations provide valuable insights into user behavior patterns and drop-off points within our platform. Event Tracking and Annotations: We can track custom events and add annotations to session recordings, making it easier to collaborate with teams and pinpoint critical interactions. **What do you dislike about Fullstory?** Pricing: FullStory's pricing can be on the higher end compared to some basic session replay tools. (Consider if this is a significant con for you) Learning Curve: While the interface is user-friendly, there can be a learning curve for getting the most out of FullStory's advanced features. **What problems is Fullstory solving and how is that benefiting you?** Getting closer to our users, product and everything that in between ### 27. One stop shop to understand your qualitative analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Sudhanshu D. | Lead, Digital Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** Easy to implement: You got your tracking code or you can deploy via GTM either itgets up and running quite quickly. Session Replay, Inspect Mode and User Journey. Session Replay - provides the ability to visualize the user expereince and understand the platform pitfalls. It provides a comprehensive view of all clicks/ network errors and my personal favorite able to understand Scroll maps. Inspect mode; Allows to undertsnad how to provide a atxonomy structure for the elemnts on the page. This helps paint a picture of UI/UX designers to follow best practices around naming elemnets and improving the accuracy of the tagging. User Journey: Not many tools out there provide such robust display of user journeys like FullStory. This helps in understanding the user flow and help the marketing teams to understand user beahviour to plan their campaigns. **What do you dislike about Fullstory?** Reporting: The ability to customise a robust Free form table based on custom metrics & grouping is something I have longed for in FullStory. It a great tool to visualize data but does have the flexibility sometime to do customised reporting. **What problems is Fullstory solving and how is that benefiting you?** Ability to see behind the picture. FullStory allows us to deep dive into problems an errors. Session Replay help use understand where and what point users feel to drop and what are possible reasons behind it - like is it a network issue or click issue on the CTA or does the page dont load / take a lot of time to load. Identifying the above provides us relevant context while performing RCA ### 28. Powerful Analytics with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I appreciate FullStory's comprehensive analytics which offer deep insights into user behaviors. The robust filters allow precise segmentation, and the ability to create saved cohorts is invaluable for tracking specific user groups. The 'save and note' feature is exceptionally useful for sharing specific points in session recordings with my team. Additionally, having customer location information within session recordings helps in understanding geographical impacts on user experience **What do you dislike about Fullstory?** While FullStory is packed with features, its comprehensive nature can be overwhelming, making it difficult to utilize the platform to its fullest without extensive exploration. The user interface could be more intuitive, especially in distinguishing users with multiple sessions. Also, a personalized 1-on-1 training session during onboarding would have significantly smoothed the learning process, helping new users quickly get up to speed with all the available tools. **What problems is Fullstory solving and how is that benefiting you?** FullStory is instrumental in enhancing our understanding of customer interactions with our platform. It offers valuable insights that help us pinpoint areas for improvement and streamline the user experience. Additionally, it's vital for tracking user engagement with new features, allowing us to measure the effectiveness of our product releases accurately. FullStory also simplifies bug troubleshooting by clearly highlighting where issues occur, which helps us maintain a smooth and efficient service. ### 29. Essential tool for Product Managers **Rating:** 4.5/5.0 stars **Reviewed by:** Michael B. | Principal Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory allows you to navigate user analytics and user sessions more easily than other tools out there. Fullstory has great UI for creating funnels to view conversions across your website whether you are analyzing ecommerce conversions or other similar tasks/flows of your users. Whenever our team hears about users experiencing issues, it's our go-to start to debug any issues before digging into out full logs. It's saved us a lot of time debugging and figuring out what issues users have because we can view the actual sessions. It's great for any design changes as we can view real sessions of users before and after updates to our website **What do you dislike about Fullstory?** Initially Fullstory can be too overwhelming (especially for new team members) and you may not realize the power of all of the features by thinking it's just a way to search and watch certain user sessions doing certain actions. It does take a bit of time to train someone to better use/understand what Fullstory is capable of. It can be expensive to store a lot of user sessions which means that we do not retain sessions for that long. **What problems is Fullstory solving and how is that benefiting you?** Fullstory provides us both analytics to help us improve our website (funnels/heat maps of certain pages where users are clicking/etc). Additionally, Fullstory is almost essential to debug user bugs. I don't know how we'd solve some of the bugs that we experience without it. ### 30. FullStory helps us get more customer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Our product team uses it a lot. As administrators, we found it easy to create custom events whether through API or the UI. Plus, there's a variety of metrics that we can choose and they're easy to be implemented to provide meaningful metrics. For casual users, what we've heard is that the data is easy to consume. The Support team is also very helpful! **What do you dislike about Fullstory?