--- title: Foursquare Audience Reviews meta\_title: 'Foursquare Audience Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how Foursquare Audience works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 1 scale: '5' date\_modified: '2026-07-17' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Foursquare Audience Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **accurate location-based targeting** of Foursquare Audience, enhancing engagement and aiding smarter marketing decisions. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069606&qs=pros-and-cons#reviews) Users value the **accurate location-based targeting** of Foursquare Audience, enhancing campaign engagement and marketing insights. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069604&qs=pros-and-cons#reviews) Users value the **intuitive design** of Foursquare Audience, allowing for easy navigation and efficient campaign management. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069595&qs=pros-and-cons#reviews) Users value the **effective location-based targeting** of Foursquare Audience, leading to improved campaign engagement and smarter decisions. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069589&qs=pros-and-cons#reviews) Users value the **efficiency** of Foursquare Audience, benefiting from precise targeting and improved campaign engagement. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069593&qs=pros-and-cons#reviews) Users find the **reporting dashboard complex** , making it challenging to locate specific data points efficiently. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069618&qs=pros-and-cons#reviews) Users find the **difficult setup** of Foursquare Audience initially challenging, but acknowledge smoother operation once familiarized. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069608&qs=pros-and-cons#reviews) Users find the **limited customization** of the reporting dashboard can make it challenging to pinpoint specific data. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069601&qs=pros-and-cons#reviews) Users find the **reporting dashboard overwhelming** and desire more customization options for better data access. [(1 mentions)](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069614&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Foursquare Audience ##### 1. Audience Analysis Users value the **accurate location-based targeting** of Foursquare Audience, enhancing engagement and aiding smarter marketing decisions. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069606&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you like about Foursquare Audience? I really appreciate how Foursquare Audience helps me reach the right people with my campaigns. The location-based targeting is super accurate, and I’v ##### 2. Customer Engagement Users value the **accurate location-based targeting** of Foursquare Audience, enhancing campaign engagement and marketing insights. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069604&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you like about Foursquare Audience? I really appreciate how Foursquare Audience helps me reach the right people with my campaigns. The location-based targeting is super accurate, and I’v ##### 3. Ease of Use Users value the **intuitive design** of Foursquare Audience, allowing for easy navigation and efficient campaign management. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069595&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you like about Foursquare Audience? I really appreciate how Foursquare Audience helps me reach the right people with my campaigns. The location-based targeting is super accurate, and I’v ##### 4. Education Users value the **effective location-based targeting** of Foursquare Audience, leading to improved campaign engagement and smarter decisions. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069589&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you like about Foursquare Audience? I really appreciate how Foursquare Audience helps me reach the right people with my campaigns. The location-based targeting is super accurate, and I’v ##### 5. Efficiency Users value the **efficiency** of Foursquare Audience, benefiting from precise targeting and improved campaign engagement. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069593&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you like about Foursquare Audience? I really appreciate how Foursquare Audience helps me reach the right people with my campaigns. The location-based targeting is super accurate, and I’v ### Top Cons or Disadvantages of Foursquare Audience ##### 1. Complex Usability Users find the **reporting dashboard complex** , making it challenging to locate specific data points efficiently. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069618&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you dislike about Foursquare Audience? Sometimes the reporting dashboard can feel a bit overwhelming, especially when I’m looking for specific data points. I wish there were more customizab ##### 2. Difficult Setup Users find the **difficult setup** of Foursquare Audience initially challenging, but acknowledge smoother operation once familiarized. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069608&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you dislike about Foursquare Audience? Sometimes the reporting dashboard can feel a bit overwhelming, especially when I’m looking for specific data points. I wish there were more customizab ##### 3. Limited Customization Users find the **limited customization** of the reporting dashboard can make it challenging to pinpoint specific data. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069601&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you dislike about Foursquare Audience? Sometimes the reporting dashboard can feel a bit overwhelming, especially when I’m looking for specific data points. I wish there were more customizab ##### 4. Reporting Issues Users find the **reporting dashboard overwhelming** and desire more customization options for better data access. [ See 1 mentions ](https://www.g2.com/products/foursquare-audience/reviews?filters%5Bsentiment_snippet%5D=2069614&qs=pros-and-cons#reviews) See Related User Reviews ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Small-Business (50 or fewer emp.) 4.0/5 "Makes Audience Targeting Smarter and Easier" What do you dislike about Foursquare Audience? Sometimes the reporting dashboard can feel a bit overwhelming, especially when I’m looking for specific data points. I wish there were more customizab ## Top-Rated Alternatives [ ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") Adobe Analytics 4.2/5(1,245) ](https://www.g2.com/products/adobe-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/foursquare-audience/competitors/alternatives) ![Kassey R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kassey R.") KR Kassey R. Creative Writer Small-Business (50 or fewer emp.) 4/15/2025 "Makes Audience Targeting Smarter and Easier" 4/5 What do you like best about Foursquare Audience? I really appreciate how Foursquare Audience helps me reach the right people with my campaigns. The location-based targeting is super accurate, and I’ve noticed better engagement since I started using it. The platform is also pretty intuitive, so I didn’t have to spend a ton of time learning how to use it. It’s great for getting insights on where my audience actually spends time, which helps me make smarter marketing decisions. Review collected by and hosted on G2.com. What do you dislike about Foursquare Audience? Sometimes the reporting dashboard can feel a bit overwhelming, especially when I’m looking for specific data points. I wish there were more customizable options for reports. Also, the initial setup took a little longer than I expected, but once I got the hang of it, things went smoothly. Review collected by and hosted on G2.com. What problems is Foursquare Audience solving and how is that benefiting you? Nothing anymore as I no longer use. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ### There are not enough reviews of Foursquare Audience for G2 to provide buying insight. 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