** For someone who's a beginner to analytics, they may have a bit of learning curve to navigate FullStory. I found the documentation is always helpful and my go-to. Some things that can be improved is the unmasking and RBAC. It'd be great if we can highlight which parts of the website that we want to unmask without doing it one-by-one. For RBAC, I create a lot of Spaces and I would like it if people can access only the Spaces they're assigned to. **What problems is Fullstory solving and how is that benefiting you?** FullStory has helped us track feature usage, adoption of new feature, and gives us extra insights that we can triangulate in customer interviews. ### 31. Full story as a Data Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I've been using FullStory for a while now, and it's been a game-changer for understanding how users interact with our website. One of the coolest features is the ability to watch back user sessions. It’s like sitting next to your users as they navigate your site. You can see where they click, where they get stuck, and what catches their interest. It’s incredibly insightful and helps us make better decisions about design and functionality. Another thing I love about FullStory is how it handles Personally Identifiable Information (PII). You can easily filter out sensitive data, which is a big deal for privacy and compliance. This way, we can focus on improving the user experience without worrying about exposing any private information. It’s a feature that really shows FullStory’s commitment to data privacy and user trust. It gives us the detailed insights we need while keeping user data safe. If you’re looking to understand your users better and enhance your website, I’d highly recommend giving FullStory a try. **What do you dislike about Fullstory?** While FullStory is an incredibly powerful tool, the vast amount of data it provides can sometimes be overwhelming. With so much information at your fingertips, it can be challenging to sift through and pinpoint the most critical insights. It would be helpful if there were more intuitive ways to navigate and filter this data to make the analysis process smoother. **What problems is Fullstory solving and how is that benefiting you?** FullStory helps us keep an eye on new features after we deploy them. We can watch how users interact with the new stuff in real-time, which makes it easy to spot any issues or areas for improvement right away. This way, we know if our features are hitting the mark or need tweaking. ### 32. Powerful option **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecka M. | IT Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The search options and ability to see real-time and/or recorded customers navigating our website are so helpful. The rage click filter is also great to see pain points. We use it monthly and it has been super helpful. **What do you dislike about Fullstory?** If you reach out to ask about new features they promote or to ask for help, they just direct you to predone tutorials. Which is they were great training and searchable I would understand. We don't get enough value to want to keep, but learned the hard way they have an evergreen clause and you have to cancel months before or they wont cancel. **What problems is Fullstory solving and how is that benefiting you?** It works great for referencing a customer reported issue to share with the developers. It's also great to see pain point on our site that can be improved. They have a filter to even show rage clicks so that you know where customer might having a good experience even thought they may figure out and order so they wouldn't normally show up in the filter lists. ### 33. Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory has allowed our support team to provide quicker and more efficient solutions to clients. Where we used to have to follow up with the client several times, we can now see the exact steps they have taken and what errors were produced. This is a tool I use every day and now I can't imagine investigating without it. **What do you dislike about Fullstory?** While Fullstory is relatively easy to use, there is a learning curve. While I can usually find what I'm looking for, there are likely other ways to go by searching that would get me the session I'm looking for much quicker. I usually search by name, but there are also instances where the user is listed twice with a different naming convention and it's difficult to tell which one to choose. e.g. First Name Last Name or Last Name, First Name. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps our support team get to the root of issues much quicker so we can provide our clients with a better support experience overall. This tool has allowed us to decrease our backlog of tickets and get tickets escalated much more efficiently. ### 34. New Tool in our Product Management Toolbelt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is very helpful in gaining "What your users actually do" types of insights from our public-facing web products. It is a fantastic tool for gauging individual session usage as well as over-arching metrics on user behavior. I plan on continuing to use FullStory in my current organization and would recommend it to any who face similar challenges managing a web based product. **What do you dislike about Fullstory?** Getting through qualitative analysis like Session replays takes time, and I am sure over time they will continue to develop better tools and interfaces to gain insights without watching full sessions. Today, it just means you have to dedicate time to drill down and develop insights from qualitative analysis. **What problems is Fullstory solving and how is that benefiting you?** We use it to track down both the "good and the bad" when it comes to our users and their experience. I can use a variety of search and filtering tools to drill-down and reach the customers I'm truly interested in evaluating. ### 35. Powerful user experience platform **Rating:** 4.5/5.0 stars **Reviewed by:** Jason G. | Founder, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Qualitative and Quantitative Analysis Fullstory offers both qualitative analysis through Session Replay, which allows you to watch recreations of real user sessions, and quantitative analysis through features like Dashboards, Metrics, Defined Events, and Funnels. This combination of qualitative and quantitative data provides a comprehensive understanding of the digital customer experience. Empathize with Customers Session Replay allows you to see exactly what users are experiencing. You can identify issues, resolve them quickly, and share sessions directly with engineering teams to remediate future problems. Accurate and Complete Data Capture Fullstory captures data at the DOM level, ensuring accurate, high-fidelity recreations of user sessions without impacting site performance. It provides omnichannel journey visibility across devices, tabs, and sessions for a complete picture. **What do you dislike about Fullstory?** Inaccurate 'Rage and Dead Clicks' Feature The 'Rage and Dead Click' feature, designed to identify points of user frustration, can be innacurate. For example, we commonly see inaccurate dead clicks on the Apply Pay checkout button. **What problems is Fullstory solving and how is that benefiting you?** Identifying and Resolving Issues Quickly Empathizing with Customers Enhancing Product/Service Experiences ### 36. An incredibly powerful tool with amazing insights on our users **Rating:** 4.5/5.0 stars **Reviewed by:** Alicia L. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** My team is able to craft customer journeys based on user sessions and the metrics that we capture. The dashboards are configuarable to our own team's workflows. We can set them to up however we like which is great for gathing user feedback on different areas of a larger product. **What do you dislike about Fullstory?** A bit of a steep learning curve, lots of documentation to review and videos to watch for best practices. Set up with code snippets was a bit difficult **What problems is Fullstory solving and how is that benefiting you?** Our UX team is small and we don't have the resources to do a lot of user research. so the session replays are very helpful for identifying day to day trends amongst our users. ### 37. Great Application User Journey Visual Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Steve S. | Product Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Watching our customers use the app in ways we only have ever been able to capture through many back an forth conversations and multiple screenshots. Saves so much time and eliminates any miscommunication. We can pin point issues right away and quickly fix them. **What do you dislike about Fullstory?** Occassionally is slows to a point and asks you to reload if navigating between sessoins too quickly. **What problems is Fullstory solving and how is that benefiting you?** Captures user journeys and helps target specific actions that allows our teams to quickly gather key metrics and identify issues. When issues are identified we can either quickly fix them on the spot or capture all the necessary data to report it further without customer intervention, this saves considerable time. ### 38. Great Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Pamela E. | BI Engineer: Onboarding Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Fullstory?** Fullstory is simple to use and I love the different filtering options when I'm trying to figure out what might have happened. Being able to watch sessions at faster speeds, skip downtime, and dive into the errors that occur is extremely helpful. **What do you dislike about Fullstory?** Sometimes navigating all the different screens can be difficult, but once you get the hang of it, or know what you're looking for it gets easier. **What problems is Fullstory solving and how is that benefiting you?** We use it to watch our customers' sessions in their accounts, so when they experience errors we can see exactly how they got the error. This helps us replicate issues to be fixed and provide training to our customers on best practices. ### 39. FullStory **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Fullstory?** Full Story is best because it allows us to watch exactly how users interact with our site, capturing every click, scroll, and movement. This helps identify user pain points and understand their journey. It provides detailed analytics and insights about user behavior and also provides detailed Network and Console logs. It is also easy to use. Being in a customer support role, this is a saviour tool in understanding user pain points easily. **What do you dislike about Fullstory?** Sometimes it does not capture some sessions in it. **What problems is Fullstory solving and how is that benefiting you?** 1. User Experience Optimization: Understanding where and why users are struggling on a website or app. FullStory’s session replay feature allows businesses to watch recordings of user interactions, helping them identify pain points, confusing navigation, or broken elements. 2. Error and Bug Identification:FullStory tracks JavaScript errors and provides context around them, such as what users were doing when the error occurred. ### 40. The best user observation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Israel F. | VP, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** I absolutely love how FullStory simplifies user observation and interaction tracking. As a UX designer, being able to view and analyze user behaviors through session replays and funnel is invaluable. The tool's intuitive interface makes it super easy to pinpoint where users struggle and how they navigate in real-time. This direct insight helps in tweaking designs and improving UX and CX **What do you dislike about Fullstory?** The pricing model can be a bit steep and data retention limits **What problems is Fullstory solving and how is that benefiting you?** FullStory pinpoints where users face issues on our site, helping us quickly improve their experience. It's great for identifying friction points, speeding up debugging, and refining our UX design to boost delight and overall UX ### 41. Very helpful for troubleshooting user help tickets **Rating:** 4.5/5.0 stars **Reviewed by:** Calvin H. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I primarily use Fullstory daily for reviewing user specific help tickets where we are unable to replicate the issue. This allows us to determine information that might not have been shared in the the help ticket and allows for us speed up time to fix issues. The system is easy to use and allows for quick ramp up of new help agents. **What do you dislike about Fullstory?** The only downside is the amount of information that is shared, it can be overwhelming at times for newer users. **What problems is Fullstory solving and how is that benefiting you?** Filling in the blanks between what we are hearing from users and what we are seeing as the result of what our users are doing. ### 42. Excellent experience with the app, limited integration capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The experience with the platform is incredible. It greatly enhances our understanding with qualitative data and provides valuable insights through session replay. It is a tool that is definitely a game changer for our organization and decision-making processes. **What do you dislike about Fullstory?** We evolved our application, and now it is not compatible with Fullstory. There is no integration with Flutter, and the support team has not provided any workarounds, showing a clear lack of interest in resolving this. I deeply regret this situation as it is a tool that would undoubtedly have a positive impact on our company. However, given that we do not have a concrete solution, we will have to switch to another platform. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us visualize the qualitative user experience during the use of our app. Session replay assists us in identifying issues, and funnels guide us in detecting the main user drop-off points. ### 43. Easily identify user engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Nancy P. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to see what users are doing in our platform. If something is not working, I can include the session replay to our eng team so they can see exactly what happened without having to ask the customer to walk us through **What do you dislike about Fullstory?** Nothing specific. It meets the requirements for what I need Fullstory to do in my customer facing role **What problems is Fullstory solving and how is that benefiting you?** I can keep track of how my users are leveraging the platform, identify areas of opportunity for training purposes and create tickets for the engenering team if a bug or an error page is encounter, so I remove another layer of friction with the customer. ### 44. Very easy to use and powerful analytics tool **Rating:** 4.5/5.0 stars **Reviewed by:** Abhijith S. | Sr. Director of Product, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to see session replays to understand what users do is a very powerful feature! Also, the ease of tracking most elements in the app without having to have custom code prevents the need for code changes for every new thing. We use it pretty much everyday in our team to understand different aspects of user behavior in the product. **What do you dislike about Fullstory?** The admin and controls can be a little bit more powerful. Everybody gets to create lots of funnels, metrics, etc. crowding the space. I wish there were better permissioning or better separation of user spaces. **What problems is Fullstory solving and how is that benefiting you?** Undertstaning user behavior in the app to increase conversions. ### 45. Great for UX research **Rating:** 4.5/5.0 stars **Reviewed by:** Ayşegül Y. | Product designer, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** For UX research and measuring impact of designs, behaviour data is crucial, with fullstory I can see how our users are benefiting - or annoyed by our changes **What do you dislike about Fullstory?** I think setting up flows, heatmaps can be difficult at times, or adding a new link to a filter for example, I don't have visibility into why I can't do certain things **What problems is Fullstory solving and how is that benefiting you?** I'll give an example, we had pages that engagement metrics and visits never increased, to investigate, I watched over 50 user sessions and realsied that people actually keep visiting the pages once they discovered it by accident, so then it helped us identify the problem ### 46. Everytime I encounter a monitoring alert or get a ticket, FS is my first go to place **Rating:** 4.0/5.0 stars **Reviewed by:** Sainath S. | Member Of Technical Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2023 **What do you like best about Fullstory?** Full story captures a lot of data, such as network requests, browser console etc which I find valuable when debugging hard to find issues. I also use fullstory as a product person to check customer usage patterns on my newly launched features. As a developer in the past I used it to debug the exact issue the customer was facing, customers often don't convey the problem too well in support tickets : ) **What do you dislike about Fullstory?** Search function is very confusing and not extensive enough. I want to be able to search for specific criteria or user behaviour in a more natural language like search UI **What problems is Fullstory solving and how is that benefiting you?** As a developer, I use fullstory session replay feature the most. I get a ticker or monitoring alert, head over to FS, Search for exact timestamp when the error occurred. See what the user was doing and understand the bug to enable a faster fix ### 47. Amazing Tool to improve your daily reseach **Rating:** 5.0/5.0 stars **Reviewed by:** Dayanamai C. | Configuration Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fs is amazong on daily basis we are able to identify the defect and quiclky size it and stablish a plan base on the information collect on dashboards. Another great tool is the alerts set up! By settinh up a range as soon something is not as desired fs wilm let you jnow rigth away! love it! **What do you dislike about Fullstory?** at the moment we do not dislike anything **What problems is Fullstory solving and how is that benefiting you?** By being able to see cuatomer view and have the console log the error we quickly can identify in what specific moment the customer is getting the issue and with the console identify what squad is getting the defect ### 48. A very Useful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Fullstory?** What I like best about FullStory is how deep your searches can go. When I need to find a particular instance for a specific use, FullStory makes it easy to navigate. **What do you dislike about Fullstory?** When searching in FullStory, I find it most helpful when I search in the time frame "All time." Suppose there was a way to default my searches to that option every time instead of the default being "Past 30 days" that would make things more efficient. **Recommendations to others considering Fullstory:** Being able to use FullStory has been a lifesaver for my team. I would recommend FullStory if you are looking for a way to support your users or clients. **What problems is Fullstory solving and how is that benefiting you?** I use FullStory to watch user pathing, and how users receive errors within the software, I support. The benefits I have realized are watching the step-by-step process to determine the best resolution for our customers. ### 49. Rich Insights into user behavior and more **Rating:** 4.5/5.0 stars **Reviewed by:** Derek S. | Lead UX Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I have been using Fullstory since November 23 and it has exceeded my expectations. I like how the data never expires and the tool is easy to use and configure for specific use cases, funnels, etc. **What do you dislike about Fullstory?** I have not yet bumped up against any issues with Fullstory...yet. **What problems is Fullstory solving and how is that benefiting you?** Fullstory allows us to track user engagement, user habits and spot potential issues with our product. If a user reports a bug we are able to validate and review the session where the bug occured and validate. The metrics don't expire and we are able to capture a rich and inclusive understanding of our entire application. ### 50. Excellent product and really great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh D. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Fullstory?** Way better than intercom product tours and the support is top notch **What do you dislike about Fullstory?** I dont have any complaints with the product **What problems is Fullstory solving and how is that benefiting you?** Product tours ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+17%3A14%3A45+-0500&secure%5Bsession_id%5D=f21e478e-6ec0-4f0b-bd1f-72aeb1793509&secure%5Btoken%5D=1229aaa2d3e2b6d94f8bd7ed7daa289334536d0e6255c98770c14a516d206d79&format=llm_user) ## Fullstory Integrations - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Digistorm Funnel](https://www.g2.com/products/digistorm-funnel/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Additional Functionality** - Code Generation - Text to Image - Generative AI - API - Natural Language Processing - Virtual Characters and Avatars - Content Generation - Personalization and Recommendation - Conditional Generation - Transformer Model - Automated Image & Video Editing - Interactive and Co-Creative Systems - Text Summarization - Data Augmentation - Variation Autoencoder Models - Adversarial Training - Transfer Learning and Fine-tuning - Simulation and Scenario Generation - Creative Design - AI Copilot - Prompt Engineering - Foundation Model **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis - Real-Time Data - Real-Time Notifications **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis - Funnel Analysis - Sales Trend Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation - Real-Time Data - Customer Segmentation - Scroll Maps - Geographic Maps - Floor Plans & Maps - Hover Maps **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Additional Functionality** - Web Traffic Reporting - Customer Activity Tracking - AI Copilot - Activity Tracking - Image Overlay - Visitor Tracking - Engagement Tracking - Dynamic Content - Data Visualization - Drag & Drop - Real-Time Analytics - Customer Journey Mapping - Embeddable Widget - Conversion Tracking - Search/Filter - Generative AI - Behavior Tracking - Customizable Reports - A/B Testing - Access Controls/Permissions - Alerts/Escalation - Hierarchical Mapping - Radial Mapping - For Science - Conversion Rate Optimization - Screen Activity Recording - Dashboard - Surveys & Feedback - Website Analytics - Form Analytics - Templates - Behavioral Analytics - Customizable Templates - API - Tagging - For Sales Teams/Organizations - Reporting & Statistics - Data Analysis Tools - Element Analytics - Mobile Access - Visual Analytics - Territorial Mapping - Embeddable **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics - Reporting/Analytics - Visual Analytics - Real-Time Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance - Contextual Guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning - Asynchronous Learning - Blended Learning - Self-paced Learning **Additional Functionality** - Customer Experience Management - Generative AI - Workflow Management - AI Copilot - Task Management - Progress Tracking - Alerts/Notifications - In-App Training - Behavior Tracking - Gamification - Knowledge Base Management - Audience Targeting - Customizable Fields - Reporting & Statistics - Customizable Reports - Performance Metrics - Launch Management - Content Library - API - User Onboarding - Customizable Branding - Event Triggered Actions - Engagement Tracking - Self Service Portal - Data Quality Control - Data Import/Export - Employee Onboarding - Self Service Tools - Survey/Poll Management - Learning Management - Content Management - Customizable Templates - Interactive Content - Activity Tracking - Activity Dashboard - Monitoring - Training Management - Communication Management - Surveys & Feedback - Content Creation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - 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